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David Chevalier
Works at SalesBlend
Attended Boston University
234 followers|39,691 views
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David Chevalier

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Value Propositions

Don't forget to include why customers should buy from you over your competitors. It's often not motivating enough to simply talk about benefits.

http://www.quicksprout.com/2014/12/03/how-to-write-a-great-value-proposition/

#valueproposition  
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David Chevalier

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Find out what an honest small business can do to generate more positive Yelp reviews...
 
How To Get More And Better Yelp Reviews

Explore the standard advice and possibly the gray area. Whether or not Yelp ever gets their filter right, the ideas in this blog post can help your small business gain more positive Yelp reviews and customers.

#yelpreviews   #yelp   #onlinereputationmanagement  
Yelp reviews are supposed to be good for customers and fair to businesses. Learn the correct ways to ask and get positive Yelp reviews.
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Introducing Bot and Spider Filtering

Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering. 

You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site. 

Nestlé has been testing it and has found great benefit:  

“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
-  Katarzyna Malik, Nestlé Google Analytics Specialist

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team
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David Chevalier

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Here are some practical strategies for reaching new prospects and customers on Facebook.
 
Different Approaches to Target New Customers with Facebook Ads

You've got lots of strategies at your disposal for generating business through Facebook. This post helps ensure you're using the right ones.

#facebookadvertising   #facebookadstips  
There's a vast universe of possibilities that come with ad campaigns targeting new customers. Let us show you how to target new customers with Facebook ads.
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6 Reasons Facebook Power Editor Is Still Better Than Ads Manager

Are you using Power Editor? Power Editor is a versatile tool for managing and optimizing your Facebook ads.  

Read more: http://www.salesblend.com/2014/facebook-power-editor-vs-ads-manager/

#facebookadvertising   #facebookadstips   #facebookads  
Facebook Ads Manager has improved significantly, but it's still no match for Facebook Power Editor. Let's walk through six unique functions of Power Editor.
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Don't Send Me Another Auto-DM on Twitter

Some may feel that being helpful and providing something of value is what creates the "right" to send an automated direct message. I recognize that, in theory, it could be great to receive a valuable offer. But, in practice, I haven't seen a single high-quality automated DM from a new follower.

#twittertips   #twittermarketing  
Don't rely too heavily on automated direct messages on Twitter, as when welcoming a new follower. People will usually be more annoyed than anything else.
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David Chevalier

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Content over form in advertising

“Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.” - David Ogilvy
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How To Compete With Bigger Businesses

Learn how to compete with bigger businesses that have more money and employees than you do.

Read post: http://www.salesblend.com/2014/compete-with-bigger-businesses/

If you think it’s daunting to compete with bigger businesses that have deeper pockets, cheaper offerings and more employees, you aren't alone. Many small businesses are underdogs in their markets and it would be foolish to downplay what they are up against.

#competitiveintelligence   #competitiveadvantage   #smallbusinesses  
Learn how to compete with bigger businesses that have more money and employees than you do.
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20 questions to ask when developing buyer personas

This post includes 20 questions that will help you learn from direct interviews with real buyers...
 
What Is A Buyer Persona?

A buyer persona is an archetype or model that symbolizes a community of real buyers. Buyer personas are used by businesses to form representations of distinct buyer types, tribes or people within market segments who might buy their products and services.

Learn more: http://www.salesblend.com/2014/buyer-persona/

#buyerpersonas   #marketingstrategy  
What is a buyer persona? A buyer persona is an archetype or model that symbolizes real buyers. Ideally, a buyer persona epitomizes groups of real buyers.
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Ecommerce Analytics: From Data to Decisions

Good course offered by +Google Analytics and taught by +Justin Cutroni.

#googleanalytics   
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This data speaks very strongly to switching to link ads over photo ads when you’re trying to drive return from Facebook.

#facebookadstips   #facebookadvertising  
Using Page post link ads and enhanced CTA buttons, we increased Facebook ROI by nearly 60% for a client.
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Do you know how to get business results with Twitter for your particular business?

Do you have any tips or tools to add?
 
Are you using Twitter for your business?

Here's how to create the right kind of excitement, build a meaningful audience, and use tools and tactics to get a return on your investment.

#twitter   #twittertips   #twittermarketing  
This straight-forward 6-step Twitter process teaches you how to get business results with Twitter.
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Have him in circles
234 people
Jitendra Vaswani (Digital Marketer)'s profile photo
Mitchell O'Callaghan's profile photo
Jamie Turner's profile photo
Sanjay Silwadiya's profile photo
Zoe Pearce's profile photo
chris marentis's profile photo
SalesBlend's profile photo
vikas tailor's profile photo
Lee Rickler's profile photo
Work
Occupation
Chief Sales Officer at SalesBlend
Skills
Sales, marketing, advertising.
Employment
  • SalesBlend
    Chief Sales Officer, 2011 - present
    Flexible and resourceful with an ability to get things done on time and on budget. Responsibilities include: + Increasing client revenue + Protecting client reputations and building their credibility + Building relationships between clients and their customers + Exceeding customer expectations and requirements for consistency, accessibility and post-sale support + Creating and developing social media marketing, email marketing and content marketing campaign strategy + Responsible for total relationship with customers
  • Wells Fargo
    2004 - 2011
Basic Information
Gender
Male
Looking for
Networking
Story
Tagline
Helping people build lasting businesses. http://www.salesblend.com
Introduction
David Chevalier is Chief Sales Officer of SalesBlend, a digital marketing agency.  

He works with businesses to maximize sales performance and execute successful marketing plans.  

Reach him directly at 802.272.6779 or please contact him here. He can also be reached via: EmailTwitter | LinkedIn


 

Education
  • Boston University
    Economics, 1998 - 2002
Contact Information
Work
Phone
802 272 6779
Email
Address
105 Depot St. #432 Stowe, VT 05672