I'm a dad and husband, a home cook, a music nerd and tech geek and a marketing and social media professional.
I'm Senior Director of Content and Engagement for Salesforce. I lead four amazing teams driving our efforts to engage with, inform and learn from our customers and communities.
I love speaking to groups large and small about how enterprise companies are successfully integrating social media across the organization.
I started my career in 1989 as a reporter and photographer for The Chapel Hill News in Chapel Hill, N.C. Since then I've worked in marketing communications for a variety of companies and clients, mostly in technology.
I came to Radian6 (now Salesforce Marketing Cloud) from New Marketing Labs, where I served as Executive Director and oversaw client services, as well as the development of new product and service offerings for enterprise customers. Before NML I was Social Media Manager for SAS, the business analytics software company. I directed the company's global social media strategy, policy and training.
Before that, I worked for Yep Roc, a leading independent record label, where I directed web and social media marketing and launched the web store. I've been actively involved in social media since 1994 when I joined my first Internet forum, and began blogging in 2002 when I wrote the daily update for the Iceland Airwaves music festival.
My first job at SAS was in the Corporate Public Relations group, where I assisted journalists who wanted to learn more about SAS' work/life balance, award-winning employee benefits and sustainability activities. I also oversaw the Fortune 100 Best Companies award application process.
I was born in New Jersey, grew up in North Carolina and graduated from Guilford College in Greensboro with a degree in English. You can find all of my online presences at dbthomas.com