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David Amerland
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David Amerland

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SEO Guidelines, Step-By-Step

+SEMrush had some copies to give away in the UK last year. Their analytics tools are incredibly useful in this new SEO universe of constant change.

Follow +Olga Andrienko for updates and don't forget to add +Omi Sido who, these days, is on fire!
If you need some #SEO Help this book by Mr +David Amerland is your best bet

+Olga Andrienko and +Liza Perstneva agree with me.
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+МИХАИЛ АББАТ Спасибо. :) 
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Mapping the Sky

Over at the #Cloudwars community we are mapping the sky's every morphogenesis (and there are many!). ;)

Clouds Chasing Each Other

I quickly snapped this one this afternoon. The wind has created downward pressure that's caused the clouds to crash on top of the mountain and, at the same time, it is pushing the clouds across it, heading south, towards the sea. The more sharp-eyed amongst you will see two dog-nosed clouds in the foreground, busy chasing each other. ;) 
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All the Old Sagested Same 360° is apply to as common when and remember old days seconds for references...
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David Amerland

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Connectivity, Transparency, Relationship-building, Trust

Nothing new under the sun. +Omi Sido makes perfect sense because he says things we intuitively understand to be correct. We then have to make them work at the more detail-driven digital stage.
The Sunday Talk - The Power Of Social Media

Somebody was just asking me about good content writing. And I am like 'Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it.
Find your niche and then go even more niche!'

I came up to the conclusion that success in whatever it is that you are doing is never an accident.

Wake up early. Work hard. Always stay positive.

"Being trusted is the single most sustainable way to grow your business." - +Omi Sido 

And if you think that I sound a little bit like Mr. +David Amerland, it is only because the guy is so so right.

Yesterday I met a bunch of local businessmen and one question kept on popping up. Why do I talk about Social Media so much? Why do I put so much emphasis on Social Media?

To understand my obsession with Social media I have to start from the very beginning.

The main goal of every organizational design is to ensure there is an efficient information flow - internally between different stakeholders, different departments, managers and externally with customers and suppliers - in order for a business to make a timely and informed decision for future products and services.

But now businesses that historically relied on top to down information flow are losing their competitive edge to smaller, more agile startups that are leveraging the power of the Social Media Brain in order to process information more efficiently.

Instead of relying on their limited knowledge pool they are diving into the sea of information that Social Media is creating.
So what's happening in real life is that in order to survive the so-called 'old companies' have to learn from the newcomers.

You can be one of those newcomers if you make the effort to leverage the power of Social Media.

#socialmedia   #socialmediamarketing   #TheSundayTalk   #business   #smallbusiness   #businesstips  
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Two Pots of Gold?

I leave you with this beautiful double rainbow (you can see the second one forming on the left hand side of the picture) - enjoy Saturday! 
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Arcs of beauty!
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Enter Into A Person's "Private Hell"

It was Arthur Hailey ( who most potently perhaps described what it's like to live with things, alone in your mind:

For a species whose greatest weapon is the brain, we can be quite careless with it:, despite a body of growing evidence ( that is increasing all the time:

What we do with the knowledge, on this, is really an indication of how much, or how little our rational mind can overcome our emotional side. Dive deep, it's a long read that will take you into a raw space. But some things cannot be avoided.
Zac Easter knew what was happening. That CTE could attack more than just NFL pros. So he decided to write it all down—to let the world know what football had done to his body and his brain. And then he shot himself.
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Junior Seau's untimely death tore our community apart (Oceanside, CA). Priorities definitely need to change.
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Friday the 13th!

It's 2017 and a Friday and the 13th day of the year and in some other universe, somewhere, one of us lived in a storage unit for two months! I kid you not! Happy Friday. Stay out of the woods at night!
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Just a reminder of yesterday's captured rainbow. :) 
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WOW !!! Beauty of Nature ...
Thanks for sharing on Google +
+David Amerland​
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One final thought...

It's been a day when I haven't had much time and tomorrow is the start of a new week. :) However, as I head to catch some Zzzzs I will leave you to consider the wisdom of our arming robots with katanas. (!?*#%) Yep. You're thinking it too. Right? ;) 
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+Igor Merkulow hahahahahaha!
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How Do We Become who We Are?

We think that we are the result of parenting, schooling, circumstances, life but really there are choices that took us to this point. And some of them were made subconsciously.

When we learn to actively see where we are and understand what we have to do, we stop feeling that we have no control over our lives and there is nothing we can do.

Join me in what will be a pretty deep dive until the book comes out and even deeper when it does :)
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I had some experience with bigcommerce but i want to do myself.
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David Amerland

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”…there are other worlds to sing in.”

On days when the world just gets too much to bear I play a mental game. I sit and I think back on the person I have been and the journey (and choices) that have taken me to where I am, here. Now. Because I know well just how unreliable human memory really is ( I focus on the ones where the emotional connection was so strong that the events remain crystal clear. Moments in which I can hear other people’s tone of voice like it was yesterday. Remember what I felt where I stood. See the color of the sky and recall the smells of my surroundings. Those moments and those events are always of other people and they always involve connecting with them, in some way.

In the quantum universe of my mind ( I know the risks involved in recalling the past (, each memory can be possibly subtly altered or even erased to fit a new narrative. This makes me all the more cautious, methodical and it makes the moments I do bring up all the more precious. Rare.

If our memories are constantly being rewritten ( and who we are is a product of what we can recall ( what we then become is the result of what we have learnt and what we can remember: In the 1987 classic Robocop helmer, Paul Verhoeven ( deftly and seemingly so easily encodes the empathy that the FX superior but empty shell of a movie 2014 remake ( totally lacked, with a scene where the recently awakened Cyborg, Murphy, recalls the feeling of his missing family and lost humanity but can no longer recall their erased memory (

And that’s just the point. Emotion helps anchor memory (, memory then shapes identity in a binary component of recall and ownership (a.k.a. personal feeling) - Our most vivid memories make us who we are: A person may be defined by his actions, not his memories as Kuato ( so famously says ( in that other Verhoeven 1990 classic, Total Recall ( which, again, blows the remake ( out of the water ( but it’s the recall of those memories that determines our actions.

Daniel Kahneman goes one step further linking memory and experience, the gap between the two and the narrative that ensues, with happiness: Memory does more than this, of course. It takes some very specialized hardware inside our heads (neurons) which interconnect and perform a complex, synchronized electrochemical dance so that we know where, physically, we are in the world: A brain connecting disconnected neurons is one that is misfiring, forgetting not just where it is in the world, but also where we are.

In a way, disconnected memories have the same effect upon our sense of identity. Lacking an internal map (or recipe) of where to fit them and how, we lose sight of what it is that we actually are. As Julian Baggini says it is the narrative and the interconnection, the connectivity if you like, which actually creates the emergence of us:

Connectivity, whether in the neural sense or a more physical manifestation as in this case of a ‘simple’ phone mast in a remote African village: is always transformative. It allows layers of meta data to emerge. Fresh classifications that redefine the world we see because we can better understand the context of what we see and judge its relevance.

Connectivity then is what adds content, context, narrative, meaning and a sense of self. It makes the brain happen ( as James Gleick suggests in The Information ( It also makes life itself happen as Paul Villard’s devastatingly touching story shows: Connectivity, whether between people or neurons, nations or tribes, nodes in a network or atoms in a matrix, requires the same thing. In chemical engineering we call it affinity. In a social context we call it kindness.

On that note I hope you are in the right physical context. Your brain knows where the percolator is and you have mapped the locations of the cookies, chocolate donuts, croissants and chocolate cake you need to make this day feel special. Have an awesome Sunday, wherever you are.

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How exactly do we react to kindness when we are not expecting it? That's an interesting question, the answer to which probably changes with context, age and even gender. +Alexandra Riecke-Gonzales has some of the answers to it:
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Zashchitniki Are Coming!

Fans of super-hero films may want to start anticipating an offering from Russia called Guardians. The special effects look insane and the concept is ... well, Russia. Plus, there's a bear. Need I say more? Really? 
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+Dev Lila ';D)
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The Purpose of a Book Explained

As a writer you’d expect me to instantly tell you to read more and buy more books, often but that’s not quite what I will do here:
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+David Amerland There is a time for everything, either for an author to read or a reader to author something new or to confirm our own thoughts at a serendipitously, appropriate time.

in a way books are more like a collection of articles on a subject. Sometimes well established authors can confirm and strengthen what we already know. It can provide an anchor, in some cases, to far less established facts

For instance, a book that was recently recommended to me by +Pierre Provost confirmed a long held belief into the alignment of names to products and hidden subconscious preferences to forge relationships with people with similar names which were discussed in depth in one of the chapters.

Even though this may be highly obscure to others it was something that I have researched in depth for many years, and so, scientific verification of that reality was extremely encouraging to me.

So for me, there is no fixed rule, but rather timing is everything. It is a case of instinct, an intuitive thought that serendipitously aligns you to certain publications at a very particular time that seems to be the best path.

Just as we cannot always know a book by its cover, nor by its metaphor in itself, we need to consider its contents first, before we can determine its real value to us.
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David's Collections
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
Seth's Blog: Enough ethics?

Most companies seek to be more profitable. They seek to increase their Key Performance Indicators. More referrals, more satisfaction, more l

Enquiring Minds | The Internet Is Different For Everybody

It's something I've always been peripherally aware of, and no doubt the same is probably true for you as well. But sometimes something happe

How Linkless Mentions Can Help Your Search Efforts - Bruce Clay, Inc.

What is a linkless mention? And why you don’t need a link to get an SEO boost from an online name drop.

The Who - Μουσική στο Google Play

Οι Who είναι αγγλικό ροκ συγκρότημα από το Χάμμερσμιθ του Λονδίνου. Τα βασικά μέλη του συγκροτήματος ήταν ο Ρότζερ Ντάλτρι, ο Πιτ Τάουνσεντ,

Building Trust - Resource Page

Business development trust resource page.

Personal Data, Self-Gain and Social Networks

The question regarding the value of personal data and social networks is only now being addressed.

How Google Search Gets Even Smarter

Google's efforts in predictive search are key to how useful mobile devices become.

Data Center Learnings: What Others Can Learn From Our Experiences

LinkedIn is growing at a rate of two new members per second, so our infrastructure and data center systems have to expand to match. Thousand

The Future of Google+ - Martin Shervington

The Future of Google+ is based around Collections and Communities. This Stream will help you connect with great people and ideas, broadening

What if Google+ took over the Open Web?

The pairing down of Google+ allows it to truly expand its reach.

Google's Real Time Search and how to use it for your online marketing

The coin of most business is information. What you do and how you do it often depends upon the quality of research you can carry out and you

A quick introduction to Machine Learning - Plus Your Business

Learn more and understand what is Machine Learning in this quick introduction with David Amerland.

Two-floor gym with some superb equipment and really friendly staff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
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Public - 2 months ago
reviewed 2 months ago
There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
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Public - a year ago
reviewed a year ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - a year ago
reviewed a year ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - a year ago
reviewed a year ago
12 reviews
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - a year ago
reviewed a year ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - a year ago
reviewed a year ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - a year ago
reviewed a year ago