"First of all, let’s be clear about what a single stream – or listen – is: it’s one person playing one song one time. So people throw around a lot of stream counts that seem big and then tell you they’re associated with payouts that sound small. But let’s look at what those counts really represent. If a song has been listened to 500 thousand times on Spotify, that’s the same as it having been played one time on a U.S. radio station with a moderate sized audience of 500 thousand people. Which would pay the recording artist precisely … nothing at all. But the equivalent of that one play and its 500 thousand listens on Spotify would pay out between three and four thousand dollars. The Spotify equivalent of ten plays on that radio station – once a day for a week and a half – would be worth thirty to forty thousand dollars."
#spotify #taylorswift #piracy
I guess the question is how much longer will integration be a real upside, and how valuable will user insights be if adoption doesn't improve? I've seen Google kill many projects with less external value than G+.
I have just published the data from a study of more than 500,000 randomly selected Google plus profiles, to see just how much is going on over here.
The bottom line? It's small, but vibrant. It is a ghost town? Not at all? Is Google going to shut it down? I don't believe it for a second. Read on for the details, and let me know what you think in the comments below!
- Vertical MeasuresWeb & Design Strategist, 2010 - present
- Arizona State University1998
Interactive Marketing Special Interest Group (SIG)
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