Cover photo
Verified name
David Amerland
Works at
Lives in Manchester
357,766 followers|42,226,727 views


David Amerland

Shared publicly  - 
The Value of Trust

Because trust is invisible, because it is hard to even articulate and even harder to quantify at times, because it morphs depending upon the mindset, expertise and occupational bias of the person who happens to be looking at it, it is hard to put a dollar value on it that makes sense to a balance sheet or a board of directors or a company CEO. 

Well, no more, I guess. How does $28 billion dollars sound? Which is the share value VW lost in just four days when the story broke of their lying on the emissions of their cars?  Or how does €433 billion euros sound which is the value of the interdependent economy that has grown around VW in Germany and which it may also now be in jeopardy? 

Next time someone thinks about the value of trust they should really remember that it's a little like the price of oxygen. Almost zero, until you have't got it any more, Then it becomes priceless. 

They should be buying my book on Trust, in bulk and having compulsory reading classes on it ( 
Skanda S.Kumar's profile photoSugar The Cat™ (El Tío Sugar)'s profile photoMINITRUCKS GALORE's profile photodawn ahukanna's profile photo

Add a comment...

David Amerland

Shared publicly  - 
Talking trust and humanity with +martin shervington and +Travis Taylor 
Please join myself +David Amerland and +Travis Taylor to talk all about Trust!
We will be chatting about David's latest book on the subject, and what it means for those of us living more and more online as well as off.
As we are the show about 'Google for Business' we will ask David for some hints, tips and best approaches for increasing trust. And I will be asking him about Search, Ranking and Ratings too.
With the VW case study, and this whole new 'Peeple' app thing happening this month we will have lots to discuss.
Hold on tight, this one is going to rock it :D
See y'all then!
The Value of Trust!
Today, October 8, 2:00 PM

43 comments on original post
Vincent Messina's profile photoDavid Amerland's profile photoCarl Turechek's profile photo
+Vincent Messina hah - nope. :) 
Add a comment...

David Amerland

Shared publicly  - 
Follow the White Rabbit

For those of you in need of a little mental break, I have a special treat! ;) It involves conspiracy theories, shape-shifting lizards from outer space, the legality of owning a sizeable arsenal in California, the paranoia of the human mind and the deep veils loneliness and the all too-human need for validation can throw us into. It is tangentially connected to my post of yesterday: - but only tangentially, though it adds what i feel is an important element in that debate. One that shows the depth of the system and the wealth of the industry that revolves around guns. 

But, for the mind-trip I promised, here you go: See you on the other side. ;) 
Colleen McGinley's profile photoAbigail van Rooyen's profile photoCassio Murillo's profile photoJohn Baldwin's profile photo
:-D <3 
Add a comment...

David Amerland

Shared publicly  - 
+Gina Fiedel and +Fat Eyes Web Development totally deserve this and yes please Google, this should be an easier process. 
Why Can't You Make It Easier For Our Clients To Review Us, Google? ...PALEEEZE?
Comedy Of Errors Or Tragedy?

Our wonderful, undeniably smart and very creative client, Jeffrey Zuck, owner of The National List of Attorneys, based out of North Dakota, is a savvy guy, but even though he has made several attempts to write a Google review for the consulting and design work we did for their website re-development he's been foiled again and again over a period of several weeks.

From delays due to Google requiring him to re-verify his account to a glitch causing the "post" link to fail, he finally just wanted me to see what he's written and sent me this (now treasured) screenshot.
I sincerely hope that someday, this review will make it to public record because, well.....
just click through and read it and you'll know why.

Post shared by  for
9 comments on original post
David Amerland's profile photoMichael Shane David's profile photoGina Fiedel's profile photoBorislav Arapchev's profile photo
You do make a great point +Michael Shane David and I agree that we all want and need reviews to be legit. I've thought about that throughout this experience. But there's got to be a better balance somehow.

Thanks for your hopes for a smoother ride.
Add a comment...

David Amerland

Shared publicly  - 
A +martin shervington HOA is always a big deal. Hope you can join us tomorrow. we will be discussing some pretty cool things! :) 
Google+ Update: Pin to collection - Android.

You can now pin a post to a collection, seems you have to navigate to the collection first and then pin the post.

12 comments on original post
martin shervington's profile photo
Excellent! And here is the event link for 'The Value of Trust':
Add a comment...

David Amerland

Shared publicly  - 
Guns and Myths

I don't usually get too involved in the US gun laws because I don't live there, but I do think about guns and the people who have access to them every time I am there for any length of time. Like everyone I feel for the victims of senseless killings every time a mass shooting makes the international news. I wonder what potential we have lost in the minds and hearts and genes of those whose lives were ended. 

Back in 1989, a Time Magazine cover stayed with me: I hadn't visited the US back then and the cover made enough of an impression on me that I wouldn't visit for another dozen years. Essentially 30,000 Americans would lose their lives in just one year, thanks to guns, when in the entire 20-year duration of hostilities in Vietnam, the number of US soldiers who would lose their lives would be 58,209 ( That's an average of 2,910 deaths a year in a hot warzone where the amount of ordinance used broke records. Meanwhile, in peacetime, back home US citizens were putting each other in the ground at ten times the rate. And nothing was being done. Nothing still is being done. 

The attached article strips back the emotional layers used to justify gun ownership, tackles the even more emotional ones that say "more guns" rather than fewer is the answer and looks at the issue in a fairly dispassionate manner. 

It makes sense. It is reasonable. I guess it will not work because sense and reason are not what's  needed. I really don't know what is needed however. What would make the killings stop? 
The canard of the armed civilian mass-shooting hero is perpetuated by exaggerations and half-truths.
Reggie Parson's profile photoLioudmila Scarpelli's profile photoMichael Mason's profile photo‫محمد الشمري‬‎'s profile photo
+Sarah Rosen it was the contrast between the two that gained so much. The message was clear and concise that you can either change peacefully or you can suffer anarchy and violence until you change. The cost of doing it peacefully being less brought Dr King and his crowd to the table as the voice of reason. The assassination of Dr King like the assassination of President Lincoln hurt those who opposed each more than if allowed to continue. In both cases those who replaced them lacked the vision of the man. 
Add a comment...
Have him in circles
357,766 people
Brooke Chiasson's profile photo
Rp White (KF5VLM)'s profile photo
Meg Moore's profile photo
m prioleau's profile photo
张明进's profile photo
Rija Jasko's profile photo
Sereptha S Strong's profile photo
Phil Belleville's profile photo
Hamed Ghadiri's profile photo

David Amerland

Shared publicly  - 
At 2.30am Nike decided it was time to play hide & seek! #NailedIt
Coach G Moore's profile photoDavid Amerland's profile photoSimon Cousins's profile photoJohn Baldwin's profile photo
The "Real" Delight from behind the curtain ... Not #ARunt from #Apple ...
Have a Great #TGIF ...
Enjoy #DavidA and #NikeA
Add a comment...

David Amerland

Shared publicly  - 
There are many reasons why +Eric Enge and +Stone Temple Consulting should be on your radar. Here is one more of them! 
What Changed in SEO in 2015?

Yesterday I had an hour long session at Pubcon, and I went through what I saw as the major changes to SEO in 2015.  Topics covered include:

* Mobile Search
* Building a Test Platform for SEO
* Hreflang Tags
* Twitter Indexation
* Rich Answers in Search (and How to Get Them)
* Using Social Media to Drive SEO
* What Types of Content Obtain Shares AND Links
* What It's Critical to Your Content Marketing Efforts to View the Web as an Ecosystem

Here is the full Powerpoint:
12 comments on original post
Lioudmila Scarpelli's profile photoJohn Baldwin's profile photoNirmal Pattanaik's profile photofahd alhkateeb's profile photo
Excellent advice on the cdns! Thanks +Eric Enge!
Add a comment...

David Amerland

Shared publicly  - 
Could You Fall in Love With a Robot?

The question is not as simple (or as innocent) as it may sound. We find it difficult to 'torture' a robot. We have to have specific priming to smash-up a toaster even. As cognitive computing becomes more evolved and an always-on, whisper-quite cloud of data surrounds us in the Internet of Things (IoT) we may need robot companions for help with work and life. But the lines between what is and is not permissible are far from clear and we are already busy blurring them (as you might expect ;) ). It's a Wednesday and you may be thinking "it's the middle of the week" but that is no reason to let your noodle off the hook. These are deep questions that re not going to solve themselves and, really, we are all part of the answer. :) Dive in ( and...enjoy your day. 
Niclas Hallgren's profile photoTR M's profile photoPaul Lambros's profile photoEmiliano Marassa's profile photo
Wow, great comment, +Samuel Holmes​. It's taking me some time to digest it all.

You've also got me realizing that I want to read Scott Peck.

What I will riff back is that this point about an entity's ability to love being proportional to its intelligence (which is excellent, by the way), may also point is to the need for different understandings of intelligence. Or to put it differently, it may point to different types of intelligence. I am becoming increasingly convinced at this point in my life that there is an intelligence of the heart. Not all of it needs to be physically located in the actual organ we call a heart, of course, but it's looking like some of it may (see the research from the Heart Math folks).

Humans have dominated the earth this far because we've developed another type of intelligence, one that is extremely useful, but not always in accord with the wisdom of the heart. And sometimes that makes us far too clever for our own good.
Add a comment...

David Amerland

Shared publicly  - 
Back in Action

If you spend any time at all staring at a screen each day, at some point you will have a back problem. The Lower Back workout from +DAREBEE was developed in collaboration with specialists at Britain's NHS (National Health Service). It is designed to get your lower back working properly again and it can be done by just about everyone. 
Teodora Petkova's profile photoSyncLab Media's profile photoSumit Agarwal's profile photoshane hartigan's profile photo
Thank you +David Amerland​. We keep channeling in on the same thoughts and lower back pain! I will work these in to my daily workout.
Add a comment...

David Amerland

Shared publicly  - 
Making a Difference

Making a difference, at a very early stage of someone's life, is the best way to reaffirm the fact that we actually believe that this world has a future. 

h/t +Jimmy Kouniakis 
Every kid needs a champion

What is education all about?

It's about the responsibility we have undertaken as educators to inspire, motivate and engage our students in the learning process.
How can that be achieved?

The answer is simple. It is based on the fundamental yet  simple concept that caring about your students, caring about them and thus building rapport, in other words gaining and earning their TRUST...!!!!

It is not about academic excellence, it is not about teaching...!!!

It is about creating and fostering a learning environment where any student can find the grounds via which to flourish at their own pace. 
View original post
Zara Altair's profile photoCraig Burton's profile photoOleg Moskalensky's profile photo
Just awesome +David Amerland​. Thanks.
Add a comment...

David Amerland

Shared publicly  - 
Semantic Search and Transparency

+Omi Sido surfacing some great information. To add a little more background context to this, when the global credit crunch struck, we discovered that despite the many processes we had in place there were too many silos which made it really difficult for us to truck the many shell companies, holding companies and subsidiaries that parent companies seemed to breed. 

The Financial Industry Business Ontology (FIBO) ( was born to address just that, creating a structured data approach that mapped company origin, tracked morphing identities and created real entities out of companies which up to that point, could use the paperwork to basically hide what they were doing and, even change their identity. 

The moment we talk semantic search and structured data we are basically talking portability of data and transparency. Both of these are slowly changing the face of our world in ways that we have yet to actually feel. 
Here’s how semantic search will transform capital markets

The world is becoming increasingly connected and the information growth rate continues to skyrocket with no signs of slowing down.

As the markets are also becoming connected and competitive, and are undergo digital transformation, firms are looking for search solutions that allow them to absorb, traverse, and find relevant information through volumes of structured and unstructured data quickly to generate alpha.

Read the whole article here:

  #semanticsearch   #businesstips   #data   #information  
View original post
Inetta Bullock's profile photoValerie Piro's profile photo
Add a comment...
David's Collections
Have him in circles
357,766 people
Brooke Chiasson's profile photo
Rp White (KF5VLM)'s profile photo
Meg Moore's profile photo
m prioleau's profile photo
张明进's profile photo
Rija Jasko's profile photo
Sereptha S Strong's profile photo
Phil Belleville's profile photo
Hamed Ghadiri's profile photo
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
Customer Satisfaction and Loyalty: Structural Equation Model or One-Dime...

Causal thinking is seductive. Product experience comes first, then feelings of satisfaction, and finally intentions to continue as a custome

Dirty secrets

EMISSIONS of nitrogen oxides (NOx) and other nasties from cars’ and lorries’ exhausts cause large numbers of early deaths—perhaps 58,000 a y

How a Web Design Company Became a “Market Leader” in a Crowded Space

Branding has always been a complex mix of practical steps (you need a website, a slogan, a logo…) and psychological trigger points (you need

How Content Became the Currency of the Connected Economy

In the connected economy content has become the currency we use to form new alliances and establish trust and identity.

Fox Targets Free Fitness Workout For Using the Word 'Avatar' - TorrentFreak

Twentieth Century Fox has a track record of fiercely protesting its intellectual property. So when a website offering free fitness programs

Google's Knowledge-Based Trust (KBT) Proposal

Google's Knowledge-Based Trust would score the trustworthiness of resources by evaluating the correctness of their factual information.

Trust and the question of Invisible Forces

“What is Trust?” the very fact that we need to ask something so basic shows both the poor state of our understanding of what it is and the f

If People Could Read Your Thought’s Would You Think Differently? – Chris...

David Amerland posed the question: “What If You Could See Thoughts? What would change for you exactly?” So I began to think of it more like:

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
• • •
Public - 2 months ago
reviewed 2 months ago
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
• • •
Public - 4 months ago
reviewed 4 months ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - 8 months ago
reviewed 8 months ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - 8 months ago
reviewed 8 months ago
12 reviews
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - 8 months ago
reviewed 8 months ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - 8 months ago
reviewed 8 months ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - 8 months ago
reviewed 8 months ago