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David Amerland
Works at DavidAmerland.com
Lives in Manchester
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For those of you who have never had the opportunity to see #thescotttreatment  in action suffice to say that it takes a regular HOA and amplifies its value by several orders of magnitude. +Scott Scowcroft has now started a website formalizing it, adding one more nuanced layer of use on the Hangouts Economy that's evolving rapidly here. 
 
Find the Hidden Benefits from “The Scott Treatment” http://ow.ly/pLNkX via +Scott Scowcroft
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We'd be honoured and privileged to have you join us more often, David. I enjoy your company very much. :)

BTW +Scott Scowcroft , just in case you are interested in repurposing any of our clips, feel free to use our summary pages for cue times. If you'd like any other content from our site, let me know and we'll change that to creative commons as well.
http://dumbseoquestions.com/seo_dumb_seo_questions_80
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David Amerland

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Rules of Engagement

When it comes to generating trust in Hangouts, we frequently take into account factors such as appearance, setup, form, style, expertise, knowledge, and subject matter, which are all important elements. But none of these will work quite the way you expect them to if there is an ingredient missing from the equation. That ingredient is engagement.

Excerpt from: http://goo.gl/AVWmEh
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+Lena Sinclaire depending on the tools (and channel) there is an inherent level of expected participation from the user. That also means that tools lead to higher or lower engagement threshold barriers and engagement translates to activity that affects purchasing behaviour and the bottom line. 
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G+ a Ghost Town?

These days the criticism of old only raises smiles for most of us. +Mark Traphagen of +Stone Temple Consulting does a brilliant job in unravelling the landscape and the impact of G+ on search, branding and marketing. +Ammon Johns and +Bill Slawski are at their conversational best and for anyone who knows how valuable it is to eavesdrop on a conversation of experts, this will be time well spent. 
 
+Mark Traphagen joins the ISOOSI chat today at 3pm EST and we're super excited to have him on the show. 

Mark has been one of the people for me personally (and I know for many others too) that has really been instrumental in highlighting the benefits of Google+. But, not only the easy pickings that are clear to see. Mark evangelizes the use of Google+ as not only a business network but a social network. A social network that is on a different level to anything else we have on the interwebs. He'll be the first to say that it has given him opportunities that would never have existed before it. And I for one share that experience and couldn't agree more.

All businesses can learn from this hangout... and we'll start really with the basics too. We know we have many small businesses that use ISOOSI and list their businesses in our search directory that currently have zero presence on Google+  

So, some of what we talk about may be already known to those that are immersed in it on a daily basis.... but through this hangout we hope to join Mark in expressing our belief in the platform and communicate the benefits it can bring to you - from a personal AND business perspective.

+Carlos Fernandes 
President, ISOOSI
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Ghost Town or Land of Opportunity - Google+
Tue, February 11, 3:00 PM
Hangouts On Air

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Another hangout where an hour just flew past.  That's the only downside to getting a bunch of passionate advocates together to chat - it makes time vanish. :)
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The Synthesis of the Connection

Every HOA is unique. Even if from a technical point of view the mechanics are exactly the same (which they aren't) the people are not. The interviewers, the co-hosts, the moment, the day, the differing levels of expertise, the audience, their mood and the current issues in play, all form a potent mix that makes every single HOA different in its DNA from any other. 

This one was simply #awesome   catch some of the deep insights that +Bill Slawski and +Ammon Johns and +Carlos Fernandes brought to bear and dive into the audience comments to get a feel of the buzz. 

Totally pumped right now. :) 
 
Ep 22: In this weeks ISOOSI Chat we will be joined by +David Amerland to discuss how to harness the power of semantic search and develop successful marketing strategies that will help boost your brand and online exposure now and in years to come.

David is the author of  "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence"
- which is must read for all.  The book not only deconstructs semantic search to allow the reader to see how it works, but it also provides actionable advice along the way that can help businesses leverage its power. 

Read more about David's book:
http://davidamerland.com/google-semantic-search.html

Join David and the #isoosichat regulars +Ammon Johns+Bill Slawski, +Carlos Fernandes and +Erik Stafford
This Hangout On Air is hosted by ISOOSI Research Engine. The live video broadcast will begin soon.
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I felt we could have gone 2 more hours for sure...  I agree with all the above... LOVED IT.  Thanks +David Amerland - we really appreciate your time today and as usual +Bill Slawski +Ammon Johns. Lots to digest there for our viewers.  
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The Proof of the Pudding...

+Elene Marsden totally makes the case of the power of HOAs in her review of my book Google+ Hangouts for Business  (http://goo.gl/AVWmEh) in a YouTube HOA, no less. 
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Great review!!!
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Back to the Future

The fact that we're using Trust, Loyalty and Candour to describe tomorrow's business indicates that finally we're getting to the stage where the values of the past are being rediscovered as essential, rather than nice-to-have, disposable bolt-ons, and are being applied in the business space. 

Quote of the week: People don’t care how much you know, until they know how much you care.”

h/t +Richi Jennings 

#socialbusiness  
When we were just starting out as a young tech company, we wanted to create an environment of trust and candor. The two go hand in hand: If people trust you, they'll be candid with you. Here's how to earn your customers' trust...
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+Lena Sinclaire like it used to be in the distant past. :) 
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The Impact of Wearable Computing

If you consider how disruptive to our world were inventions like the telephone or TV consider that we have seen nothing of what wearable computing will help us do. Here's a taste.

h/t +Alex Hillis 
 
Meet Sabita Malla, Glass Explorer and senior research officer for +World Wildlife Fund Nepal. Celebrate #EarthDay with Sabita as she explores how Glass can help in her mission to protect rhinos. 

Sabita uses custom Field Notes Glassware, software that was developed by a Glass Explorer who wanted to help WWF cut in half the work required to manage field conservation efforts. Sabita’s team is one of five nonprofits exploring how Glass might amplify their impact as part of Giving through Glass, a program we launched a few months ago in partnership with +Google.org: goo.gl/AT9obZ

We’re extending the program for another round starting today. Nonprofits can apply now through May 20 at g.co/givingthroughglass. Five nonprofits will win: Glass, a $25,000 grant, a trip to a Google office and a connection to Glass developers.

And if you’re a Glass developer who wants to partner with a nonprofit and code for impact, sign up now at goo.gl/IeRjnk.  

#mybeautifulearth   #throughglass  
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+Diana Studer It certainly opens up so many possibilities and wow, what an experience it must be for your husband. 
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Semantic Search Perspectives

Semantic search is having such a deep impact across marketing and branding that we're only now beginning to see (and feel) some of the shift in awareness. Todd McDonald caught up with me for an interview. The piece presents several perspectives hence its value. Take the jump here: http://goo.gl/gqBSf8

Diagram courtesy of +Eric Enge and +Stone Temple Consulting 
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+Sophie Wrobel the semantic search model as it currently stands does almost that: it maps relational connections ascribing ever evolving values to edges and nodes in each cluster and defining (and redefining) the semantics from the mapped behaviour.This is machine learning driven.  

The thing is that the value ascribed to nodes and edges is not a constant. It is fluid and capable of constant change subject to the assessment of the relational exchanges, hence the need for nuanced, detailed activity at a personal level. 
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Yours truly joins +Bill Slawski +Ammon Johns and +Carlos Fernandes for a discussion on semantic search, semantic marketing and the ever evolving meaning of words. :)  I hope you can hop by, ask questions, throw your voice in the mix. 
 
Ep 22: In this weeks ISOOSI Chat we will be joined by +David Amerland to discuss how to harness the power of semantic search and develop successful marketing strategies that will help boost your brand and online exposure now and in years to come.

David is the author of  "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence"
- which is must read for all.  The book not only deconstructs semantic search to allow the reader to see how it works, but it also provides actionable advice along the way that can help businesses leverage its power. 

Read more about David's book:
http://davidamerland.com/google-semantic-search.html

Join David and the #isoosichat regulars +Ammon Johns+Bill Slawski, +Carlos Fernandes and +Erik Stafford
This Hangout On Air is hosted by ISOOSI Research Engine. The live video broadcast will begin soon.
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The World Above the Clouds

This is a month I spent some considerable time in the air (and it's not quite over yet). There is a detached sense of perspective that becomes imperative the moment you're "up there" looking down. 

First you become aware of your own mortality. Should things go wrong there is precious little wiggle room. Second (and probably connected) you realize the grandeur of the world and your own insignificance. 

Then, you begin to realize just how ridiculous it is that we fight over resources, scramble over each other to make pitiful gains. It is a sobering moment that makes you aware of the inherent isolation of our individual existence and the benefits that can be had through working together, overcoming differences and working to achieve our potential. 
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+Amelia Hoskins you are right, it acquires special meaning with Earth Day. 
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'Hey You!'
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Author, Speaker, Analyst.
Introduction

I travel a lot. I surf the web even more. Over the last three years I've spent time in thirteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. I also spend more hours, each day, online than most people would consider to be healthy. The one stability in all this is Google+ where I can be found, time allowing, on most days. It has become my anchor. 

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many). 

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes, journalism.co.uk, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
Associated with: 

Currently working on:
  • Google+ Hangouts and Business
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website: davidamerland.com
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Brisbane - Sydney - Miami - Perth - London - Athens - Patras - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
David Amerland's +1's are the things they like, agree with, or want to recommend.
2013 FOX News Network, LLC. All rights reserved.
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Why Memes May Be Serious Business for Your Brand Messages
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In a recent post on Google+, David Amerland brilliantly brings together two things, Internet memes and neurological research, to argue that

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Google+ Hangouts for Business Book by David Amerland
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Disruption is going to happen in business whether you plan for it or not. In this month's #SMTPowerTalk, two industry veterans explain their

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Google Semantic Search | Book Review | Social Media Today
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A great resource for learning all about semantic search is David Amerland's new book, Google Semantic Search.

How Marketing Became Personal | Social Media Today
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Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they hav

Mark Traphagen Interview with James Reynolds About Google Authorship
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How to build your brand and authority on the search and social web using Google Authorship. Mark Traphagen interviewed by James Reynolds for

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