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David Deal
Works at David J. Deal
Attended University Of Illinois At Urbana-champaign
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David Deal

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CNBC asked me for my opinion of Spotify's announcement that it will start offering video content from companies such as Comedy Central. I challenged Spotify to provide original premium content that can be found nowhere else: "Spotify needs to turn a profit, and sharing someone else's content is not the answer."
Music streaming service Spotify will start offering video content with partners that include Comedy Central and Vice News.
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David Deal

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Ever heard of +Shonduras? You should. He's one of the many self-made Internet celebrities helping big companies such as Disney​ build their brands through visual storytelling. My new CMO.com​ column discusses the new era of user-generated visual content and offers tips for how businesses can succeed with this form of marketing.
http://cmo.cm/1czQqON
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"The Verizon-AOL deal is about differentiating Verizon as a content provider in the mobile age; I would not be surprised if Verizon and AOL were to create original content for Verizon customers" -- my comment in today's Adweek​:
http://www.adweek.com/news/technology/marriage-verizon-and-aol-brings-big-opportunities-and-questions-about-content-aims-164704
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David Deal

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It’s official: mobile search has eclipsed desktop search. In a May 6 webinar, +Jay Hawkinson of +SIM Partners-Velocity discussed three ways big brands can capitalize on the surge in mobile search to generate more business. My new blog post shares highlights:
http://bit.ly/1FRHHTL
It's official: mobile search has officially eclipsed desktop search. And mobile searchers are important to big brands like Macy's and Walgreens that operate hu
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"Apple wants to make utility cool. Thanks to the onslaught of branded apps being developed for the Apple Watch, Apple will likely turn its vision into reality." My new post for BeyondCurious discusses five key ways that Apple Watch will influence consumer behaviors ranging from shopping to managing the heat in our homes. #AppleWatch #wearables
http://bit.ly/1FflWx2 
On its best days, Apple shapes consumer behavior. And we are seeing Apple on its best day with the launch of Apple Watch. One of the world's most valuable brands seeks to turn everyday consumer behavior (such as paying for coffee or reading the news) into a more graceful, fluid action by encouraging watch owners to swipe our wrists or merely glance at a fashionable device we wear. In essence, Apple wants to make utility cool.
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Great article David. I do think battery life is a major UX issue with the Apple Watch and one that might be enough to prevent this being the  killer product it could have been. Having personally bought just about every wearable on the market over the last few years, I look down at my wrist - and there is no tech in sight. They are all sitting in a draw.

Why? It's not that the products weren't useful, good looking, interesting etc they just weren't useful enough for me to go through the process of charging every few days. In the end, simply getting my phone out of my pocket to do the same thing with better/larger UI won out over the grind of the routine charge.

Are people going to respond to the Apple watch differently? I'm sure we won't notice for the first few weeks, maybe months, but once the novelty factor has worn off for the average consumer and daily charging feels like a drag I feel we'll know whether this product is a game changer or not.

It's hard to call at this stage and initial sales aren't always the best indicator for product longevity. Not unlike the Wii Fit ; amazing product promise, sold like hot cakes, but only a fraction of people ended up using them: 
http://www.totalvideogames.com/Wii-Fit/news/Wii-Fit-Nobody-Uses-It-12904.html

Don't get me wrong, I'm pro-wearable and I want to see something crack the market wide open. But I think the first true killer wearable will be the one that is more than a phone but only as demanding as a normal swatch watch. Not sure we are there yet...

Iain :)
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David Deal

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Within the first four months of 2015, musicians ranging from Bjork to Father John Misty have provided ample evidence that album cover art retains its power to provoke and inspire. Here is a presentation that contains 10 examples to get your design juices flowing. #RecordStoreDay
http://www.slideshare.net/davidjdeal1/10-album-covers-that-rock-2015
Within the first four months of 2015, musicians ranging from Bjork to Father John Misty have provided ample evidence that album cover art retains its power to provoke and inspire. This presentation contains 10 examples to get your design juices flowing.
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David Deal

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I'm stoked to appear at the June 11 SIM Partners SIMposium, where brands will explore the future of local marketing. I'm going to join SIM Partners CMO Tari Haro and Signal SVP of Marketing Joe Stanhope to discuss the impact of the "everywhere customer" on local marketing. I've published a blog post to give you a glimpse of what's on my mind, including how brands need to connect local marketing more strongly to the broader customer journey: 
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"The SIM Partners relationship with Vibes is changing local search by closing the gap between marketing and sales" -- from my new blog post about the news that +SIM Partners-Velocity and +Vibes are going to make it possible for businesses to make offers to consumers based on their proximity to a business.
Read this post to understand how a new relationship between SIM Partners and Vibes is closing the gap between local search marketing and sales.
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Apple and Disney want more than your money -- they want to influence your behavior. My new white paper, "Apple and Disney: Extensions of You," analyzes how these two giant brands may inspire consumers to use their wrists and voices to do everything from buy products to manage the heat in their homes. Executive summary here:
Read this post to understand how Apple and Disney may change everyday behaviors through the Apple Watch and MagicBand.
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"The human brain is left largely inert and untaxed while calculations are made electronically, by a software ‘brain’ without the elasticity to make connections and judgements.”
http://mashable.com/2015/05/01/map-reading-knowledge/
The Royal Institute of Navigation are concerned about the nation's cartographical know-how and have suggested schools start teaching basic navigation.
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David Deal

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Now we've heard it from the man himself: Hanging off the side of an Airbus A400 as it takes off is as dangerous as it sounds.
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David Deal

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TIME's "100 Most Influential People" list is always an interesting read. As for Kanye West being on the list: I think Jay Z has the more influential business brand, but Kanye leaves Jay Z and most other entertainers in the dust from an artistic standpoint. One of his influences: breaking boundaries between hip-hop, pop, and culture. He's not the first to do so, but he's a good choice for 2015.
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+Kristene Richardson I don't disagree with you. His actions when he's not singing reflect poorly on him. Fortunately I am just a music fan and not his publicist. 
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Have him in circles
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Work
Occupation
I am a marketing executive in the digital advertising industry
Employment
  • David J. Deal
    Consultant, 2013 - present
    David J. Deal helps companies build better brands through content marketing, thought leadership, and influencer outreach. His expertise ranges from creating marketing plans to developing content such as white papers. His content marketing plans help brands understand how to act like publishers, including the formulation of publishing themes and distribution strategies, typically across social media. David has delivered strong results for brands like Razorfish and iCrossing as well individuals such as Jermaine Dupri, CEO of So So Def Recordings.
  • iCrossing
    senior vice president of marketing, 2011 - 2013
Basic Information
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Male
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Friends, Networking
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Story
Tagline
I share content about marketing, music, and pop culture.
Introduction
I am a marketing executive and blogger based in Chicago. Crazy about music, movies, and writing. Even crazier about Led Zeppelin, the Doors, the Rolling Stones, and the Beatles.
Bragging rights
My wife, Janice Deal, (http://www.janicedeal.com) is a rock star
Education
  • University Of Illinois At Urbana-champaign
    Journalism, 1983 - 1985
  • Southern Methodist University
    Communications, 1981 - 1983
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David Deal's +1's are the things they like, agree with, or want to recommend.
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Superhype
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Connectedness Gets Personal | Great Finds
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