Agree +David Amerland +Leland LeCuyer +Bill Gassett
that future is about what THEY think of us (and I mean the royal THEY, the sentient mob). I think the dynamite is already in the mountain with Google's authorship tagging. Once content is assigned to non-anonymous authors and the trace authors like David and my friends +Mark Traphagen
and +Phil Buckley
create can be tagged and aggregated then SEO as we've known it is all but over.
You can see Google's move. Once sentiment can inform its voting booth telling Google what links to disavow and which really deserve special KLOUT-like scores the fledgling democracy of spam is gone. I STRONGLY believe these moves (toward semantic web and tagged content) make CONTENT and CONTENT CREATORS the future of Internet marketing realizing a dream Google has been consistent in sharing, reinforcing and enforcing.
We are slouching toward a time when those interested in Rush Limbaugh will see a web of related material just as those interested in Vermeer will see art everywhere. The danger in tightening the web around our close connections is study after study shows we LEARN more from our loose connections. Our innermost circle, our "like me" circle", tends to be self reinforcing.
As we move away from our core we get challenged more and so are capable of expanding and changing our thinking. As sentiment feeds a predictive web the real trick may be making the web do what it does so well now. Now we attempt to drink from a firehouse. Inside of that river is "like me" and "very unlike me" content. As the dynamic web tightens around us finding ways to wobble the model and disrupt the self-reinforcing cycles may become harder and harder.
Another way to read that last paragraph is HUBS GET BIGGER and more POWERFUL because what Barabasi calls "the rich get richer" in his excellent book LINKED is now happening over and over and faster and faster. Google, like all corporations, seeks EFFICIENCY not democracy. Efficiency helps the bottom line even as it hurts exploration. AND there is the rub.
Google is walking a tightrope between accomplishing its brand's ideal, prompting exploration, and its need for efficiency of capital and other resources. Entropy is in our "rebel elite" favor. Each time a TITAN seeks to gather the sand into an organized pile, a pile with HIGH entropy, natural forces slaughter the organization and introduce a wobble. The current wobble is MOBILE.
Mobile has bee a WRECKING BALL to any TITAN's ability to organize their sand (lol). Combine mobile with its sister social and you have a mixture so combustible that no one understands it. While I LOVE Google's rush toward a semantic web there are elements of "gold fever" in their search. Google believes semantic + Panda (the beginning of a predictive web) + social + float = infinite add dollars.
I look at it differently. I add up those elements to equal WHO KNOWS (lol). Barabasi's other book Bursts informs us that we are not as unique as we think, thus creating the base of the "predictive web" argument. We may be as predictable as Asimov's famous "psychohistory" where our individual futures may not be known but our collective one is modeled and sure, but I doubt it :).
Another favorite author, Harvard's Christensen, believes in DISRUPTION as do I. Mind you I wouldn't mind an intelligent sentiment tool and I applaud Google's move to give credit where it is due (to authors and content creators) and solve the riddle created by their "links are good" truth that is now so limited by the sad truth that only some links are "good". Once Google can solve the "good" vs "bad" link problem we enter the realm of another interesting David Amerland discussion - what is or should be the nature of our value systems?
Google is wrestling the pig David has been wondering about to the ground once the combined riddles of speed, authorship and sentiment (good vs bad) is solved. If you are selling or marketing anything, real estate included, your ears should have just perked up. Bill is the archetype of the real estate professional of the future. He is content curator and creator, connected and helping even as his connections help.
Money for nothing and chicks for free days are GONE and DEAD in the not too distant future. What will entropy's wind bring? Not sure, but our ability to pierce the veil of any BS is bound to increase even as the amount of BS decreases (one hopes :). BS can only thrive when some deflection and screening is possible. Once we are as transparent as the shim Isaac Mizrahi used in Unzipped (noted here: https://plus.google.com/u/0/102639884404823294558/posts/7mXtFsxQapL
) life and value systems will change once again.
If that idea ends a long rant with a cliche I apologize, but Bill's, David's, Phil's and Mark's approach to provide SERVICE first and worry about everything else second or even a distant third feels like the winning horse. Even if I am WRONG and have bet my life, love and career on the wrong horse it doesn't matter. Time is so precious and valuable we only have time to ride a few horses. Riding this "help first" horse feels right and sometimes that is all we have.
Have I made BAD CHOICES when something "feels right"? Sure, but Schwartz taught me to spend time LIVING my choices (in Paradox of Choice) not MAKING THEM. So I will ride Help First knowing my friends are riding with me. In the end "friends riding with me" is what is important because money gets spent or is destroyed by time, fame is crack for the ego but fleeting and even LOVE can take strange turns.
As Henry V said, "He who bleeds with me this day is my brother,". I am surrounded by brothers and sisters who HELP FIRST and worry about everything else a distant second or third. If those riding "SUCKERS BET" win in the end then I bet the wrong horse, but oh what good company :).