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Tablet users have high performance expectations :: BtoB Magazine
BtoB Magazine is the publication for b2b marketing strategists.
Content Marketing for Professional Services: Does It Cannibalize Your Bu...
Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how professional services and consulting companies can g
Study: PR is the second-most-caffeinated profession | Articles
Dunkin’ Donuts and CareerBuilder ranked the top 15 professions that most need coffee. PR is No. 2; writer/editor is No. 4.
6 Secrets of a Winning Product Launch — Pragmati...
A product launch is a critical time for an early stage company. The success of the next Product Launch could determine if your company survi
Buyer and User Personas — Pragmatic Marketing, w...
How to develop clarity about the ideal buyer and user. By Steve Johnson.
Meet “Ms. Ernie,” the world’s oldest competitive bodybuilding grandma
Are you struggling to stay in shape? If you need any inspiration, look no further than 75-year-old Ernestine Shepherd, the oldest female com
What Tech Buyers Want From Content - Marketing Interactions
One of the reasons to create personas is to develop a tool that guides your content strategy to develop content that they'll find interestin
Marketing Gimmicks versus Value: A Disappointing Example — B2B Digital M...
Four key lessons for B2B marketers looking to establish leadership or alignment in a new space from a gardening community that fell short.
B2B Marketers’ Social Media Efforts Have Much Room to Mature
Let's just start by saying that the B2C approach vs. the B2B approach to social media marketing is often at opposite ends of the spectrum. N
Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time ...
Strategy - Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best
Brands as Publishers | Futurelab – We are marketing and customer strateg...
Content marketing is not exactly a new thing. Neither is the idea that everyone is a content producer or that we're all journalists now. But
Spatially Relevant - Technology Marketing and Product Marketing
Resource for understanding best practices in Marketing, Product Management, Branding and Organizational execution for technology companies.
Product Beautiful: Building Product Management by Paul Young
Building Product Management from the Ground Up