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David Chevalier
Works at SalesBlend
Attended Boston University
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David Chevalier

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Last December, we introduced +Post ads to a limited number of AdWords advertisers as a way to amplify their content to new audiences. Starting today, we’re making +Post ads available to all advertisers with at least 1000 Google+ followers:

See how brands such as +Audi USA  and +Topman  are using +Post ads to drive more participation with their brand’s content across the web. 

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Re: Declining Facebook Organic Reach

As people “like” more and more Facebook pages, your organic reach—the number of your followers who see any given post of yours—is declining. 

Josh Constine breaks down Facebook’s “filtered-feed problem” in this +TechCrunch post.

To determine which posts to prioritize, Facebook uses an algorithm incorporating a number of factors. 

In essence, Constine notes, “the more successful a post is, and the more popular its creator is amongst everyone and the potential viewer, the more likely that viewer is to see the post.”

#facebookmarketing   #newsfeedupdate  
Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn't room for..
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Post-Click Engagement

"We already know that LinkedIn and Google+ drive very few referrals compared to their competitors. Yet it turns out the traffic they do drive, is actually quite high on the quality scale."

Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social ...
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Marketing Momentum & The Flywheel

A car’s starter has a small gear which turns an engine’s flywheel.

Although flywheels have initial resistance, they provide continuous energy once they get moving.

So while getting the ball rolling on your early marketing endeavors can be laborious, once your marketing really starts going you’ll find yourself the effort which produced intermittent results when you started will begin to produce continuous results.

#marketing #business #momentum  
Getting the ball rolling on your early marketing endeavors can be laborious, but the key is to build marketing momentum.
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I'm with Pew, I'd give up my cell phone first.
What would you be willing to give up?

Pew research says you'd be more likely to give up your cell phone than the internet:

Do you agree?

#technology   #usage   #habits  
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Have him in circles
234 people
Don't Miss This

#googleplusupdate   #googleplustips  
Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]
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Which article will impact your bottom line?

What you’ll find below is what you likely should not miss. Each article, at a minimum, is worth skimming. I’m sure you’ll continue reading the ones that are pertinent to you and your business.

#socialmediamarketing   #socialmarketing   #businesstips  
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Google’s Making Sense of Data Course

Google’s Making Sense of Data course helped me learn some new ways to structure, visualize, and manipulate data. It ends tonight so jump on it if you have time.

#google   #course   #understanding   #data  
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Thanks +Google Analytics and +Justin Cutroni! 
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Have him in circles
234 people
Chief Sales Officer at SalesBlend
Sales, marketing, advertising.
  • SalesBlend
    Chief Sales Officer, 2011 - present
    Flexible and resourceful with an ability to get things done on time and on budget. Responsibilities include: + Increasing client revenue + Protecting client reputations and building their credibility + Building relationships between clients and their customers + Exceeding customer expectations and requirements for consistency, accessibility and post-sale support + Creating and developing social media marketing, email marketing and content marketing campaign strategy + Responsible for total relationship with customers
  • Wells Fargo
    2004 - 2011
Basic Information
Looking for
Helping people build lasting businesses.
David Chevalier is Chief Sales Officer of SalesBlend, a digital marketing agency.  

He works with businesses to maximize sales performance and execute successful marketing plans.  

Reach him directly at 617.939.0153 or please contact him here. He can also be reached via: EmailTwitter | LinkedIn


  • Boston University
    Economics, 1998 - 2002
Contact Information
30 Newbury Street, 3rd Floor, Boston, MA 02116