-Arthur C. Clarke
According to a new research report conducted by Boston-based agency Almighty, they found that in one global software brand, 83% of respondents said they had a leader who was responsible for customer experience. However, each of those respondents listed a different person as that leader."
- Vertical MeasuresWeb & Design Strategist, 2010 - present
- Arizona State University1998
Interactive Marketing Special Interest Group (SIG)
AMA Phoenix Interactive Marketing Special Interest Group Presents: Why Content Marketing Doesn't Work Join us for wine, hors d' oeuvres,
Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content? by ...
Content Marketing vs. SEO - which is more important? How much does success in one area make up for problems in the other?
Want more business? Stop selling and start helping - Phoenix Business Jo...
Content marketing, in its most simple form, is the act of educating potential customers rather than selling to them.
4 Ways to Drive Traffic to Your Site While Under a Google Penalty by Ver...
Not sure how to drive traffic to your site while under a Google penalty? This post describes four different ways to drive traffic to your si
The Why and How of Repurposing Your Content [VIDEO] by Vertical Measures
A perfect go-to guide for any time you are repurposing old content. Learn the benefits and the best ways to utilize various content formats!
How Often Should I Get an SEO Audit? by Vertical Measures
SEO Audits should be done at least once quarterly to help diagnose some baseline metrics for your site in addition to finding weaknesses.
It's Time to Rethink Title Tag Strategy (Again) by Vertical Measures
Title tags have been a long-time staple for SEOs but with the recent change in SERPs, your title tag strategy must now evolve again.
Everything I Learned About Marketing Came From Comedy, Part 2: Improv
Career Management - Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become bet
How to Win at Search, Social & Content Marketing [Webinar]
The demand for freelance creatives who "get" content marketing is growing. Understanding content marketing from a business' perspective can
Getting Stuck on Measuring Content Marketing ROI? by Vertical Measures
Measuring return on investment has become increasingly difficult in the age of online marketing. Learn what to look for to determine your co
Help Before You Sell: Prioritizing Customer Needs Is Good Business by Ve...
Online users are cynical, suspicious and weary. Don't be part of the problem. Give customers valuable content and they will reward you with
How Long Should Your YouTube Videos Be? by Vertical Measures
In content marketing, the length of your videos matters. Use YouTube analytics to determine the proper duration by looking at your audience'
Infographic: Stereotypes in Design | NewSchool of Architecture and Design
Take a look at a few different designers in their given fields and how they are often perceived.
Beyonce vs Sharknado: Social Media Buzz by Vertical Measures
A datagraphic looking at the social media buzz created by the movie Sharknado and Beyonce's surprise album release. Which created more tweet
GOOD WORKS: Local groups organize toy drives to provide holiday cheer - ...
Editor's Note: The Phoenix Business Journal wanted to share with our readers all...
8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx
When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then got o
Are You Ready To Send Your Company Holiday Card? [Infographic] by Vertic...
Prepare yourself for sending your company holiday card by following through this infographic and stepping around any awkward mishaps!
The SEO Elf on the Shelf [VIDEO] by Vertical Measures
An internet marketing company gets more than they ask for with the help of an Elf around the holidays.