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David Deal
4,770 followers -
I share content about marketing, music, and pop culture.
I share content about marketing, music, and pop culture.

4,770 followers
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David's posts

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Apple Inc. is becoming a healthcare brand. My new ebook, "Dr. Apple Will See You Now," explains how and why Apple is shaping the future of healthcare. Shout-out to John Hensler of Sunken Anchor Media for the excellent ebook design. Download a copy here (no registration needed): http://bit.ly/2lqR9ta

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We're buying fewer cards on Valentine's Day. So brands such as Dunkin' Donuts and Moët & Chandon want to help you celebrate via special apps. My new post explores why branded emoji and stickers have become part of Valentine's Day. #valentines #valentinesday #emoji 

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Why brands need to speak emoji. ✍

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How the Amazon Dash button capitalizes on the growth of the on-demand economy. 

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Why would Sprint take a 33-percent ownership stake in the troubled Tidal streaming service? My new blog post examines the newly formed relationship in context of Sprint's war with the major telecom carriers. 

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What would you do if your brand got pulled into a political maelstrom by events beyond your control? Learn a lesson from Dippin' Dots, which has demonstrated how to master the "real-time news arc." My post discusses. #dippindots

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If you want to produce great work in a team setting, embrace the power of "Yes, and . . . " My new blog post discusses how the Bristol Renaissance Faire cast creates successful theater by applying an improvisational technique. I discuss why "Yes, and . . ." applies to any business. Collaborate to create!


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You have to hustle your content to find an audience, even if you're Ed Sheeran. As my new post discusses, he's relying on Snapchat to raise awarness of his new single, "Shape of You." I share lessons that Sheeran can teach any content creator about finding an audience, whether you're a podcaster or blogger.


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When a brand loses its coolness, how does it regain its footing? My new post discusses the case of U2, a group that has experienced periods of being cool and uncool. Will the 30th anniversary celebration of The Joshua Tree, with a rumored appearance at Bonnaroo, help U2 return to coolness?


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Take a minute to chill out by reading my new post about the visual storytelling genius of DJ Khaled, who has reinvented himself from musician to self-help guru.

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