- DavidAmerland.comme, present
I travel a lot. Over the last three years I've spent time in thirteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. The one stability in all this is Google+ where I can be found, time allowing, on most days.
The conversation here is very real and the issues we talk about are engaging and I have met people on G+ who are simply superb to connect with. I post frequently on what grabs my attention. I share insights from my writing and research and I take part in many conversations where I feel I can deliver value.
Social media is changing everything. How we shape that change and what we do in the aftermath is down to us.
Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing and blogging.
In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food.
- SEO in the Sun (SEO & Introduction to Social Media)
- Manchester SES (SEO)
- Business Group Digital Conference (SEO & Social Media)
- Rutgers University mini-MBA (SEO and Social Media Crisis Management)
- Shanghai APAC executive SEO & Social Media Crisis Management training.
- MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
- SMX East (keynote speech on Entities in semantic search)
- Semantic Technology & Business Conference panelist
- Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence
- SEO Help: 20 steps to get your website to Google's #1 page
- Online Marketing Help: How to promote your online business using Twitter, Facebook, MySpace and other social networks.
- The Social Media Mind: How Social Media is Changing Business, Politics and Science and Helps Create a New World Order
- Getting to No. 1 on Google in Simple Steps
- Brilliant Search Engine Optimisation
- Google+ Hangouts and Business
- DavidAmerland.com (current)
- Forbes (current)
- NetApp (current)
- Rutgers CMD (current)
- Input Output - HPUK (current)
- Social Media Today (current)
- Technorati (current)
- Imassera (current)
- Journalism.co.uk (current)
- Business2Community (current)
- Digital Journal (current)
- Galoo Blog (current)
- Circle of Legal Trust (current)
- Goodreads (current)
- Red Room (current)
has become known in G+ for posts that stop the eye and then tie up the mind for hours on end. In this #glassintheclass HOA hosted by and (in tech support) you will get 20 minutes that ...well, erm ... make you think. A lot. Enjoy :)
First note: I can't schedule for a specific time but it actually starts at 9:20a.m. EST.
Second note: Glass in the Class Episode 2: Persuasion in Communication today!
Here's the rundown:
My classroom for 15-20 minutes with my students.
3 perspectives: Google Glass, The computer camera, and the camera on my guest.
Discussing how communication and changing technology has affected the life/work of my guest.
So who's my guest of persuasion you ask?!
will be talking to my students about what persuasion in communication and new technology means for him. Todd's posts on Plus have shown him to be real thinker and challenger of the status quo, so it should be interesting for him to discuss the power or lack there of that persuasion can have!
Hopefully the technology works in our favor come Thursday!
And a special shout out as always to for running my cameras for me (it's really early in the morning for him) and for the mad imaging skills on the banner!
You wait for one all day and then two come along one after the other that totally make sense in a semantically connected sort of way. For anyone even vaguely familiar with images and the web the name Getty is enough to turn them pale and make them shake like a leaf.
The Image licensing Photojournalism company has spent the last 20 years actively pursuing every blogger, meme-sharer, mom & pop site and individual who shared one, or part of one of its images, serving cease & desist orders, legal threats, penal costs letters and invoices that the company wanted honoured regardless if an image was taken down afterwards or not.
Well guess what? Getty's have seen the light and in a "if you can't beat them join them" Road-to-Damascus conversion now say it is all right to use their images for non-commercial use provided you link back, share some data and help spread the word. has the skinny on this here: http://goo.gl/nZnAz9
And the buses reference? Well this post comes on the back of 's excellent one on counter-intuitive marketing and the new age that's dawning: http://goo.gl/5PyMlR
G+ always manages to hook me no matter how busy I am and then I end up giving up sleep (well, almost) just to read and catch up. Totally worth it :)
You know some days there is hardly ahything worth reading online and on others days you're just spoiled for choice? Well in G+ we only get the second type of days. :)
has written a White Paper on semantic search and the Tourism Industry. The opening paragraph is directly from it. It helps contextualize some of the issues on local SEO and promotional practices. Plus it's just one-click to get and kudos to Bronwyn and MyTravelResearch.com for the very adult decision to not make us jump through hoops to obtain it.
#semanticsearch #tourismmarketing #travelmarketingtrends #travelresearch
In this one hour HOA I answered all the most basic questions asked about Authorship: What it is, how you get it, what it does, and why you'd want it.
Quite a bit as far as perception is concerned apparently. But thanks to social media all this is changing. From employees who are social media stars to a restructuring of businesses to meet the new requirements. It all requires a clear understanding of purpose and intent and ...yes, trust. There are four steps that ought to be taken. They will totally transform a business. Take the jump to find out what they are: http://goo.gl/N4kuTn
I've been privy of late to a few discussions regarding follower numbers and plus 1s and whether you should game the system, buy followers or +1s until you make it. I always opt for the organic way through sheer bloody mindedness so I have taken care not to contribute to those discussions as my view is that of an outlier. Intellectually I understand the validity of the argument and I also understand the psychological impact of social proof.
Then comes along a post like this one by and it's a Black Swan event that thumps the debate on its nose and knocks it flat on its back. Richard has barely got 200 followers. Yet he writes with a force of conviction and a polished style that comes from inner belief and a clear understanding of his subject.
Numbers are just that. A signal. But ultimately we need to decide ourselves who to follow based upon what resonates with us. Read the post. It rocks. And BTW I would not even have seen this had it not been for surfacing it in my stream today, on a manic day. G+ rocks, because of the people in it.
How assumptions of traditional marketing are being overturned
If you've been following people like me and and and many others I could name, you know that we are strong advocates of a new kind of marketing that doesn't even look like anything that comes to most of our minds when we hear the word "marketing." To riff off the five points in the article linked below by , the new non-marketing marketing....
...gives away knowledge instead of hoarding it.
...works collaboratively with others.
...isn't overly obsessed with SEO and "rankings"
....doesn't seek to control the message.
...doesn't see marketing as a job best left to Marketers.
My only small bones to pick with this excellent article are:
1. The title: I have no idea why this is pitched at B2B marketing. It seems to me that the ideas discussed here are being successfully applied in B2C as well.
2. I think his point #2 ("collaborating with competition") is a bit skewed by participation in the online SEO and social media marketing communities. In fact, its those communities he cites as his examples. It's easier for those of us in those businesses to share and promote the work of our "competitors" because we all realize in our industry there is more than enough business to go around for everyone. I don't really see as my "competitor" even though we might consult with the same kind of clients. However, I don't think anyone should be holding their breath until they see Coke sharing a piece of content from Pepsi.
Those small quibble aside, this article is a great introduction to the new marketing, the un-marketing, the non-intuitive approach to marketing that we are seeing work in the new connected economy.
#marketing #marketingstrategy #collaboration #connectedeconomy
I put it off for awhile, because my head swims when and and talk about search and Google and social and...
But I know it's important for my business, and my business lets me do what I value most, so I'm going to read this, and then pepper David with questions until he blocks me :)
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