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David Amerland
352,847 followers -
Author, Speaker, Analyst.
Author, Speaker, Analyst.

352,847 followers
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Re-Thinking The Marketing Mix Through Mathematics

It occured to me that if we use mathematics to examine the relational values of the 4Ps of Jerome McCarthy's marketing mix (Product, Price, Place and Promotion) that define a product we end up with four vectors on a non-Euclidean plane which then means we'd require a Lorentz transformation to workout their value. Now I really wonder just how businesses actually use this approach instead of an empirical one where they constantly try to guess the right value for each of the components?
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Personal Branding, Truths and Values

+Omi Sido is absolutely brilliant in this. And yes there is a small cameo by yours truly too. ;)
The Sunday Talk – Personal Branding

with Mr +David Amerland
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About time ...

I think that's great. Way overdue. Plus my thinking is I must alert Bennie. "Guardian of Terra".
U.S. military dedicates first national monument to combat dogs

Inscribed with the words “Guardians of America’s Freedom,” the nine-foot tall bronze statue at Lackland Air Force Base in San Antonio, Texas, features four dogs and a handler.
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Duty

"There is a mission in the popular video game Call of Duty (http://bit.ly/2xgTHlF) where the player, as a Russian conscript, must help capture and defend an apartment building from waves of German attackers until reinforcements arrive. The squad leader in this mission is named Sergeant Pavlov. Also, the multiplayer version contains a map of Pavlov's House."

Pavlov, his house and the tale of four defenders (initially) holding an apartment building against all-out assaults by the German army (http://bit.ly/2IRKhyr) is something that’s been poured over again and again as army psychologists, war aficionados and army military planners try to understand the most ineffable of things: the motivation of men who have to take action in the face of certain death.

Overcoming fear is always part of a structured process (http://bit.ly/2pHVcTR) but what happens inside us when things happen suddenly? Why do some of us “freeze up” and “chicken out” (http://bit.ly/2xi2hQX) and others seize the moment and lunge forward delivering performances to match Pavlov’s and his tiny group of men?

Real-time studies of moments that demand courage show that there are two components to fear: one is cognitive and the other visceral and psychosomatic. And until they are in alignment our behavior is not easily predicted by the degree of fear we face no matter what we say ourselves: http://bit.ly/2xhieXG.

Bravery, of course, takes many forms http://bit.ly/2xh2iF3 and it has to start with belief in the first place http://bit.ly/2IQsgAh. The elements that emerge that make it possible however are counterintuitive: Kindness http://bit.ly/2xiGo4d, empathy, self-care http://bit.ly/2IRMZE7. We are learning that culturally we can instill more bravery by being open and inclusive: https://n.pr/2xiGLf7.

In “The Sniper Mind” https://amzn.to/2IO8F3K as I looked at the amazing physical and mental performances of lone individuals against incredible odds there was no shortage of tales of bravery and snipers, of course, train themselves to be caring and empathetic, thoughtful and analytic. They push against the boundaries of their physical, mental and emotional restrictions and try to evolve in the best possible form of themselves.

Bravery, of course, takes many different shapes: http://bit.ly/2ISSMJA. Fortitude in the face of overwhelming personal difficulties is just another form of bravery and courage has specific attributes. http://bit.ly/2IPeo9t.

People exhibit bravery in the most horrific of circumstances. http://bit.ly/2IQpvim And there are brave people in the world always. http://bit.ly/2IQWeV0.

What makes this world so amazing is not its science or nature or the things we discover about it all the time that only show us just how little we know. What makes it amazing and what makes life worth living is the fact that, in each other, we discover the capacity to rise to such extraordinarily high levels of performance that life itself becomes incredibly valuable; an adventure that has to be lived in order to be experienced.

I trust, today, you did what was required of you. The coffee pot is full of freshly brewed coffee and the stack of donuts, croissants, cookies and chocolate cake is making this day feel special. Have an awesome Sunday wherever you are.
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GDPR and Trust

What if you run your business in a way that tells your customers exactly what data you use and why and they are so happy with you they are willing to give it to you? Shocking, I know: http://bit.ly/2IOf13l.
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The Battle For The Rope of the World

I know you've never heard of it but there is that obscure legend about The Rope of The World, knotted in a very special way and whoever possesses it wields tremendous power (think Infinity Stones times one million). Lucky for us it is protected by a certain Dog of War, fierce guardian of Terra, a.k.a. White Wolf (his nom de guerre) - http://bit.ly/2IR1M1x. So, to cut a long story short. We're safe. The Rope is protected. We can enjoy Friday.
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25/05/2018
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Finally!

Phew! I finally received a GDPR notice from one company I really want to have all my details, address, phone number, likes, dislikes and preferences. I think I'd be willing to even submit DNA samples, coz ... #coffee.
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A Reminder

Everything happens in the brain or it doesn't happen at all.
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An Unavoidable Zero Sum Game

I am not saying the Zombie Apocalypses is anywhere nearer now but if it were I would want to be on +Errol Doebler's squad. #justsaying - Join up: http://bit.ly/2IQ8S6M
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GDPR Day

As a public service to y'all I will leave this here today.
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