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David Lakins
Works at Key Multimedia Ltd
Attended Lordswood Boys School
Lives in Dorchester United Kingdon
310 followers|6,758 views
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+Chris Redhead Interviewed the very talented Peter Sheridan after his  "Great Western" graffiti install in Dorchester #dorchester
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David Lakins

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Does having a responsive eCommerce site help your SEO efforts?
+Evosite Ltd are producing some fantastic content at the moment... This time +James Shakespeare  takes a look at whether having a responsive eCommerce website helps SEO....

http://www.evosite.co.uk/blog/does-having-a-responsive-ecommerce-site-help-your-seo-efforts

My two cents on this- Although Google state there is currently no ranking boost for having a responsive site, what they have said is you may be demoted on mobile results if you are not mobile/responsive (http://www.seroundtable.com/google-responsive-design-ranking-17536.html). So if you are not currently optimising for users across multiple devices, now is the time to start putting something in place.

Also worth mentioning is the indirect impact on SEO of serving users on devices correctly. Users who can quickly and efficiently navigate your site on their device are more likely to purchase, join your newsletter, follow you on social networks etc which will positively impact future marketing/seo/content campaigns.

Where is Google heading?

There’s no big secret about what Google wants to achieve. Google wants a user to see search results that are relevant to them, results that answer their questions, and which link through to sites with strong levels of reputation, trust and authority. It also wants to favour sites that deliver an outstanding user experience on a wide range of devices. The big questions are how quickly all of this will happen and the extent to which it is already happening.

It’s often helpful to have two SEO horizons: how do we need to be building for the future, and what do we need to do right now?  Longer term plans, for example, must focus on how you build your authority and online communities. But where does having a mobile-friendly site fit in? Is delivering the best possible experience, on the widest possible range of devices, something you can put off, or something you need urgently? And is Google going to penalise you if you don’t?

#ecommerce #seo #mobileseo #marketing
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David Lakins

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How to sell hair-care products.

A poster ad in a Swedish train station shows a model with perfectly brushed hair. But when a train pulls in, the wind messes it up. Brilliant. 

http://gizmodo.com/ad-models-hair-gets-messed-up-when-the-train-comes-ju-1532399086
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Amazing footage of the Red Bull Storm Chaser challenge in Cornwall at the weekend.
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Google Search Secrets You Need to See

You use Google Search the same old way every day, but there are a few crazy little secrets that could make your experience that much better.

For instance, how many degrees of separation are there between you and Kevin Bacon?
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People
Have him in circles
310 people
Mark Simonson's profile photo
Lorrie Delk Walker's profile photo
Richard Gosler's profile photo
Stephanie Lisa's profile photo
Work
Occupation
Online Marketing and Social Media
Employment
  • Key Multimedia Ltd
    Online Marketing, present
  • Business Link
    E-Commerce Adviser
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dorchester United Kingdon
Previously
Birmingham United Kingdom - Poole united kingdom
Story
Tagline
I'm MD of Key Multimedia, a digital agency in Dorchester, Dorset
Introduction
I'm the MD of Key Multimedia Ltd,where we develop websites and run SEO and Social Media campaigns for clients. I regular run seminars and workshops on web-related topics and write the odd Journal piece. I have a cracking team behind me at KM. My ever patient missus, Carol and two beautiful girls offer inspiration and grounding. If the wind is up you will probably find me down the beach Windsurfing, trying to keep up with the latest freestyle moves. Or out putting the miles in on my road or mountain bike.
Bragging rights
Was a stand-in for Ben Fogle at a conference
Education
  • Lordswood Boys School
Basic Information
Gender
Male
Other names
Ginge
David Lakins's +1's are the things they like, agree with, or want to recommend.
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I Was Quite Surprised by Some Things on This LifeSpan Treadmill Desk | G...
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Mat spent December working from behind a LifeSpan treadmill desk. Here's what it was like.

Google Glass: How Could It Change Social Media and Recruitment? [TECH TU...
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When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrat

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Red Bull Megaloop Challenge 2013
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Ruben Lenten and friends have been pushing the envelope of what is possible with a kite at his Megaloop Challenge event in Holland! You have

Wave Shots UK
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Here are some of my favourite wave shots from around the UK (yes the UK gets surf and sunshine too sometimes!) over the last year. I absolut

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The latest articles and breaking news on technology, social media, search engines, SEO, business, marketing, content writing and webmaster r

Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at P...
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Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cut

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5 Suggestions for How to Write an Outstanding About Us Page. peacock-small. The About Us page is one of the most important pages on an SME's

Google's Hummingbird Update: 5 Changes You Need to Implement - SiteProNews
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The Google Hummingbird update was launched without any formal notification by Google. Various sources indicated it may have been launched ar

How Greggs uses Facebook, Twitter, Pinterest and Google+ | Econsultancy
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While picking the brands to feature in our weekly social roundups I frequently focus on major global retailers or FMCGs such as Macy's, Coca

When Google Highlights Brands For Generic Queries
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Earlier, we posted an article asking if users can trust the information they see in Google's Knowledge Graph, discussing errors Google has m

Google's keyword data apocalypse: the experts' view
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Yesterday it emerged that Google is planning to encrypt even more organic search queries, thus removing even more search keyword data from s

29 Need-To-Know On Page SEO Factors (Infographic)
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We look at the changing face of On Page Optimisation and examine the most important factors that still need to be considered.

Press Releases Still Matter, But Not For The Reasons You Think
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Press release news is not what it used to be. New rules apply. “I have a job for you. I want you to write a press release about my company a