Cover photo
Verified name
David Amerland
Works at
Lives in Manchester
357,154 followers|32,794,079 views


David Amerland

Shared publicly  - 
Real-World Mapping on the Fly

Microsoft Research has come up with a brilliant way of mapping the real-world, helping apps and devices learn on the go without it being prohibitively intensive in computer cycles. 

There can be a gazillion real-life applications where this could work really well. 
When I was researching and writing Google Semantic Search I was impressed by the amount of original, ground-breaking research that had first come from Microsoft Research, on the subject. The Redmond corporation underwent its own internal, identity...
Oleg Moskalensky's profile photoProductive Computer Systems's profile photoSridhar Hariharaputran's profile photoJean Capuano's profile photo
+David Amerland very interesting.  One instantly thinks of wearable technology, like google glass, for the sight imparted.  Quickly recognizing and defining objects, especially smaller objects on a table or objects on a floor that could be a hazard.  "Stop!. there is a skateboard on the sidewalk directly in front of you at 2.7 meters."  or "The sugar bowl is 60 cm in front of you and 20cm to the left of centre meridian"  
Add a comment...

David Amerland

Shared publicly  - 
The Pendulum Effect

This past week two events could not have been further apart in either history or effect. The US celebrated America Independence Day with the customary 4th of July celebrations and Greece entered a watershed moment in European history:   

Considering the broad complexity of what social critic Anna Deavere Smith would call “the American character” ( and the far from clear, emergence of a European identity:, it would be inconceivable to think ( that there is anything but the most abstract of connections between the two peoples, divided by an ocean and living in different continents. 

Yet, both are in the grip of a devolution of sorts, their sense of solidarity waning ( as each withdraws into an increased polarization of views ( based upon ideology, rather than practicality or, even, common sense. 

In a world where ‘conversation’ is a constant and narrative is seen as something that can be analyzed and discussed, polarization, a communication issue ( appears to be winning. The inevitable “why?” may be answered with, perhaps, the issue of identity: which is as core to the European problems as it is to the American ones: It seems counter-intuitive to suggest that after a good, sound, discussion we all end up having wackier notions and ideas than before:, but that seems to be exactly what’s happening. 

There are several important points here. When polarization occurs, politics becomes more entrenched ( and its effects more severe: The middle ground, moderation, becomes no-man’s land, with fewer and fewer people tending to stray there (, and each camp, launches upon an escalating trajectory of vilification of the other until the perception that remains is that of the chasm dividing each side, rather than the similarities that might bring them together. 

Those of us who inhabit the digital space may think we are above all that. Politics and ideologies matter less to us than the commonality of the human condition and our willingness to listen to others’ points of view, but that is not entirely true. Politics, in the 21st century, touches everywhere. Points of view on subjects that may appear to be ideological and therefore abstract, translate themselves into actions ( that have real-world impact. 

And that’s just it. In the real-world no one lives in a vacuum even if geographic distances and context may differ sufficiently to impact upon what is only important to each group: What each of us does defines the world we want to see and the world we deserve to get for everyone else. In a connected world we’ve all become each other’s keeper and it’s happened as part of the unintended consequences of connection and interdependency, rather than planning. 

It would be great, at this stage, to think that there is a path that’s clear to us. That there is a course of action we can embark upon that will help dispel all fears and provide us with a black & white playbook we can uniformly apply to every situation. Unfortunately as we move across countries, cultures and even socio-economic groups it is our differences, rather than similarities that seem to come to our attention as social psychologist Alana Conner says:  

G+ sometimes seems to be such an anomaly in its ability to allow so many of us from so many parts of the world to get together and interact without much friction that hardly anyone outside it knows what to make of its culture and its impact. What this social network has mostly done is provided us with the space to engage, learn and grow and the means to do it at our own pace. Empathy, and our ability to learn it: is not something we automatically employ every time we encounter differences and conflict. Increasingly, however, we are learning, by degrees, to be smarter. And in smarts lies power. 

Former Liberal Democrats leader Paddy Ashdown ( in a riveting TED Talk that opens with Houseman’s poem of Shropshire Lad ( explains this shift in power from local (where it is clearly understood and historically regulated) to global (where the rules of the game are still pretty vague). This transition comes with turbulence. Turbulence is what’s experienced in the polarization of US politics and European nationhood. Turbulence is experienced in the lack of empathy and the apparent shrinking of the middle ground of moderation, globally. 

We’re experiencing an unusual combination of shifts. We’re ever more powerful and yet more afraid. Ever more capable and yet more uncertain. Ever more connected and yet struggling to understand others. But in our direct experience of turbulence there is also hope. The hope that as turbulence is normal in the context we experience it, so is its opposite. Polarization itself is part of the pendulum effect where, eventually, the sense of ideologies that guide us will have us return to a swing towards consensus, cooperation, greater understanding and empathy. How soon that happens, how well, is really dependent upon us. All of us. Each of us. The effort we’re prepared to make and the thinking we’re ready to do. And the time is now.

I hope you’ve managed to plan ahead. Coffee, chocolate cake, croissants, cookies and donuts are what power Sundays. I am beginning to think that should we fail to get all these provisions we may well adversely affect the health of the confectionery industry and the well-being of coffee growers everywhere. Have one awesome Sunday, wherever you are. 

For regular Sunday Read updates subscribe to the Collection:
Alexandra Riecke-Gonzales's profile photoGina Fiedel's profile photoMichael Thomas's profile photoAzure Mallone's profile photo
+Mike Bayes hear, hear, on all counts. 
Add a comment...

David Amerland

Shared publicly  - 
This is actually worth checking out. +Productive Computer Systems adding value to the stream :) 
Bookmarking Google Keep
a 7-min addendum to the earlier "Keep Your CRM" HOA

Some of the video didn't get recorded in the earlier HOA, so I've rerecorded the bookmarking part, since that's what was missing.

I want to thank +David Amerland for volunteering and being the star of this addendum.
2 comments on original post
Productive Computer Systems's profile photoJean Capuano's profile photo
Thank you, +David Amerland, for sharing.

Google Keep keeps getting better.  They're still able to maintain the aura of simplicity, while being very functional (and thus - useful), something not many apps can claim.

Now if they could just open Apps Script access to the Keep via API - that would put it in a whole different league.
Add a comment...

David Amerland

Shared publicly  - 
Jurassic World: Exhibiting Film Logic (Only)

Let’s face facts here for a minute: the moment you have a Jurassic Park that goes tragically wrong and people get eaten there is simply no way you’re going to have an encore every few years where the dinosaurs are bigger, the setting glitzier and the attraction …well, more attractive. Which is to say that the only reason you have for watching Jurassic World is the obvious one: the expected moment when things go wrong and children get chased by big things with big teeth and the adults who are responsible for it all have to put themselves in harm’s way to save them. 

OK, that takes care of the plot of Jurassic Park I, II, and III and it’s the same plot it Jurassic World which basically makes it Jurassic Park IV so why see it? Because it’s summer, because there is something about imagining what it’ll be like to share the planet with other apex predators, we can’t turn away from and because it requires no thinking. 

I know, I know. I usually say “Thinking is good. We need to think more. Then things will be better” but you must admit there are moments when you just want to sit back, reach for the popcorn and put your mental gear on Park. Well, if you happen to crave 124 minutes spent like that (and you will never get them surfing G+) then this is the perfect movie for you. 

It is fun. It has spills and thrills. There is, essentially a self-referential recreation of the plot of the original (and its other two sequels) without it being so obtrusive that you need to have seen them, or even remember them, to enjoy this one and the CGI work is top-notch. 

Chris Pratt is the main attraction not least because he may truly be psychic ( or he did indeed invest everything he made prior to this in gift baskets to Spielberg. The rest is predictable, derivative and unsurprising. Unless you have a 50-inch plus 4K TV at home, renting it later will probably not be quite the same in terms of SFX, but if you only want to see it so you don’t miss out on pop-culture references later, save your loot and wait until it’s out on rental. 
Talha Bin Mohamed's profile photovelociraptor blue jr's profile photoManoj Arade's profile photoSuryaa Senthilkumar's profile photo
There can be no words to explain this marvellous movie....loved it so very's perfect ..exact and to the point and did a lot justice to our 90s dinosaurs and also showed the greed of humans.......

Add a comment...

David Amerland

Shared publicly  - 
What if I told you the world was flat?

It only takes a "flat Earth" proposition to clearly define the limits of my 'power' :) Yet, on things that are not quite so clear-cut content I (and others like me) share inevitably creates an impression of the trends that affect our world.

Is there a danger that this kind of activity skews perception? yes, and it's not new, either. the scale, obviously is different to the real-world. But consider this also. I am discussing it openly here, aware that by drawing attention to it I am, in a sense, inoculating the network from some of my ability to unduly influence it. Truth and connections that really matter, matter to all of us, regardless.  
Are all your friends living more exciting lives than you? Does everyone you know seem to just have more time than you have? Both of these facts. If they appear to you to be right, may be nothing more than a false perception created by a social...
Vincent Messina's profile photoCraig Burton's profile photoChristopher Tompkins's profile photoMagdalena Kłos's profile photo
Thank you for the ping +Diana Studer! But can you imagine, among the 3 posts I read yesterday, while the air from Sahara so kindly brought to Germany by a high with - of course a female - name Annelie was melting my brain, this post was #1.

I just never say anything and simply press +1, as I don't know many original ways to say "great post, I absolutely agree +David Amerland"  :) 
Add a comment...

David Amerland

Shared publicly  - 
A Little Happiness

Pressured day with more meetings and reports to write and it feels like sleep was something I did but have forgotten I've done it :) Still, there's this. The sun, playing on the fine tracery of the bougainvillea just made me feel happy. Now, that, when you think about it is a largely irrational feeling on a pressured day when I start off feeling tired, so it was worthy of a deeper look.

The picture and its elements form a deeper abstraction. Sun and blue skies bring up the sense of safety from cold and wind and rain and the apparent laziness of summer (even when I really cannot recall a lazy summer over the past ten years :) ). The flowers feeding off the sun come with a sense of easy beauty. Nature doing things effortlessly. Everything in its place even if that place is not immediately obvious to the naked eye.

There is a sense of warmth. The momentary feel of basking in the sun and with that comes the underlying assumption of carelessness, freedom from having to do anything.

Now, I am not saying that consciously I thought all of those things. But they're all to some extent associated with the picture's symbolism if not its reality and despite knowing all of this, it still made me smile when I looked at it, so I am sharing it and hope it has the same effect on you. Happy Thursday! :) 
Gina Fiedel's profile photoCarl Turechek's profile photoMani Saint-Victor (Mani Saint Victor, M.D.)'s profile photoRon Serina's profile photo
And you wonder why I like Google+  there is so much Awe in here .... Thank you all 
Add a comment...
In his circles
1,141 people
Have him in circles
357,154 people
Gregory Brewer's profile photo
Neilly Cardona's profile photo
Caren Joy Lewis's profile photo
emc yikepock's profile photo
Raul Alvare's profile photo
Antonio Berdecia's profile photo
David Mitchell's profile photo
mai moua's profile photo
Samsul Iam's profile photo

David Amerland

Shared publicly  - 
How Semantic Search Gets In Our Head

The transition from "strings to things" that marks the evolution of search towards semantic indexing requires data. Data is never neutral, it is 'colored' by relationships, content, context, density and its ability to bridge the online/offline divide. 

Because none of us operate in a vacuum or lives off-planet, everything we do is a potential signal. The 'noise' of our existence, indexed, is waiting to coalesce at just the right moment. 

Because semantic search is a network, relational analysis model its approach is similar to the Interactional View in communication developed by Paul Watzlwick ( to help explain communication patterns within familial family networks. 

Search, a code-driven, computer-based approach to indexing and discovering information has now become virtually identical to how we use information to engage and interact within personal networks. Not only are the divisions between online and offline disappearing but search is now reflective not of what we think, but of how we think. 

It is this change that begins to affect everything, from the kind of information we decide to place on a website to the kind of sharing activity we engage in a social network. In many ways, Google is inside our heads. 
Marcin Wójcik's profile photoBorislav Arapchev's profile photoJustinas Kundrotas's profile photoAlex Rodrigues's profile photo
Bingo !!! Welcome Google SEO ...
Thanks +David Amerland
Add a comment...

David Amerland

Shared publicly  - 
NIke feeling the 'work' of the day. :) 
Coach G Moore's profile photoMichael Ehline's profile photoNikola Males's profile photoCh Nadeem's profile photo
+David Amerland Thank You !!! I will find out if we have Naturea in San Antonio if not I will go "online" ... Healthy pet food is a "must" !!! Tell Nike Appreciate it a lot !!!
Add a comment...

David Amerland

Shared publicly  - 
Happy 4th of July!

I know, I know, from a certain perspective I should be seeing the whole stars & banners flag waving things as high treason. :) But, we live in more enlightened times and besides, this is a message that Nike ( not the sports shoe company ;) ) totally approves of! :D 
David Amerland's profile photoCarl Turechek's profile photoМИХАИЛ АББАТ's profile photoNina Trankova's profile photo
No sunglasses or bow ties? Lol!
Add a comment...

David Amerland

Shared publicly  - 
Google Cardboard Experiment

I will be reporting back :) 
Dan Root's profile photoJohn Dietrich's profile photoChris Lang's profile photoDavid Amerland's profile photo
+Chris Lang sounds like quite the set up :) 
Add a comment...

David Amerland

Shared publicly  - 
Yahoo's Next Gambit

In a "back to the future" move Yahoo, who used to have search results powered by Google until 2004, is partially returning to its roots in a new deal that will see some of its results (and ads) powered by Google:

The deal is important in a number of ways. First, Yahoo is admitting defeat here. It is never going to have a search good enough to compete with BING and Google. Second, it is also looking unlikely that it will have an ad product that will be good enough. 

Having said that the company is finally doing the smart thing and has began to play to its strengths. While Yahoo search is a distant memory and the Yahoo ad network was a patchy affair that did not  quite deliver as promised, Yahoo as a web property is still valuable. It's monthly visitor count comfortably competes with Google ( and outperforms Bing. 

In the attention economy we live in, this is key and Yahoo is in a position to parley that power into a King-maker's role. This helps conserve Yahoo resources (which the company really needs) and allows it to focus on what it seems to be able to do well which is capture eyeballs. 

There is an underlying anti-trust issue here of course, particularly on the European front where the EU Commission has focused on Google as a primary target and the Yahoo deal may give them even more ammunition - but that, I guess, will be decided on the go. 

h/t +kara wood who caught this. :) 
Spencer Wade's profile photoLioudmila Scarpelli's profile photoCarl Turechek's profile photoMark Tillison's profile photo
Add a comment...

David Amerland

Shared publicly  - 
Make no mistake. There is essential logic and more than just a passing interest in anything that turns us all into blindly obedient consumers, happy to live out out lives as we are told, doing nothing more meaningful than working hard to acquire money to buy stuff. 

Then there is that devilish spark in us that cries "No!" - that is not what we are meant to be and this is not how things should be. +Teodora Petkova explains how 'little' things are really, really important. 
The greatest danger is the emergence of a balkanized Internet

Several days ago +David Amerland posted a really good intro to an article where he summarised some of the challenges our data and the way they are used meet. There he mentioned the problem with “walled gardens” (

In an article called Why the Indie Web movement is so important ( Dan Gilmor talks about a similiar thing and the “danger of losing what’s made the Internet the most important medium in history – a decentralized platform where the people at the edges of the networks – that would be you and me – don’t need permission to communicate, create and innovate.”

It’s funny that Gilmor’s article links (asynchronously) to something I’ve discussed with David Amerland when he was here in Sofia. The connection with David, my mind and the Internet :) is the word “balkanization”.

Variety vs. Farrago

The article has a link to a short and very interesting piece with some quotes from +Tim Berners-Lee on “the danger of the emergence of a balkanized Internet” (

As a proud inhabitant :) of the Balkans when I first met the verb "to balkanize" a year ago, I thought it meant to make messy and/or to be motley. When I spoke to David about it (what a thesaurus I had the chance to look up the word in), he said it meant compartmentalised, divided.

Balkan music and open standards

Fast-forward through  several for neural pathways, I ended up trying to think about the Balkans not through the word conflict but through the word contrast.  And, of course, Balkan music* (ping +Sergio Redondo ) and Balkan food (ping +Aaron Bradley) came to my mind. Suddenly divided became diverse ...

But then, there’s this thing (a paradox maybe) about the formal standards that would make for the real beauty (diversity) of the Web. Standards that would not be a thread, but rather a guardian of the variety - open standards. Standards for which we need to play together as to turn the farrago (balkanization) into variety (Balkan music) :)

* Here's a wonderful piece to listen to (right under the photo -, part of a project of the Bulgarian National Radio called - The Rhythms of the Balkans Amazing music, really.

And a mesmerising variety of rhythms.
10 comments on original post
Teodora Petkova's profile photoDr Lew Jensen's profile photoDavid Lazarus's profile photo
Yes... yes. How would we have ever met in any other era of human existance. To share ideas openly is the most powerful thing reasonable accepting people can do. +Teodora Petkova​
Add a comment...
David's Collections
In his circles
1,141 people
Have him in circles
357,154 people
Gregory Brewer's profile photo
Neilly Cardona's profile photo
Caren Joy Lewis's profile photo
emc yikepock's profile photo
Raul Alvare's profile photo
Antonio Berdecia's profile photo
David Mitchell's profile photo
mai moua's profile photo
Samsul Iam's profile photo
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
Dissenting Justice Scalia’s sarcastic rebuke raises eyebrows

Scalia’s comment highlights divide on literal and evolving interpretation of U.S. constitution – and is in stark contrast to Canadian court

Stretching for Strength & Flexibility

Stretching is one of the most misunderstood activities in fitness. Because it is mostly associated with the “bend down and touch your toes”

The Rise of the Rice Paddy Economy

The web economy post 2011 requires a greater level of attention to detail and engagement from those who succeed.

Four Common Sense Causes That Fail the Logic Test

In our attempt to sort out drugs, piracy, terror and education what we do does not work. Here's why.

How Android TV is going to change our viewing behaviour - Plus Your Busi...

Android TV is going to change how we access information in the home, and the start is changing our approach to video. Here are some tips to

Watchmen (International Edition) - Βιβλία στο Google Play

This Hugo Award-winning graphic novel chronicles the fall from grace of a group of super-heroes plagued by all-too-human failings. Along the

Marketing for People Who Hate Marketing

When it comes to ‘selling’ your services (or products) traditional marketing approaches are soul-draining. You know, for instance, that you

Structured Data or a Structured Approach to Content? Making Choices for ...

The questions revolving around the value of content and the application of structured data when content is created or a structured approach

The Future of Publishing and Social Media

Penguin's book club on Twitter experiment is another sad example of publishing's sorry state, when it could have been so much more.

Journalism and SEO

Journalism could be making better use of SEO rather than fighting a losing battle.

How to lose weight

In order to get fit and then stay that way you need to understand how the process works. It’s not magic and it's not rocket science, it’s lo

Content Shock: What We, the Obscure, Can Learn From Shocking Content

Content Shock is not really all that shocking. What is shocking is that people think content shock is shocking.

Training on Empty

The debate of whether or not it’s good to train on an empty stomach also represents the divide between what science can tell us about fitnes


Author of Google Semantic Search, The Social Media Mind, Seo Help, Tae Kwon Do, Google+ Hangouts for Business, SEO Help, Online Marketing He

Fighting the Business Fatigue Syndrome

Even the best of businesses can grow stale and tired, accumulating stress along a fault line that can break them.

Fitness and Sleep

Sleep is nature’s Borg Regeneration Pod. While many of our systems power down while we sleep many others power up so we barely save any ener

Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - 4 weeks ago
reviewed 4 weeks ago
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - 5 months ago
reviewed 5 months ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - 5 months ago
reviewed 5 months ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - 5 months ago
reviewed 5 months ago
11 reviews
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - 5 months ago
reviewed 5 months ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - 5 months ago
reviewed 5 months ago
The Temple of the Jade Buddha, in Shanghai is one of those experiences every visitor should treat themselves to at least once. The temple is in the heart of the city surrounded by tall buildings, yet manages to retain a sense of tranquility that is truly timeless. There are bi-lingual tours but the exhibits are also in English. I kinda just lost myself for three hours in there.
Public - 5 months ago
reviewed 5 months ago