Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer.
But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before.
If you want to reach this audience with your product or service, JUMP on this post and keep these three tips in mind...
- Indiana University BloomingtonTelecommunications
- Franklin Central HSArt & College Prep
What's NEXT in food & beverage: 5 top trends | Consumer content ...
To learn more about or to purchase the NEXT Forecast 2014, visit www.nextforecast.com.
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