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David Kutcher
11,343 followers -
Making websites earn value
Making websites earn value

11,343 followers
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07/01/2018
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The story of a black kid in a hoodie, written by the child of immigrant Polish Jews fleeing anti-Semitism at the start of the 20th century, who changed his name to make it "less Jewish".

Forever. USA.

Give it a read: https://www.huffingtonpost.com/entry/a-black-kid-in-a-hoodie-brings-tidings-of-comfort-and_us_5a398b2ae4b0d86c803c6ce1
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What's the future of brick and mortar retail, especially for small businesses? It was a pleasant surprise to hear this interview with Joe Blumenthal of Downtown Sounds in Northampton discussing a very important topic and how these small businesses can stay relevant in the age of one-click purchasing.

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Our dancer in training.
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"For many restaurants, 75% of all visitors to their website are on a mobile device, with the majority of them having arrived through a Google search. Your embracing of local search marketing can have an oversized effect on your sales. Moving into 2018, see location-based recommendations and increased personalization being pushed to a person's mobile phone as a dominant digital marketing theme."

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As Google begins rolling out the "Mobile-First Index", it reminded me of this post from March 2015 with the "Mobile-Friendly split".

Ah, good times.
Exactly how much affect will the Google Mobile Armageddon have on your site traffic?

You've probably heard by now how Google is going to start prioritizing mobile-friendly sites and results in their Google search, and likely seen lots of posts about how you need to hurry up to get mobile-friendly.

That's all very true, and for a good read, visit +Eric Enge's post: https://plus.google.com/+EricEnge/posts/WQZ47qHgY2W 

But as you're well aware, I believe in using metrics to guide decisions. So in the interest of giving you, the reader, an easy to use set of metrics to help guide your decision, I've created an easy to install +Google Analytics dashboard (pictured below).

Here's the link to install it on your Analytics: https://www.google.com/analytics/web/template?uid=6Owr30r8QFKcXj2szRm8uw

In the example below, one of my restaurant clients,
- 44% of the site's total traffic came from Google Organic Search
- 23% of the site's total traffic came from mobile Google Organic Search
- 51% of the total Google Organic Search came from a mobile phone

Not shown here is how 27% of the site's total goal completions came from mobile Google Organic Search.

To learn more about gaining actionable intelligence from Google Analytics, please visit our blog post: http://www.confluentforms.com/2014/08/website-actionable-intelligence-goal-acquisition.html



A big thank you to +Stephan Hovnanian for prompting me to create this dashboard and post.
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The 6th night of Hanukkah and I'm still doing this.
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Dear Google My Business, we've got a big problem here

(It's not enough to just create a Google My Business listing, businesses need to check them periodically!)

I often harp on the importance of Google My Business and why all businesses need to claim their listing, maintain a detailed profile, and that they should periodically check on their listing to make sure it's correct. A Google My Business can often be a business's landing page on the Internet.

Well, here's a good example of why a business needs to check in periodically. This is a small local business, a wine bar and restaurant with a LGBTQ owner, in a town that is very gay-friendly.

Google has inverted the listing's attributes. Does not serve wine, does not serve dinner, does not have seating, is not handicap accessible, is not LGBT-friendly... you name it. This listing was checked by me on December 8th and the information was correct, but then I checked again December 10th and you can see the result.

Most businesses don't check their listing, let alone with any frequency. We only caught this because we help manage/maintain dozens of listings for our clients
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Rita-dog led the excursion today. She might be 17 years old, and only 25 lbs, but she can still pull the kids over.
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