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David Amerland
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Trust and the Human Factor

Despite all our technology, or rather in spite of it, it is our humanity that actually makes relationships work. This is a post that references the current (and still ongoing) EU crisis and the incredible US-Iran deal. There are lessons there we have yet to successfully learn, never mind apply. 
Trust-based relationships require the human factor in order to work.
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+David Amerland Yes, very definitely! Thanks for your help.
I feel better about this usage too.

It would be great if the idea of trust remains more in the domain of branding as you use it here. I would trust your use of trust, because you are an individual promoting a better interactive basis for the web. I get an ill feeling when it moves toward #kbt .
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Why Numbers Matter

Being able to quantify something in numbers renders visible not just its effect but also its relative importance. A shark attack, dis proportionally, commands a lot of news coverage and a lot pf money is spent in preventative action, as a result.

Our emotional reaction to being attacked by an overpowering killing machine against which we are completely helpless galvanizes us into action to address the imbalance. 

No one feels threatened by a mosquito. Yet it's the mosquitoes who are doing the real damage here. 
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+Subodh Gupta, this time, it's your turn to be right :)
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"the sail pivots around the axis of a virtually static mast" +martin shervington explains why you should care. 
 
A day of pivots.
It has been a little more than a quarter since Bradley Horowitz said he has taken over Photos and Streams, not 'Google+' (March 1st)...

After hearing the news, crying into my cornflakes for days, lamenting the loss and shouting "Why Bradley? Why?", and "Dude, you could have thrown us a bone, and mentioned ‘the plus!", I manned up. I knew I was going to have to ‘pivot’.

I’ve been living in South Bay, California for the past 6 months and if there is one word you will hear people say in the startup scene is ‘pivot’.

Definition:

To Pivot: turn on or as if on a pivot.
"the sail pivots around the axis of a virtually static mast"
(a good sailing reference there)

Google too said there would be pivots in articles preceding the announcement today. 
And we can see Collections, and Photos, are getting a lot of attention.

Back to the pivot...

Google is the static mast. The apps are the sales.
Google is an eco-system, the world is going mobile, and people are increasingly entering via Android.
You log into your Google Account (your One account) - then you have the apps on your phone. Google+ is an app. It is no longer the fabric of the eco-system.

What about Plus Your Business?

We’ve been preparing for a series of pivots, this being the latest, where our business is much less determined by the tilt of the sail by any one business/product.
Putting it simply, if you don’t want to always be dependent on the wind, you cannot be in a sailing boat.
We loved G+ as it was, but we dig Google more.

But knowing our love of Google, we’ve still been moving our blogging attention across platforms, with awesome guest blogs to help with small business marketing for the past 4 months.
And we’ve shifted the products/services too...

The Academy (individuals): brand building, and how to use ‘Google for Business’, including Search.

Google For Business: services we are focusing on include Local, review and reputation management, and Google Adwords.

Why the ‘We Dig’ pivot in particular?

We wanted to pivot in a way that brought our closest community members with us, and to do this we create a shared brand: We Dig
This has created the energy we needed to move to the next phase. (More on this movement again.)

A personal thank you - a little while back I asked the community members who was willing to steady up the ship to help me see a way through. Many did and I thank you all for your support. We’ve made it to the other side now.

Next steps for me:

Over the past few years, I’ve been blessed to make beautiful connections, and the time has come to settle down in one place. As such, I will be leaving the USA on Thursday this week, and returning to set up the business in the UK after 5 years of living two sides of the pond. The business will be PYB, with 'We Dig Reviews' as a central product for small businesses.

This is all a journey for so many of us, and sometimes people not 'throwing us a bone' but showing us what is 'there' now is exactly what we need to move forward. 
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+Charles Payet why be happy or sad? You use it to accomplish your goals. It's doubtful that this will have any impact on you, or anyone else, unless they were selling a strategy meant to get rich promoting g+ related services. 
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Blast from the Past

I was cleaning out an old drive today and came across an archive I had all but forgotten about. Back in 2005 yours truly was the editor of Indian Financial News a now sadly defunct newspaper that at the time had offices in Delhi, Manchester and Bern and brought out over a million copies in circulation. Notice the byline on the lead story :) If I think sometimes my current travelling schedule is crazy, back then it was positively insane. (Hmmmm, I wonder if there is a difference between 'crazy' and insane' ;) ). 
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+Vivekananda Baindoor Rao I agree. :) 
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Fury Attests to the Fact that War is Hell

It was William Sherman who famously said “war is hell” - https://goo.gl/U6DtU0. The 21st century is nothing but revisionist in its approach to calamitous events and nothing can be quite as calamitous as the inhuman, dehumanizing environment of mortal combat.

In war the first casualty has to be innocence, closely followed by idealism. This is territory ground-breakingly visited by  Oliver Stone’s Platoon (https://goo.gl/v11Bxn) and Steven Spielberg’s Saving Private Ryan (https://goo.gl/EfXU9S). The former showed that there are no real heroes in war, just casualties while the latter, humanized combat and juxtaposed it against the hellish nightmare of its setting. 

Compared to these two epics Fury (https://goo.gl/nvfe6p) has little to add that has not been said before and wisely, it does not try. Writer and director, David Ayer (https://goo.gl/KxRYJA) takes, instead, a documentary-almost approach, putting the viewer in the middle of the action like an embedded camera crew observing first-hand interactions. There is a rawness to the dialogue that makes it compelling. Cleverly lacking exposition this is all-show storytelling. There are clues provided to the characters’ motivations but ultimately it is left up to the viewer to divine them all. 

The result is that this becomes a compelling film to watch even though the outcome is a foregone conclusion. War, it appears, is indeed hell, as Sherman said and we are all destined to become monsters in it. Our humanity lost to the practicalities involved in staying alive, staying alive subject to the monstrous vagaries of luck, circumstances and statistics. 

Brad Pitt, as the central character, manages to deliver a solid performance that does not draw attention away from everyone else. The main character however, here, is the war. Set in the closing days of WWII, when desperation on the German side was reaching its apex, it highlights another famous saying by Eisenhower regarding not just the futility of war, but also its stupidity: http://goo.gl/uI8Hp0

This is not a feel-good movie so park that expectation at home, but it is more than worth your time watching.  
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+Charles Lowery​ So he took full credit for it, what's your point? Having writers produce work, then attaching a known name to it for publicity, this is common practice. And at any rate, it saw a theatrical release. In the US. That's enough evidence that it's a steaming pile.
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The Age of Transparency

In the 2000 remake of Invisible Man pointedly titled Hollow Man (https://goo.gl/qR0SRF) director Paul Verhoeven, makes the interesting point that morality is a thing only as long as someone can see us. Render us invisible and pretty much anything goes. 

The cheesy trailer (which does the film injustice) manages to also miss the point by mentioning that “power is in the wrong hands” and suggesting that moral lapses are possible when you “don’t have to look at yourself in the mirror” - https://goo.gl/pjQVdF. I mention this here because, of course, at the turn of the century, social media was not a thing, semantic search did not even exist as a notion and radical transparency (http://goo.gl/x3G2dn), back then, lay firmly in the future. 

Ashley Madison got hacked (http://goo.gl/rXo0Rp) and the possibility that all the stolen data may be leaked to the public web must be making some people uncomfortable. But the greater point here is not really about the loss of privacy that those who used the service, reasonably, expected to enjoy as they went about their business, but the fact that we are now in the age where embarrassment, itself an emotion felt in relation to other people (https://goo.gl/1iy28v) may be a thing of the past. 

It’s not that nothing matters any more. Quite the opposite actually. In the pre-social media world of silos and closed doors, while we all knew that everyone is human and therefore fallible, capable of behavior that is not always to our personal interests, we all took a perverse sense of pleasure, reveling in the opprobrium of the fallibility of a fellow being. The subtext then was that our own failings were better hidden, less likely to be exposed, more difficult to discover and we could therefore rejoice with a sense of relief and display the moral outrage that would deflect attention from ourselves by publicly vilifying, someone else. 

In the transparent world of today, that emotion may be vanishing fast: http://goo.gl/p0Os2N. Rather than worrying about the ‘fall of civilization’ when suddenly it becomes OK to be less than perfect: http://goo.gl/kVoiav in public, we should feel elated because it cuts through the protection of the old boy network (https://goo.gl/iRNfVa) where special interests looked out for their own, and reveals, even retrospectively a world where not only where human failings covered up but way more serious behavior was overlooked: http://goo.gl/3DarWC and tacitly accepted: http://goo.gl/XOWpL0

By bringing morality (itself a social construct) into the public gaze of a social media connected world the debate of what is of real value to us can finally begin to take on a more reasonable, reaoned tone: http://goo.gl/ovZujT

There is a problem with this and unsurprisingly it harks back to the past: https://goo.gl/kqTiLq. Tar and feathering was very selective. Visited by the strong and powerful upon the weak and helpless as an abject lesson to their peers. As social media empowers us all, it also makes us all capable of such behavior. In the ever shifting dynamic that makes us each in turn, powerful and weak, oppressor and victim we find that navigating the 21st century eddies of an always-on, transparent world, requires knowledge of an etiquette we have yet to form: http://goo.gl/SbbM5s. The results, predictably, are mixed: http://goo.gl/YlutFc. As likely to be bad as they are to be good: http://goo.gl/0NEdF9

Social media can give us a voice, where we had none. It gives us power when in the past we were powerless. It can help us see things we would not have ever seen before: http://goo.gl/2ZT8v4. It can turn us into mobs when once we were isolated and alone. It can give us temporary status when we are not used to having any. As Jon Ronson says, this is a strange world where we fail to grasp the subtleties of content and context and are too easily swayed by the trend of the moment: https://goo.gl/4ILEam

In the 21st century we clearly all have power even if we have not quite learnt the Spidey lesson regarding its usage: https://goo.gl/K5Y1xG, or a little more prosaically, in the age where we all live in glass houses, we still have not given up the habit of throwing stones. 

I am not suggesting for an instant we stop using social media. I am not even saying that we should stop questing, questioning, examining, asking why has something happened and what is its impact. In The Social Media Mind (http://goo.gl/qHOKQV) I wrote that: “ Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.” As the ‘real world’ and the digital converge, as the world becomes an always-on, single place of learning, communicating and interacting, as the notion of a global village (https://goo.gl/MtIG4C) comes ever closer to being realized it’s important to remember that beneath the momentary sense of empowerment, status, importance and power what really makes everything work, what truly should always matter, is our humanity. Our ability to work as people, with people. Our capability of understanding context and intent before we react to content. If we get that right, there is nothing we shan’t be able to set right. But we must get it right, first. 

It’s Sunday. You know the drill. Chocolate ice-cream (because it’s summer in at least half the world), cookies, croissants and chocolate cake should be on offer. You’ll need lakes of good quality coffee to wash it all down with. Have an awesome Sunday wherever you are. 
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Aww, chucks!
I really thought you had something, Mark.

Something that would eventually convince us that we were wrong, thinking in the wrong way or doing something else that stopped us from realising the real truth about morals/morality.

And then you slap us with morals really come from divinity.

What an utter waste of my time.

No, actually, it wasn't. I stand firm.

Morality is a social construct.
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David Amerland

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Talking +NOD3x with +Yifat Cohen today. This is a critical skillset you need to develop. I hope you will be able to join us. 
 
Special NOD3x training with our +David Amerland

It's our pleasure to announce that our special guest will be +David Amerland, of semantic web fame.

David will be covering marketing in the semantic web, which requires an understanding of the data as it happens, how far it travels, who it connects and who the influencers are.

David calls NOD3x, "a pair of eyes and ears in a sea of data and without it you're driving blind which means you may never get where you want to."

See you all tomorrow!
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See you there!
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+Gideon Rosenblatt provides a very balanced, knowledgeable analysis of the reasons behind the change we see in G+. 

h/t +George Station 
 
Pinterest as Google+'s New Target

If it's not abundantly clear already, Pinterest is emerging a much more clear competitive frame for understanding the future of Google+. It's an over-simplification, as there are significant difference, but it's still a useful one. 

A Newly Emerging Google Plus Strategy
The catalyst for this post were some thoughts from Bradley Horowitz just a couple hours ago: 

"Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine."

Connecting people around "interests they love" is another way of saying connecting people through an "interest graph." The battle for the social graph is pretty much over, and Facebook clearly won. Google's new strategy is a clear acknowledgement of this and an indication that it sees the battle for the interest graph as: a) important and b) far from decided. 
 
So, why is the interest graph so important, you ask? 

Supporting the Knowledge Graph 
Google is making a huge bet on its Knowledge Graph, as a central strategy for maintaining the technological superiority of its search engine. In fact, you could say that this service is actually in the midst of transforming from a search engine to a knowledge engine. Google Now is the visible end of this wedge, a wedge which will soon emerge as a Virtual Personal Assistant, and eventually as a much more powerful artificial intelligence agent. 

Understanding which people care about and have influence on particular topics will be one of the very valuable products of deepening Google+ investments in the interest graph. That, in turn, will strengthen the company's ability to execute on its Knowledge Graph strategy. 

The Bigger Battle with Amazon
In the big picture, the real competitive battle that Google faces as a company - is with Amazon. People were recently asked their top three places for researching gift purchases in the holiday season. “Online search” registered 45%, down from 49% a year ago. Meantime, the channel growing the most in popularity was the one that includes Amazon, jumping to 37% from 31%. 

The Google-Amazon battle is actually a battle of business models, with Google running an advertising strategy and Amazon a commerce strategy. Sure, there are exceptions, and the lines can get very blurry with things like "buy now" button ads, but by and large, that is how the competition is falling out. When you think about it, the searches that Amazon is increasingly winning from Google are searches that are most closely tied to actual sales. They are, in other words, some of the most lucrative advertising that Google has. 

Going back to the interest graph, perhaps more than any other company in the world, Amazon has a very detailed and extremely valuable mapping of the products and services you care about. It has, in short, a very lucrative interest graph, deeply embedded into its commerce business model. 

As noted above, monetization isn't the only reason that Google is building its interest graph. That said, it will be monetizing its interest graph, and it will be doing that through an advertising strategy - not primarily a commerce strategy like Amazon's. 

The Pinterest Opportunity
Pinterest was founded in 2010, one of many startups launched around that timeframe based on the premise of the interest graph. The rest have long-since failed, but Pinterest is now valued at $11 billion and its revenue generating potential is just starting to build steam. 

Pinterest's monetization efforts around things like "buy now" buttons are generating lots of intrigue, but I believe the company represents something more than that. They are a kind of fusion between online advertising and a retail environment. Pinterest's CEO Ben Silbermann likes to differentiate Pinterest from Google by noting that the service is about "discovery," not "search." People like to browse collections in Pinterest, to become inspired, to have their interests piqued, to discover stuff through seeming serendipity that they weren't specifically seeking in the first place. In other words, there's a kind of grazing, browsing behavior on Pinterest that does sort of feel like a retail store. 

In other words, Pinterest, with its strength in discovery, falls someplace in between the Amazon and Google commerce and advertising strategies. Just as importantly, behind the scenes, Pinterest is building an interest graph, tied to commercially valuable topics. And unlike Amazon, they're not integrating this interest graph with the core competencies of warehousing, returns, fulfillment and other aspects of a commerce company. In short, they're building the kind of interest graph that's of interest to an advertising giant; an interest graph chock-full with all kinds of insights into what end users care most about. 

Like Google. 

The Differences
Just to be clear: I'm not saying that Google+ will or should suddenly start looking and behaving like Pinterest. Despite the new Collections feature, Google+ is a very different beast. I would be very surprised if we woke up one day to find "buy it now" buttons showing up on Google+. And I don't even think that we'll be seeing many collections of "my favorite lipsticks" or "my favorite dresses" - the kinds of collections that are very common and natural on Pinterest. 

That just isn't the culture here on Google+. No, I don't see Google attempting to replicate the kind of "retail" environment strategy that Pinterest seems to be headed towards. The management here is smart enough to recognize the culture differences between G+ and Pinterest. Although now that Google+ is freed from its broader corporate mandates, which I think helped it take a pass on revenue-generating expectations, I will go on record here saying that I would not be at all surprised to find Google reversing its policy of 'no ads' here on Google+ - possibly within the next year or two.

What I do see quite clearly is Google moving down a path where Google+ becomes a more powerful addition to its interest graph building capacity. Search is already a very powerful tool for tracking end user interests over time. What it's missing is the ability to note interest in a more passive browsing mode. This is the discovery mode that Pinterest makes so much of, and it maps nicely to the streams, photos and sharing that now describes the team that will be remaking Google+. 


 
Bradley Horowitz post on Google+ changes:
https://plus.google.com/+BradleyHorowitz/posts/Aq59SxzyjWT

Pinterest CEO and co-founder Ben Silbermann, talking about Pinterest's strategy and the central importance of the interest graph:
https://business.pinterest.com/en/blog/video-ben-talks-about-interest-graph-and-future-pinterest

The Interest Graph Maps Our Connections to Ideas and Things
http://www.the-vital-edge.com/shared-interest-graph-in-work/

Google’s  Biggest Competitor…is Amazon
https://medium.com/@gideonro/the-google-amazon-slugfest-8a3a07a1d6dd

What is Google+ (Really)?
https://plus.google.com/u/0/+GideonRosenblatt/posts/fxp3viNzg9d

#sharedinterestgraph   #pinterest   #amazon   #googleplus  
    
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What +Kevin von Duuglas-Ittu said. If Google can move forward while restoring a sense of exploration, I'd be on board with that.

. +David Amerland +Gideon Rosenblatt Elsewhere I said (whining about search quality, I think) we needed a sense of exploration, discovery, insight, and enlightenment. Rather, a sense that all this is possible by interacting through a Google service. Otherwise it's just the latest movie times. Useful but not an end goal.
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+martin shervington +Mark Traphagen and yours truly hosted by +Mike Allton what could possibly go wrong? :D I am really looking forward to this and I hope you will be able to join us. 
 
Join us each Monday throughout July as we dive into discussions on Entrepreneurship, Writing & Blogging, Social Media, and Search. These panels, presented by SiteSell, will feature tremendous guests and are hosted by Mike Allton.

This week we are talking about Search and will be offering insights and discussion from +David Amerland, +martin shervington and +Mark Traphagen.

David Amerland is a professional advisor to companies globally, blogs for a number of websites, including Forbes, journalism.co.uk, and socialmediatoday, and writes for magazines and newspapers. He explores the implications of semantic technology in daily life.

Follow David: https://twitter.com/DavidAmerland

Martin Shervington is a Speaker, Consultant, Author, Professional Coach, and Marketing Psychologist. He has written several books and even the non-verbal communication section in Professor Robert Winston's book, "Human".

Follow Martin: https://twitter.com/MartinSherv

Mark Traphagen is the Senior Director of Online Marketing for +Stone Temple Consulting. His mission is to help businesses get seen and heard, to get their message out and bring in people who want and need what they have to offer. His special know-how is in the intersection of social and search.

Follow Mark: https://twitter.com/marktraphagen

Full Schedule and Lineup: http://www.sitesell.com/blog/2015/06/sitesell-presents-an-incredible-series-for-entrepreneurs.html 

SiteSell offers a free eCourse on Entrepreneurship that will help you recognize and overcome the most common fears that stop budding entrepreneurs: http://www.sitesell.com/entrepreneurship/ 

Make sure to RSVP, and feel free to share your questions on the Event Page as we will be pulling the best comments and questions into the broadcast for our panel to respond to.

If you want to make sure you don’t miss any future shows, be sure to RSVP to this one, and we'll add you to a special VIP circle and invite you to all future shows.
This Hangout On Air is hosted by Mike Allton. The live video broadcast will begin soon.
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SiteSell Presents: SEARCH with David Amerland, Martin Shervington and Mark Traphagen
Yesterday, July 27, 12:00 PM
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Can't wait +David Amerland :)
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+Omi Sido joining a few dots of his own :) This is a cool read of practical value. 
 
A Conceptual Basis for Content Writing by +Teodora Petkova goo.gl/c6sT2h 

Finding your 'true self' is not something you should aim for. Why (you may ask me) ?! Well, your 'true self' my dear friend is not something you find, discover or whatever else great marketers are telling you in flashy banners. Identity is not something that you find out there in the open space.

Identity is something you create.

There was a time identity was created in newspapers, tv adverts or the funny advert on the bus. Nowadays the process is more 'digital' in its nature. You have the world wide web and everybody and I mean absolutely everyone on planet Earth is connected to this vast information space  (defined by URLs, screen sizes and broadband speed) in one way or another. What’s missing?

The human touch.

Humans. A bunch of talking apes using plastic boxes to talk to each other. Or shall I say a bunch of homo sapiens that think it is possible to outsmart the Mother Nature with ‘black hat’ tricks.
Not to disappoint you but better screen resolution is just that: better screen resolution. Your eyes are the same. Better RAM is just better RAM. Your brain is still the same. You still process the information the same way your grandfather did.

Technology is evolving. Human beings not that much ( or you think you are smarter than Plato ? ).

So what am I to do in order to create my digital footprint? The answer is actually very simple. Nothing that you haven't done before. In the ‘real’ world, you go to a party and you talk to the people if you want them to know you. On the web you create content in order to ‘show’ yourself to the others.
Yes, it’s that simple - just go out there and talk to the people.

“Web writing serves two purposes. First, it structures your digital footprint and second, it is the thread  that connects your business to your customers and prospects.” - +Teodora Petkova 

Pay special attention to the context of your writings. Your aim should be creating ‘semantic networks’ around your identity (https://goo.gl/20KKPP +David Amerland). 
Semantic content strategy is the way forward if you want to connect to the people who are looking for you (or your business).
Going back to the party mentioned above - you do not really want to connect to the mother of the fit girl jumping in front of you, don’t you. That is why you are talking about the latest cool band from UK and not about the latest food offers in +Tesco (Walmart).
Do you get me?

In the end “make the time, write with your intuition, use your imagination and read slowly when you’re done" (http://goo.gl/M1QQNR +Gina Fiedel).
The moment “we step into the World Wide Web, we become visible” (https://goo.gl/osEIMl +Kristin Drysdale) and all our strengths and weaknesses become evident as well.
But don't be too nervous. As in the real world, nobody is perfect.

"To accomplish the perfect perfection, a little imperfection helps." ― Dejan Stojanovic

#contentmarketing   #contentstrategy   #contentcreation   #identity   #digitalfootprint  
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Is that like a reference to Feed the Birds, +Andre Amorim? LOL
J/k - okay, get your work done then come and play. I'll be on +Bill and Ammon's Bogus Hangout tomorrow if you want to come play then. (I think +David Amerland might even make an appearance if we're super lucky.) =D  
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Driving Sales in Vegas

This year yours truly will be speaking at the DSES in Las Vegas (http://goo.gl/gGEHj) talking about sales, customer relationships and, of course, trust. :) It will be great to see any of you in the area. :) 
Personalize Sales and Marketing or Risk Losing Customers. Presentation Overview. Book Cover Scale means facelessness. It means blandness. It means failure to connect with the very people that are needed to help make a sale. And that failure is translated into declining sales, voiced unhappiness, ...
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Let's party in Vegas in October!
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Not getting much work done tonight ☺
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+Mercy Pokua Hi! Thanks for the greeting.
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Introduction

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes, journalism.co.uk, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website: davidamerland.com
Bragging rights
I used to wear a suit.
Work
Occupation
davidamerland.com
Skills
Breathing without much effort.
Employment
  • DavidAmerland.com
    me, present
Basic Information
Gender
Male
Birthday
September 6
Relationship
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
A Guide to Google+ Collections - Plus Your Business
www.plusyourbusiness.com

Google+ Collections are a new awesome feature from Google and here is a guide covering just about everything you'll need to know!

The Trust Issue
davidamerland.com

Trust-based relationships require the human factor in order to work.

The New Marketing is Also the New SEO
davidamerland.com

SEO, branding and marketing are increasingly converging and overlapping.

How Google Learns to ‘See’ the Truth
davidamerland.com

Google uses human agents to verify breaking news.

Why Muscles Get Tired and How to Make Them Stronger
darebee.com

Everyone who’s struggled to get one more rep in at the gym, or felt the desperate weakness that kicks in when muscles reach their limit as t

Dissenting Justice Scalia’s sarcastic rebuke raises eyebrows
www.theglobeandmail.com

Scalia’s comment highlights divide on literal and evolving interpretation of U.S. constitution – and is in stark contrast to Canadian court

Stretching for Strength & Flexibility
darebee.com

Stretching is one of the most misunderstood activities in fitness. Because it is mostly associated with the “bend down and touch your toes”

The Rise of the Rice Paddy Economy
davidamerland.com

The web economy post 2011 requires a greater level of attention to detail and engagement from those who succeed.

Four Common Sense Causes That Fail the Logic Test
davidamerland.com

In our attempt to sort out drugs, piracy, terror and education what we do does not work. Here's why.

How Android TV is going to change our viewing behaviour - Plus Your Busi...
www.plusyourbusiness.com

Android TV is going to change how we access information in the home, and the start is changing our approach to video. Here are some tips to

Watchmen (International Edition) - Βιβλία στο Google Play
market.android.com

This Hugo Award-winning graphic novel chronicles the fall from grace of a group of super-heroes plagued by all-too-human failings. Along the

Marketing for People Who Hate Marketing
davidamerland.com

When it comes to ‘selling’ your services (or products) traditional marketing approaches are soul-draining. You know, for instance, that you

Structured Data or a Structured Approach to Content? Making Choices for ...
davidamerland.com

The questions revolving around the value of content and the application of structured data when content is created or a structured approach

The Future of Publishing and Social Media
davidamerland.com

Penguin's book club on Twitter experiment is another sad example of publishing's sorry state, when it could have been so much more.

Journalism and SEO
davidamerland.com

Journalism could be making better use of SEO rather than fighting a losing battle.

How to lose weight
darebee.com

In order to get fit and then stay that way you need to understand how the process works. It’s not magic and it's not rocket science, it’s lo

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
• • •
Public - in the last week
reviewed in the last week
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - a month ago
reviewed a month ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - 5 months ago
reviewed 5 months ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - 5 months ago
reviewed 5 months ago
12 reviews
Map
Map
Map
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - 5 months ago
reviewed 5 months ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - 5 months ago
reviewed 5 months ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - 5 months ago
reviewed 5 months ago