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David Buxton
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What will the future be like?

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Fancy winning a billboard for YOUR business? Well, in order to be in with a chance all you need to do is tell us what makes you mad about insurance. Is it the terrible adverts or the poor claims communication? Let us know!

Tell us anyway you like: through video, internet-meme, email or by using #SimplyVent on your favourite social media site.

To help get you started check out what a few other businesses thought here - http://smply.biz/1nahO8p
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Literally one of the greatest things I've seen for a while... Jurassic Park theme tune sung by goats http://youtu.be/x8apI6x2Qyg

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Get up and running on Google my Business (aka, Google local) using this great guide :)
The Small Business Guide to Google My Business

Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses. Getting set up used to be a pain. Fortunately, Google My Business has just been launched to make it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus.

If you’re a small business owner and aren’t sure where to start, don’t fret. Here's a step-by-step guide from +Simply Business to walk you through the process:


(1) INTRODUCTION

Have you heard of Google My Business?
Find out all about it: http://goo.gl/C5QAsE 
Read the FAQ: http://goo.gl/W6kySI
See how it benefits your business: http://goo.gl/ffXFnY

Do you know what to do with your existing Google Plus pages?
You don't need to do anything!: http://goo.gl/HGp2en


(2) SETUP

Is your business already on Google Plus?
Set up a local page: http://goo.gl/mc7VJI
Set up a brand page: http://goo.gl/EZfcRm
Choose the right business type: http://goo.gl/UL0XBf

Have you verified your page?
Verify a local page: http://goo.gl/bjVuiB
Verify a brand page: http://goo.gl/0EqyFh

Have you chosen the right category for your business?
Why categories are important: http://goo.gl/CA7Ye2
Find the right category: http://goo.gl/SyjHxO

Have you added all your locations?
Add your locations here: http://goo.gl/gR8qhL

Do you know how to deal with duplicate/incorrect listings?
Why duplicates matter: http://goo.gl/9T1xMh
Clean up duplicate listings: http://goo.gl/qpGGV6
Clearing up incorrect info: http://goo.gl/UKqyOT


(3) Page Management and Optimisation

Have you figured out the new dashboard?
Understand the updated dashboard: http://goo.gl/50rrlV

Do you know what to put on your page?
Post content and images: http://goo.gl/U5abj5

Are you making the most of your Insights?
Understand the Insights section: http://goo.gl/q7P3kO
Download a handy PDF guide: http://goo.gl/5dYG4Z

Do you know about the Google Local carousel?
Why it matters: http://goo.gl/4g2FCl
4 tips for carousel optimisation: http://goo.gl/YvEfR3

(4) Engagement and Reviews

Have you identified and connected with local influencers?
Find influencers in your area: http://goo.gl/F181AT
Take advantage of Google Ripples: http://goo.gl/g4p8JP

Are you getting a steady flow of reviews?
Get your reviews right: http://goo.gl/vLeVj2
5 tips for great reviews: http://goo.gl/EDrDD6
Try barnacle reviews: http://goo.gl/waVCzO
Reviews help center: http://goo.gl/H9qFTO

Do you know how to respond to different reviews? 
15 tips for responding: http://goo.gl/D1N7L3
Dealing with negative reviews: http://goo.gl/O2X8gC

Do you know how to deal with slanderous & inappropriate reviews?
Report inappropriate reviews: http://goo.gl/yS9Tq4
Remove slanderous reviews: http://goo.gl/MFKIIl


(5) Citations

Are you familiar with local citations?
Citations explained: http://goo.gl/f61zav
Identifying quality citations: http://goo.gl/NcibMB

Do you know how to find great citations?
Citation discovery: http://goo.gl/hwtH0q
Citation sources by city: http://goo.gl/0KVkCP
Citations by industry: http://goo.gl/QHUVlC

Do you have a lot of great citations?
Learn how to build citations: http://goo.gl/0QmyTp

(6) Further Optimisation

Is your local presence optimised for mobile?
Optimise for mobile: http://goo.gl/262lxj
Download the app: http://goo.gl/sDcDG0

Do you know what to do if your business relocates?
Retain your visibility in local search: http://goo.gl/2XJ7hp

Pin this post for later http://www.pinterest.com/pin/381539399654767732/

Source: http://www.simplybusiness.co.uk/microsites/google-my-business-guide/

#googleplustips  
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Probably the dumbest thing I've seen for a while... I love the internet.
Mentos suit + Diet Coke dunk tank
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Stumped on how to use Google local? Here's a handy starter guide :)
Want to get started with Google Local, but not sure where to start? We've compiled a great neat little infographic to help you all get started: http://smply.biz/1ulsGBK

#googlelocal #local
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Get your regular dose of business advice #TipTuesday  
Track the growth of your business by setting clear, defined weekly and monthly goals #TipTuesday

Have a tip you want to share with us? Let us know using #TipTuesday and we'll include it in future tips!
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Why do businesses fail?  We took a quick look into the top 5 reasons.
What are the top 5 reasons businesses fail? We take a look - http://smply.biz/1pLr2Xx
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Make sure  you head over to stand no. 8 if you're at the Elite Business show! #simplyvent  
We're at the Elite Business Show today asking real business owners what they think about insurance.

If you're there, make sure you pop over to stand no. 8 and have a good old moan! #simplyvent  
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Ugh, Facebook....
Yes Facebook Is Throttling Your Reach...and Laughing All the Way to the Bank

I think the comment +Jay Baer made on another share of his article below is insightful: Facebook doesn't care if you or I leave, because the Nikes and Aeropostales aren't going anywhere, and they are spending millions to promote their content in Facebook. It makes sense that Facebook would clear out the Baltic and Mediterranean brands to make room in people's news feeds for the Boardwalks and Park Places.

Jay concludes: why don’t we stop bitching about Facebook, realize that they snookered the business community, and get back to work? And he offers four ways you can respond to "Reachpocalypse."

#facebook   #onlinemarketing   #plusonly   #jaybaer  
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