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David Amerland
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Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'


Everything is a Brand!

If it's not it has little value (and that constitutes goods without label that make a 'brand' of their state). When it comes to countries we only now begin to realise that we are all accountable for the national brand and we all benefit, equally by becoming actively involved in its reputation and working to build it up. Brands work at the perceived value interface to produce a relationship between them and their audience that is largely cost-agnostic. 
Reputation, national branding, tourism and businesses
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Well played as always +David Amerland , this is exactly what I am talking about in my comments made to your last post! Thank you!
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David Amerland

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Well worth your time. +Yifat Cohen wants you to play :) #itstime2015  
We want to know what YOU think It's Time for.
Play to win a 3 day all-access pass to It's Time Conference.

In 2 weeks, a  a select group of powerful organizations, women and men will get together to achieve gender equity and empower women and girls at all levels to be leaders. You can be there too!

Here's how the game is played
It's 2015, yet many social dynamics haven't changed. We want to know what you think It's Time for.

1. Share your own story - in a post, in an image, in a short video - and let us know what YOU think It's Time for. You can share it all over the web - Google+, Twitter, FB, LinkedIn, Pinterest, your own blog. Have fun!

2. *Use the Hashtag #itstime2015 * so that we can track it with +NOD3x 

3. Spread the word get as many shares and comments as you can for that post, and other posts.

4. You have 5 days to really rock it! We'll announce the winners on Thur. April 23, 2015 at noon CST.

Need inspiration?
I'll start - 

It's time for each of us to find our unique voice and share it with the world. Gone is the chase of the shiny object. Gone are the day of copying others. Gone is the pursuit of external pacifiers, Novocains for the soul.
It's time to discover our passion, what truly fuels us, stand up and - unapologeticly - grab it with both hands and drown in its bliss.
That's what life is about, and it's time for all of us to have a taste. and then the whole cup. Why not? ;)

A great example of it is +Mia Voss  - 
Mia Voss recently took a 3 week birthday celebration trip to Italy.. all by herself! Even when faced with a breakup and a cancer scare, Mia chose to push forward and celebrate her 50th birthday and celebrate with wine, restaurants & building new connections in another country. Lesson learned: just do it. YOU can do it. 

What do you think It's Time For?

Let us know. We're tracking :)

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Я, больше Взаимопонимания... Нахожу со Всеми Теми, Для Которых: ДУШИ... ЗДОРОВЬЕ... - В ПРИОРИТЕТЕ и ЭТИ ЛЮДИ: ИЗ ЕВРОПЫ Старой И ИЗ США. Хотя Английским Языком не в полной мере Владею Я, - ОДНАКО: в Изображениях... и в Комментариях..., - ВИДНО... Человека. Его - Приоритеты и БОЛЬ... - Его ДУШИ... Мы - СТАНОВИМСЯ... ЛЮДЬМИ И НАЧИНАЕМ... Друг Друга СЛЫШАТЬ...: ЧУВСТВАМИ... ДУШИ..., - а не Словами..., в Которых Много Лжи.
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Breakfast Pizza Anyone?

i have, all this week, been going to bed about 3.30am - 4.00am. At that time in the morning the research I am looking at and the writing I am doing become synthesized into all sorts of things. I take mental breaks by dipping into the webz where the world appears both wonderful and crazy, at the same time. Late last night I found this and back then it made total sense to me! ;) 
Brad Marchetti's profile photoOleg Moskalensky's profile photoAbdelwahed Zaidi's profile photoGible Fog's profile photo
Mmmm, this pizza, thank you, Dear, +David Amerland,, nice video, you are targeting my appetite especially at the end, taking the good slice of this pizza, you really made me, brought out my tongue, really., a recipe full of delights at the right time
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SEO Conf and HIRL

I've been looking forward to meeting +Ognian Mladenov +Teodora Petkova and +Nina Trankova for over a year now since the last SEO Conference in Sofia. This time +Omi Sido wil be there too :) 
SEO Conference Bulgaria 2015 with +Teodora Petkova+David Amerland & +Nina Trankova 

Next week much of the European #SEO elite will be on the move to Sofia or have already taken over the streets of this beautiful ancient city. 
This isn't an event that just gives you cliches like all those other conferences. Forward-thinking and actionable session only. 

Pinpointing on all aspects of building #trust in a semantic search environment, including content marketing, local and mobile optimization (21st of April is coming folks), power of social signals in link building, data-driven marketing, SEO copy writing, managing online reputation, social advertising and more, SEO Conference Bulgaria is designed to help all SEO and #SEM experts, digital and advertising agencies, business owners and #marketing directors move their businesses forward.

Some of the stars: +Ognian Mladenov, +Plamen Barzev, +Dimitar Dimitrov, +Боян Василев, +Dejan SEO d.o.o., +Evgeni Yordanov, +Mariya Moeva and many more
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I wish, I wish +Omi Sido. How wild would that be?
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Use Your Power To Empower Yourself

There is an election coming up in Britain and were +Russell Brand to put in, he'd have my vote. In Seven minutes he manages to peel back the layers of a number of social issues, the dysfunction of the banking system and the disconnect between government and its people. It's worth listening to because Britain is not alone in what it is experiencing, the same pattern, in different severity, is found practically everywhere. 
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Thanks +David Amerland for the enjoyable and thought provoking link. Ditto to +Susan L. Shangle.
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Clash of Personalities and Backward Thinking

I am with +Mike Elgan on this. While European consumers use tech freely to their advantage EU politicians and a few 'old guard' holdouts amongst traditional media are trying to 'level the playing field' by hobbling the opposition. 

Mike says this will backfire and I think he is right, Beyond the fact that EU citizens will realize that their politicians fail to grasp the importance of technology, there will also be the imminent repercussions of throttling tech, on local economies.   
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We are becoming a more connected world and ordinary people have realized that this is beneficial to us all, such acts by dinosaurs will eventually backfire and will do more harm than good.
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Have him in circles
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David Amerland

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Who wants to live for a very, very long time? Well, it may be possible after all. +Padraig Ó Raghaill unearthed it for us. :) 
Funny it was only yesterday this thought process was being discussed. Ping +David Amerland may just be up your street. Kick ageing to the curb 
Cambridge researcher Aubrey de Grey argues that aging is merely a disease — and a curable one at that. Humans age in seven basic ways, he says, all of which can be averted.
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that's an awesome way to think of it +Samuel Smith 
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Ok, Nike knows all of these life hacks! 
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LOL, they get all of us in the end :) 
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Everybody Needs a Hacker just never know. +Zoe Goodacre says so (in just 100 words). 
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Thank you,I got it now.
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Put Your Feet Up!

Friday's here. +Mick Sharpe Gratitude :) 
Back to Old Kent Road

In a week that is seeing much discussion around the difficulties that the Old Establishment in Europe is having with the big, new kids on the World Stage I was pleased to see the response from Google showing the continued innovation, growth and new entrants in the sector. Far from the damaging monopoly feared by the EU. Yet, you can sense it will get a lot worse before it gets better.

It’s not about the numbers…

...but here are the numbers. +Eric Enge shares the latest comprehensive study from +Stone Temple Consulting in Hard Numbers on Google Plus Activity ( Over 500,000 Google+ profiles analysed, you’ve got to admire the do it justice approach. The findings are laid out in a very easy to digest form with a substantial conclusion that is worth reading. If you, or anyone you know, need any more convincing that Google+ isn’t going anywhere then Eric’s colleague +Mark Traphagen tells us Why Google+ Isn't Going Away in his latest podcast ( I’m really enjoying these Traphagen's Takeout Orders - I’ll take a rant at market price any day of the week ;-)

You may well have noticed the number of social profiles and content that are often returned in search queries. +Brian Jensen noticed and shows us how to make the most of this opportunity to increase our online visibility in The Rise of Social Search (And How to Take Advantage Of It) ( Peppered with real examples you’ll find some sound, actionable advice in this post. Good job Brian.

People don’t speak finance

+Stephanie Sims is the friendly face of finance and funding on Google+ (that’s a lot of Fs in one sentence!) Stephanie joins +Thomas E. Hanna | for The Theory Of Funding Your Business ( and makes the finance speak intelligible for those at the coal face. Always sound advice from Stephanie - I really need to reduce the bus factor of my business! And that advice goes far beyond the financial, great stuff. Go get the book too!

If you’re looking to expand your services or improve your knowledge then you probably should take a look at this week’s The PYB show! (an experiment) ( +martin shervington, still under the beardy influence of +Travis Taylor, announces the new PYB Local Consultant Course and the reasoning behind the donation-based offering. There’s certainly a lot of value in Local Search for every business and this is a chance to get on board early and make a difference.

A guiding light

It’s here! Let’s Put Eagle, CO on the Google Map : A Case Study … ( A comprehensive review of the work undertaken by the +EagleCO Vail2015 team. It’s no secret that I’m a big fan of all that the team has achieved in this project and I’m really glad that they have gone the extra mile to give us the benefit of their gathered knowledge and experience. Anyone looking to improve their local presence would do well to take a long look at this to see how the team implemented the Audit, Localize, Optimize, Socialize strategy. A huge pat on the back to all involved - well done.

And if you needed any further evidence of the value to come from the project take a look at this post from team member +Tim Sweeney: Ongoing Management of A Google My Business Account ( a comprehensive guide to making the most of a Google My Business listing. Read, absorb, deploy (and share in your local business community!).

Batting against the Big Boys

The opportunity for small business to compete in search has never been greater. +David Amerland provides the expert guidance in the Small Business WebTech Show: SEO Help for Small Business ( I have to acknowledge the continued efforts of +Marilyn Moore and +John Moore bringing this kind of expertise and support to the busy small business owner. The section on the importance of process particularly resonated. Everything works great up to a certain workload, all enquiries dealt with, adequate social media engagement, all good. Then I make the mistake of taking on that extra client, extra piece of work and bam - it all goes out the window! I know we all get the importance of the people-to-people engagement - after all people buy from people. For anyone who doesn’t point them to this show, even if they aren’t looking for a landscape gardener! The ever helpful #timestamp summary from +RightStart Websites here (

Thinkers corner

+Gina Fiedel has given us plenty to think about in Honesty Culture: Truth In Business - Who Are You? Who Do You Want To Be? ( We all hope, and believe ourselves, to be honest in the things that we do in both our business and social activities. It’s the right thing. Respect and trust the reward for such honesty. But is it so? Gina points out ”We’re so utterly faithful, that sometimes we don’t even realize we’re lying to ourselves.” This is a rich vein, dig deep, and then ponder how honest can we actually be?

And finally…

Get behind the facade of democracy! +David Amerland shares the latest Trews in Use Your Power To Empower Yourself ( It’s hard to disagree with the issues raised by +Russell Brand, issues that become more and more apparent in our age of increased reportage and information exchange. Hell he might even get my vote and that’s saying something - the last time I exercised my right was 1983!

Have a great weekend wherever you are

#WeeklyRoundUp  #WeekInReview  #Google+

#BitingedgeFridayFavourites  #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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+Paul Tansey did not let his weekend be completely downtime. He went through #SEOhelp . I must confess I too do that: work through my stack of reading over the weekend. :) It helps me start Monday full of fresh ideas. 
Spent this weekend with a great book by +David Amerland . I consider David's work to be right up there - he's a true authority in digital right now. Liked it so much I bought the digital version and 2 copies for my colleagues at work. Great work David (again).

#SEO #SEOTips #marketingdigital   #marketingonline  
Best-selling SEO Help by David Amerland. Practical, easy-to-follow semantic search advice.
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+David Amerland Very interesting how things evolved in search over the years. Great time to be on the web. 
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Art, Science and more than a little physical power

Everything we do in this world is governed by physics. When we break it down, analyze it and understand it we can then learn to apply it at will. Fighting is no different. It takes the human body, a 'weapon' that is disadvantaged (no claws, big teeth or really large muscles) and it shapes it into a weapon by using its mass and ability to accelerate in short bursts. 

In just over four minutes you learn the basics that boxers and martial artists take years to understand. I hope you're enjoying your Thursday. :) 

#fitness   #fighting  
David Amerland's profile photoFrank Gainsford's profile photoCoach G Moore's profile photoTomás J Rogriguez's profile photo
+Steve Bonin positional strategy is very big in Tai Chi. That's pretty awesome. :) 
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