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David Amerland
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Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'


David Amerland

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Facebook Lies About AI

When it comes to artificial intelligence (AI) and machine learning the two things that make a difference are: A. The direct experience you have in solving computing cycle problems, data classification issues, and data trustworthiness questions and B. The number of world-class, qualified engineers you have at hand.

Facebook has neither of those. Its direct experience of AI is recent which means it doesn't yet go deep and it is struggling to find and keep top-notch engineers who could help the company aggressively tackle the issue.

So, what does it do? It lies. :) (check it out: It releases an 'AI' product it calls "M: which is actually powered by humans trained to pretend to be an AI. At a time when everyone else is busy going the other way (using AI and training it to try and be human) the reasons Facebook has chosen this path are simple: The company knows that the future of machine/human interaction will be governed at the UI by contact with an artificial intelligence. It doesn't have one. Probably not even close. But if it cannot yet provide some experience of the interface so that its billion plus users can become acquainted with it, trying to play catch-up later will be a difficult task.

That much we get. It's no big deal. But to actively lie to everyone about it shows that despite its troubles with its reputation Facebook continues to behave like we are stupid and it knows best. Sadly it also means that the company has no idea how to develop trust and how to use it.

For a deeper context against which all this is happening you should read +Mike Elgan's piece on chatbots: 
Fredrik Linnander's profile photoRobert Sababady's profile photoStainsław Stelmaszczyk's profile photoLuke McBash's profile photo
They been lying for years 65 % of their so called users are fake accounts just there for marketing scams so people buy advertising space. Their so called AI - targets wrong accounts from the like click.
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David Amerland

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We can now 'see' Gravity

I cannot stress how important this really is. It actually makes the Space/Time fabric also real which also means that was can find holes in it and maybe even at some point go beyond it (!). This is really exciting stuff and it's gives us three unique things: (1) The construction of the most sensitive instrument on the planet, ever. (2) We have finally been able to see the Graviton ( an elementary particle hypothesized by Einstein almost 100 years ago, at work! (3) We now know that the fabric of Space/Time exists.

All of this opens up the door to exotic Star trek-type kinda Physics.

This is the background stuff on this: but the reason I am sharing this post is coz #WomenInScience :) 
Yesterday, LIGO (Laser Interferometer Gravitational-wave Observatory) announced the first direct detection of gravitational waves! The news has been on the front page of Imgur so there seems to be some interest. I'm an author on the detection paper(s) and have been working on LIGO for several years now. I'm a physics PhD student (started working on LIGO as an undergrad). I am very new to LIGO compared to so many amazing people who work there (so...
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+Leland LeCuyer yep! It is like crazy exciting!!! 
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David Amerland

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Trust books everywhere today :)

Or at least it seems that way :)
That Moment
when you are happily surprised while your brain wonders why that kitchen tool you ordered from Amazon came in such an interesting package.

Thanks +David Amerland for the signed copy! Much appreciated :D

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+Coach G Moore than you so much! 
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David Amerland

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Bias is inevitable ... maybe, but what can we do about it?

"For outsiders, we see evidence for gender bias: women's acceptance rates are 71.8% when they use gender neutral profiles, but drop to 62.5% when their gender is identifiable . There is a similar drop for men, but the effect is not as strong," the paper noted.

"Women have a higher acceptance rate of pull requests overall, but when they're outsiders and their gender is identifiable, they have a lower acceptance rate than men.

A new study (to be peer reviewed still) suggests that there is a bias against women in tech, still and coding in particular even when sex-agnostic evaluation of code suggests women are better at it than men, by a 4% margin at least.

Bias may be inevitable as a kneejerk reaction and we all may be prone to it even when we are not truly aware of its incidence. What helps is that studies like this make us all more aware of our own subconscious behavior which is probably the best way to go towards changing it for the better.

Dive in:
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And it's not just gender, it's age as well...
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David Amerland

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The Right to be Forgotten Saga Deepens

Thanks to the EU European citizens will now have a lesser search. The Right to be Forgotten ruling required Google to remove specific results from search upon the meeting of certain criteria. The ruling, initially brought in on a single case involving a Spanish man ( has opened the door for all sorts of attempts to hide ( resulting in all sorts of shenanigans ( as you'd expect.

Now, all it takes of course is a Virtual Private Network (VPN) service to get round the restriction and actually discover what has been omitted from Google's non-US search results and that is exactly the point. A lot of time, energy and effort has gone into defending and setting up something that doesn't solve the issue.

In the 21st century EU legislators would have got much further if they had started to consider legislation that creates some guidelines as to how to assess, in context, online information. We already have a statute of limitations regarding some crimes and that is exactly for this reason. It seems illogical not to have some kind of protection regarding digital behavior.

Too much to ask for? Yeah, it seems. For now. 
Tech giant Google says it will hide content removed under the "right to be forgotten" from all versions of the search engine when viewed from countries where removal was approved.
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David Amerland

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+MicheleElys Mer Good morning !!!
We are all Children ... That way we are "wide eyed and bushy tailed" and enjoy life !!!
Have a Fun Weekend !!! VisitAZooSoon 
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David Amerland

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The Trust Thingy

+Michael Shane David on his vision of trust. :)

h/t +Kristin Drysdale who got the ball rolling on this :)
Understanding Trust
I entered a contest proposed by +Kristin Drysdale in The Trust Community, to write about Trust, explaining it in 100 words or less. Trust me, it is hard to do! :)

Would you join us and share your views with us, maybe write up your take and submit it to win the new book The Tribe That Discovered Trust  by  +David Amerland                    

... just click the green banner below and join us! :)
My Submission is as follows >

"Faith, Trust and Pixie Dust
Building trust has no simulation effective, only gaining what we really want, when we act to all relations in honor!

We trust, how? There is a little magic in the leaps we take for each other when we recognize similarities. The real magic is in our consistency, all relationships build around it, or the lack of it.

Respect and honor; trust, the heart of interpersonal relations and communications between groups or peoples in common, the foundation.

Causes of trust developing, maintaining and unraveling are dynamic, changing as people act and grow within relationships!

Trust you!"

All my best this day, one and all, and lift the commons leaving it better, so much better than you find it! :)

#trust   #community   #book   #writing   #contest   #win  
What it is and how it affects us
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Michael Shane David's profile photoSecnethia Henley's profile photoSeul Space's profile photo
Is a thing for sure +David Amerland Folks in earnest want to share their stories and offers. Legitimate and real they are, all would know they are the most trustworthy, when proved in time. We can trust one will, or that one, will not! :)

The real goal they may seek, is not always to be gained, in one exchange. If the goal is to gain an audience, for telling or demonstration of a vision, mission or offer, it is the first step.

Getting to know each other, the second step, we, our company or group and our empowering trusted leadership demonstrated in the offering and people, and them engaging, trust will grow between all, and our enterprise and interpersonal relations thrive! 

Trust, the verb before! :) 
I thank  +Kristin Drysdale for this competitive written examination of trust, should be fun in theory, to discover the mechanisms folks find important, in finding something as true.! :)
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David Amerland

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Understanding What We Need to Do

The moment we understand something it gives us a natural competitive edge. We are suddenly in a position to use our better understanding to benefit. Semantic search is no different. My post on Machine Learning: laid out some of the basics behind the cutting-edge developments associated with semantic search.

Classification ( and Validation ( are the two areas where the machine learning breakthroughs are being applied.

So, how do we benefit? How does the average webmaster with a site to promote and a business to run benefit from it? Well for a start you need to make sure that the information you pump out helps with Classification making use hashtags, Ontology structure and thematic linking. Concepts that are explained simply and practically in SEO Help (

Then you need to make sure that the amount of information you pump out and the breadcrumb trails created by our digital footprints remain consistent and granular. Again, a concept covered in SEO Help.

The activities that need to be taken in order to benefit from semantic search are straightforward, logical and should be part of your overall integrated digital marketign strategy. 
Oleg Moskalensky's profile photomartin shervington's profile photoRandy Milanovic's profile photoMay Flower's profile photo
Hi +David Amerland. Its curious how much of semantic search (very nicely explained in your writings thank you) is - in a way - common sense. In my own work, I've been able to rank very highly in both Canada and US without the deeper knowledge experts like yourself have. Not a day goes by that I don't consider myself a newbie, while at the same time, doing very well at it. Dumb luck (on my part) perhaps?
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David Amerland

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Et Tu Gustave?

Poor Facebook, these days must feel the knives are out for it big time. Fist, a French court upholds that an image of the Realist ( French painter Gustave Courbet ( that was a close up of a nude woman painted by the artist, should not have been banned and Facebook needs to pay a fine: Then the Facebook initiative to bring internet to India under a plan that appears to violate Net Neutrality big time ( was blocked. To add insult to injury, on the latter issue Facebook also appeared to have a Colonial mentality (

Trust in the world’s largest social network appears to be on the wane ( Even 19th century French painters appear to be against it these days. ;)

Incidentally for a debate on digital practices and the morality landscape you may want to catch either this: or this - or both. :D

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No me interesan sus mensajes
 ·  Translate
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David Amerland

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In a parallel universe...

Far, far away where negative advertising (a.k.a. professional mud slinging) is perfectly ok. Conservative viewers who are strong on family values (presumably) identify adult film actress the #irony here is so thick it needs a chainsaw to cut it. :)

Read about it here: and in the clip below :) Coz, you know: #Friday
Michael Shane David's profile photoCoach G Moore's profile photoShawn McClure's profile photo2wetfingers's profile photo
The porn industry will be laying off porn stars next week. They will be closing 200 legs.
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David Amerland

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Print is not catching up

Digital is the way to go ahead. We all know this, right? Newspapers are still struggling to find their way here.

h/t +Oleg Moskalensky
Britain's Independent newspaper to cease print publication

+The Guardian: Britain's Independent newspaper will publish for the final time in late March as it moves online only putting 150 jobs at risk.

Follow Updates:
Owner Evgeny Lebedev says last print editions of newspapers will appear in late March as i title sold to Johnston Press
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+Jason Darrell Ready to read that story. :)
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David Amerland

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Live now :) 
SEO is done on purpose, but if you break it down and really look at why - the answer is pretty straightforward - we want people to come to our web content to engage with us.  Actually we want them to buy our products and services, but that's impossible without at least some engagement.  Sometimes, if people trust us (and our business) and want to simply purchase a service (or purchase it again) - the engagement is relatively minimal.  But most of the time, especially with those whom we haven't established serious trust yet - the engagement is absolutely mandatory to create trust, to be able to conduct business.

That's what +David Amerland and I will discuss in the next installment of his #SEOHelp  book.  Step #7 is all about engagement

Feel free to engage with us on this important chapter in our ongoing discussions of SEO strategies for business.
This Hangout On Air is hosted by Productive Computer Systems. The live video broadcast will begin soon.
SEO Help #7 - Engagement
Thu, February 11, 4:00 PM
Hangouts On Air - Broadcast for free

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nett sd
I get up at that time so I be woke
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David's Collections
David Amerland's +1's are the things they like, agree with, or want to recommend.
Building Trust - Resource Page

Business development trust resource page.

Personal Data, Self-Gain and Social Networks

The question regarding the value of personal data and social networks is only now being addressed.

How Google Search Gets Even Smarter

Google's efforts in predictive search are key to how useful mobile devices become.

Data Center Learnings: What Others Can Learn From Our Experiences

LinkedIn is growing at a rate of two new members per second, so our infrastructure and data center systems have to expand to match. Thousand

The Future of Google+ - Martin Shervington

The Future of Google+ is based around Collections and Communities. This Stream will help you connect with great people and ideas, broadening

What if Google+ took over the Open Web?

The pairing down of Google+ allows it to truly expand its reach.

Google's Real Time Search and how to use it for your online marketing

The coin of most business is information. What you do and how you do it often depends upon the quality of research you can carry out and you

A quick introduction to Machine Learning - Plus Your Business

Learn more and understand what is Machine Learning in this quick introduction with David Amerland.

Social Media Meltdown: The Brian Presley and Melissa Stetten Story

A non-story on a privat eencounter between two people highlights all the ethical and practical pitfalls associated with social media.

5 Reasons to Use Facebook Dynamic Product Ads

As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This

The Tribe That Discovered Trust

The Tribe That Discovered Trust by David Amerland

Customer Satisfaction and Loyalty: Structural Equation Model or One-Dime...

Causal thinking is seductive. Product experience comes first, then feelings of satisfaction, and finally intentions to continue as a custome

Dirty secrets

EMISSIONS of nitrogen oxides (NOx) and other nasties from cars’ and lorries’ exhausts cause large numbers of early deaths—perhaps 58,000 a y

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
• • •
Public - 6 months ago
reviewed 6 months ago
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - 8 months ago
reviewed 8 months ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - a year ago
reviewed a year ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - a year ago
reviewed a year ago
12 reviews
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - a year ago
reviewed a year ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - a year ago
reviewed a year ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - a year ago
reviewed a year ago