Because trust is invisible, because it is hard to even articulate and even harder to quantify at times, because it morphs depending upon the mindset, expertise and occupational bias of the person who happens to be looking at it, it is hard to put a dollar value on it that makes sense to a balance sheet or a board of directors or a company CEO.
Well, no more, I guess. How does $28 billion dollars sound? Which is the share value VW lost in just four days when the story broke of their lying on the emissions of their cars? Or how does €433 billion euros sound which is the value of the interdependent economy that has grown around VW in Germany and which it may also now be in jeopardy?
Next time someone thinks about the value of trust they should really remember that it's a little like the price of oxygen. Almost zero, until you have't got it any more, Then it becomes priceless.
They should be buying my book on Trust, in bulk and having compulsory reading classes on it (http://goo.gl/4u8dcJ).