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David Kutcher
Works at Confluent Forms LLC
Attended Hamilton College
Lives in Easthampton, MA
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David Kutcher

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How a 10 year old innovation called UTM codes can gain us invaluable actionable intelligence from our social media marketing and more

In our continual quests to improve website efficiency, whether for traffic, conversions or sales, we seek and strive for means to obtain actionable intelligence. We dive into our Analytics, build custom dashboards, develop stories, and even query the Magic Eight Ball.

But the biggest questions are always being investigated: 

° where are they coming from?
° where are the most profitable coming from?
° and which messages/campaigns are having the greatest impact?

To investigate those questions we need to first dive into Attribution: being able to attribute a Visit to a Message. And to do that, we need to go back to a technological innovation first introduced into Google Analytics over a decade ago, but often neglected: The UTM Codes

In this article we dive into UTM codes by discussing what they are, how to use them, and why you need to remember to use them, but we also are proud to announce the launch of our new product.

UTM For The Win!

With UTMftw, our goal is to make it super-simple, and part of your normal process, to go from visiting a page ↦ generating a UTM-encoded URL ↦ generating a shortened link ↦ sharing the link on Social Media.

We've created a handy Chrome extension/plugin, a web-based service (free), built in Goo.gl link shortening, and even a starter +Google Analytics dashboard.

We want to make it so easy to use UTM-encoded links that they'll quickly and easily become part of your normal userflow.

Learn more about UTM For The Win here: https://www.utmftw.com

Read the blog post here: http://www.confluentforms.com/2016/04/utm-campaign-attribution-analytics-intelligence.html
You know what's trending, but do you know what's converting? UTM encoded URLs, and the UTMftw, can help you improve your messaging and goal conversion strategy.
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Andrij “Andrew” Harasewych's profile photoZara Altair's profile photoEric Enge's profile photoIblis Bane's profile photo
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Hahaha, so test it +Eric Enge. ;)  We await data with baited breath... :D
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David Kutcher

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Why Conservation is an investment worth making

As I buy my annual fishing license, I feel the need to reshare this fact: conservation activities, especially fishing, are not only an investment in our environment, but an economic boost yielding huge returns for communities.

Each dollar of rainbow trout hatchery budget expenditures is associated with $32.20 of retail sales and $36.88 of net economic value.

■ Retail sales associated with angling for NFH-produced rainbow trout amounted to $172.7 million (based on aggregated state impacts). 
■ Total economic output (the “multiplier” effect) came to $325.1 million. 
■ The number of jobs associated with this output totaled 3,502. 
■ These jobs generated over $80 million in wage and salary income. 
■ The social benefits (as measured by net economic value) of recreational angling for NFH stocked rainbow trout totaled $197.9 million. 
■ Sales and motor fuel taxes totaled $9.9 million. 
■ State income tax generated came to $2.9 million. 
■ Federal income tax generated totaled $10.6 million. 
■ Rainbow trout-related hatchery budget expenditures totaled $5.4 million in FY 2004.

Win-Win.
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That line of thinking is why I like to shop at our local hardware store rather than the big box store off the peninsula ...
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David Kutcher

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Opening day! Leadoff batter!
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Ron Serina's profile photoTed Rubin's profile photoRaquel Hunter's profile photoJeff Bond's profile photo
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but begs a question ... "who's on third" ???
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David Kutcher

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To all my friends, celebrating family, freedom, history and tradition. 
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William Rock's profile photoMeirav M.'s profile photoSeanook Cottage Rentals & Paradise Studio's profile photoJodi Kaplan's profile photo
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Happy Passover!
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David Kutcher

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The great UTM campaign hack - show a site owner you're an you influencer

This gem was showed to me by my buddy +William Rock, a fellow Top Contributor, and is a great addition to the post I shared yesterday about UTM codes (yes, pay attention, even if they make your head hurt according to +Mia Voss): https://plus.google.com/+DavidKutcher/posts/NEvDQjV3iKG

While most of my blog post is about using UTM codes for encoding your own urls for sharing, so you know where the traffic originated, this tip is to get you to show up in OTHER PEOPLE'S +Google Analytics and see the traffic, and value of the traffic, that you sent their way.

You can see this illustrated in the dashboard image I've attached. 

The trick is simple: put your name, or company name, or brand name, in the campaign field when you create the UTM encoded URL for sharing (using our Chrome plugin of course: https://goo.gl/yZtcTS)

Then, when the diligent webmaster is data mining their Analytics, they'll find you and see the value you contributed to their goals :)

To get up to speed on UTM encoding please visit our blog post: http://goo.gl/ETb8iJ
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Julien Coquet's profile photoStephan Hovnanian's profile photoDavid Kutcher's profile photo
18 comments
 
+Tadeusz Szewczyk also, regarding link dropping, it is rude to hijack a thread by dropping a link that then requires people to visit it to understand context. Rebut inline, not with a click - bait link drop. 
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David Kutcher

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Was something lost in the translation?

This quote by +Mark Schaefer​ was instagrammed by +Mike Allton​, and maybe it was the target audience (Social Media Marketing World), but really?

Content needs to be shared to have value? I need to hear a defense of this statement as I categorically disagree. Much of my company's best performing content, content that has yielded us clients, had almost zero social shares. Where do people find it? This thing called a Search Engine.

In fact, for most of my clients, social is such a tiny part of the inbound traffic, and hardly a tiny part of the "first touch".

Zero content value? Hardly.
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Vincent Messina's profile photoRichard Hussey's profile photoCraig Burton's profile photo
26 comments
 
Just thinking out loud for a minute. But who needs content marketers when (if you write a lot of content) you can use an AI app online (like this one) to write the content for you. https://wordai.com/index.php

Wow!
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Have them in circles
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David Kutcher

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Some Sunday morning fishing in a light drizzle. Great beaver-carved tree on the opposite shore, blue herons overhead, and families of geese with chicks paddling around. 
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I love how our local CSA farm, +Mountain View Farm​, was #5. And we walk there from our home. Surprised they didn't grab any of my photos from Google Maps. ..
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Not sure that licensing is obvious from Google Maps. I'd only take photos where they are clearly labelled as CC-NC and I can't see any licensing information on my Google Maps photos.

(They're all in Flickr under CC, but hidden by default and I don't have the time to unhide them really)
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David Kutcher

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Balancing Analytics and Your Clients

One of my daily challenges is exactly what is described in this article. No, the +Philadelphia Phillies​ are not my client (although that'd be awesome), but when presenting metrics and reports from +Google Analytics​ to my clients, I need to make it accessible, relatable, and usable in the moment. Actionable.

It can blow their mind, but it needs to be able to be easily put into practice, otherwise it's just fancy data. I can't just present; I need to sell them on its importance and use. 
The colored charts and graphs occupied a corner of Pete Mackanin's desk, and the 64-year-old baseball lifer inspected them on a recent afternoon. Spray charts. Hot zones. Swing tendencies. Pitch percentages. Those items were not always prioritized on the ground floor of Citizens Bank Park in previous seasons.
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Stephan Hovnanian's profile photoDavid Kutcher's profile photoHill Web Creations LLC's profile photoBen Carew's profile photo
7 comments
 
We have recently overhauled our Analytics reporting for our clients so it is more "insights-based" and understandable. They love it but it adds a huge time component onto their accounts which currently we are paying for.

It can (and has) yielded insights that can generate more paid work (conversion optimisation on their web forms for example) but right now it is a bit tough as we have added to our workload without direct compensation - if you get my meaning.
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David Kutcher

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Did the White House kill three presidents? 
VIDEO: It wasn't safe to live in the White House in the mid-19th century.
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David Kutcher

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If you're a content marketer and aren't using UTM encoding for all of your link shares to social media and elsewhere, you need to read this

I get it, UTM codes can be confusing, a pain in the butt to use, and even when you remember to use them you probably aren't sure what to look for when it comes back to +Google Analytics.

I get it, I really do. 

UTM codes will enable you to see:

where are they coming from,
where are the most profitable coming from, and 
which messages/campaigns are having the greatest impact?

Seems valuable, right? 

So here's what we've done.

1) read our blog post to get more information about UTM codes and how to use them: http://goo.gl/ETb8iJ

2) install our handy-dandy new UTM-creating Chrome browser extension (free!): https://goo.gl/yZtcTS

3) add our introductory Google Analytics dashboard to your Analytics, which will give you a start for seeing the results of your campaigns: https://goo.gl/qCQYpb

Really quick, really easy, our goal is to help you make UTM encoding part of your normal process without adding overhead. Not only that, but we want to see you able to track the results and start getting actionable intelligence.

Have questions? Just ask.
You know what's trending, but do you know what's converting? UTM encoded URLs, and the UTMftw, can help you improve your messaging and goal conversion strategy.
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Gina Fiedel's profile photo
 
I still need to read this and your previous information- have been swamped. But I just wanted to let you know it's on my list. :D
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David Kutcher

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Jacob's rediscover day photos from his birthday 2 years ago when he got a digital camera. .. these were his first photos. 
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Education
  • Hamilton College
    1995 - 1999
Contact Information
Work
Phone
413-282-8742
Email
Story
Tagline
Making websites earn value
Introduction
A strategy of continual improvement

I believe that your website should never stop innovating; it can continually be improved upon, better accomplishing your business goals. I believe that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

My company: Confluent Forms LLC

I'm the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. We incorporated in January 2002 and have worked with over 200 clients during that time, many with on-going relationships lasting 5+ years.

We are the owners and developers of the RFP Database, one of the largest sites/exchanges for Requests for Proposals with ~127,000 registered users, announcing over $1 billion in business opportunities a month.

We make beautiful websites and web-based solutions that work for their businesses: See some of our work!


Top blog posts of mine include:

Interested in scheduling a FREE 15 minute session with me? Book a session right now.
Bragging rights
I make my own beer from hops grown in my backyard
Work
Occupation
small business owner, web developer, information architect, content strategist
Skills
Web design, web development, custom content management systems, content strategy, information architecture, social media, requests for proposals, webmaster, Google+, Blogger, content marketing and dissemination strategies, ... to name a few. I also brew some beer on occasion.
Employment
  • Confluent Forms LLC
    Owner, Strategist, Web Developer, 2001 - present
  • The RFP Database
    Founder, 2004 - present
  • Iconixx / Lead Dog Digital
    Information Architect, 1998 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Easthampton, MA
Previously
New York City, NY
David Kutcher's +1's are the things they like, agree with, or want to recommend.
UTM For The Win
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Create in-browser links for better Analytics on your incoming traffic.

Is your business ready for Google's Semantic Search? - WebSIGHT Hangouts
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Semantic search should be on your business's radar if you want to stay competitive online. This book explains why.

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Using a Google Drive Spreadsheet as a database for Blogger
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In this tutorial we're going to show you how you can also use content stored in a Google Drive Spreadsheet to populate your site with the co

SUTTER MEATS IN THE HUFFINGTON POST
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The Huffington Post recently interviewed Terry for a story on the Merlot Steak, a tremendously flavorful, yet overlooked cut from the Beef R

What's more important: traffic, conversion, or conversation? | LinkedIn
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In one of the more blissful ironies of life, I posed this question on my Google+ profile on a Friday afternoon, 2pm ET. Plain text post, no

The Nightmare on Connected Home Street | Gadget Lab | WIRED
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Spotify Music
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Spotify is now free on mobile and tablet. Listen to the right music, wherever you are. With Spotify, you have access to a world of music. Yo

Sapphires!
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Confluent Forms LLC
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We are Honored by Our Feature in The Boston Globe.
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Thank you to the Boston Globe for the well written feature. So much hard work has gone into starting our business and we're always humbled a

Food Addiction Infographic | STRONG COFFEY
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A breakdown of the science, symptoms, factors and triggers surrounding this yet-to-be-recognized addiction.

How I got into ice cream, unabridged version.
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I'm often asked, 'how did you get into ice cream?' The most accurate answer is 'because a manager I hardly knew didn't consider me for a pro

The original Bunting Gliders
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Spotlighting a classic American past-time, the Art of Gliding