- Dean Witter, Wrightson, Knight-Ridder, NewsEdge, Thomson
Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 300,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, and Newsjacking, He co-authored Marketing the Moon (with Richard Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).
In addition to writing, researching and speaking, Scott is currently an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant) and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013), his current portfolio of advisory clients includes HubSpot (where he serves as Marketer in Residence), Libboo, GrabCAD, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.
- Kenyon College
In my opinion, the reason Flash Boys is doing so well ( number 1 on the New York Times bestseller list as I write this) is because of story. Lewis has taken the complex and arcane world of trading stocks in real-time measured in milliseconds, a subject most would find boring and complicated, and turned it into a story filled with heroes and villains and conflict.
What business content creators can learn from Flash Boys
As I was reading the book, I was enjoying elements usually found in fiction within this nonfiction book. I was thinking how these techniques can be used by any nonfiction writer, but typically are not.
Writing about interesting characters, creating conflict, making a hero, and having elements that challenge a reader to want to learn more can make your own writing come alive.
Read Flash Boys for the story. But learn from it to make your own content better too.
More on my blog
Back in 2009, I wrote what became one of my most popular blog posts. In "Top ten tips for incredibly successful public speaking". I riffed about making the most of your opportunity to deliver a talk. In reviewing the list I realize I have more tips to add. So here are more thoughts on how you can deliver a great talk.
I’m using Google Glass Explorer Edition 2.0, testing it for uses in real-time public speaking. Yes there is a glasshole factor, but Glass works great from the stage for real-time photos and for monitoring Twitter during Q&A. But Glass has lots of limitations.
While everyone was looking for a consumer brand to be the best example of newsjacking NFL Super Bowl XLVIII, the winner by far was none other than Hillary Clinton
Recently when I visited this Google Plus account, I was greeted with a message that I could get a custom URL for my profile. Cool.
However, I learned that even if you are the only person in the world with your name, Google makes you add an AOL style letter and number sequence to your user name. Ugh.
"U.S. government goes “Mad Men” on Apollo, gets it right."
This project is a total departure for me as it has zero to do with social media and online content. I wrote the book with fellow marketer and space enthusiast
Marketing the Moon is a full-color illustrated book telling the story of the most successful marketing and public relations campaign in history. It features heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.
Moonwalkers, Movies, and Mad Men
Captain Eugene A. Cernan wrote the forward to Marketing the Moon. Flying to the Moon not once, but twice, Captain Cernan also holds the distinction of being the second American to walk in space and the last man to have left his footprints on the lunar surface.
Documentary film rights to Marketing the Moon are being optioned by Robert Stone Productions. Robert has had four films premiered at Sundance and an Academy Award nomination for Radio Bikini as best documentary film. Robert is now raising funds to produce the film version of the book.
While Instagram is set up to be instant, real-time sharing, I’ve found a bit of a hack making it possible to send any photo you like through the service.