I have spent the past 20 years in consulting, sales, marketing and business development roles at leading global technology and professional services organisations, engaging and interacting with executive decision makers, presenting and selling business solutions.
With the introduction of inbound marketing as a means to acquire new customers, new business revenue, brand exposure, new prospects and lead generation, I have acquired the skills, experience and expertise required to assist my clients achieve their business goals.
Using tried and tested, best-practice networking, digital marketing, social media marketing, copy writing, blogging, content marketing and email marketing techniques, I generate new relationships - engaging and interacting on platforms such as LinkedIn, Twitter, the company blog and reputable email service providers – opening doors and providing introductions.
The process I manage builds credibility, enables my clients to be kept top-of-mind and leads their prospects to make “buying decisions”, rather than being put off by the “hard sell”. When my clients walk in the door, the prospect is already convinced that they are interacting with a specialist and thought leader.
I assist my clients in developing an integrated digital marketing strategy, incorporating all relevant social media platforms and other online assets in order to drive engagement and reduce the sales cycle.