A poster ad in a Swedish train station shows a model with perfectly brushed hair. But when a train pulls in, the wind messes it up. Brilliant.
(apart from the music.)
You use Google Search the same old way every day, but there are a few crazy little secrets that could make your experience that much better.
For instance, how many degrees of separation are there between you and Kevin Bacon?
Amazing - hoax or reality - I want one!
are producing some fantastic content at the moment... This time takes a look at whether having a responsive eCommerce website helps SEO....
My two cents on this- Although Google state there is currently no ranking boost for having a responsive site, what they have said is you may be demoted on mobile results if you are not mobile/responsive (http://www.seroundtable.com/google-responsive-design-ranking-17536.html). So if you are not currently optimising for users across multiple devices, now is the time to start putting something in place.
Also worth mentioning is the indirect impact on SEO of serving users on devices correctly. Users who can quickly and efficiently navigate your site on their device are more likely to purchase, join your newsletter, follow you on social networks etc which will positively impact future marketing/seo/content campaigns.
Where is Google heading?
There’s no big secret about what Google wants to achieve. Google wants a user to see search results that are relevant to them, results that answer their questions, and which link through to sites with strong levels of reputation, trust and authority. It also wants to favour sites that deliver an outstanding user experience on a wide range of devices. The big questions are how quickly all of this will happen and the extent to which it is already happening.
It’s often helpful to have two SEO horizons: how do we need to be building for the future, and what do we need to do right now? Longer term plans, for example, must focus on how you build your authority and online communities. But where does having a mobile-friendly site fit in? Is delivering the best possible experience, on the widest possible range of devices, something you can put off, or something you need urgently? And is Google going to penalise you if you don’t?
#ecommerce #seo #mobileseo #marketing
- Key Multimedia LtdOnline Marketing, present
- Business LinkE-Commerce Adviser
- Lordswood Boys School
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