In our continual quests to improve website efficiency, whether for traffic, conversions or sales, we seek and strive for means to obtain actionable intelligence. We dive into our Analytics, build custom dashboards, develop stories, and even query the Magic Eight Ball.
But the biggest questions are always being investigated:
° where are they coming from?
° where are the most profitable coming from?
° and which messages/campaigns are having the greatest impact?
To investigate those questions we need to first dive into Attribution: being able to attribute a Visit to a Message. And to do that, we need to go back to a technological innovation first introduced into Google Analytics over a decade ago, but often neglected: The UTM Codes
In this article we dive into UTM codes by discussing what they are, how to use them, and why you need to remember to use them, but we also are proud to announce the launch of our new product.
UTM For The Win!
With UTMftw, our goal is to make it super-simple, and part of your normal process, to go from visiting a page ↦ generating a UTM-encoded URL ↦ generating a shortened link ↦ sharing the link on Social Media.
We've created a handy Chrome extension/plugin, a web-based service (free), built in Goo.gl link shortening, and even a starter dashboard.
We want to make it so easy to use UTM-encoded links that they'll quickly and easily become part of your normal userflow.
Learn more about UTM For The Win here: https://www.utmftw.com
Read the blog post here: http://www.confluentforms.com/2016/04/utm-campaign-attribution-analytics-intelligence.html