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David Amerland
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David Amerland

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Give Yourself That Third Person Pep-Talk

You know? The part were weirdly you tell yourself "Get up Trinity!" just so you can roll out of bed and face the day. I know, I know, if you are thinking right now that it's only Tuesday but what the heck, you're going to have to make that call and ask the nice men in the white coats to come and take me away, consider that this is a mental trick called "psychological distancing". There is a handy study here: which tells you more about it and if you have the time there is also this link: (a bit of a longer read).

This is just one of the many tidbits from an upcoming book of mine on how to think more clearly and make better critical decisions under pressure. I will be announcing it a little more formally (and providing the title) nearer the release date which is some months away but if you want to be amongst the first to know drop me an email at with the subject line: "Next Book" - no need to write a message, unless you really want to. :) Enjoy Tuesday! 
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+David Amerland
Thanks ;)) Nice to have a little confirmation when choices are limited to alternatives we are not accustomed to. Albeit, the internal stirrings are ready to burst LOLOL
Wonderful to hear your book is so near to the publishing course, you have such a brilliance in what you study and share!!
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Basics Made Easy

As we get into the all-important run up to Christmas, I will be revisiting some of the basics of semantic search for those who run an online business.
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David Amerland

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Behavior, Ethics, Leadership and Culture

The magic recipe for a business lies in being true to itself in ways that break with past dogma that hinged on creating a culture of fear to control employees.
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+Ron Serina Yes! The difference is all the difference.
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David Amerland

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Your Contribution is Not As Important As Your Place of Birth or Color of Your Skin

In some other universe, somewhere, a place where it's perpetually Friday, one of the leading nations of that world took one long hard look at its status and continuous efforts to make history and decided that the struggle had gone on for way too long. Enough was enough! It was now tired of leading. Tired of fighting.

It took out a gun, placed it on its temple and pulled the trigger.

When all higher cognitive functions had shut down completely concepts such as human rights, common decency and even common sense evaporated. It stood there, completely untroubled. Its existence suddenly governed by the limbic stem responses to stimuli that troubled it and stimuli that pleased it.

It took one stumbling step after another towards the place where it thought it would be happiest. Alone, untroubled by the cares of others, finally free from having to consider complexities that did not easily sit in with its now admittedly circumscribed world view. There it smiled beatifically to itself. Everything was going to be all right.

The House of Commons has voted down a motion to protect the rights of EU nationals to live and work in the UK after Brexit. MPs voted 293 to 250 against the non-binding early day motion put forward by the Scottish National Party (SNP) Justice and Home Affairs spokesperson Joanna Cherry.
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Small thinking.
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David Amerland

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Untangling the Gordian Knot

"We put forward proposals that blazed the trail for a digital single market and the Energy Union that eventually became the EU’s response to Russia’s invasion of Crimea. And we rescued the Commission’s efforts to end mobile telephone roaming charges and pushed hard on improving airline safety. A Business Task Force with six prominent British businesspeople looked at all the EU regulations that should be scrapped — and managed to get two-thirds of their recommendations implemented within a year."

When you are reading this admittedly long read, do bear in mind that it's written by David Cameron's adviser so everyone is to blame apart from him and his master. Having said that it is hugely revealing in the political complexities where public posturing, oversimplified messages and stylized arguments need to come to the surface as a form of "political language" to meet or satisfy political needs that rarely reflect the underlying reality but which may or may not work for the long-term benefit of the public.

In this case they clearly did not. #Brexit is political and financial suicide for a country like Britain which is currently staggering under a load of daily bad news, whose currency has slumped to a 168-year-low against foreign currencies and whose economy is undergoing the death of a thousand cuts.

This piece also shows the role we each play now. The need for an always-on cool head and the ability to cut through the hype and posturing and focus on facts. 
Behind the scenes of the flawed campaign to keep the UK in the EU.
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Judging by the last comment the discussion has entered a new phase of cognitive aphasia. Totally in-keeping with the post-Brexit fact-free world order but unfortunately this particular post is intended to do something else other than exist in my Parallel Universe collection so for the sake of ... well, the post's intentions I shall now close off comments here. :) 

David Amerland

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This is What Happens When Search Is Ignored

In what is perhaps the easiest and perhaps most crass and direct example of what happens when search is ignored, this US Election Campaign gives us moments that no business can ignore:

It follows on the heals of my post of yesterday when both political parties missed a great opportunity (well, several actually) to make their digital presence (and views) count: 
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I wouldn't vote for trump he doesn't know anything about palatics 
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David Amerland

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How Is Your #Caturday?

Yep, I know. The world is just not what it should be. Come to terms with it. 
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Over on the #Cloudwars community I managed to capture a bank of cloud crashing on a mountain at midnight. :)
Wooly Hat!

Clouds capping a mountain. It was midnight when I took this shot and I had no tripod handy so I had to improvise (and try and hold my breath a lot). A thermal inversion with cold air dropping suddenly had trapped the cloud on top of the mountain, bringing it down on it. Notice the clear sky above that (!)

I was using a DSLR - for those who shoot the settings were: ISO 500, F-stop f/3.5, 18mm focal length, Aperture 3.6, Shutter speed 30 secs. I was using a standard 18mm - 150mm zoom at its widest focal length. 
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It's not snow it's a #Cloud!!! +David Amerland 
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Productive Gents Features Darebee Workouts

+DAREBEE continues on its mission to change the way we get fit by making fitness accessible and fun for everyone. Productive Gents is the latest website to feature Darebee workouts. 
As productive gents we're always looking for a resource that will, well, keep us productive, and when it comes to fitness Darebee is the ultimate resource. The site is filled with a sh*t ton of workout charts that you can easily reference on your phone or print that out will help you focus on specific parts of the body and ensure you never suffer from workout boredom. Pretty Cool, right? Darebee also has a meal plan section so tha...
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David Amerland

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So, Who Are You - Really?

There is a complex web of realities behind the question of identity and it is one of the reasons companies struggle to 'get' social media and make it work for them and individuals face issues with privacy and digital identity and how it is formed.

The environment determines how we behave by creating both real-time imperatives that are part of its intrinsic features (which is why a village situated near the sea becomes, for instance, a fishing village) and its extrinsic ones (which have a lot to do with the culture that is created because of it:

Culture is a socially accepted (and indeed, generated) behavioral modification filter that allows individuals who do not belong to one place to fit in. As such it defines both the behavior of those who live in a particular place and those who come into it and this is where things get interesting. Behavior that is not modified by values is led only by environmental factors. In that setting murder is justifiable (it maximizes resources for the individual and, indeed, the tribe), stealing may be the MO and cooperation may be non-existent until a pressing environmental pressure makes it imperative.

By defining who you are you also define what you stand for. By defining what you stand for, you also determine what is of real value and what is not.

h/t +Mani Saint-Victor for the stimulus to this train of thought.

If you're not led by your #VALUES, you're led by your environment. — +Mani Saint-Victor MD

The main thread that connects Dr. Mani and I together lies within the realm of #CoreValues; how they shape our thinking and by extension our inner and outer worlds. This #notablequotable is on point and will be a part of the discussion this Saturday! I am honored to be joined by Dr. Mani this week, and I invite you to join us for a conversation that will inspire and empower you to break free from stinking thinking, activate your creative mindset, and transform your life!

Looking forward!

"Mindset Matters!" with Mani Saint-Victor MD on #CLBLive
Saturday, October 22 @ 11am ET
via • #RadioYouCanWatch

#MindsetMatters #CLBLive

Deets + Convo + More @​!

In search of a meaningful path to move beyond traditional drugs and psychiatry, Dr. Mani Saint-Victor is a visionary leader in applying neuroscience to real world problems. With extensive experience in psychiatry, pharmacology, and trauma, his Harvard training has led Dr. Mani to persuasive leadership innovations. His brain-slapping style of research attracts clients from around the world to actively discover how their minds work and how to think their way to success. A true polymath, he’s brought much-needed science to the fuzzy world of self-improvement, and he’s equally at ease with everyone from billionaires to Tibetan throat singers.

#corevaluealignment #inspiredconversations #creativethinkers #divineconversations #divineconnections #livebroadcasting #livestreaming #webtv #risingentrepreneurs #storytelling #l
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Culture:-Culture is the Acquired Knowledge to interpret Experience and Generate Social Behavior!Though Our Geographic Situation is Different But We are Same Human Being!Dear David Amerland Thanks For Your Good Post!
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+Kristin Drysdale exploring some very important issues regarding our digital identity and the connections we make.
Why Do You Need to Be Your Best Advocate?

TLDR: because you have something amazing to offer and share, and the easiest way you're going to do that is through getting seen and heard.


I've been working with +Steady Demand for a short while and during this time I've learned enough to make even the shiest of introverts feel like a ROCKSTAR!

One of the many sources I've learned to love during this short while (thanks to our super-BOMB Marketing Director, +Dustin W. Stout), is +CoSchedule. I can't even begin to rattle off all the great blog posts they create to empower the content curator!   

Even with everything they give, their tools and advice make it clear that YOU are actually in charge of making things happen for your brand or business.

Anyone can offer a tool... It's up to you to pick it up and use it.

Because YOU know yourself best, you are always going to be your best advocate across all channels. That being said, I propose that when you read from knowledgeable sources and truly PRACTICE what you learn from them then you can offer more to others.

(...All of a sudden I find myself reflecting on the very many tender and wise words offered by +Gina Fiedel ( and +David Amerland ( Check these links for some really powerful prose.)

When we permit ourselves to be shaped and sculpted by our experiences with others, we create the strongest power in the world... synergy. As we synergistically work together, we become changemakers out of necessity in order to make room for the growing energy that becomes too strong to ignore.

The power to give up our dependency on certainty and unambiguous relical thought patterns (+Mark Traphagen, 2016) thus becomes not only expedient, but responsible. In order to do this we must embrace the commitment to allow for change (our intent, our habits, our society, etc.,). Doing so allows us to develop the best gift I know to date to be the fortifier of a strong mind and sound heart. in which speaks with conviction as much as humility.
...the advocate's ultimate toolset.

Ah yes... bringing everything back around to make sense of my headline for this post... ... ... Well, perhaps I'll do something completely out of the ordinary and leave this open-ended... Connect the dots as you will. =)

#brand   #ubuntu   #branding  
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It is because +Kristin Drysdale​ is a RockStar
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David Amerland

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Is It Really That Difficult?

Next time you complain about language recognition issues in google search think about this.
These are the brain regions responsible for language.
David Abbott examines the brain science behind language.
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I never complain about language recognition...
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David's Collections
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
David Amerland's +1's are the things they like, agree with, or want to recommend.
Seth's Blog: Enough ethics?

Most companies seek to be more profitable. They seek to increase their Key Performance Indicators. More referrals, more satisfaction, more l

Enquiring Minds | The Internet Is Different For Everybody

It's something I've always been peripherally aware of, and no doubt the same is probably true for you as well. But sometimes something happe

How Linkless Mentions Can Help Your Search Efforts - Bruce Clay, Inc.

What is a linkless mention? And why you don’t need a link to get an SEO boost from an online name drop.

The Who - Μουσική στο Google Play

Οι Who είναι αγγλικό ροκ συγκρότημα από το Χάμμερσμιθ του Λονδίνου. Τα βασικά μέλη του συγκροτήματος ήταν ο Ρότζερ Ντάλτρι, ο Πιτ Τάουνσεντ,

Building Trust - Resource Page

Business development trust resource page.

Personal Data, Self-Gain and Social Networks

The question regarding the value of personal data and social networks is only now being addressed.

How Google Search Gets Even Smarter

Google's efforts in predictive search are key to how useful mobile devices become.

Data Center Learnings: What Others Can Learn From Our Experiences

LinkedIn is growing at a rate of two new members per second, so our infrastructure and data center systems have to expand to match. Thousand

The Future of Google+ - Martin Shervington

The Future of Google+ is based around Collections and Communities. This Stream will help you connect with great people and ideas, broadening

What if Google+ took over the Open Web?

The pairing down of Google+ allows it to truly expand its reach.

Google's Real Time Search and how to use it for your online marketing

The coin of most business is information. What you do and how you do it often depends upon the quality of research you can carry out and you

A quick introduction to Machine Learning - Plus Your Business

Learn more and understand what is Machine Learning in this quick introduction with David Amerland.

Social Media Meltdown: The Brian Presley and Melissa Stetten Story

A non-story on a privat eencounter between two people highlights all the ethical and practical pitfalls associated with social media.

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
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Public - a year ago
reviewed a year ago
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - a year ago
reviewed a year ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - a year ago
reviewed a year ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - a year ago
reviewed a year ago
12 reviews
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - a year ago
reviewed a year ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - a year ago
reviewed a year ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - a year ago
reviewed a year ago