I help organizations capture business value through navigating the changes brought about by “digital” and the evolution of today’s empowered customer. I’ve worn many hats in my career including designer, creative director, strategist and business leader. I've worked with world class organizations including HP, Adidas, Allstate, P&G, WW Grainger, Miller Coors, eBay, Blue Cross Blue Shield, Kellogg's and US Dairy. As a creative & user experience team lead on the agency side, I led a nearly five year effort to transform Grainger's e-commerce Website, making it a best in class B2B case study (current sales from Grainger.com represent 30 percent of total revenue today).
As a business leader, I not only help the organizations I work with by identifying important trends—I help them to deploy. I’ve done this during the digital media era at the Chicago Tribune, the e-commerce era with Grainger and HP, and most recently via the real time social web. In addition, I've been featured in prominent publications ranging from Advertising Age, to The Harvard Business Review. I possess an organically cultivated following in social media that exceeds eighty thousand and have spoken internationally at events such as TEDx and the World Business Forum. More recently, I managed a 14+million P&L and seventy five person digital team for the central region of Edelman Digital, making key hires and laying a foundation for the group to execute against, as well as managing a half million increase in revenue growth from the previous year.
Today, I focus my efforts on strategically partnering with senior clients on key accounts across Edelman, with the remit of guiding and innovating against integrated marketing strategies which are social to the core. When not immersed in work, I can be found spending quality time with my wife, two boys and a Boston Terrier named Harley. I consider myself to be an “intraprenuer” and believe that the business world needs us now, more than ever.
- Edelman2009 - present