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David Gass
Works at DavidGass.com
Lives in Las Vegas, NV
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David Gass

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How to Calculate the ROI of Your Social Media Campaigns - infographic
View a larger image: i.imgur.com/Mbl9H03.jpg

Can social media produce Return-on-Investment (ROI) in dollars, not just some fuzzy awareness and connections?

Yes it can, but you need to be strategic about it

In this infographic, +Neil Patel explains how to track the ROI of your Facebook, Twitter, LinkedIn and Instagram campaigns and use that knowledge to improve your marketing efforts.

"The key to being a good marketer is testing. If you go on your assumptions, in many cases, you will be off. The only way you can figure out what's working and what's not is through testing.

Social media is one of those channels that you ought to test. From leveraging it organically to running paid social ads, you can generate a positive ROI. — Neil Patel"

6 Steps to Measure ROI

1. Set your conversion goals.
2. Track conversions.
3. Assign monetary value to each conversion using historical data or guesstimating.
4. Measure total benefits by channel.
5. Determine total costs.
6. Analyze results and improve

Read them in detail in this visual:

Pin it for later: http://www.pinterest.com/pin/381539399654740909/

Source: http://www.quicksprout.com/2014/06/27/how-to-calculate-the-roi-of-your-social-media-campaigns/
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Great quotes
 
“Don’t worry about failure. You only have to be right once.” -- Drew Houston, CEO of Dropbox

#entrepreneurship #businessadvice #inspiration
Let these expert's hindsight guide you as you pursue success in your career.
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Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report http://bit.ly/1raLCoP

"Content hustling means sharing an idea across multiple distribution channels ranging from a brand’s website to its social media spaces. Content hustling requires companies to empower employees to act as brand ambassadors, relying on their personal networks to share corporate thought leadership. Essentially The New York Times takes itself to task for being a woeful content hustler.

“Readers are finding and engaging with our journalism in vastly different ways,” the report asserts. “More readers expect us to find them on Twitter and Facebook, and through email and phone alerts. But the newsroom pays less attention to these platforms, even though they offer our main, and sometimes, only channels to tens of millions of readers. Here, too, we are lagging our competitors.”

The report calls out Buzzfeed, Huffington Post, and USA Today for aggressively sharing its content in ways that The New York Times does not. “. . . Buzzfeed, Huffington Post, and USA Today are not succeeding simply because of lists, quizzes, celebrity photos and sports coverage. They are succeeding because of their sophisticated social, search and community-building tools and strategies, often in spite of their content.”
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Social Media Blogging - Good stuff
I explain exactly how I quickly built an influential social media blog and how you can too! 60,000 pageviews, 800 optins & many featured articles later...
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Article on buying websites from Bryan O'Neil 
Buying an online businesses often involves a significant learning curve, but there's one rule that you need to know and follow, to avoid costly mistakes.
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David Gass

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The three C's in life: Choice, chance, and change. You must make the choice, to take the chance, if you want anything in life to change.

http://bit.ly/HarvEkerUltimateLife #Choice #Chance #Change
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David Gass

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If you're an average athlete, you get cut from the team.
If you're an average employee, you don't advance in the company.
If you're an average entrepreneur, your business dies.
If you're an average student in the public schools, you're considered top of the class. WHY?

Why do we continue to fail our children with mediocrity? Why do we tell our children that being average is good? The problem as I see it, from having my children in private schools and public schools, is one crucial thing. In the private schools, they expect students to be exceptional. In the public schools, they are thrilled if students reach a level of average. The argument is that private schools have more money, they don't have to deal with all the kids who have special needs, etc. etc. In my opinion, those are excuses. These excuses give justification to educators as to why they don't expect more from students. The excuses give justification to why we don't spend more time and focus on students who are above average or could be above average if they were just pushed. 

From personal experience, I was an average student in high school. I was told I was a slow reader and put in the "Slow" class. I believed what they told me. The teachers treated me as slow and said "Great Job" when my test scores were average. Based on the feedback they gave me, I became a slow learner and average student. 

When I went to community college to get a 2 year degree, because I thought that was the best I could do, I got a teacher in one of my classes who did the one thing that changed my perception of who I thought I was.  She believed in me and expected more than being average. Let me repeat that - it's the one thing that not all kids have and the one thing that will change their lives forever - "She believed in ME and EXPECTED MORE THAN just being average from me." 

From that point forward, I expected more of myself. Who made that change in my life? A teacher!!!!  I went on the graduate with a 4 year degree from UNLV and run my own businesses. Something I doubt I would have ever thought possible if a teacher hadn't taken time to believe in me and expect more from me, than I did myself. 

Teachers can make a change and many do. But it's the educational system overall that needs to start expecting more from students. Don't look at our children and think "Average is good". Expect more. They deserve it. Two things you can do: Tell a student/child you believe in them by showing them and don't let them settle for being average. Expect More.
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Live +Guy Kawasaki presentations he puts together. This is perfect for companies struggling with who they are.
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David Gass

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Las Vegas
This Hangout On Air is hosted by David Gass. The live video broadcast will begin soon.
Q&A
Preview
Live
Facebook Advertising
Thu, May 29, 2014, 3:31 PM
Hangouts On Air - Broadcast for free

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The Internet In Real Time [Infographic]

You must go see this live-- one of the most creative uses of a real-time infographic I've seen in a long time! I love this kind of stuff! 

Go see it live right now: http://dustn.ws/realtimeinternet

The screencap I have below only shows 30 seconds but it will keep going and going as long as you're on the page! 

The creators of this infographic (that may not even be the name for it) basically took data from all over the place such as:

- Number of tweets in a day
- Number of hours of +YouTube watched every hour
- Number of +1's per day
- Number of Apple and +Android apps downloaded every day
- Etc...

And used that data to break down that data by second so that they could display it in real time. Really brilliant stuff. I almost feel like it's worthy of it's own blog post on +dustn.tv... #idea  

Anything about this surprise you?

HT +Irfan Ahmad and +Christine DeGraff for the find! 

#infographic   #stats   #gif  
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Content Marketing is King in case you were wondering.
How do you write solid content for the long run? Brian over at Kissmetrics has some solid ideas to provide you today. The funny thing is, if you over-think things, you can make more difficult than they need to be. I like their approach to just...
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Surprising Statistics regarding Small Business Marketing Online. 

Online marketing is crucial to a Small Business success, check out this great info-graphic on some surprising statistics.  



Pin It:
http://www.pinterest.com/pin/204632376789236094/

Source:
http://infographicsmania.com/online-marketing-lag-small-businesses/
http://www.uthrivemarketing.net/local-seo/

#marketing   #smallbusinessmarketing   #onlinemarketing   #uthrivemarketing  
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Have him in circles
490 people
Leslie Atkinson's profile photo
Betina Yurkus's profile photo
patrick pfeifer's profile photo
Jerry Land's profile photo
Marilou Nocedo's profile photo
Darren Peter Boland's profile photo
Kris Lloyd's profile photo
Eric Smith's profile photo
Aaron Dutchman's profile photo
Work
Occupation
Online Presence Advisor | Buying and Selling Website Expert | Online Entrepreneur
Skills
Entrepreneurship, Online Marketing, Marketing, Branding, Conversions, Sales, Strategic Planning
Employment
  • DavidGass.com
    Founder, 1969 - present
    I run mastermind groups and meetups teaching other entrepreneurs how to build their online presence and make a profit from it. Fueling business growth is my passion.
  • VGMFunding
    Co-Founder, 2008 - present
    Investing in websites. Managing websites with investors and buying and selling websites full time. In addition, we run a website http://buyingandsellingwebsites.com to teach others how to buy and sell websites and we run a seminar company for online entrepreneurs at http://ebizweekend.com
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Tagline
Buying and Selling Website Expert | David Gass | Online Presence Advisor
Introduction
David Gass is a Buying and Selling Website Expert | Online Presence Advisor | Entrepreneur | Website Investor. I work with small business owners and online entrepreneurs to Fuel Business Growth and help transform their online presence into profit. 

As an online presence advisor, I work with online entrepreneurs and offline business owners to turn their business' online presence into something that actually makes profits for them. I have several meetup groups and masterminds that I run for small business owners looking to transform their online presence into profit and fuel business growth.
Bragging rights
I have three beautiful daughters and wife all very supportive in my entrepreneurial life.
Places
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Currently
Las Vegas, NV
Previously
Meridian, ID - Bellevue, WA
Contact Information
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(702) 763-1969
Email
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Las Vegas, NV
David Gass's +1's are the things they like, agree with, or want to recommend.
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Mastering Flippa.com in 2013 is a webinar broadcast by David Gass and Chris Yates, expert website buyers and sellers. They look at Flippa.co

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The National Internet Tax Mandate must be stopped
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Get Twitter Followers Infographic | Twiends
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Want to know how to get twitter followers? This infrographic shares some ideas.

Great space for my training sessions. Built in screen and projector makes it simple.
Appeal: ExcellentFacilities: ExcellentService: Excellent
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