- Dean Witter, Wrightson, Knight-Ridder, NewsEdge, Thomson
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, and Newsjacking, He co-authored Marketing the Moon (with Richard Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).
In addition to writing, researching and speaking, Scott is currently an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013), his current portfolio of advisory clients includes HubSpot (where he serves as Marketer in Residence), Libboo, GrabCAD, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.
- Kenyon College
Imagine you're an educator charged with developing a brand new graduate level program in math. You’ve got to attract men and women to the program or you’re out of a job.
How about doing this within a school that has been an undergraduate only, all female, liberal arts college since 1837! The graduate program is brand new. The co-educational aspect is brand new. You’re venturing into uncharted territory on multiple fronts.
What would you do to promote the program to the world?
That was the challenge faced by Mike Flynn as he took on the role of Director of Mathematics Leadership Programs at Mount Holyoke College in Northampton, MA. Prior to joining Mount Holyoke in 2012, Mike was a successful elementary school teacher and in 2008 was named Massachusetts Teacher of the Year.
Read the story of Mike's success on my blog.
Miley Cyrus was fantastic on the Saturday Night Live 40th anniversary show. I loved her sultry, fresh, and unusual take on Paul Simon’s ‘50 Ways To Leave Your Lover’. I loved it so much I’ve watched it ten times (so far) in the past 20 hours.
I just blogged about what organizations and individuals can learn from her performance. http://www.webinknow.com/marketing-lessons-from-miley-cyrus-on-snl40
As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality. A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
After I presented a talk at the Entrepreneurs Organization in Omaha, Nebraska where I delivered my stock photo riff, I was approached by Lacy Jungman, Director of Sales & Marketing at Heritage Communities, a company that runs ten senior living facilities. She shared with me how they use images and videos of their residents. When I later checked out the site, I was impressed. It being so unusual to use real people, the home page even points out the fact: “All photographs proudly feature residents of Heritage Communities”.
More on my blog
In 1969, Mary Kay Ash purchased five Cadillac Coupe de Villes, had them repainted to match the "Mountain Laurel Blush" in a compact Ash carried, and rewarded the company's top five salespeople. Since then, GM has painted over 100,000 custom cars for Mary Kay.
The Pink Cadillac is treasured within Mary Kay and is famous around the world. But to many, it might seem dated. The car’s real-time Twitter feed helps modernize the brand by making its icon retro cool.
More on my blog: http://www.webinknow.com/mary-kay-pink-cadillac-goes-real-time-and-retro-cool
I talked about the convergence of marketing and sales on the web and used examples from Quark Expeditions, Cervelo, and OPEN Cycle to illustrate my points. I also interviewed Gerard Vroomen, co-founder of Cervelo and OPEN and did it all in just 13 minutes.
Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film "Still Alice".
The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel "Still Alice" from which the movie was based.
Lisa didn’t let rejection stop her. She used her Web site, social networking, a blog plus tenacity and perseverance to get the book into the market, leading to stunning success and a walk down the Academy Awards Red Carpet.
I blogged about Lisa's success in this post:
From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars
Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today.
The world has changed, and organizations must avoid making common sales mistakes if they are to thrive.
The Infographic is posted on my blog.
Contemporary CRM and SFA software still reflects the old paradigm in which the salesperson initiates the action, and therefore it is flawed.
Info on this HeadCount.org campaign on my blog