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David Cohen
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956 followers
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I can't believe it's been over 3 months since my last post - but I promise it was worth the wait.

This post was a long time coming (been thinking about pulling it together for over a year), but needed to sit down and spend the time to gather all the data to paint an accurate picture.

Please take a look and if you found any of this interesting, leave a comment - especially if it relates to any of the data in the post.

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...Unless you read this because it'll make you think. 

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"I want to know my customers and community better." I've heard that statement from CMOs and digital marketing strategists often the past few years.

In this post, I share a different approach to knowing more about your customer, but in a way that helps you develop care for them as they journey down their path to purchase.

Many thanks to +Nick Eubanks for letting me share these thoughts and ideas. 

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People often ask me what the future of Google search is. As in, how's Google going to evolve their search product in the way they display results. Here's what the future looks like:
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Got an SEO safe word for Google? 39 other marketers and I share search our marketing fears, which are really just opportunities. And there are strong insights here from names you may not be familiar, well worth the read. 

Spam email your Google+ posts without asking, get blocked without notice. 

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In the spiriting of outing bad marketing, here's a post where I outed myself. 

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Grateful for a warm day in December. 
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This explanation of the origin of the Santa Claus story makes more sense than any other I've ever heard. 
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