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David Deal
Works at David J. Deal
Attended University Of Illinois At Urbana-champaign
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David Deal

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After proving over and over that sex sells, +Beyoncé 
has found a new muse by tackling social themes such as black femininity. My new blog post explains how she has become bigger than ever by maturing as a culturally relevant artist. ‪#‎Lemonade‬ 
Read this post for more insight into Beyoncé's transformation into a more culturally relevant artist.
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David Deal

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Alas, the new Coachella 360-degree live stream takes the artist out of the experience. My ‪#‎Coachella‬ assessment:
So far, the Coachella 360-Degree live stream leaves much to be desired. More detail follows in my post.
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David Deal

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I recently had the pleasure to read "How We Listen Now: Essays and Conversations about Music and Technology," by +Cortney Harding. Her book is an invigorating snapshot of an industry in a constant state of disruption. Here is my review:
http://superhypeblog.com/music/how-we-listen-now-confronts-the-music-industry
Read this post for a review of "How We Listen Now," a provocative book by Cortney Harding on the state of the music industry.
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David Deal

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"The essence of the Beyoncé brand is empowerment" -- one of my comments in today's CNBC​ article, "Beyonce Inc: Controversy, Yet Barrels Full of Dollars." I am pleased that CNBC quoted me extensively, as I discussed the many reasons for Queen Bey's success: http://cnb.cx/1Pjf8hG
Music megastar Beyonce is reaping millions in music sales, as well as lending a boost to other products.
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David Deal

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I crossed paths with Sir George Martin twice in my life. His musical legacy is already well known. I remember his personal warmth and grace. Here are my memories: http://bit.ly/1QNzTEd
This post describes my memories of meeting and working with Sir George Martin.
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David Deal

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The overlooked triumph of "The Revenant": its magical score.
"The Revenant" was robbed: no Oscar nominations for its score. My post discusses why the score helps make the movie succeed.
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David Deal

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My new CMO.com column: how Beyoncé creates powerful moments.
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David Deal

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My new post: social virtual reality and the future of concert live streaming. ‪#‎coachella‬
Read this post to understand how social virtual reality will make concert live streams more immersive and tribal.
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David Deal

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What books have inspired you to be a better writer? In my new blog post, I reflect on one that has challenged me:
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How brands such as Google and the Rolling Stones become culturally relevant by remixing their logos (my new post): http://bit.ly/1Uj0r6f
This post discusses how a brand like Google makes itself more culturally relevant by remixing its logo.
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David Deal

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I'm thrilled to announce that BTRtoday has featured yours truly and my blog, Superhype, in today's podcast hosted by Jess Goulart. Jess and I cover a lot of ground in our conversation, ranging from the rise of Snapchat to the state of the music industry. Oh, and I share my own journey as a blogger. Thank you, Jess and BTRtoday! More here: 
This week we get a lesson on the intersection of marketing, technology, social media, and (of course) Taylor Swift!
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My new post: 45 years later, "The French Connection" demonstrates the beauty of ugly: 
http://superhypeblog.com/movies-2/the-ugly-beauty-of-the-french-connection
Sometimes art is ugly, as my blog post about "The French Connection" discusses.
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I am a marketing executive in the digital advertising industry
Employment
  • David J. Deal
    Consultant, 2013 - present
    David J. Deal helps companies build better brands through content marketing, thought leadership, and influencer outreach. His expertise ranges from creating marketing plans to developing content such as white papers. His content marketing plans help brands understand how to act like publishers, including the formulation of publishing themes and distribution strategies, typically across social media. David has delivered strong results for brands like Razorfish and iCrossing as well individuals such as Jermaine Dupri, CEO of So So Def Recordings.
  • iCrossing
    senior vice president of marketing, 2011 - 2013
Basic Information
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Male
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Story
Tagline
I share content about marketing, music, and pop culture.
Introduction
I am a marketing executive and blogger based in Chicago. Crazy about music, movies, and writing. Even crazier about Led Zeppelin, the Doors, the Rolling Stones, and the Beatles.
Bragging rights
My wife, Janice Deal, (http://www.janicedeal.com) is a rock star
Education
  • University Of Illinois At Urbana-champaign
    Journalism, 1983 - 1985
  • Southern Methodist University
    Communications, 1981 - 1983
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davidjdeal@gmail.com
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David Deal's +1's are the things they like, agree with, or want to recommend.
What the Grammys Can Teach You about Collaboration
blog.onesmoothstone.com

Being a music geek for most of my life, I have always made the annual Grammy Awards a required viewing experience. It’s exciting for me to a

Social Media Club Chicago
plus.google.com

Social Media Club a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. Membership is free and open to all levels, including beginners.

coachella - YouTube
www.youtube.com

Watch highlights from the Coachella Live Webcast featuring all your favorite artists.

Billboard
plus.google.com

Your destination for music charts, news, videos, reviews, events + more.

Detroit Lives!
detroitlives.org

Food. Food. Food. September 8, 2011 by Philip. Lots of new restaurants popping up in Detroit right now. And these aren't your average ev

Maker's Mark #CocktailParty2012 - Shorty Industry Awards
industry.shortyawards.com

The Shorty Industry Awards honor the best advertising agencies, web agencies, and social media experts for their advertising campaigns on Tw

Stairway to Heaven: the biggest hit of Led Zeppelin
andrix.hubpages.com

HubPages. sign in; start a new Hub; my account; contest; join; help. Home; Topics; Hubs; Answers; Hubbers; Forums. All Topics; Entertainment

Do Mobile Users Want to Engage with Your Content? - The Content Lab
thecontentlab.icrossing.com

Do Mobile Users Want to Engage with Your Content? When it comes to mobile device usage on the web, marketers often focus their attention on

How to Spot the Super Bowl Marketing and Advertising Winners in Real Tim...
www.rgarner.com

Today is the day of the Super Bowl, which is nothing short of an unofficial national holiday in the United States. Of course, with all eyes

Generic Top-Level Domains a High-Stakes Land Grab for the Fortune 500 | ...
greatfinds.icrossing.com

From acquisition strategy and customer insight, to global marketing and online visibility, iCrossing’s Great Finds digital marketing blog co

Superhype
www.superhypeblog.com

Be With-Out You by SymonG,Seyz “Be With-Without You” by Symon G. Seyz caught my ear because of its smooth arrangement reminiscent of better

Superhype
superhypeblog.com

In our always-on marketing world, it's tempting to never look back. But sometimes reflection can be instructive. For instance, I was jus

iCrossing
plus.google.com

Guided by insights. Driven by passion. Measured by results. We build connected brands.

How iCrossing Is Building a Global Brand | iCrossing Digital Marketing ...
greatfinds.icrossing.com

From acquisition strategy and customer insight, to global marketing and online visibility, iCrossing’s Great Finds digital marketing blog co

Connectedness Gets Personal | Great Finds
greatfinds.icrossing.com

Connectedness Gets Personal. Dec. 07, 2011 | by Peter Randazzo. If you are reading this post, chances are you are aware that iCrossing has j