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David Amerland
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David Amerland

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Cluetrain revisited

Written by two of the authors of the original Cluetrain Manifesto this is a clear call to all the things we should find important: - like the closing lines of The Matrix what happens now, is up to us.
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David Amerland

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Is Yelp broken? And why did Instagram pull the post? These are the real questions really and yes, transparency has to be followed by a two-way empowerment, otherwise all we are doing is creating new, asymmetrical relationships that will lead to the kind of abuse of power noted here. 
If you've ever wished restaurants would stop bending over backwards to accommodate horrible customers, I've got a really fun story for you.
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+Michael Shane David copy that and you must share some time :) 
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David Amerland

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"Pull your own weight" is the kind of phrase that has so many meanings that depend on context. Here, +Neila Rey nails it for us. 
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+Tony Wattebled lol. Always a silver lining. :) 
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The institutions created to serve us have turned on us. They have become nothing more than pawns of the perverse oligarchy in their ivory towers. +Clay Forsberg draws a very large picture. The economic situation in Greece was mentioned. A day ago Noam Chomsky added this to the debate: It's all relevant. 

h/t +Kristin Drysdale who surfaced it for me.
Power to the People!

In this impassioned plea for a great awakening (my words), +Clay Forsberg reminds us that no matter what decisions are made by corrupt leaders, we ultimately hold the power to change their effects.

We can do this by caring for each other instead. We can do this by sharing our possessions with our neighbors rather than looking at theirs with disdain and jealousy. We can do it by extending our hand (literally and figuratively) when we would normallyjust walk by. And most of all we can do it by looking for opportunities to giverather than for opportunities to receive. We all have it in us.    

- And that is just a taste of this great cry for community!

Read it all here and aspire to co-create a world in which the idealistic Utopian dream is more a goal than a fantasy:

#Community3   #LendOneHand   #ChangeMakers  
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I echo +David Amerland, +Michael Misch. Thanks!!  
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The More Things Change the More They Remain the Same

It shouldn't take a James Bond film to teach us that, surely but it is always a lot more fun when it does. :) 

The latest James Bond Film has a powerful message that social media era marketers ought to heed.
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Be as it might, my dear +David Amerland​, I'll take old Bonds any time over this one. 
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Commenting on the web has marketing value

One of the reasons YouTube videos are such powerful brand marketing aids in a semantic web is because the visual element of a video makes it easy to absorb content on the fly and engage in a way that allows brand sentiment to surface. 

Comments are judged according to:

Directionality - where did the connection come from? Was the vicinity domain relevant (i.e did the comment come from a group of people who regularly comment on this subject?) Was it from a bad neighborhood (which might have been trollish) or from a domain not usually associated with the current interaction? 

Temporary or Persistent - was the connection haphazard, or by design? Did it lead to a real connection because it contributed something significant or was it a miss? 

Transivity - does the current connection stand alone or are there shared friends and interests linking the commenter and the person who posted the video? If yes, what level are they at?

Priority - Was the connection one that resulted in a response and further engagement? Or was it ignored as irrelevant?
What all this reveals is that comments and engagement, interaction and connections in the semantic web matter as much as they do in real life.  

Excerpt from:

#semanticsearch   #marketing   #seohelp  
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+Roland J. Ruttledge morning. :) 
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David Amerland

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Our business is data. We hold the data of our customers—their organizations’ lifeblood. I twas only a couple days ago I wrote how a competitive advantage can only come by focusing on the 'soft skills' that mark a company's human side:

In his latest piece Tom Mendoza explains how "Being a great place to work for makes you a great place to work with."
When we were just starting out as a young tech company, we wanted to create an environment of trust and candor. The two go hand in hand: If people trust you, they'll be candid with you. Here's how to earn your customers' trust...
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+David Amerland Вы Интересный Человек, - Но Бизнес-Технологии... над Вами Довлеют..., хотя Это... И Не Ваше Кредо. 
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Have You Been To Paris Lately?

I was there last year and the Eiffel Tower did not have this added back then. This is a great step towards greener cities where even landmarks begin to have their own power source. 
The historic tower is now outfitted with 17-foot turbines that blend with the building, showing that renewable energy is possible anywhere.
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+David Amerland حوار مع الحرية .

* أنت ( الحرية ) جميلة .

- و أنت أجمل .

* أنا أريد أن أن أطير إليك .

- إنتبه .

* لماذا . اليس أنت جميلة .

- كما أنت ترى .

* ماذا حدث .

- إذا أنت التزمت بقانون الحياة . أنت سوف ترى الحرية جميلة .

* لا أفهم بالضبط .

- لاحظ ، هو يوجد قانون في الحياة ، يجعلك ترى الحرية جميلة . من دون هذا القانون أنت لا تستطيع أن ترى الحياة جميلة .

* ما هذا القانون ، الغريب .

- هو قانون الالتزام بالحدود .

* ايضا لا أفهم بالضبط .

- قانون الالتزام بالحدود هو ، يجعل ممارسة الحرية جميل .

* كيف ؟

- لا تضر بالآخرين ، أثناء ممارسة الحرية . كي تكون الحرية جميلة . على هذا الطريق أذهب أنت حر . و الحرية ، جميلة . و أنت ايضا جميل .

* هل هو هذا فقط ؟

- أنت ذكي .

* هل هذه شهادة تقدير من الحرية لي .

- ممكن . إنما ، أسمح لي الاجابة على سؤالك . ايضا لا تضر بنفسك ، أثناء ممارسة الحرية . كي تكون الحرية جميلة معك .

* أريد أن التعرف عليك أكثر .

- أسأل ؟

* ماهي الحرية ؟ كيف أتت ؟

- الحرية هي جزء من الحق .( بمعنى من ضمن الحقوق ) .

* اليس الحرية حق كامل ؟

- لا .

* لماذا ؟

- لان ، الحرية تكون ملتزمة بالقانون .  كي تكون الحرية جميلة .

* كيف ؟

- ممارسة الحرية من دون التزام بالقانون ، يسبب إضرار الآخرين .

*  صحيح . شكرا لك .

- لحظة ، عليك أن لا تستعجل . أنت سألت كيف أتت الحرية .

* نعم .

- الحرية أتت بالفطرة ( تلقائيا ). لم توجد بموجب قوانين أو أعراف .

* لذا ، الحرية وجدت مع حياة الناس بالفطرة ( تلقائيا ). بمعنى الله ، خلق الإنسان حر .

- نعم . لذا ، لا يحق لأحد المساس بالحرية .

* الحرية ثمينة جدا .

- هذا أكيد .

* كيف نحن تعاملنا مع الحرية ، من الماضي الى الحاضر .

- الناس تعاملت مع الحرية ، تلقائيا . ثم تعاملت مع الحرية بموجب العرف . ثم تعاملت مع الحرية بموجب القوانين . خلال مرور الزمن ، من الماضي الى الحاضر .

* أنت الحرية لديك تاريخ طويل جدا . 

- أنا مع الناس على مدى الحياة . إنما ، إذا أنت تجاهلت بي . أنا سوف أتجاهل .

* اريدك أن تكون معي مدى الحياة .

- انظر الي . 

* أنت جميلة جدا .

- لا أقصد ذلك . إنما ، انظر الى كلامي .

الشخص حر .
ممكن ان يكون نظيف ، وممكن ان يكون وسخ .
ممكن أن يكون مغرور . و ممكن أن يكون ليس مغرور .
 وممكن ان يكون خير ، وممكن ان يكون شرير .
وممكن ان يجتهد في عمله وممكن ان يهمل عمله .
 وممكن ان يكون مؤدب وممكن ان يكون سفيه .
و ممكن أن يضر الآخرين ، و ممكن أن لا يضر الآخرين .
 وممكن وممكن . وممكن وممكن . . . الخ .

* هذا الكلام مفهوم .

- أنت مغرور .

* عفوا ، أنا لا أقصد الإساءة . إنما أريد معرفة أفضل .

- واريد اعطيك مفهوم اكثر ، وهو بدون الحرية . تكون حياة الناس غير صحيحة .
اذا الشخص بفقد حريته . سوف تكون نفس الانسان بدون جمال ، والذي نفسه بدون جمال ، لن يرى في الوجود شيء جميل .
واذا نقصت بعض من حريتك الشخصية . أنت سوف تنقص من جمال النفس ، وعلى ذلك أنت سوف ترى الوجود من حولك ، ناقص الجمال .

* كلامك جميل .

- حافظ على حريتك الشخصية .

* لحظة .

- عفوا . لا إنتظار .


البقية في حق لاحق . ( حوار مع الحرية )

تحياتي للجميع .
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David Amerland

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Hey, Wanna Dance?

It's a little terrifying, right? The moment someone asks you to. Not only are you being judged in public by anyone looking at you on skills you don't really exercise that often but you also now have to sync with someone else, too and make it look easy. :) +Gina Fiedel explains why the thing that terrifies us is also reassuring and quite addictive. :) 
Getting To The Heart Of Collaboration
The Dance We Do Together
We use collaboration to reach our shared goals. Some big, some small, some ordinary and some that are extraordinary. We use it for things we fail to notice because collaborating is involved in just about everything we do.

Teaming Up

What is it about joining forces that makes it so seductive? It’s the inclusion, the opportunity to learn, expand beyond our current limits, the realization that we can gain strength in numbers; all contribute to its allure. We crave those things. It’s attractive to consider doing something better together than we can do on our own. We seek partners for living, for working, for playing because we understand this instinctually. We’re here together. Let’s make use of that. Even if we make the assumption that in some scenarios we’re competing, there is still benefit in collaboration.

Collaboration has a broad enough [application of] meaning to encompass a wide scope of instances where it may occur. When we look closely, we can see that we are employing bits of it just about everywhere and in most everything we do. So we are already good at it. There’s really no limit to how we might consider it to be part of the fabric of life and work.

"If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." - George Bernard Shaw

Joining Of Forces Is Akin To A Dance

We create the sensitivity to another’s subtle moves and nuances in order to anticipate and know our next step. My own earliest experiences with collaboration were in the performing arts – in dance, drama and music studios as a young child in the form of group improvisations. Improv in a group builds a certain kind of vigilance to our surroundings and surrounding organisms. We learn the arts of noticing, inclusion, flexibility and adaptability.

Taking the cue from someone else fosters our inventiveness. It gives us courage to go to places we haven’t before.

Synchronous and Asynchronous Collaboration

Some joint efforts happen in real time. Others do not. They travel through time and history to enhance something in the present. And in that manner, time can disappear.

Choreographer, Trisha Brown, made a dance in 1983 named “Set and Reset” and she and her company performed it at the Brooklyn Academy of Music. She collaborated with visual artist Robert Rauschenberg for the set and costume design, Beverly Emmons with Robert Rauschenberg for the lighting and performance artist and composer Laurie Anderson for the sound and music. Synchronous. (mostly)

Some twenty-eight years later, in 2011, the Trisha Brown Dance Company and the Candoco Dance Company collaborated in a restaging of the piece and created “Set and Reset/Reset”. A collaboration in the present and also across the years.Asynchronous. (mostly)

We can listen to the fragments of the comments below (extracted from the video near the bottom of the article of the Canoco Dance Company re-construction of Trisha Brown’s Set and Reset) to begin imagining the complexity and the simplicity of a collaborative dance work and apply some of the same principles to business collaboration.

"…one of the kind of rules is to act on instinct. …7 bodies, 7 people making decisions moving in this incredibly complex multi-layered way you have to be really aware of everyone around you…"

“…be able to improvise and discover possibility while still remaining loyal to the meticulous detail of the material.”

"…continually remind ourselves keep it simple….when things go awry keep it simple. The simplest point from A to B is from A to B."

Looking across disciplines can be remarkably informative to our own process and how we approach our work, the ART of our work.
If you’d like to read the article and view the video enclosed in the article, please click through:  
Post shared by +Gina Fiedel for +Fat Eyes Web Development

If you would like to be included in my Notification Circle, please let me know in the comments.
#collaboration #sharedgoals #collaborative #workingtogether  
Pre-remix photo: iStock
Extracted Video comments: Candoco Dance Company and Abby Yager, Trisha Brown Dance Company
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+David AmerlandВ Воззрениях... Ваших, - Согласен с Вами Полностью. 
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David Amerland

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Dogged perseverance

Or should I call this "the chase does not always belong to the swift?". Tell me you don't find this compelling viewing 'coz webz!
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+Gina Fiedel sweet, hey? 
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Website Basics

i had the opportunity to troubleshoot a website, briefly, on air at +David F Leopold's HOA. It is always an instructive experience. :)  
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You are indeed, my "Marketing Mentor", +David Amerland .  Thank you.
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Digitally Yours

You can get a personalized, autograph sent to you for any of my books you have bought by using the Authorgraph page below. :) The webz! We can do anything. :)
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+Pierre Provost i haven't seen any email addresses. There may be an option for them to do that but I need to explore the service a little deeper. 
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Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
Author, Speaker, Analyst.

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
Bragging rights
I used to wear a suit.
Breathing without much effort.
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September 6
In a domestic partnership
Other names
'Hey You!'