Before you even answer that question you need to ask what is it that can turn you into the opposite and no, that is not a virus that turns you into a Zombie. The Zombie Apocalypse scenario and Walking Dead (which I love) have captured the popular imagination because they make us think consciously, or not, of alternatives that are really hard to stomach.
This was an HOA organised by and - totally light-hearted and a little bit geeky and yet, within it, we got to explore some issues that impact not just on what it is that we do here (like how do you define value and how do you form trust?) but also offline.
brought her tiara (and made us all feel special) and gave us some food for thought. Play the thought game, watch the HOA and get ready to go to bed late tonight thinking of just who you really are inside.
Special thanks to Carolyn for inviting me in this one.
Last week we kicked off our new Zombies on Air show series with a look into the beginning of survival decisions (and a good-sized amount of griping about the lack of The Walking Dead in our lives).
This week, we'll take a look at one of the most important factors of your zombie survival strategy: your location. City or country? Apartment or house? Basement or attic? Ocean, lake, or mountains?
It's one of the most important decisions that you'll have to make early in a zombie apocalypse: do I stay or do I go?
Join your hosts, and , as we take on this critical survival topic with guests and ! No marketing or SEO talk allowed-- it's Sunday night zombie time.
Here is my review of the brand new book by , Google+ Hangouts for Business. Learn why this book is the must-have manual for anyone who wants to make use of this disruptive technology.
We are all media makers now...David shows us the way!
#plusonly #hangoutsonair #hangouts #bookreview #seo #digitalmarketing
Shaping Our Future One Relationship At A Time
There Ain’t No Betty Crocker Cake Mix Here
Some of us are the result of an improvisational recipe of the intuitive brand; fluid works in progress. Use me as an example. I didn’t arrive on this scene Ready-Made: Open package, Empty contents into bowl, Add egg, water and oil, Mix, Pour into pan and Bake.
Nope. In fact….
I'm still perfectly situated on 'Open Package'. Yet something big is happening, taking shape right now. It may be delicate enough that we need to whisper. Or knock wood. Cross fingers. No jinxing, please.
An old story [mine] has morphed into a still unfolding new story [also mine]. It’s wandered into my life in bits and pieces and I’m slowly waking up to the factual reality of it; fresh, as it’s taking place, news from the front. Not with a bang, but surely and slowly, similar to the sputter of the heat coming on for the first time in winter. Or a dripping faucet slowly filling up the sink. A slow starting pace is not unusual for me. I’m used to it. It’s my nature’s way of preparing me for what’s ahead.
Yet unhurried as it may be, this thing is forceful, daringly exhilarating providing a thrill each time I stop and notice and each time I project into the future. It is also somewhat uncomfortable at times, nerve wracking and a little frightening. Wading into new territory is like that.
This new narrative-in-the-making has a twist and is different than anything I’ve experienced so far, though. It’s got a broader spectrum, a heartier grasp, a more enticing flavor to it. And it’s got, by far, the most unknowns and lack of specific end-goal. I don’t know where it’s leading.
It has already taken me beyond what I had previously believed to be my own limitations. Limits I hadn’t quite identified but could feel nonetheless. They were dangling just beyond my peripheral vision, beckoning and teasing with their threat and menace. A menace of improbability. Murmuring quietly enough that I could ignore the noise and pretend it wasn’t really there. Not an especially friendly noise, it’s just the kind that can keep us from daring to step into new shoes. I am stepping, busting through my own barriers into new frontiers.
Communication in general and more specifically, precision in communication has always been a pressing concern for me. Everything we do is a form of communication and nowadays we get to hone our communication skills in more ways than ever.
I have never known myself to be a writer even though I was competent enough. Now I find myself enjoying the pleasure of lovingly crafting my choice of words and phrases.
Becoming more active on Social Media seemed a somewhat less threatening prospect. But I was still somewhat clueless about how to get traction on Social Media in any meaningful way for our business. I’ve been learning how.. one relationship at a time.
Now We Are At The Apex
For me, it’s almost divine to say I am somewhere I’ve never been before and I see an open stretch of beckoning road ahead. And this is ultimately a Love Story for the people who have helped to bring it about, co-created it with me. Demonstrated the way. Befriended me, treated me with respect and interest, helped me learn. You know who you are.
In the past, my art was purely visual. Not so now because the options are wide-open. Why hold on to old rules? And why not realize that we can bring our creativity directly to business? In the current landscape, I am finding freedom.
Google+: It's Just A Social Layer, Right?
On Google Plus we talk a lot about the serendipitous nature of our encounters, our topics and the depth of the relationships we are developing, cherishing, as the case may be. We stand back and applaud, gasp and laugh in delight at the sheer force of the energy that is bringing us together and also bringing our businesses along making us more fruitful, happier in our work, more productive and creative. We talk about building our brands, earning trust, being authentic, transparent, the disruptive nature of what’s happening, how it is evolving our businesses organically and creating new business without even having to advertise.
We are all around the world bridging multiple cultures and languages and the group-ness is acknowledged regularly. We know we are either at the cusp of or in the midst of tremendous change worldwide, web-wide.
One thing I’m curious About Is This
What I haven’t seen as much of is how it’s transforming each of us as individuals. We are changing our breathing habits. We are human beings living out here in a physical plane, blurring the lines between on and offline. We necessarily have to be different than when we started. How has it changed you?
I can only answer for myself. I am changed.
Are You Curious? I would love to encourage you to take the jump to the article to read the parts I've left out here:
Thank you to just a few of you who were particular inspiration in both my heart and mind while I've been writing this one: and
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If you would, please let me know in the Comments
of and of Rebekah Radice LLC were the guests of yours truly at the third #SMTPowerTalk series helped us tackle disruption in business. The questions got deep:
Can you plan for disruption?
Can you handle it?
Is it friend or foe?
Does being a woman help or hinder?
As always the #SMTPowerTalk series involves a frank discussion of real issues with deep answers. We peel back the layers of the social media frontier and get to some deep questions.
Without you it would have been a different book entirely: and then everyone who simply continued with their feedback, suggestions and ideas. (From the Acknowledgements page: http://goo.gl/AVWmEh)
We're having a HOA to discuss some of this in half an hour: http://goo.gl/h135Xg
- DavidAmerland.comme, present
I travel a lot. I surf the web even more. Over the last three years I've spent time in thirteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. I also spend more hours, each day, online than most people would consider to be healthy. The one stability in all this is Google+ where I can be found, time allowing, on most days. It has become my anchor.
In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense.
Sensemaking changes everything.
In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food.
- SEO in the Sun (SEO & Introduction to Social Media)
- Manchester SES (SEO)
- Business Group Digital Conference (SEO & Social Media)
- Rutgers University mini-MBA (SEO and Social Media Crisis Management)
- Shanghai APAC executive SEO & Social Media Crisis Management training.
- MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
- SMX East (keynote speech on Entities in semantic search)
- Semantic Technology & Business Conference panelist
- Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence
- SEO Help: 20 steps to get your website to Google's #1 page
- Online Marketing Help: How to promote your online business using Twitter, Facebook, MySpace and other social networks.
- The Social Media Mind: How Social Media is Changing Business, Politics and Science and Helps Create a New World Order
- Getting to No. 1 on Google in Simple Steps
- Brilliant Search Engine Optimisation
- Google+ Hangouts and Business
- DavidAmerland.com (current)
- Forbes (current)
- NetApp (current)
- Rutgers CMD (current)
- Input Output - HPUK (current)
- Social Media Today (current)
- Technorati (current)
- Imassera (current)
- Journalism.co.uk (current)
- Business2Community (current)
- Digital Journal (current)
- Galoo Blog (current)
- Circle of Legal Trust (current)
- Goodreads (current)
- Red Room (current)
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