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David Amerland
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Lives in Manchester
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Have him in circles
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Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
Author, Speaker, Analyst.

I travel a lot. I surf the web even more. Over the last three years I've spent time in thirteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. I also spend more hours, each day, online than most people would consider to be healthy. The one stability in all this is Google+ where I can be found, time allowing, on most days. It has become my anchor. 

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many). 

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
Associated with: 

Currently working on:
  • Google+ Hangouts and Business
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
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Brisbane - Sydney - Miami - Perth - London - Athens - Patras - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -


HOA Power

+Pepper Oldziey has been nothing if not brilliant in the way she's adopted some of the key concepts of semantic search marketing and adapted them to the needs of her clients. Her posts and publishings have frequently added a valuable, extra layer of meaning to my writing for which I have always been grateful. 

Here she talks about her upcoming conference, semantic search and marketing for small businesses. What is important to me is how simply powerful her presentation is, a professional assured in her own skillset. It takes months and maybe even years of writing, posting and perhaps, even, advertising, to get to the same degree of understanding of what she does. In a simple, short HOA, this just came across, naturally. 
Speaking at Digital Marketing for Business
Releigh, NC May 6-8

This is a great conference that has had a large impact on my life and business. Last Year +gopi Kallayil from Google spoke and shared about the use of Hangouts and their potential. This fascinated me and I have devoted most of my own time and work in pursuit of this Social Media Platform, learning how to share it for myself and for my clients.

I'll be happy to see anyone local there next month!

Special thanks to the Google Plussers that have guided my path:
+Mark Traphagen +Jesse Wojdylo +Nikol Murphy and special gratitude to +David Amerland whose book Google Semantic Search has illuminated my thinking and provided his story of the Baker and sparked two of my own business stories that are the examples I share in my presentation.
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Great example about a small business +Pepper Oldziey!  And +David Amerland thanks for sharing because I'm with +Kristin Drysdale, I would have missed this otherwise.  A great short video packed with good info!
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Link Even More Dots

On the back of the announcement that G+ Post Ads are now available to all brand pages that have 1,000 followers or more +Dan Petrovic has put together a brilliant piece on why G+ matters. Check it out. It helps make a lot of sense of a great many G+ things. 
A detailed analysis of Google+ platform with case studies, actionable tips, statistics and a visual guide to little-known features.
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Great post this, great work by +Dan Petrovic . Thanks for re-sharing it +David Amerland 
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The Disconnect

The law works incredibly slowly. In almost every case when it comes to the web old laws are being stretched (and bent) to fit each case. At some point this will no longer be enough and new laws will come into existence. 

I've spent the best part of this month talking to legal teams of many large corporations. All of them are being challenged by social media and the way it is changing how we connect. 

+Volker Harbecke shared a post that shows exactly how social media causes a real disconnect with the past. Laws designed to safeguard the brand equity of a company that can tun promotions and competitions that provide value to those who take part and restrict them from taking action against the company should they be disappointed in some way (and therefore nurse a grudge) sound ridiculous when applied to a Facebook page and Likes. 

Catch the discussion here: I've disabled comments on this post by design. 
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In a life where one can choose never to die, how do you know you’re really alive?

+Zoe Goodacre does it again in just 100 words. Dive in and be prepared to use your noodle. 
Once the pursuit of eternal youth was recognized for what it really was, it didn't take long before aging was demonized. Today, doctors have the power to rebuild you. To make you immortal...
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I've been wondering how long it takes +Zoe Goodacre from concept to publish?
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You know it's Friday. +Mick Sharpe's round up of the week makes it so. :)  
A big basket of Easter goodies

+Mia Voss predicted that 2014 would be the year of the kickass. Mia’s not wrong! There seems to be a surge of activity at the moment, a quickening, an increased positivity. It’s fitting then to start with the Saturday edition of +The Mia Connect Power Chat  ( Always worth watching for +Dustin W. Stout, just don’t mention Facebook or Snapchat. Mia was also joined by +David Amerland, +Ileane Smith, +Debi Davis and +Rebekah Radice who gave their predictions for the next few months. Always #BatCrapCrazy this show broke the comments limit again and apparently also broke Instagram! It might be something to do with Dustin’s posted image - you have been warned!

Obviously one of the big topics of the last week is +David Amerland’s new book Google+ Hangouts for Business and there were a couple of HOAs (in addition to the Power Chat above) that are well worth viewing for some background to the book and some further pearls of wisdom. In How to Use Hangouts to improve Brand Impact ( +Yifat Cohen looks at how HOAs can be an important element of any business strategy. The second half of the show was driven by guest questions and is well worth staying the course. Good job Yifat.

In G+ Hangouts for Business - The Book ( the guys from +Stone Temple Consulting, +Eric Enge and +Mark Traphagen were joined by +David Amerland and the master of the HOA, +Ronnie Bincer. Lots of information as you would expect from these G+ giants including a strategy for coping with the huge growth in the number of available HOAs competing for our time and the lessons we have to learn to effectively use Hangouts. Some humour thrown in for good measure - I’ve now refined my strategy to four words: Sell turnips, buy beer. Thanks guys.

Between these three HOAs you should have enough information to know that you should go and buy the book!

Back to school

David was also centre stage alongside +martin shervington at an innovative HOA organised by +Jim Shankle at +John Brown University. ( Discussions about the challenges that face businesses in today’s attention economy - it’s all about the trust. Some excellent questions from the students and the usual great responses from David and Martin.

As ever the event comments are well worth a read and I make no apologies for borrowing this insight from +Kristin Drysdale that distils an important aspect of this platform.

The invisible layer of Google Plus is gratitude. It's infectious and overwhelming. We jump at the chance to help others because we are truly, honestly, sincerely grateful... Many thanks Kristin.

I really enjoy these classroom HOAs - they give an extra dimension to an already great medium for sharing knowledge. Glass in the Class Episode 5: The importance of Group communication ( is another great example with +John Ellis providing the technical wizardry to put guest educators in front of +Alexandra Riecke-Gonzales’s Kent State University class. This week’s expert was +martin shervington sharing his experience of Google services as he has developed Plus Your Business. I could only dream of this kind of information flow when I was but a lad in Academia. Top marks to all for taking this tool to another level.

Adios to the Online Money Show

The final Online Money Show: Earn $100,000 Blogging! Monetize Your Blog! ( was everything you could hope for as a swan song. Always full of top tips for making money +David Oldenburg and +Christine DeGraff welcomed +Henneke Duistermaat, +Nicholas Cardot and +Randy Brown to share their money-making tips. You’ll take away a lot from this show and it stands as a testament to the value given by this show and hosts David and Christine. I’m sure we all wish David well in his new venture the Real Estate Power Show.

Social Media: Is it Changing You?

+Gina Fiedel is one storyteller here on Google Plus for whom I always have time. Social Media: Who Are You Becoming? ( takes a look at how Google Plus has changed all of us, given us a new landscape to explore and pushed boundaries aside. This thoughtful piece will have you nodding as you see elements of your own development on this platform - I was frequently. Gina also anticipates the coming possibilities, the growth and support of the community, the inspiration, the confidence to venture forward. All of this conveyed in her own inimitable style. I, for one, will never tire of Gina’s Google Plus Mantra (one that I’m sure we all share anyway). Take the time to enjoy this.

Thinkers corner

Those of you who have followed these #FridayFavourites will know I like posts that make you think. It might be a little self indulgent but I’m going to include a couple of posts every week that get you thinking.

This post I missed last week. It is +Bruce Marko’s Denting the Universe ( Bruce makes the connection between the content we create and gravitational forces in the Universe. Quality over quantity is something that I try to apply to everything I do. I think it’s the most rewarding in the long term. Go ahead and start creating your brightest stars.

Quality also provides a running thread through issue 21 of the disseminating seeds series from +Owen Ellis. Continuing Lessons ( makes the statement that Writing matters. You've probably guessed that I’m in total agreement (or this weekly review would be an HOA!) but you may be thinking it’s not that relevant to you. Well read through and you may change that view.

And finally…

I’ve been in a few offices where the plants have provided the camouflage. Crack a smile at this one from +Craig Chamberlin, When Your Boss Is Coming  ( Then take a look at the Craig and Chris Show ( - I think you’ll agree that Gary Busey does have taste :-)

Have a great weekend wherever you are

#WeeklyRoundUp   #WeekInReview   #Google +

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Thanks very much +John Dietrich. There is such a lot happening at the minute. All good stuff. +David Amerland you know you're a diamond in my books. Thanks and have a great weekend both.
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David Amerland

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Fight For Attention of Fail to Fight At All

It's a stark message. When everything changes, amplifies, morphs and even mutates, what remains constant ultimately becomes the limiting agent that will give rise to a new economy. If the planet's temperature went through the roof tomorrow, we'll be here trading gold, information and bearer bonds for a glass of water. Water would be the ultimate, defining commodity. 

In marketing it is attention. Because it is finite it has become hard to capture and easy to lose. This makes it valuable. +Mark Traphagen does a great job, pulling all the threads together and explaining how it all applies to your brand. 
Why Memes May Be Serious Business for Your Brand Messages

Inspired by a thought-provoking post* by +David Amerland this morning (see my latest +LinkedIn Publishing post (linked below the image) explores why brands ought to take memes seriously, and put them to intentional use to reinforce their messages.

(Does one really need to put "thought-provoking post" before "by David Amerland?")

#memes   #caturday   #branding   #davidamerland   #plusonly  
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Why Cat Memes Matter

In her book on games, titled Reality is Broken researcher and game designer Jane McGonigal goes on to explain that a game engages us because it helps provide clear goals, a strong sense of purpose and a powerful feedback loop that is immediate in its response. This seemingly simple formula activates the part of our brain that first made us step out of the relative safety of the cave when we had an imagination big enough to visualize all the horrors awaiting us out there and a self-awareness that was sufficient to make us realize we had no really powerful weapons to fight back with. No claws, teeth or overly developed muscles. 

But we had our brains. And they craved activation. This is also why Caturday, for all its apparent silliness and naysayers, has such a strong hold on us. At its basest form it provides a laugh. It allows us to connect with other people over a common understanding of a joke, in a safe interaction that breaks the ice and allows more meaningful contact and communication to next take place.

That’s the creation of a communication framework. And it’s global. 

But there’s more to it than that. A cleverly constructed meme is heavy with semiotics and semantically dense. The one I’ve chosen here, for instance, can be taken at face value given the analysis I am carrying out, but it is also self-deprecating. A signal that despite the expenditure of thought, time and energy I put into the subject and the post I am also poking fun at myself. The thinking is important. The person should not be. There is a deep humanity to our connection in this way that makes everything suddenly approachable when, perhaps, it might not otherwise have been. 

Google’s Head of the Agency Strategic Planning team, +abigail posner , explains this in more detail when she says that “The research showed us that far from distracting us from more serious things, these viral pictures, videos, and memes reconnect us to an essential part of ourselves.” ( 

Neuroscientists explain that synapses occur inside the brain when we’ve made a connection between various different things. The more random the components connected, the more synapses occur. Synapses are the basis of creativity. In other words, synapses firing equals creative joy.

So a cat meme (or even a cat pic) shared in a familiar environment can challenge us, make us think, cause us to laugh, empower us, help us connect, fire up our synapses and give us a fleeting moment of pure joy. Which is why we will do it again, and again and again, but in true human fashion, we also understand that the rules of the game require a challenge as well as a restriction. A framework though which we can both attempt to succeed and experience the thrill of participation. 

We do not post cat memes every day or even every hour of the day. We wait. Until Caturday. And we think. We look for clever ones or ones that really push the envelope. We share personal ones, because they are unique. We add to the visual internet. And in the process we learn, grow, expand, laugh, connect and interact. Globally. Netizens of a brand new culture. Creators of a world being born.

Check out some of the most popular cat memes ( and have an awesome #Caturday . 
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... that made no sense Pam
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The Power of Conversation

I love HOAs as opposed to a traditional structured interview where they send me the questions in advance and I have time to rehearse the answers, because you never quite know where the conversation will go. It is always a composite and +Ryan Hanley was brilliant at asking a whole lot of questions that made everything make sense. 
An EPIC Discussion on Semantic Search
a real conversation on what semantic search means to your business.

If you missed today's Hangout with +David Amerland on Semantic Search, don't fret... Here's the video replay and audio only podcast ready whenever you are.

Here's just a few of the topics we hit on:

- What did SEO used to look like?
The symbiotic relationship between the web & search
- How does Google capture "Intent?"
- How does content change in the semantic web?

...and so, so much more. David was an amazing guest with so much knowledge to share. 

You don't want to miss this one.

How do you leverage semantic search?

Watch/listen here:

#semanticsearch   #semanticweb   #contentwarfare  
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Pase Feliz Día cuiDese mucho
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The Parisian skyline. For those who remember Baz Luhrmann's Moulin Rouge ( this will be a familiar site. This is the view from +Yasine Aguig: G+ Engager, Speaker, Consultant's office window.  
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Beautiful good city
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The Eiffel Tower

Erected as the entrance arch to the 1889 Word Fair and named after the engineer who constructed it the Eiffel Tower is one of those structures that have come to mean a lot more than just what they are. There is an incredible sense of place, history and an attendant, ever-evolving culture that is closely associated with it. To see it, just like that, at a distance and to live in close proximity to it as Parisians do becomes a reinforcing element of a sense of identity that anchors a people to the world. 

This was taken from one of the banks of the Seine river. 
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I like it!! Beautiful picture.
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David Amerland's +1's are the things they like, agree with, or want to recommend.
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