The most fascinating aspect of the NH Primaries is the remarkable access that an ordinary citizen has to the candidates. It’s not difficult to meet them, ask a question, and perhaps pose for a selfie. Being a civics geek with a deep interest in the marketing aspects of the U.S. Presidential election cycle, I enjoy attending primary events.
I wrote a detailed post on my blog offering my marketing observations on the New Hampshire primary as a result of having participated in candidate events with Hillary Clinton, John Kasich, Marco Rubio, Bernie Sanders, and Donald Trump.
The most important lesson: While each candidate is focused both online and offline marketing, there is a missing element of packaging the physical and the virtual together to generate even more attention.
For details on each candidate's marketing and a bunch of other photos including my #epicselfie with the Big Dog himself, Bill Clinton, please check out my latest blog post.