Profile

Cover photo
David May
Works at Chapman University
1,213 followers|1,136,347 views
AboutPostsPhotosYouTubeReviews

Stream

 
This is amazing (and American Greetings is brilliant)!

#viralmarketing 
1
Add a comment...
 
 
Google +Post ads are going to be a game changer.

Now available to business pages with over 1,000 followers, +Post ads are looking awesome. They were first tested on a limited basis back in December with brands like +Toyota USA, and it looks like they had some pretty solid results. Google's reporting that Toyota saw 50% higher engagement than the industry average for rich media ads, and I can't say I'm surprised.

See, unlike Facebook, Twitter, or LinkedIn ads, Google isn't clogging its social network with these ads (thank goodness). Instead, it's pushing the ads out to websites in the Google Display Network (which includes over 2 million sites).

Not only that, but these aren't your typical image/headline/blurb ads. Instead, they're essentially embedded Google+ posts - which means you can introduce a whole new audience to your Google+ presence. When you think about how awesome a good Google+ post can be, you start to realize the kind of creative potential this is offering marketers.

The only bummer is that anyone with under 1,000 fans can't use it yet - and that includes us. Considering I've been toying around with a few test campaigns using LinkedIn and Facebook ads to do exactly this - promote a Google+ post - I'm really eager to try this out.

Why this is a game changer
- Incredible flexibility and creative potential for ads, utilizing the Google+ post features.
- Gives businesses the opportunity to extend their reach beyond their current Google+ circles and communities.
- Allows brands to speak directly with their audience, for better and worse.
- Gives any businesses on the fence about Google+ another push to finally join the party and create a page.
- Similarly, adds incentive for businesses who already have a Google+ page to revisit their Google+ social media strategy in order to start making progress toward that 1,000 follower entry level.

Really, the thing I'm the most excited about here is the potential this has to change the face of the marketing landscape, by bringing consumers directly into the discussion.

You can read my article in full here: http://www.zbrastudios.com/blog/what-are-google-post-ads/

Pin the image (you know, if you want): http://www.pinterest.com/pin/466263367643829660/

I also urge you to check out +Mark Traphagen's post on the topic. It seems Mark and I were writing about this at the same time, and I'm pleased to say it seems we're on the same page about a number of things here. He makes some excellent points I didn't touch on, like how these ads can add social proof, since - as an embedded post - it shows how many times the article has been plussed or shared already.

Read Mark's article here: https://www.linkedin.com/today/post/article/20140416220146-13325642-google-post-ads-bringing-engagement-to-advertising

h/t to +Strategy Internet Marketing for posting about this update in the SMP Community, and tipping me off!

What do you think about +Post ads? Are you as excited about their potential as I am? Do you disagree with anything I've written? Let me know in the comments!
1
David May's profile photo
 
+Sheri Lehman / +Valerie McNutt - maybe this solves our 'story-based' ad issued on google right? What we are considering for Facebook could be tweaked for this? 
Add a comment...

David May

Shared publicly  - 
 
Okay... I admit. I am partially sharing this because it is animated.
 
Is Desktop Advertising on Its Way Out? Mobile Advertising is Projected to Still be Growing in 2017
To enlarge image: http://goo.gl/ozHMVW

With the slow diminish of desktop and expenses, mobile ad spending is on the rise, creating a new era of online advertising.

The below infographic created by our friends at +Vertical Measures  takes a closer look at the future of mobile advertising.

Some key stats are:

Google is the number 1 digital ad publisher in the world with 33 percent of all digital ad dollars in 2013.

Mobile advertising is projected to still be growing in 2017. From 2012 to 2017, mobile ad spending is expected to be increased 716 percent.
Search and display are the top formats in U.S. mobile ad spending and are projected to keep growing.

The U.S. net mobile ad revenues for corporations is on the rise. By 2015, Google is expected to increase their revenue to $9.29 Billion, followed by Facebook to $1.86 Billion, Pandora to $0.75 Billion, and Twitter to $0.63 Billion.

Pin it: http://www.pinterest.com/pin/381539399654014267/

Source: http://www.verticalmeasures.com/content-marketing-2/the-growth-of-mobile-ads/

H/t +B2C +Daniel Dannenberg

------------------------------------------------------------------------

P.S:
Related post: Epic Smartphone Targeting Techniques The Industry Experts Didn't Want You To See -> goo.gl/Ms5Hbb
2
Add a comment...
11
Rich Garner's profile photo
 
That is one happy birthday boy!
Add a comment...
In his circles
2,968 people
Have him in circles
1,213 people
Reagan Williams's profile photo
Miles Zimmerman's profile photo
Diane  Hughes's profile photo
Sally Labine's profile photo

David May

Shared publicly  - 
 
 
Bored of the usual Easter routine? Check out Easter eggs inspired by your favorite movies and TV shows: http://on.mash.to/1h6Gff9 
1
Add a comment...

David May

Shared publicly  - 
 
 
The next step after Google Glass high-tech specs could be contact lenses with cameras in to take pictures when you blink http://cnet.co/1ilEbEP
3
Add a comment...
 
 
Alex Struppa '11 takes to the sky each weekend, but this time, the #ChapmanU Family can soar with him #throughglass . "OK, glass. Watch his skydive."

#GoogleGlass   #GlassExplorers  
6
Add a comment...

David May

Shared publicly  - 
 
Amazon is set to launch its own smartphone later this year, according to a new report.
3
1
Kristi Thurman's profile photo
Add a comment...

David May

Shared publicly  - 
13
1
wonhwa Jung's profile photoRina Hoffman's profile photo
 
So true !!!
Add a comment...
People
In his circles
2,968 people
Have him in circles
1,213 people
Reagan Williams's profile photo
Miles Zimmerman's profile photo
Diane  Hughes's profile photo
Sally Labine's profile photo
Work
Occupation
Web and Interactive Marketing Manager
Employment
  • Chapman University
    Director of Web and Interactive Marketing, 2013 - present
  • Chapman University
    Web and Interactive Marketing Manager, 2011 - 2013
  • Chapman University
    Assistant Director of Admission Communication, 2010 - 2011
  • Chapman University
    Assistant Director of Admission, 2009 - 2010
  • Chapman University
    Admission Counselor, 2005 - 2009
Story
Tagline
I dislike writing taglines.
Basic Information
Gender
Male
Other names
yaMdivaD
Awesome place, knowledgeable people and great spirits!
Public - 3 months ago
reviewed 3 months ago
Amazing buffalo wine burgers, great view, friendly staff, and fun-to-taste Colorado wines!
Public - 3 months ago
reviewed 3 months ago
Beautiful, and the wine was great too!
Public - 8 months ago
reviewed 8 months ago
First, you have to like hot dogs 'with a snap' (in casing). If you do, these are fantastic. Burgers are also fantastic. Quick comments: -Fries rival In & Out -"Concrete' custard is AMAZING - it's the perfect summer desert -Staff is friendly Now, I need to slow down to talk about the beer. The selection is typical, but they have a system that serves it at exactly 29 degrees which makes even Coors taste like LIQUID GOLD. It's u n b e l i e v a b l e. Go to Joe Schmoe's, and go often.
• • •
Public - 8 months ago
reviewed 8 months ago
35 reviews
Map
Map
Map
We didn't go inside, but the park around the area was fantastic!
Public - 8 months ago
reviewed 8 months ago
All 5 stars are because of Joshua Snyder.
Public - 8 months ago
reviewed 8 months ago
Fun place! Arrive early if you want to karaoke - so busy.
Atmosphere: Very goodDecor: Very goodService: Very good
Public - a year ago
reviewed a year ago