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David Amerland
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David Amerland

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"Three Little Things"

A perception of trust and credibility is formed by our almost instantaneous calculation of the three other sets of perceptions:

1. Knowledge & Expertise
2. Honesty & Openness
3. Concern & Care

The three are related. Knowledge & Expertise rarely operate in a vacuum. Because they are empowering they become the means through which we demonstrate our commitment to the community. Our willingness to share without strings attached an indication of who we are and how much we value our activity and its impact. 

All of these are qualities that an algorithm, powered by a deep neural net can actually workout on the fly. Within our heads, using a variety of clues including tone, voice and attitude, we do the same in less than a second. 

The activities that determine trust also reflect on the trustworthiness of entities in a semantic search world and the trustworthiness of the content they share. In other words you cannot separate a person's professed beliefs from his actions any more than you can separate the way a business claims to behave from the way it actually does behave. 

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Everyday harrasment is never a good thing! 
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David Amerland

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They're Really Coming For You! Yep. And There is No Escape

It started small. We created a robot that could run really fast and could regain its balance (and we kicked it, to test it. Foolish of us, I know.). And then we created one that could climb so there was no escape even if we climbed a tree: And just when you felt smug, thinking that heavier than water means these things can't swim and electronics and water don't mix easily here come the pond skaters. All-machine and software but capable of walking on water! -

If you're thinking what I am thinking now is just about the right time to profess your true allegiance to the coming overlords. ;) 

On a more serious note, marvel at the real-world analytics that made this achievement possible: walking on water is a matter of physics. You need the right angle of impact, at the right velocity using a landing surface that dissipates the energy of the impact so that it does not break water tension. 

With water tension unbroken, water molecules act as a cohesive, solid surface allowing an insect (or a machine) to walk on them. There is the possibility of creating larger sized machines that can do this provided the velocity of the impact can be increased (think water skier, the moment they slow down, they sink). 

This is really a triumph of miniature robotics and computing power (that makes the analytics possible). Welcome to the 21st century! :)  
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+David Amerland why did anyone have to create these when they live all over in most all ponds of water, water features inside and outside in nature?
Or am I being a bit to Spockish once again? LOL
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The Magic of a Setting Sun

No matter how many times I have photographed the sun going down at the end of a day, there is always a magic to it that, for lack of another word, is quite atavistic, in nature. This one was taken from a high rooftop, peering over other rooftops. On the left hand side, appearing to be level with the roofline is a strip of blue that's the sea in the horizon - perfectly still. 

Shooting directly into the sun is always a little tricky because it can fool the camera's sensors into closing down the aperture and speed so you end up with the 'light bulb effect' - a bright blob in an otherwise dark picture. 

I used a 70mm focal length here on a zoom les, with film speed set to ISO 200 (for richness of colour). A polarising filter cut down on glare and provided some saturation. I set the aperture setting at f/9 but what really enabled the shot was the shutter speed which was set at 1/1250. Fast enough to capture the sun, maintain clarity in the foreground and not overexpose the picture or and lose the orange effect of the setting sun. :) 
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Every night here on the Florida beach the sunset is applauded once it sinks into the ocean.   Another day we have been blessed to view the beauty of the world and be a part of it's magnificent beauty
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David Amerland

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Yep! I agree

"So Google says they have no plans to phase out Google+ and that it's doing well. That information comes directly from the two people with the best information."

"The echo chamber tech press, on the other hand, insists in saying Google+ is being killed. Their information comes from nowhere. They made it up."

+Mike Elgan shooting straight from the hip. You need to read this :) 
Sorry, tech press. Google+ is alive and well.

(Read my column: )

A chorus of tech journalists this week is saying that Google is phasing out its social network, Google+.

Where did they get this juicy nugget of information? Well, they made it up. And I'll tell you why.

But first, let's look at what the press is saying and compare that with reality:

#GooglePlus #Google+
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I stop reading tech journo's articles when I see 'Anti-Semantic" snippets like these on popular SEO sites thanks. 
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Red Mountains

A little earlier today, as the sun was setting, I snapped off a shot of the mountains in the East. The sun's dying rays were painting them red and the moon was rising above them in a clear sky. The shot made the day's cares melt away for a while. :) You can use the scroll wheel of your mouse to zoom in, for detail. For those who shoot I was using a 70mm zoom lens, with film speed set to ISO 200, on 1/100 shutter speed and f/5.3 aperture setting
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The Best HOA You've Never Heard Of

+Bill Slawski and +Ammon Johns are both class acts. Knowledgeable, intelligent and balance din their views they also manage to bring an edgy element of fun in a HOA that has no discernible purpose. I usually miss them entirely because of scheduling conflicts. I am in a slightly less travel-hectic mode at the moment and pressed between HOAs I managed to fit in some time in this one and every second was worth it. I will try to revisit next week but in the meantime, enjoy this one. :) 
Bill and Ammon (+Bill Slawski  and +Ammon Johns   ) reprise their role as the "Wyld Stallyns" of SEO, with  +Terry Van Horne.

(No squirrels are harmed in the making of this program)

About Bill and Ammon's Bogus Hangout
This is not a polished, planned and scripted event.  This is a casual hangout with old friends and new, shared with all.  Somewhere around the halfway point, we'll post the link for anyone who wishes to come and join us (space permitting) allowing us to meet even more old and new friends.

The idea of pre-planning, a set topic, or even simply knowing who will be on the show this week?  All totally bogus.

Free Air-Guitars to all attendees (exact model and colour may vary with imagination)

Our general style is to issue uninvited invitations, naming folks we think might like a chat, without asking first if they are available (or willing). 

This week our uninvited invitations are going out to +Lany Sullivan +Sheryl Loch +Mike Bayes and +Ben Fisher.  Of course, these are typically uninvited and unexpected invitations to those named, so any or all of them may be unavailable.  That's just another part of the chaos.

Sadly +Ben Fisher and +Lany Sullivan were both busy this week, and will be missed, but the good news is that +David Amerland hopes to make it instead.

As ever, we'll open up the invitations to all for any empty seats once the hangout has begun.  Feel free to jump in and not only join the conversation, but help steer it.

We have no idea yet who will actually turn up, and that's how we like it.  

#BeExcellent   #bogushangout   
This Hangout On Air is hosted by Bill and Ammon's Bogus Hangout. The live video broadcast will begin soon.
Bill and Ammon's Bogus Hangout #33
Tue, July 28, 3:00 PM
Hangouts On Air - Broadcast for free

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Looking forward to your heading this way +Kristin Drysdale :) Anything we can do to support, just let us know!
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David Amerland

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The Biology of Being Good

In a different life, a long time ago, I used to run, early in the morning on a lonely mountain trail. There, at the very top of a hill climb that would take me a few hundred meters above sea level, feeling entirely alone in the whole world, I’d stop and listen to the sounds of the forest around me and wonder how in all that complex ecosystem, where everything made sense for its denizens I, and by extension “we” fitted in. 

While we have as little control over whether we are born into this world as the birds and the bees and the trees, unlike them, we are gifted with reason and it haunts us. Lacking instincts that tell us what to do we have to figure it out for ourselves. We crave certainty and guidelines because they make this figuring out easier and when those guidelines are not there, when things go wrong or we find ourselves in situations that are outside the norm, we want to believe that there is an innate goodness in the world, a light of sorts, that acts as our beacon. 

Acts of kindness can be experienced in the most unusual circumstances from the most unexpected sources as the case of Jabbar Gibson ( makes abundantly clear. What it shows, perhaps, is the degree to which much of what we are is manufactured by the environment we find ourselves in and the circumstances we cannot change. 

While we will get back to the significance of that a little later, it is worth examining the notion of altruism, first coined by the French philosopher Auguste Comte who spelt it altruisme in 1851. Two years later the word entered the English language as altruism. Many considered his ethical system - in which the only moral acts were those intended to promote the happiness of others - rather extreme and sought to broaden (and water down) the definition:

“Evolutionary scientists speculate that altruism has such deep roots in human nature because helping and cooperation promote the survival of our species.” ( The question, for me, has always been one of symmetry: and there are studies that suggest that altruistic behavior occurs as a result of looking at the world from a broader perspective:

Studies of other species suggest that altruism may stem from a deeper biological imperative: and “playing nice” may be nothing more than part of a greater calculated strategy for survival: and even Darwin, it seems, explored this direction in his work:

Matthieu Ricard, a happiness researcher who is also a Buddhist Monk, suggests that altruism may be nothing more than a wish for other people to be happy:

Philosopher Peter Singer uses a horrifying incident to highlight the fact to examine altruism through a different lens:

Where does the environment and circumstances we looked at earlier come into all this? Our personality and much of our philosophy of life is a manufactured process that emerges from what we experience, how we are treated and where we end up in life. While that is not the complete defining package it does work well enough to express part of who we are until the circumstances change, as we saw with Jabbar Gibson. 

The world we live in is changing faster than we understand or can see. We sense part of this change in systems that no longer work as they should and social instances where our institutions are failing. We see even more change in the way the planet itself is working against us and dealing with it will require us to work together in ways that we have never quite tried before:

Whether we are designed to be good by biology or programmed by evolution or we come across the practice, organically, as a long term survival strategy the fact remains that we are left to make conscious decisions about who we want to be and, by association, what kind of world we want to create. 

Small acts, done consistently, succeed in creating a culture that is disrupting the world we live in, challenging it to change just as we, in turn, are challenged to think, evolve and act differently. It is a long journey that may not quite have a destination and it has just began. 

I hope you’ve stocked up: coffee aplenty, chocolate ice cream (I know, it is summer), donuts, cookies, croissants and chocolate cake. Have one awesome Sunday, wherever you are.   
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+Peter Hatherley
Interesting perspective: I see this venue in multiple ways in life. From the personal point, I am kind for I enjoy being kind.
It was not my birthright, rather predisposition which action sought through curiosity in nature lend a wonderful learning tool. Much to complex to write here.
I view this horrid example of apathy in the 2 year child being hit by a vehicle, my gut felt torn from my body, while I thought how different perspectives represent themselves in people, not culture.
I stop along the road sides when a hawk, cat, dog, fox or coyote are hit - to remove the bodies and thank them for lending their short lives to us. Knowing they are a meal for the night creatures and flying creatures.
What is goodness, and who does it touch; I say it is moment to moment.
At this moment I sit on a Colorado deck, the clouds are brewing for a slight storm, my cat Simsai sits quietly by my side along with SAde, my dog who is terrified of storms, yet she trusts me to make life good.
First time I rode my Arabian in 6 months, then bathed them both. I sweated while cleaning them. This was goodness in some eyes. My view was care and love.
There are strangers were are good to. and yet one of the most remarkable people whom I recall his mighty words: It is not the words of our enemies but the silence of our friends we will remember.
Martin Luther King JR, shot for being black and he was a good man with a vision.
What is goodness in our world and is it appreciated. For some yes, for others it is their poison.
+David Amerland I see change, or is that change in myself projected in more smiles.
I see more smiles, more kind people in my close circle, or was that my own growth which attracts these more caring people.
Who is to calculate the value. Either way, it is wonderful to wallow in goodness and kindness, read others comments and their experiences.
We attract a comradery, or has it been here all along and our eyes are opened. Shall we look at our entire lives, or is it this moment we are aware of a place in our minds and hearts that feels welcoming.
Nice post as always David Cheers
Nice to have a moment to read!!
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David Amerland

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One of Greece's tech success stories. Yours truly has had the honor of working with them for some time now. :) 
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+Coach G Moore but David Amerland said it is not him - if you scroll back and read his comment to me! Anyway it does look like him anyway.
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We Can See You

First, the cool news. A breakthrough in facial recognition technology allows a subject's thermal signature to  be captured, an infrared image to be created which is then mapped against a photograph. the result is that facial recognition can now work, with a high degree of accuracy, in the dark. 

This is another sign that what we used to call 'the real world' is converging with the digital one, the two separated by the thickness of a pixel. Real world analytics is increasingly becoming hyper-personalized thanks to deep neural networks (a.k.a. machine learning or cognitive computing). The algorithms that make this possible are very sophisticated and enable the clever use of computing cycles. 

Now, for the not so cool news: facial recognition employed as an overt or covert technology is about as intrusive as you can get. Currently there are no laws regarding safeguards or regulating its use and as it is going to be deployed more and more, as a security measure in devices we use, there is no debate on what happens to the data that is captured that way. This is a conversation that really needs to happen, and soon. 

Dive in for the full story:
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+Saquib Sarfraz any single piece of biometric gathering technology can easily be justified as insignificant, it's the summary application of them combined that is the real concern.   

Starts with a camera in walmart's entry, no big deal, they add thermal faceprinting, no big deal, they create a database off people, no big deal, they tie in all cameras under municipal control, no big deal.... but what if they use all of that to track and record everyone's daily movements. then it gets creepy.
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Nike has this routine in the morning without which her day isn't right and she cannot then get to sleep until lunch time. :) She has to have breakfast, go to the bathroom and have a shower. She then spends about an hour in the balcony sunning herself, doing her best impersonation of a spiky dinosaur. With business  completed it's time for some serious sleeping until lunch time. #Productivity  

Meanwhile, yours truly, enjoying Apex Predator status, got by on 4.5 hours of sleep and is now hard at work for the rest of the day. #AreWeStupid  
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My cat curls up anywhere but her favorite place is on top of frige or on top of the cabinets above the frige,lol
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Gone Fishing

I frequently mention that we live in a semantic world where data flows through everything uniting the offline and online interface into a seamless whole. Here is a great example where technology that's 150 years old, through an app, transforms a humble fishing boat into an oceanographic research vessel, a crawler beaming back data about the abundance of life in the seas. 

The information, relayed cheaply, this way is used to make decisions about fishing quotas, the health of the oceans, the ability of the planet to survive our presence. All it takes is, actually, connectivity. 

What we get back is granularity in what we see which is leading us to change our perception about  our own planet. 

Dive in for the full picture:
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New 3D type Memory Promises "Instant-On" Experience

Imagine turning on a device, like your laptop and having it come on like a light bulb, instantly and ready to use. No more waiting time as critical OS files load, no more waiting for all the background drivers to become active.

That kind of technology is now here with Intel's latest breakthrough in memory storage. The new type of memory that has a 3D layered approach offers significant advantages over RAM and flash memories by being cheaper, faster (in the case of flash) and more reliable, capable of retaining a record of its memory even when the power is off.  

What makes this really exciting however is the fact that the new type of memory will allow Big Data applications to run smoother, faster, in real time. As you can imagine this will have a huge impact on devices and their programming but it will have an even greater impact on the practical benefits that we derive from these devices. 

The age of the personal digital assistant, for instance, requires great computing power happening quickly in small devices, on the move. Technical infrastructure breakthroughs, like this one, make it possible. 
A new kind of computer memory that is up to 1,000 times faster than flash storage is to go on sale in 2016, helping scientists and games developers alike.
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Ev Eric
+Joshua Moser​ exactly... We're getting there. This is exciting news
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Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
Angry in Athens, livid in Lesbos

SOME Greeks think Alexis Tsipras, their prime minister, went too far in confronting the EU. Stratos wishes he had gone further. At 26, he is

Guide to Kicks

Our legs are enormously strong, they are longer than our arms and we use them from the moment we learn how to walk. Kicking however is not e

A Guide to Google+ Collections - Plus Your Business

Google+ Collections are a new awesome feature from Google and here is a guide covering just about everything you'll need to know!

The Trust Issue

Trust-based relationships require the human factor in order to work.

The New Marketing is Also the New SEO

SEO, branding and marketing are increasingly converging and overlapping.

How Google Learns to ‘See’ the Truth

Google uses human agents to verify breaking news.

Why Muscles Get Tired and How to Make Them Stronger

Everyone who’s struggled to get one more rep in at the gym, or felt the desperate weakness that kicks in when muscles reach their limit as t

Dissenting Justice Scalia’s sarcastic rebuke raises eyebrows

Scalia’s comment highlights divide on literal and evolving interpretation of U.S. constitution – and is in stark contrast to Canadian court

Stretching for Strength &amp; Flexibility

Stretching is one of the most misunderstood activities in fitness. Because it is mostly associated with the “bend down and touch your toes”

The Rise of the Rice Paddy Economy

The web economy post 2011 requires a greater level of attention to detail and engagement from those who succeed.

Four Common Sense Causes That Fail the Logic Test

In our attempt to sort out drugs, piracy, terror and education what we do does not work. Here's why.

How Android TV is going to change our viewing behaviour - Plus Your Busi...

Android TV is going to change how we access information in the home, and the start is changing our approach to video. Here are some tips to

Watchmen (International Edition) - Βιβλία στο Google Play

This Hugo Award-winning graphic novel chronicles the fall from grace of a group of super-heroes plagued by all-too-human failings. Along the

Marketing for People Who Hate Marketing

When it comes to ‘selling’ your services (or products) traditional marketing approaches are soul-draining. You know, for instance, that you

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
• • •
Public - in the last week
reviewed in the last week
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - a month ago
reviewed a month ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - 6 months ago
reviewed 6 months ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - 6 months ago
reviewed 6 months ago
12 reviews
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - 6 months ago
reviewed 6 months ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - 6 months ago
reviewed 6 months ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - 6 months ago
reviewed 6 months ago