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David Kutcher
Works at Confluent Forms LLC
Attended Hamilton College
Lives in Easthampton, MA
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David Kutcher

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How a 10 year old innovation called UTM codes can gain us invaluable actionable intelligence from our social media marketing and more

In our continual quests to improve website efficiency, whether for traffic, conversions or sales, we seek and strive for means to obtain actionable intelligence. We dive into our Analytics, build custom dashboards, develop stories, and even query the Magic Eight Ball.

But the biggest questions are always being investigated: 

° where are they coming from?
° where are the most profitable coming from?
° and which messages/campaigns are having the greatest impact?

To investigate those questions we need to first dive into Attribution: being able to attribute a Visit to a Message. And to do that, we need to go back to a technological innovation first introduced into Google Analytics over a decade ago, but often neglected: The UTM Codes

In this article we dive into UTM codes by discussing what they are, how to use them, and why you need to remember to use them, but we also are proud to announce the launch of our new product.

UTM For The Win!

With UTMftw, our goal is to make it super-simple, and part of your normal process, to go from visiting a page ↦ generating a UTM-encoded URL ↦ generating a shortened link ↦ sharing the link on Social Media.

We've created a handy Chrome extension/plugin, a web-based service (free), built in Goo.gl link shortening, and even a starter +Google Analytics dashboard.

We want to make it so easy to use UTM-encoded links that they'll quickly and easily become part of your normal userflow.

Learn more about UTM For The Win here: https://www.utmftw.com

Read the blog post here: http://www.confluentforms.com/2016/04/utm-campaign-attribution-analytics-intelligence.html
You know what's trending, but do you know what's converting? UTM encoded URLs, and the UTMftw, can help you improve your messaging and goal conversion strategy.
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Hahaha, so test it +Eric Enge. ;)  We await data with baited breath... :D
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First father-daughter sail! 
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+Seth Harwood that was up at Lake George, NY
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Some really good thoughts here on gaining greater insights from your content in your Analytics.
 
Recently we talked about content groups and how marketers can get better insights into how their content is contributing to the bottom line. This week, we’re continuing the conversation about creating and using competitor groups to better position yourself in market to your audience.
This Hangout On Air is hosted by Erin Robbins O'Brien. The live video broadcast will begin soon.
Q&A
Preview
Live
Found Friday - Win Back Your Audience with Competitor Insights
Fri, June 24, 9:46 AM
Hangouts On Air - Broadcast for free

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David Kutcher

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A lovely morning for a walk along the Connecticut River at the Alexandra Dawson Conservation Area (I created the +Google Maps​ listing a few months back).

With the exception of the small bits of plants poking up at the bottom, amazing how perfect the reflection turned out. 
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Jacob, nature photographer. 
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Sarah Hill's profile photoGina Fiedel's profile photoTerry Donaldson's profile photoDavid Kutcher's profile photo
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+Terry Donaldson it must definitely is! 
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My son, who graduates kindergarten tomorrow. .. he slays me. 
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I think that qualifies as a professional reference. Put it on your resume.
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David Kutcher

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"As the presidential primaries unfold, Kanye West is leading a fractured field of Democrats. The Republican front-runner is Phil Robertson, of Duck Dynasty fame. Elected governor of Louisiana only a few months ago, he is promising to defy the Washington establishment by never trimming his beard. Party elders have given up all pretense of being more than spectators, and most of the candidates have given up all pretense of party loyalty. On the debate stages, and everywhere else, anything goes."

Farfetched? I'm not so sure. 
Republicans and Democrats of 2016 have neither intelligible boundaries nor enforceable norms. As a result, renegade political behavior pays.
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Anything seems possible now, especially bad stuff.
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Just putting this out there for all my British friends. .. ;)

"“When our countrymen cast their votes yesterday, they didn’t realize they were destroying the most precious leisure activity this nation has ever known,” he said. “Wankers.”"
Across the United Kingdom on Friday, Britons mourned their long-cherished right to claim that Americans were significantly dumber than they are.
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Alan Stainer's profile photoDavid Amerland's profile photoAlexandra Riecke-Gonzales's profile photoDJ Kozz's profile photo
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DJ Kozz
 
LMAO! :D
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This is how you do a professional website, portfolio, and sales site

+Craig Burton outdid himself, and the cobbler's child has shoes! He does a masterful job of backing up his talk with actual client project samples, illustrating his talents and strategic branding insights. And even some good funnels!

A model for designers everywhere.

Nicely done +Craig Burton
 
My new School Branding Matters website is finally live.

I've been busy! And like all new websites there's still much to do and tweak. But I'm thrilled to finally have a place that I can truly call home for my business moving forward.

Jump in. My portfolio is tiny :)

#edchatNZ #schoolbranding #schoollogos


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+Zara Altair thanks Zara.
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Remember Content Groupings in +Google Analytics? I bet you're still not using them...

Perhaps this blog post and blab I did with +Erin Robbins O'Brien changes your mind, or gives you some good thoughts to chew on. 

"Measuring the success of content marketing efforts is too difficult, time consuming, and ineffective at the individual content level. Instead, track content performance and understand the efficacy of your marketing efforts by creating content groups. Content groups can be created to reflect how you need to understand your audiences, messages, content types, marketing channels, and how your content is actually performing and contributing to your goals."

For more information on how to use Content Groupings in Analytics please visit our blog post: http://www.confluentforms.com/2016/02/aligning-buyer-personas-content-analytics.html
How effective are your content marketing efforts? How do you measure content performance? How do you really understand your audience and how they're engaging with your content? If you're tracking each piece of content separately, you're not getting the answers to these questions. Measuring the success of content marketing efforts…
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Thank you. Great article.
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^^ Doug says he needs to stay near Western skiing.
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Which would you choose: a 1 BR apartment in Boston propper, or a 5 BR Victorian in western Massachusetts?

While not our budget, it's oddly similar to our decision 10 years ago to leave NYC and our 450 sq ft 1 BR apartment to move up here. At market rates, our old apartment is now over 3 times our current mortgage.

And we're much happier living here.

Although I miss the food.
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Jodi Kaplan's profile photoJeff Bond's profile photoVicki Haas's profile photoLeah Bloom's profile photo
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I've lived very close to both of those homes, and I'd pick the South End every time. Sorry, country boy :)
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David's Collections
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Have them in circles
11,124 people
Toiyeutoi 1's profile photo
Susan Baker-Deeds's profile photo
Tri Lestari (TiLes)'s profile photo
Marwane News's profile photo
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Crea Content Marketing's profile photo
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David O'Regan's profile photo
Collections David is following
Education
  • Hamilton College
    1995 - 1999
Contact Information
Work
Phone
413-282-8742
Email
Story
Tagline
Making websites earn value
Introduction
A strategy of continual improvement

I believe that your website should never stop innovating; it can continually be improved upon, better accomplishing your business goals. I believe that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

My company: Confluent Forms LLC

I'm the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. We incorporated in January 2002 and have worked with over 200 clients during that time, many with on-going relationships lasting 5+ years.

We are the owners and developers of the RFP Database, one of the largest sites/exchanges for Requests for Proposals with ~127,000 registered users, announcing over $1 billion in business opportunities a month.

We make beautiful websites and web-based solutions that work for their businesses: See some of our work!


Top blog posts of mine include:

Interested in scheduling a FREE 15 minute session with me? Book a session right now.
Bragging rights
I make my own beer from hops grown in my backyard
Work
Occupation
small business owner, web developer, information architect, content strategist
Skills
Web design, web development, custom content management systems, content strategy, information architecture, social media, requests for proposals, webmaster, Google+, Blogger, content marketing and dissemination strategies, ... to name a few. I also brew some beer on occasion.
Employment
  • Confluent Forms LLC
    Owner, Strategist, Web Developer, 2001 - present
  • The RFP Database
    Founder, 2004 - present
  • Iconixx / Lead Dog Digital
    Information Architect, 1998 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Easthampton, MA
Previously
New York City, NY
David Kutcher's +1's are the things they like, agree with, or want to recommend.
UTM For The Win
chrome.google.com

Create in-browser links for better Analytics on your incoming traffic.

Is your business ready for Google's Semantic Search? - WebSIGHT Hangouts
www.websighthangouts.com

Semantic search should be on your business's radar if you want to stay competitive online. This book explains why.

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Using a Google Drive Spreadsheet as a database for Blogger
www.blogxpertise.com

In this tutorial we're going to show you how you can also use content stored in a Google Drive Spreadsheet to populate your site with the co

SUTTER MEATS IN THE HUFFINGTON POST
www.suttermeats.com

The Huffington Post recently interviewed Terry for a story on the Merlot Steak, a tremendously flavorful, yet overlooked cut from the Beef R

What's more important: traffic, conversion, or conversation? | LinkedIn
www.linkedin.com

In one of the more blissful ironies of life, I posed this question on my Google+ profile on a Friday afternoon, 2pm ET. Plain text post, no

The Nightmare on Connected Home Street | Gadget Lab | WIRED
www.wired.com

I woke up at 4 am to old-timey dubstep spewing from my pillows as the lights flashed on throughout the house.

Spotify Music
market.android.com

Spotify is now free on mobile and tablet. Listen to the right music, wherever you are. With Spotify, you have access to a world of music. Yo

Sapphires!
www.rebekahbrooks.com

The studio just finished a pair of earrings to match a customers Sapphire necklace they received as ...

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

We are Honored by Our Feature in The Boston Globe.
www.suttermeats.com

Thank you to the Boston Globe for the well written feature. So much hard work has gone into starting our business and we're always humbled a

Food Addiction Infographic | STRONG COFFEY
www.strongcoffey.com

A breakdown of the science, symptoms, factors and triggers surrounding this yet-to-be-recognized addiction.

How I got into ice cream, unabridged version.
icecreamdiaries.blogspot.com

I'm often asked, 'how did you get into ice cream?' The most accurate answer is 'because a manager I hardly knew didn't consider me for a pro

The original Bunting Gliders
plus.google.com

Spotlighting a classic American past-time, the Art of Gliding