Cover photo
Verified name
David Amerland
Works at
Lives in Manchester
358,216 followers|94,511,587 views


David Amerland

Shared publicly  - 

“I’ll be there for you” was the premise and promise ( of Friends the TV series that lasted 10 years and spanned two centuries ( “Stand By Me” ( asks the Ben E. King song ( and just to drive the point home it was also the theme song for the film by the same name ( based upon Stephen King’s novella which was about friendship and coming of age.

Like most things today the word “friend” is applied in contexts which our fathers and grandfathers would have difficulty understanding let alone accept. We call friends people we have never met. People who live hundreds and often thousands of miles away from us and who, often, speak different languages. It was not always quite like this. “Careful who you hang out with,” was something my grandmother admonished me about often and because she told me people would judge me through my friends I hang out with surfies and bikers, martial artists and bodybuilders the teen me delighting not only in the act of rebellion that constituted but also in the delicious discovery that I liked them as people. Their sense of fun and their alternative points of view in direct contrast to the seriousness of my other friends at the Physics Club (Yep, my school had one of those!) and the Tennis Team (where I would spend countless hours each week perfecting my lob and sharpening my serve).

“We need friends because they help define us,” suggests Jane Fonda in a revealing and at times hilarious, interview: Yet, friends can also be difficult to make. In our time loneliness appears to be the norm with real friends hard to find: Friends, have always played a pivotal part in how we structure our social edifices and pivot our communities and they are age-old in their necessity: Yet the problem of looking into the philosophical past to try and understand friendship is that it tends to completely miss the point of remote, asynchronous, non-physical connections. The kind of ones we make through the digital mediums we inhabit.

Our need for friendship, it would seem, is such a powerful drive that it can influence almost anything we do: The large scale, digital networks we inhabit, these days, is changing the way we connect and how this affects us in ways we are only just now beginning to examine and understand:

We are such strongly social animals that our drive for friendship manifests itself very early in our age: Even more importantly, friendship may be such a strong need and it has such profound benefits to the individual that it can take place even across species: We seem to bloom in closely connected groups appearing even more attractive:

As individuals we constantly change and evolve. We become part of each other’s journey for a while before moving on ( and in view of that it might be Facebook’s capacity to reconnect us with past friendships that may be unnatural and cause all sorts of interesting effects we have yet to understand. For one, it may be already affecting the limit of the well-known Dunbar Number:

Those of us who count spouses amongst our friends, there may well be a reason for that as love itself does not come without a price: Psychology is only now really looking at the deep, profound effects of friendship in an attempt to understand exactly what it is that makes us tick:

When we were each restricted to the size of our physical communities the need for friends was not just mental and psychological, it was also biological: In the digital age we are succeeding in separating the physical from the mental. When we no longer have the need to compare status through traditional means ( we may be finally free to assess each other and engage through affinities that run deep in our social, cogntiive and neurobiological parts of the self:

The Japanese term kenzoku which loosely translates to “family” is often used to apply to bonds between people that run deep. The criteria for friendship are the same irrespective of whether we talk about physical or digital friends: As we break free of our localities and physical communities and roam the digital space in search of others just like us (and some who are not) we are beginning to do things a little differently.

We stay friends with people who in the physical world we may never have approached in the first instance. We form networks of contacts that are more diverse and capable of enriching us and changing us than anything we might have encountered in the physical world. We become bigger than ourselves and braver in our thinking than we perhaps would have ever managed to on our own.

Friends are no longer people we knew in the past or people we can reach out and physically touch. The reaching out of minds and interests and even of curiosity, that is now taking place, is forming communities of the mind that are beginning to exert their influence upon the world, changing it, one tiny bit at a time, even as the contact of so many virtual strangers, digital friends, is now changing us.

As you can probably imagine I am raising a massive coffee mug in friendship, resting easy in the knowledge that you have already stocked up on croissants, cookies, donuts and chocolate cake. Have an awesome Sunday wherever you are.

David Amerland's profile photoDavid Dhannoo's profile photoAbdelwahed Zaidi's profile photo
It really is a very beautiful item dear friend, .+David Amerland ,I do not know how to explain and express again, I really do, I lose myself in that little word that has only a few letters of the alphabet, but weigh alot, with dearest value, really, for me the friendship with all our human differences and diversities, the friendship is to me is a feeling of full breath of love that comes out and transmitted from sensitive hearts. ,,,. I sincerely believe that the friendship is sacred, is the jugular vein of humanitarian love with all its dimentions
Add a comment...

David Amerland

Shared publicly  - 
Quantum Computing as a Service

Thank you IBM! :) 
IBM is giving the world free access to a five-qubit quantum computing processor located in New York, so researchers can run experiments from anywhere in the world for free.
Izzy “RebsWorld” McRev's profile photoLoose Gravel's profile photoPaul Jacobs's profile photoCoach G Moore's profile photo
Good Evening +David Amerland
As we look at this stream ...
#Transparency and Profile Disclosures say a LOT ...
Add a comment...

David Amerland

Shared publicly  - 
Google Things coz ... +Marc-André Beauchamp :) (plus it's Wednesday)
Google+ Collections have 1 year

There is a year ago I had the opportunity to participate in a new project, it's Google+ Collections. From the beginning, I believed in this project, I even directed my publication mode to fully integrate the collections to it.

My participation for a year is oriented around my flagship collection "Google Things" which has been followed by more than 75.826 people. Today I would like to introduce other collections in which I will publish once a week minimum.

Digital & business things:
In my lens:
Fun things:

My recommandations
+Denis Labelle's for entrepreners collection:
+Paolo Amoroso's Samantha Cristoforetti astrology collection:
+David Amerland's Sunday Read collection:
+John Skeats's Google Safety and Security

If you need any advice about Google+ Collections I highly recommend to read the +Eli Fennell article right here :

#CollectionsTurn1 #googlecollections   #googleupdate  
16 comments on original post
Add a comment...

David Amerland

Shared publicly  - 
Robots Could Run Building Sites

Drones, robot cranes and bulldozers could work tirelessly, round-the-clock in tomorrow's building sites. 
Drones, autonomous bulldozers and 3D printing - how tech is transforming the building site.
Scott Saint's profile photoZara Altair's profile photoNoel Clarke's profile photoDavid Amerland's profile photo
+Noel Clarke that's an excellent example and I hadn't considered it before. Thank you for adding this here.
Add a comment...

David Amerland

Shared publicly  - 
This helps make sense of a lot of the nonsense I see in Greece :)

h/t +Jimmy Kouniakis
The Greek Educational system is one of the most fundamentally flawed systems to be encountered globally.
Mellon School of Languages's profile photoCoach G Moore's profile photoAndrij “Andrew” Harasewych's profile photoZara Altair's profile photo
we teach the lesson for the sake of the curriculm and not for the sake of students to learn.
Add a comment...

David Amerland

Shared publicly  - 
Definitely worth listening to. Many of our systems are antiquated, creaking under their own weight and the accumulation of systemic errors. The time is ripe for change.
The Zombie Economy

In Science, a disproven theory that just will not die, and persists in the media, pop culture, or even in poorly revised textbook editions, is often called a 'zombie theory'.

Topping the list is traditional economic theory, and the political ideologies that have been attached to it.  Truly deserving of the title of zombie, because of their built-in invocation of monsters to represent anything that opposes their desires – whether they call up the red scare, or the invisible hand.

As the Industrial Age hold-outs and their cult followings die off, new digital, networked-information age systems will take their place. Many myths have been created, and even without these new alternatives, we’ve known for some time now that the models that have been used in attempts to explain these complex systems are not worth the paper they are written on.  They are used far more to mislead than to lead.

This video offers some examples of how the indoctrination of these myths has permeated through the corporate sector, which has adapted lock-step to take advantage of the information asymmetries over the past several decades, resulting in even worse problems.

“For 75 years now corporate profit, over their total value, has been decreasing. That means corporations are really good at accumulating money but increasingly worse at deploying that money, at making money with money. “

#economics   #industrial   #feudalism   #capitalism   #socialism   #communism   #digitalrevolution   #networked   #distributed   #decentralized  
5 comments on original post
Malthus John's profile photoMarcelle E's profile photoNina Trankova's profile photo
That's "don't miss", thank you +David Amerland I wish even the words to be replaced with more relevant new words.
Add a comment...

David Amerland

Shared publicly  - 
Safe in my Pillow Fortress
Cathy Moran's profile photoDavid Amerland's profile photoOleg Moskalensky's profile photo
With axes, sorry - tomahawks around, who could blame her? ;)
Add a comment...
In his circles
1,184 people
Have him in circles
358,216 people
Ferguson Akosombo's profile photo
LLj Abraham Junior's profile photo
JORGE VALERA's profile photo
javied iqbal's profile photo
Jhonny Fermin's profile photo
Sue Benowicz's profile photo
Mario Miranda's profile photo
EzY ETHAN's profile photo
Mia Cardiel's profile photo

David Amerland

Shared publicly  - 
+Gideon Rosenblatt on chatbot technology, its future and possible imopact.
Chatbots are far more revolutionary than they seem...

This is my latest article, just published in Chatbots Magazine on Medium.

For those wondering about what all the fuss is about chatbots - and particularly Facebook's latest moves in this area - this piece is for you. For those who care about the future of business and particularly those who like to think about the future of organizations, I think you will really like this. Chatbots represent a coming change in the way that humans "interface" - or connect - with organizations.

Oh, and did I mention the Internet of Things? Because that's a big part of this story. Chatbots like what are now emerging in Facebook's Messenger are...well, they're absolutely key to the way you will talk to your toaster...

#chatbots #artificialintelligence #iot  

Just off the top of mind, a few people who might enjoy this:
+Gregory Esau, +Teodora Petkova, +Zara Altair, +John Verdon, +John Kellden, +David Amerland, +Joe Repka, +Daniel Estrada, +David Fuchs, +Darius Gabriel Black, +John Hagel.

Chatbots: the shaky, first steps of a revolution in our relationship with organizations and their products and services.
13 comments on original post
David Amerland's profile photoGideon Rosenblatt's profile photoZara Altair's profile photo
+Gideon Rosenblatt We will gently prod. After the book, of course. :)
Add a comment...

David Amerland

Shared publicly  - 
Google Answers More Questions

The expansion of Google's answers shows an increased capability to assess the quality of indexed data and determine its trustworthiness.
Google Knows Kiwi Birds cannot fly

In 2013 the question whether Kiwi birds can fly or whether Hippos can swim left Google floundering for the answer ( By 2014 it knew that Hippos can't swim but didn't know if Kiwis, that are birds, can fly or not. ( Now it seems all this has been sorted out.

Semantic search is made up of such tiny details to seemingly inane questions which, however, build up utility value in the service (i.e. search) and confidence (i.e. trust) in the brand. What is mor eimportant is that the determination of such answers revolves around a significant broadening of indexed sources (otherwise Google would have known the answer back in 2013) and their acceptance in Google's Index as trustworthy.

This is of real significance. Every trusted node leads to trusted connections which help create more trusted nodes. The process escalates. Its value increases exponentially. 
View original post
Craig Burton's profile photoCoach G Moore's profile photoDavid Amerland's profile photo
+Craig Burton LOL! Google clearly needs to update its index ;)
Add a comment...

David Amerland

Shared publicly  - 
Would You Trust Facebook to Pick The News That's Important To You?

"...the company’s entire media division, which is run by Facebook’s managing editor Benjamin Wagner, depends on people’s trust in the platform as a conduit for information. If an editorial team is deliberating over trending topics—just like a newspaper staff would talk about front-page news—Facebook risks losing its image as a non-partisan player in the media industry, a neutral pipeline for distributing content, rather than a selective and inherently flawed curator."

h/t +Adam Zale

Depending on whom you ask, Facebook is either the savior or destroyer of journalism in our time. An estimated 600 million people see a news story on Facebook every week, and the social network’s founder Mark Zuckerberg has been transparent about his goal to monopolize digital news distribution. “When news is as fast as everything else on Facebook, people will naturally read a lot more news,” he said in a Q&A last year, adding that he wants Facebo...
Zara Altair's profile photoLeland LeCuyer's profile photoDavid Amerland's profile photo
+Leland LeCuyer exactly what you said. Social networking, the need to connect with each other is platform agnostic. :) 
Add a comment...

David Amerland

Shared publicly  - 
"More Bang for my Buck"? Yes Please! - Not

Most weeks I get to field the odd email from the sales director of a a company that's been through my site and likes it and now wants to help me optimise it better coz "search has changed" you know? ;)

Today it was the blogpost request with articles that "would really add value to my audience":

- 10 Buzz-Generating Tactics For Launching On Social Media By Companies Who Have Used Them
- Ultimate Guide For Creating Your Own Social Media Quiz
- 9 Methods To Achieve Total Domination With Social Media Marketing In 2016
- 6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort
- How you can use social media monitoring for a better customer service experience
- 10 Social Media Secrets To Turn Unhappy Customers Into Superstars For Your Brand
- The World Of Social Media Marketing – 10 Important Takeaways
- 6 Bang For Your Buck Social Media Marketing Tactics You Can Use
- Dominating Social Media Marketing Trends For Marketers In 2016
- 7 Attributes Of A Social Media Budget You Need To Know

After going through all these you notice the pattern: Buzz-word plus the promise of a desirable milestone plus the offer of a shortcut.

It is formulaic because we still respond to formulae and because human economic behavior still drives us to look for shortcuts. It is, of course, a waste of effort which will lead to disappointment and lost time and a sense that "social media ain't working".

Building relationships takes time. That's what makes them valuable. And there are no shortcuts to that one. That's what makes them real.

Oleg Moskalensky's profile photoZara Altair's profile photoGina Fiedel's profile photoTravis Bailey's profile photo
The guy in the picture has more teeth than most people.

Add a comment...

David Amerland

Shared publicly  - 
I Can Sleep Anywhere
David Amerland's profile photoCraig Burton's profile photoHeidi Bouman's profile photoJess Rousseau's profile photo
Cute ......
Add a comment...
David's Collections
In his circles
1,184 people
Have him in circles
358,216 people
Ferguson Akosombo's profile photo
LLj Abraham Junior's profile photo
JORGE VALERA's profile photo
javied iqbal's profile photo
Jhonny Fermin's profile photo
Sue Benowicz's profile photo
Mario Miranda's profile photo
EzY ETHAN's profile photo
Mia Cardiel's profile photo
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
The Who - Μουσική στο Google Play

Οι Who είναι αγγλικό ροκ συγκρότημα από το Χάμμερσμιθ του Λονδίνου. Τα βασικά μέλη του συγκροτήματος ήταν ο Ρότζερ Ντάλτρι, ο Πιτ Τάουνσεντ,

Building Trust - Resource Page

Business development trust resource page.

Personal Data, Self-Gain and Social Networks

The question regarding the value of personal data and social networks is only now being addressed.

How Google Search Gets Even Smarter

Google's efforts in predictive search are key to how useful mobile devices become.

Data Center Learnings: What Others Can Learn From Our Experiences

LinkedIn is growing at a rate of two new members per second, so our infrastructure and data center systems have to expand to match. Thousand

The Future of Google+ - Martin Shervington

The Future of Google+ is based around Collections and Communities. This Stream will help you connect with great people and ideas, broadening

What if Google+ took over the Open Web?

The pairing down of Google+ allows it to truly expand its reach.

Google's Real Time Search and how to use it for your online marketing

The coin of most business is information. What you do and how you do it often depends upon the quality of research you can carry out and you

A quick introduction to Machine Learning - Plus Your Business

Learn more and understand what is Machine Learning in this quick introduction with David Amerland.

Social Media Meltdown: The Brian Presley and Melissa Stetten Story

A non-story on a privat eencounter between two people highlights all the ethical and practical pitfalls associated with social media.

5 Reasons to Use Facebook Dynamic Product Ads

As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This

The Tribe That Discovered Trust

The Tribe That Discovered Trust by David Amerland

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
• • •
Public - 9 months ago
reviewed 9 months ago
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - 11 months ago
reviewed 11 months ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - a year ago
reviewed a year ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - a year ago
reviewed a year ago
12 reviews
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - a year ago
reviewed a year ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - a year ago
reviewed a year ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - a year ago
reviewed a year ago