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David Cohen
Worked at SEER Interactive
Lives in Philadelphia, PA
833 followers|91,831 views
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Philadelphia, PA
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San Antonio, TX - Nashville, TN - Atlanta, GA
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Aspiring Tsar
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  • SEER Interactive
    Digital Marketing Strategist // Team Leader, 2012 - 2014
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David M. Cohen

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David Cohen

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I can't believe it's been over 3 months since my last post - but I promise it was worth the wait.

This post was a long time coming (been thinking about pulling it together for over a year), but needed to sit down and spend the time to gather all the data to paint an accurate picture.

Please take a look and if you found any of this interesting, leave a comment - especially if it relates to any of the data in the post.
Forrester Research projects U.S. consumers will spend $327 Billion online in 2016. With Google seeing over 3.5 Billion searches per day, which means every single query is worth ~$0.26. With SEO accounting for as much as 51% of the traffic being driven to B2B and B2C pages, SEO is far from dead - and continues to offer a long-term, sustainable ROI channel. Regardless of who you need to pitch SEO, your boss, your client, or even your business partn...
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"I want to know my customers and community better." I've heard that statement from CMOs and digital marketing strategists often the past few years.

In this post, I share a different approach to knowing more about your customer, but in a way that helps you develop care for them as they journey down their path to purchase.

Many thanks to +Nick Eubanks for letting me share these thoughts and ideas. 
This strategic keyword optimization post is for marketers who are measured for success by achieving revenue and growth goals on digital channels.
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People often ask me what the future of Google search is. As in, how's Google going to evolve their search product in the way they display results. Here's what the future looks like:
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So how do we fit into Google's world and still get traffic?
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In the spiriting of outing bad marketing, here's a post where I outed myself. 
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This explanation of the origin of the Santa Claus story makes more sense than any other I've ever heard. 
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Story was good, but I like the seasonal content recycling tag line best:

"Editor's Note: This is a repurposing of a story published on Dec. 20, 2012, which can be found here."
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Have him in circles
833 people
Ricky Shah's profile photo
Ben Hollom's profile photo
Dixon Jones's profile photo
Marites Son's profile photo
Donald Wulff's profile photo
Annodyne Inc.'s profile photo
Dasia Kaylin's profile photo
Gian Casimiro's profile photo
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David Cohen

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...Unless you read this because it'll make you think. 
…you can finish their sentences. I’m not being cute. I have a point. When writing calls to action, writers tend to use commands: “Submit” “Watch our video” “Sign up for our newsletter” Or we let being clever massacre being clear: Those CTAs fail because nobody wants those things. Joanna from CopyHackers explains this nicely: Your call […]
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Vic Gundotra, Google+ builder and visionary, is leaving Google:

http://recode.net/2014/04/24/exclusive-google-head-vic-gundotra-leaving-company/
The high-profile and powerful exec at the search giant will leave immediately, but has no plans to land elsewhere as yet.
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Got an SEO safe word for Google? 39 other marketers and I share search our marketing fears, which are really just opportunities. And there are strong insights here from names you may not be familiar, well worth the read. 
We asked 40 search marketers their #1 greatest fear that keeps them awake at night. Here's what they had to say.
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Spam email your Google+ posts without asking, get blocked without notice. 
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Grateful for a warm day in December. 
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Humanity, dignity, giving, and empathy- lessons I've learned from my mom that have universal business application.
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Emmanuelle is the spot to go when you want a handcrafted cocktail and a good conversation with a friend or significant other. It's also a great place to meet new friends. Everything they do at Emmanuelle is topnotch because they care.
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reviewed a year ago
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