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David Kutcher
Works at Confluent Forms LLC
Attended Hamilton College
Lives in Easthampton, MA
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David Kutcher

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How a 10 year old innovation called UTM codes can gain us invaluable actionable intelligence from our social media marketing and more

In our continual quests to improve website efficiency, whether for traffic, conversions or sales, we seek and strive for means to obtain actionable intelligence. We dive into our Analytics, build custom dashboards, develop stories, and even query the Magic Eight Ball.

But the biggest questions are always being investigated: 

° where are they coming from?
° where are the most profitable coming from?
° and which messages/campaigns are having the greatest impact?

To investigate those questions we need to first dive into Attribution: being able to attribute a Visit to a Message. And to do that, we need to go back to a technological innovation first introduced into Google Analytics over a decade ago, but often neglected: The UTM Codes

In this article we dive into UTM codes by discussing what they are, how to use them, and why you need to remember to use them, but we also are proud to announce the launch of our new product.

UTM For The Win!

With UTMftw, our goal is to make it super-simple, and part of your normal process, to go from visiting a page ↦ generating a UTM-encoded URL ↦ generating a shortened link ↦ sharing the link on Social Media.

We've created a handy Chrome extension/plugin, a web-based service (free), built in Goo.gl link shortening, and even a starter +Google Analytics dashboard.

We want to make it so easy to use UTM-encoded links that they'll quickly and easily become part of your normal userflow.

Learn more about UTM For The Win here: https://www.utmftw.com

Read the blog post here: http://www.confluentforms.com/2016/04/utm-campaign-attribution-analytics-intelligence.html
You know what's trending, but do you know what's converting? UTM encoded URLs, and the UTMftw, can help you improve your messaging and goal conversion strategy.
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Hahaha, so test it +Eric Enge. ;)  We await data with baited breath... :D
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David Kutcher

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Two of my first photos (no filter) using Aukey's clip-on lenses for my phone (Samsung S5)

The second photo is the 10x macro lens, the first is the 10x macro coupled with the wide-angle .45x. Going to try out the 2x zoom lens next.

Considering how many photos I take with my phone and never bring my "real" camera with me anywhere, this is a pretty convenient best of both worlds!
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David Kutcher

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Are you optimizing your content for the Attention Span of your audiences?

In the realm of web design we often engage upon conversations of "The Fold", with content either Above the fold or Below the fold. Whether you believe in the fold or not is sort of irrelevant - instead, what is important is that you focus your efforts on understanding your audience's attention span, how you're keeping them engaged, and how you're placing your Calls to Action within the content.

Because if they've grown bored of your content and never reached your call to action, does it even matter where the fold is?

Read on to learn my thoughts on The Fold, what it means for Responsive Web Design, and how to gain insight and actionable intelligence to use in improving your own websites

Read: http://www.confluentforms.com/2015/01/above-fold-below-fold-attention-span.html

H/T: +Zara Altair for reminding me of my own article ;)
Understand content Above the Fold vs Below the fold, but also how it is more important to focus on Attention Span, Prominence, and Visibility as the real value metrics.
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yes
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While the music was as awesome as always, I think the best part was seeing the looks on my kids' faces when their favorite musician, the Grammy award winning Mister G, gave me a shout-out from the stage.

Their looks were priceless. 
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That's cool +David Kutcher! Sounds like a fun project.
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When it comes to performance on mobile, speed is important but not the greatest factor

I'm amazed at how incorrect this story's headline is. Yes, speed matters greatly when it comes to your mobile site's performance. But Google identifies the real culprit, and guess what: it is Usability.

"We found that the number of elements on a page was the greatest predictor of conversions."

Pages with fewer elements, which also indirectly affects load time, performed better.

Keeping a simple, highly focused and fast user experience on mobile leads to conversions.

Experience matters, especially on mobile and small devices.
New research from Google reveals the factors that cause your mobile site to underperform.
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Whew! Thank you +David Kutcher. That simplicity is one of the things I stress when writing for new websites. K.I.S.S. especially on mobile.
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New release, and more to come!
 
Announcing the 0.7.0 release of UTM For the Win!

We've been quiet, but we've been busy.

Lots of the work has been under the hood, adding validation, fixing account features, debugging and more, but from a user standpoint, you'll like this function...

If you have created an account (free) and are logged in, your URLs will be stored. And now you'll have access to them. Well, the last 20 for now ;)

This, coupled with your recent usage quick-picks, and not only will we be saving you time, but giving you more of what you need.

Get started at https://www.utmftw.com or visit our blog post to learn more about UTM encoding: http://www.confluentforms.com/utm
Winning through organized campaigns.
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David Kutcher

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I much prefer Jeff's use of Instagram than what I see from marketers

Jeff was our mailman back when I had an office in downtown Northampton. He and I reconnected on instagram when I stumbled across his profile (https://www.instagram.com/postaljeff/) and a local hashtag that he had initiated (#igers413). I doubt he thought it would catch on as it has, with a few hundred local instagrammers participating and local meetups that are well attended.

Rather than focusing on marketing messages, it's a ton of fun to see everyone's creativity and life vignettes, even if they're people you've never met, and get inspired to get out and see new things. 
The Easthampton postal carrier transforms his route into something out of a fairy tale.
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David Kutcher

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How many shares are occurring through your +Social Warfare plugin, how much traffic are those shares generating, and how much is that returning traffic worth?

That is the question I sought out to answer for a client of ours who, upon my recommendation, bought and installed Social Warfare for their website.

So of course I went ahead and made a custom +Google Analytics dashboard to pull in the necessary information to inform the client... and I'm sharing that dashboard here so that anyone using SW can also see that information.

Click to install the dashboard: https://analytics.google.com/analytics/web/template?uid=-595waMvTl-jD9DJfu7kgw

On the left side of the dashboard is all of your social traffic and, more specifically the social traffic coming from SW clicks-shares of your content. We can see this because the smart chaps at Social Warfare included UTM strings in the sharing action (more on UTMs at http://www.confluentforms.com/utm). We've quantified the value of that inbound traffic with a widget for Goal Completions as well as E-commerce (should you have e-commerce enabled in your Analytics).

On the right side of the dashboard is a breakdown of which social sharing clicks are occurring, by network as well as individual pages.

To learn more about the Social Warfare plugin, go here: https://warfareplugins.com/

To learn more about creating custom Google Analytics dashboards, watch this video: https://www.youtube.com/watch?v=4DTAe2KRQ8w

If you need help with Google Analytics, just reach out! http://www.confluentforms.com/roi
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+David Kutcher Awesome! Thank you.
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File this under "Duh"

In a consumer-driven race-to-the-lowest-price world, often times it's your Customer Experience that is the X factor.

While you might not be competitive on other fronts, always strive to provide the best user experience, cultivate your brand ambassadors, and see the results.
 
Forrester says superior CX drives revenue growth
#marketing #measure

In today's mobile-first world, when many companies compete on customer experience, analytics play an essential role in defining what a superior customer experience looks like for a given company. This interesting blog post from Forrester Research analytist Harley Manning reveals the correlation between a company's customer experience and it's ability to grow revenue: "superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience." http://goo.gl/0WkqC8
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Good stuff! I have a friend who is a CX consultant, will pass this along. 
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David Kutcher

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If you need to send yourself "hello world" messages when programming, you probably shouldn't be doing it on the production server of a popular news website.

That's what a development server is for. Use it. 
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In that case it's not funny +David Kutcher I was referring to proper code with personal style ;)
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David Kutcher

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For those who will appreciate this, IT IS ON.
Chris Cornell, Stone Gossard, Jeff Ament, Mike McCready, and Matt Cameron will hit the road.
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A present. .. from my mom. 
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Isn't it a little early to give Jacob that nickname?
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David's Collections
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Have them in circles
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Collections David is following
Education
  • Hamilton College
    1995 - 1999
Contact Information
Work
Phone
413-282-8742
Email
Story
Tagline
Making websites earn value
Introduction
A strategy of continual improvement

I believe that your website should never stop innovating; it can continually be improved upon, better accomplishing your business goals. I believe that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

My company: Confluent Forms LLC

I'm the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. We incorporated in January 2002 and have worked with over 200 clients during that time, many with on-going relationships lasting 5+ years.

We are the owners and developers of the RFP Database, one of the largest sites/exchanges for Requests for Proposals with ~127,000 registered users, announcing over $1 billion in business opportunities a month.

We make beautiful websites and web-based solutions that work for their businesses: See some of our work!


Top blog posts of mine include:

Interested in scheduling a FREE 15 minute session with me? Book a session right now.
Bragging rights
I make my own beer from hops grown in my backyard
Work
Occupation
small business owner, web developer, information architect, content strategist
Skills
Web design, web development, custom content management systems, content strategy, information architecture, social media, requests for proposals, webmaster, Google+, Blogger, content marketing and dissemination strategies, ... to name a few. I also brew some beer on occasion.
Employment
  • Confluent Forms LLC
    Owner, Strategist, Web Developer, 2001 - present
  • The RFP Database
    Founder, 2004 - present
  • Iconixx / Lead Dog Digital
    Information Architect, 1998 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Easthampton, MA
Previously
New York City, NY
David Kutcher's +1's are the things they like, agree with, or want to recommend.
UTM For The Win
chrome.google.com

Create in-browser links for better Analytics on your incoming traffic.

Is your business ready for Google's Semantic Search? - WebSIGHT Hangouts
www.websighthangouts.com

Semantic search should be on your business's radar if you want to stay competitive online. This book explains why.

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

Using a Google Drive Spreadsheet as a database for Blogger
www.blogxpertise.com

In this tutorial we're going to show you how you can also use content stored in a Google Drive Spreadsheet to populate your site with the co

SUTTER MEATS IN THE HUFFINGTON POST
www.suttermeats.com

The Huffington Post recently interviewed Terry for a story on the Merlot Steak, a tremendously flavorful, yet overlooked cut from the Beef R

What's more important: traffic, conversion, or conversation? | LinkedIn
www.linkedin.com

In one of the more blissful ironies of life, I posed this question on my Google+ profile on a Friday afternoon, 2pm ET. Plain text post, no

The Nightmare on Connected Home Street | Gadget Lab | WIRED
www.wired.com

I woke up at 4 am to old-timey dubstep spewing from my pillows as the lights flashed on throughout the house.

Spotify Music
market.android.com

Spotify is now free on mobile and tablet. Listen to the right music, wherever you are. With Spotify, you have access to a world of music. Yo

Sapphires!
www.rebekahbrooks.com

The studio just finished a pair of earrings to match a customers Sapphire necklace they received as ...

Confluent Forms LLC
www.confluentforms.com

Confluent Forms LLC, located in Easthampton MA, is a boutique branding, graphic design, web design, web development, Blogger development, an

We are Honored by Our Feature in The Boston Globe.
www.suttermeats.com

Thank you to the Boston Globe for the well written feature. So much hard work has gone into starting our business and we're always humbled a

Food Addiction Infographic | STRONG COFFEY
www.strongcoffey.com

A breakdown of the science, symptoms, factors and triggers surrounding this yet-to-be-recognized addiction.

How I got into ice cream, unabridged version.
icecreamdiaries.blogspot.com

I'm often asked, 'how did you get into ice cream?' The most accurate answer is 'because a manager I hardly knew didn't consider me for a pro

The original Bunting Gliders
plus.google.com

Spotlighting a classic American past-time, the Art of Gliding