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David Amerland
Author, Speaker, Analyst.
Author, Speaker, Analyst.

David Amerland's posts

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How We Think

There's more to this than just this loop but you begin to see the process. And yes, before you ask, intelligence and cognition are two different things. Intelligence is the abstraction that powers us, think of it as thinking about thinking, while cognition is a series of processes that are activated due to existing conditions (thoughts, ideas, knowledge etc) and circumstances to lead to an outcome.

To make this a little harder, Cognition feeds back into Intelligence and vice versa. :) 

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Goodbye Google Instant Search

There is a strong message here: if it doesn't work on mobile, it doesn't work! 
Google Instant Search Dropped as Mobiles Rule

Instant search was that feature where results would start to appear on the search page as you typed a search query. I loved it. It was magical in that it allowed me to expand the window of serendipitous discovery by quite a lot.

Understandably it doesn't work as well on mobile where every microsecond counts and where I (and you and everyone else apparently) needs answers fast and has little patience for search results that load but which have little to do with the burning issue I am Googling an answer to because I have not yet finished typing my search query.

So Google is doing away with it. Everywhere! 

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Google+ Gets My Vote Too!

Today, on a hectic day, when sanity and a sense of fun has been maintained thanks to my G+ connections who were never further away than a click. This!

h/t +Mike Elgan
Why is Google+ is the #1 social network in “customer satisfaction”?

The American Customer Satisfaction Index released its 2017 e-business report yesterday, and Google+ comes out on top.

Here are the social networks ranked in order with their ACSI scores:

1. Google+ (81)
2. Pinterest (78)
3. Wikipedia (77)
4. Instagram (75)
5. YouTube (74)
6. Facebook (68)
7. Linkedin (65)

They measure this every year. The biggest gainers year-over-year are Twitter (jumped 8 points) and Google+ (7 points higher than last year). YouTube satisfaction dropped (by 4 points).

That Google+ beats Facebook and Twitter is old news. Google+ has always bested them. Two years ago, I posted on the annual report. Back then, Google+ was edged out only by Pinterest, Wikipedia, YouTube and Instagram. Since then, G+ has risen to the top of everybody.

I’m a journalist, so let me emphasize the negative.

This is really nothing to celebrate, even for Google+ fans. The reality is that none of the social sites ranked in this index has gotten better, except for Instagram (“Stories” improved it) and possibly Twitter (their anti-harassment policies are marginally better.)

The truth is that Google+ isn’t as great as when it ranked lower. Google turned it from the Mother of All Social sites that could do anything into a kind of visual Reddit, de-emphasizing Circles and getting rid of the awesome Shared Circles feature. They spun out Hangouts. They got rid of Google+’s good photo editing tools and replace that with Google Photos’ bad editing tools. They decoupled Google+ from Gmail. And over the past 3 or 4 years, spammers and scammers and others came pouring in to degrade the quality of conversation.

Google+ is by far the best (and most satisfying) social network. But I suspect it’s not because users like it more. It’s because they like the other social networks less.

For example, I suspect Wikipedia is losing ground not because of the quality of Wikipedia, but because people increasingly dislike being confronted with facts that challenge their existing beliefs. Wikipedia doesn’t belong on a list of social networks (Reddit should replace it). But since it’s here, it should be ranked highest.

In other words, what the top-two sites (Google+ and Pinterest) have in common is that they both prioritize the individual passions and interests people have – they both enable users to self-select into communities where people broadly agree with each other – unlike networks where people who disagree are encouraged to seek out and clash with each other.

In a better social world, debating contentious issues in a “public square” setting should satisfy. But it doesn’t, largely because of weaponized news, propaganda, fake news and the prevailing political culture of partisanship, ideology and tribalism above reason and fact.

The social network universe is in sad state right now. The two social networks that dominate with active user counts, Facebook and Facebook’s Instagram, also rank highest in their abilities to make users miserable, according to science.

Instagram has ignited a global arms race of success theater, where people are completely re-arranging their lives in order to photograph and share “instagrammable moments.” That competition has prioritized performance over experience, and it makes me throw up in my mouth a little.

The media continues to obsess over and champion Twitter, artificially inflating its value or importance.

Trolls, bots, paid-propagandists, morons and haters wreck Twitter replies. The world of YouTube comments is still a vapid cesspool.

Popularity contest sites like Instagram, Twitter and YouTube shower the few with fame, influence and money, while the majority of users languish in obscurity.

Secret algorithms quietly censor discourse beyond the understanding of users, and companies skew our streams for profit. (There’s no money in giving users all the control. That’s why Google killed Google Reader.)

And the top two, Google+ and Pinterest, remain gender-imbalanced.

So, yes, Google+ is the best (and most satisfying) social network. It has been since the beginning.

But, no, it’s not because Google+ has gotten better. It’s because some of the other social networks have remained bad or gotten worse. And and the larger world of conversation in our culture has become toxic.

The good news is that sites like Google+ still enable us to create our own communities where we can cultivate the kind of social interaction we need. And that’s pretty satisfying.


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Actions create opportunities. Who uses those opportunities depends upon your strategy and execution. #thesnipermind

h/t +Michel Reibel
We all "snip things", without even being aware of it.
So, if you leave empty spaces in your decision-making, you risk someone else to fill in for you ...

#TheSniperMind is all about the art of "how to predict":

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More Practical Improvements in Google Products

When you have masses of data at your fingertips it is relatively easy and the logical thing to do to organize them into higher level structures which are then expressed in useful services.

This is exactly what Google has done with the implementation of emergency services in its Maps and Search products, two of the company's most used services.

Google Search/Maps Become Life-Saving Tool

Google Maps and Google Search are becoming the place to go to in case of floods, fires and natural disasters. Google is beefing up the utility of these two products by pulling in one place updates from authorities, news articles, emergency telephone numbers and other useful information.

Closing the loop with mobile the company will then send notification and warnings to anyone in the vicinity. To make things even more granular Google will be using crowd-sourced information from Waze to populate Maps and Search with relevant information regarding road conditions and then will add useful phrases in the relevant language for those who find themselves in troublespots, away from home. 

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Steady, Aim, Fire!

This was a moment from +Thyratron SA's cognitive training day where we focused on how to remove the ego from our executive decision making. Now you may think a softgun has no place in that role but you'd be surprised to learn just how many of the brain's executive decision-making centers are engaged in what appears to be just a simple act. ;) 

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Don't Get Caught Out!

The Sniper Mind pre-order discount will not last forever. If you're interested in improving your executive decision making process. If you're interested in having control of situations that appear hopeless. If you spend your nights in dark alleys and rooftops, fighting crime while your days are filled with leisure and the champagne lifestyle of the super-rich, then this book is for you: #thesnipermind

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I Have Eyes On You

Nike knows that hoomans are not trustworthy. Food is never quite on time. Then the quantity may not always be the same. "I am coming now, hang on" doesn't mean that at all. And "walkies" apparently is reserved only for (gasp) dogs! So, she's vigilant. We just cannot fool her. Enjoy your Tuesday. :D 

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#thesnipermind now available on Google Play books to pre-order at 30% discount. 

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#thesnipermind journey is well under way. Handy recipes that help you unlock your mindset from rigid positioning. 
How To Think Like A Sniper +David Amerland
Why and how mind training helps in life. And how to start.

Spend five minutes focusing on your breathing. Sit still, breathe in through the nose slowly and then exhale through the mouth. Feel yourself doing it. It sounds simple but there is a host of neurophysiological processes that are activated and link the body with the mind via this seemingly simple activity.

Go over business or life scenarios you have already lived through. Play them in your mind examining the sequence of events, your actions and the outcome. Change some of the elements, use the “what-if” option to consider what would have happened had you done something differently at some point in time.

Think about basic motivations. Consider what moves you. What moves those around you? How can you tell? How could you tell if you encountered the information at some point in the future? How do the motivations you perceive break down into smaller components? How could you tell if you encountered them?_

That’s it. Practice daily._
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