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David Kutcher
Works at Confluent Forms LLC
Attended Hamilton College
Lives in Easthampton, MA
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David Kutcher

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Measuring the Lifetime Value of a blog post

A study (http://goo.gl/CDhcTO) by IZEA and the Halverson Group undertook a look at the question of how much value there was in a [conventional] blog post. While most marketers and marketing conventional wisdom had assumed the value of a blog post to be approximately 30 days, their study concluded that only after 24 months has 99% of a blog post's impressions been obtained.

They also identified three distinct phases in the life cycle of a blog post: "Shout", "Echo", and "Reverberate".

Shout: The “Shout” phase yields an initial steep spike in impressions that occurs within the first week to ten days, when 50 percent of a blog post impressions are generated.

Echo: The “Echo” phase begins shortly thereafter and lasts until day 30, when 72 percent of blog post impressions are realized.

Reverberate: The third, and likely least studied, phase in a blog post’s life cycle is the “Reverberate” phase. This phase makes up the 28 percent of remaining impressions and lasts from day 30-700. The Reverberate Phase is important for both content creators and marketers, as that is where the long tail value occurs. It is also the phase that most blog post impression metrics fail to take into account and quantify.

You might have noticed that I used the word conventional earlier to describe the patterns this study looked at. The reason is that I do not believe that this is what all blog posts look like, but instead how they look in aggregate when lumped in with the majority of content which is written for short-term impact.

In many cases you could then say there are two additional phases, either of which can occur: "Growth" or "Spark".

In Growth, the content would begin gaining traffic due to inbound links and search traffic, moving up in the SERP and becoming an authority for the subject. This traffic would continue to gain as it both moves upwards in rankings, but also outward into more general queries. As it gains in rankings, it also gains from additional shares and inbound links.

In Spark, similar to Growth, the traffic comes mainly from search, but the sudden spark occurs due to an algorithm or display change. Many sites saw changes to their content as a result of Penguin and Panda, and others still from the addition of Answer Boxes and Rich Snippets. Those changes to the display of types of content could result in old content sparking again.

In my own blog post, linked below, I show examples where content, true evergreen content, breaks the mold described in this study and provides lasting value well beyond the 24 months discussed in their study.

Read the entire article here: http://www.confluentforms.com/2013/09/blog-content-life-cycle-dividends.html

Ping and H/T: +Jay Baer, +Convince & Convert, +Ted Murphy, +IZEA   
You can improve your website's traffic by understanding the different traffic patterns, incorporating different types of content into your content strategy, and revisiting those old posts that might be still relevant, or tweaked to become more relevant, providing new or lasting value to your audiences.
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+Roger Dooley are you assuming our website is on WordPress? ;)

It's actually built on Blogger, but like many systems you have access to PublishedDate and LastUpdated from the data/database. We then use that data for display, but also in the microformatting/schema.
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David Kutcher

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Welcome Boundary in St. Louis!

Nothing like the midnight launch of a half-finished website for a restaurant client's grand opening :)

Opened last night, and added to the list of places that I need to visit on my restaurant-client-grand-eating-tour of the United States! (aka David gains 15 lbs)

Visit them at http://www.boundary-stl.com

I'd like to have:

SMOKED PORK RIBS $14
GOCHUJANG, PICKLED RADISH, PEAR

and 

TUNA POKE $12
YELLOW FIN TUNA, PINEAPPLE, AVOCADO, MACADAMIANS, PUFFED RICE

for starters, followed by:

BRISKET
HOUSE SMOKED, SUCCOTASH, RED WINE JUS`
$21

Yea, that'd hit the spot.

P.S. half-finished because content was still arriving (being edited) and photos still being sent until the last minute
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Oh ok, never mind then +David Kutcher :)
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David Kutcher

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A beautiful "winter" day in Easthampton bringing out the ice fishermen on the pond. 
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David Kutcher

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Are you a local-focused business? Learn how to segment your +Google Analytics so you can look at your metrics relating to your local market

I forgot about this video that I did with +Lany Sullivan for +ReachConnectUpliftWomen, where we discuss segments, local segments, and looking a custom dashboards with local segments. 14 minute video, but I promise it goes just fast enough.

And if you need help understanding Analytics, don't forget about my free session! Sign up at http://www.confluentforms.com/roi 
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Thank you +David Kutcher for sharing this. Good stuff!
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David Kutcher

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A lovely review by a client for my company +Confluent Forms LLC​, and always nice to be able to meet up with local clients for coffee on occasion.
 
I had a great experience working with David Kutcher. While we were planning the site, he was responsive, timely and informative. He was flexible and at the same time was good about giving his opinions and being more assertive when he felt certain about what was right for the site. I love the way the website came out and although I do not track it carefully, I have a strong sense that since I rolled out my new site, my web referrals have increased significantly. I would highly recommend David and Confluent Forms for help with your website and optimization. 
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Bravo!
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David Kutcher

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Not a bad Sunday...

Got to hang out w/ my son, have a fun lunch at a client restaurant (including sharing a milkshake with the little dude), then go on a walk in the unseasonably warm (~45 degrees) weather along the Connecticut River. Also turned out that the spot we walked in is a nature conservation area, unmapped in Google Maps, which I had the pleasure of adding and sharing.

All around, a fun time :)
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David Kutcher

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Hrm. That's a whole lot of floppy disks.
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We finally got some snow and hit the hill. 
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Looks like fun
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David Kutcher

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CBSSports.com and Google Chromecast, how I'll be watching

One of the hardest things about "cutting the cord" and going to broadcast-only TV is the oft-times lack of access to live sporting events (legally) in your home.

I applaud CBS Sports for broadcasting the Super Bowl online, and Google's Chromecast for enabling me to stream it to my TV in full HD.
I'm watching @Panthers vs. @Broncos on CBSSports.com. Join the party. Watch the #SB50 livestream: http://cbsprt.co/14sMJCb
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Apparently, my company firewall blocked the site I could have streamed it from ;) Working on a workaround ;)
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David Kutcher

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Where the sidewalk ends...  [in +Google Analytics]

Every once in a while there is a project or situation that arises that painfully reminds me how fixated I can be on the goal conversion rates I've established for my clients, and how goal-focused we can be (and seeing those numbers). All growth metrics can be performing well, but then, like a popped tire, looking at the conversion rate deflates the room.

Why is our goal conversion rate so damn low?

It's funny, especially in a recent occurrence of this conversation, when it was the client cheering me up.

Hey, he says, I'm getting a lot more calls for my products than I did prior, and rather than an inquiry a week about X, I'm now getting at least one per day! Maybe I should start tracking them...

Yes, I had set up a number of goal conversions in his Analytics, things like "submit an inquiry", "share on social", "inquire about selling", "click to call", etc.

But the fact is that with some businesses people 1) are browsing from their desktop and 2) prefer to pick up the damn phone and call

They're not submitting anything on the website, nor are they clicking on an object in the site to initiate an action (all things that are tracked).

Now yes, there are ways to track these calls, using call trackers that create "dummy phone numbers" that they can be integrated into Analytics, but for a small business, a $30/mo solution and the thought of multiple phone numbers for the business aren't something that's desired.

So here's three things to remember:

1) don't get fixated on just one metric; it's important to look at overall performance (and growth) while maintaining traffic quality

2) not everything is easily tracked in Analytics; sometimes you need things to be captured "off-line" using things like a simple spreadsheet.

3) client sentiment is almost as important as the metrics; how the client feels (positive or negative) on the results can often be as powerful as the data that is being shown.

Some thoughts for a snowy (finally!) Friday :)
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I took to heart what you said about bounce rate. If folks found your phone number on the first page and then called, then your site did it's job. Have to measure the foot traffic too.
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David Kutcher

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Are you an Instagram Husband?

Frickin' brilliant video/project. I'm more of an Instagram Dad, but yea, I can see it.

Has this become our society, the need to share "A Perfect Self(ie)" with an imagined or idealized pubic persona (avatar)... how much is real anymore?

"Gawd, we have to show everyone how much we enjoy our lives together! (yea, it's really enjoyable...)"
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OMG! Love this. It's a warning to all of us.
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David Kutcher

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Are Twitter's falling numbers confirming what many of us have felt, that social itself is on a decline?

Thoughts?
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Ahem.... er. Me too. I hate to say it. There's real. And there's real. Which is which?
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David's Collections
People
Have them in circles
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Education
  • Hamilton College
    1995 - 1999
Contact Information
Work
Phone
413-282-8742
Email
Story
Tagline
Making websites earn value
Introduction
A strategy of continual improvement

I believe that your website should never stop innovating; it can continually be improved upon, better accomplishing your business goals. I believe that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

My company: Confluent Forms LLC

I'm the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. We incorporated in January 2002 and have worked with over 200 clients during that time, many with on-going relationships lasting 5+ years.

We are the owners and developers of the RFP Database, one of the largest sites/exchanges for Requests for Proposals with ~127,000 registered users, announcing over $1 billion in business opportunities a month.

We make beautiful websites and web-based solutions that work for their businesses: See some of our work!


Top blog posts of mine include:

Interested in scheduling a FREE 15 minute session with me? Book a session right now.
Bragging rights
I make my own beer from hops grown in my backyard
Work
Occupation
small business owner, web developer, information architect, content strategist
Skills
Web design, web development, custom content management systems, content strategy, information architecture, social media, requests for proposals, webmaster, Google+, Blogger, content marketing and dissemination strategies, ... to name a few. I also brew some beer on occasion.
Employment
  • Confluent Forms LLC
    Owner, Strategist, Web Developer, 2001 - present
  • The RFP Database
    Founder, 2004 - present
  • Iconixx / Lead Dog Digital
    Information Architect, 1998 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Easthampton, MA
Previously
New York City, NY
David Kutcher's +1's are the things they like, agree with, or want to recommend.
Is your business ready for Google's Semantic Search? - WebSIGHT Hangouts
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Semantic search should be on your business's radar if you want to stay competitive online. This book explains why.

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Using a Google Drive Spreadsheet as a database for Blogger
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In this tutorial we're going to show you how you can also use content stored in a Google Drive Spreadsheet to populate your site with the co

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In one of the more blissful ironies of life, I posed this question on my Google+ profile on a Friday afternoon, 2pm ET. Plain text post, no

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We are Honored by Our Feature in The Boston Globe.
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Thank you to the Boston Globe for the well written feature. So much hard work has gone into starting our business and we're always humbled a

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Sharpen your style with OoOTie Bow Ties!