How Social Media-Engaged CEOs Lead Employees by Example
What do Richard Branson, Elon Musk, Martha Stewart, and Arianna Huffington all have in common? Yes, they are all well-known entrepreneurial CEOs. But there’s more — these CEOs are among the most active and popular businesspeople on Twitter. They engage directly with their marketplace in real time. They don’t make excuses about why they can’t be active on social networks; instead they embrace the idea of a direct connection to their customers and the market as a whole. By doing so, their example encourages others in their companies to also be active in real-time media.
Martha Stewart has 3 million Twitter followers; Arianna Huffington, 1.8 million; Richard Branson, CEO of Virgin, 5.5 million; and Elon Musk, CEO of both Tesla and SpaceX, has 2 million followers on Twitter. While these are all famous CEOs who have become well-known personalities, leading by being active on social media has clear and measurable benefits for the head of any organization. I have had the social CEO discussion with leaders of hundreds of smaller organizations. The best ones do it right, establishing a personal connection directly with customers, partners, and the media.
The social connection helps these CEOs show the entire organization that real-time engagement is an important driver of business. “If the CEO can do it, so can you” is the unwritten message to employees. But when a CEO is not engaged at all (which describes the vast majority of company leaders, I’m afraid) the opposite is true. Employees are reluctant to use social tools to connect with customers.
Your Company’s Salesperson-in-Chief
Read the rest of my article How social media-engaged CEOs lead employees by example http://mvb.me/s/5aa66c