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David Amerland
Works at DavidAmerland.com
Lives in Manchester
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David Amerland

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How Search Engines Emulate the Human Brain

The reason search and the human brain work so similarly lies in the obvious: they both have to deal with the same issues: The understanding of new concepts. Meaning arising from context. Infinite storage of concepts in a finite space. An economy in energy by selecting what is worth remembering and what is not. Except search engines do scale and speed way better and human brains do comprehension way better. If we could have a search engine living inside a human brain we might get close to getting a perfect human being (from a knowledge point of view) ;)
 
Context Key to Defining Entities

But you probably knew that already? After all entities are created by mapping attributes and attributes only surface through contextual connections, right? These little complexities of semantic search which so impact on marketing have countenance in the world of neuroscience as well. After all, the brain does use a "continuous semantic space" to provide us with infinite storage capacity in a finite medium.

So, when you read that "Jeremy Manning and Kenneth Norman have been doing wonderful work on memory for years, and in a remarkably cunning experiment, they provide evidence that we forget things by discarding the mental context within which those memories were first learned." it should come as no surprise to learn that context is the scaffolding through which meaning emerges (for concepts) and, as a result of that, memory. The thing is that's for brains rather than search engines but search engines work this way as well.

Check it out and do follow the links to the study. Happy Tuesday! :) 
A new study shows that it’s possible to deliberately forget things. It turns out that’s a surprisingly useful life skill
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really interesting read... thank you, dear +David Amerland!
only i'm thinking much of our knowledge and experience is linked to or based on our bad memories... what happens to it if we try to forget the bad memories? couldn't find an answer in the article... 
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The Web On Steroids

Virginia in the US and Bilbao, Spain will be the new axis around which the world evolves as a new, higher capacity cable is being planned to link the two continents. Who was it again who said the internet is built on tubes? ;) 
Microsoft and Facebook announce plans to build the highest capacity data link between the US and Europe.
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+Marcelle E equally - all. (One hopes) :)
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The re-writing of the rules of business has already started. +Social Media Today

#socialmedia
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Why Businesses Are Lying to Us

There is a fundamental disconnect that is being permitted to go unchallenged. More worrying however the first slippage, the primary victims, in the first instance, are those who work in a business, themselves.

This is part of a new mini-posts series I have started where I share with you the things I see directly. 
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Maybe Fear is the Real Issue, Here

Learning to trust what we create would deliver different outcomes. Maybe. :) 
In which Luke Prince shows how festival-goers can be modeled as slime mold. Discuss this comic in the forum. May 24, 2016. I'm doing a guest series over at Drive! Discuss this comic in the forum. May 23, 2016. Vote Trillarsandjohnstein 2016! Discuss this comic in the forum. May 22, 2016 ...
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Thanks you for all
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From Nothing Arises Something

Yep, you guessed it. There is a really long story behind this and it has to do with some very interesting research I cam across as I am writing my next book. No spoilers here but this will make you think a little. At least it made me think a lot (I kinda lost track of the week and here I am - Thursday!). ;) 
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I have a simplified version that is along the exact same lines. "Everything starts in your imagination" - Ylia Callan. Although as the brain is really a computer, then thoughts could be relative to a program that takes different information and outputs them on a screen or in the minds case as words and visualisations that can only generally be heard or seen by ones self.

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The Multiplier Event aimed at budding entrepreneurs page. Yours was one of the speakers and I spoke about +Thyratron SA's outlier performance in Greece and what actually drives it. :) The slides for my presentation on the day are here: http://goo.gl/Y0r64d.

To show just how valuable that kind of event consider that +Dimitrios Filippakopoulos responsible for the production line and +Kyriakos Bakas responsible for sales, were both there on the day, participating directly in the workshops and openly sharing their experience. 
The Multiplier event of IntGen – Inter Generational Mentoring for Entrpereneurs project took place successfully at Patras on 19/5/2016. The people who attended this event surpassed any prediction and the participation of the INTGEN partners from Finland, United Kingdom, Spain and Belgium was ...
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One Year and 200 Million Users!

A selfie of me with my best, feathered friend, Loki. Plus it's one year since Google Photos - https://goo.gl/jLq6ec
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That's cute
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All Your Webz Belong To Us

Coz... Facebook.

h/t +Glenn Gabe
 
Will use a mix of cookies, its plugins and buttons, & other data -> Facebook starts selling offsite ads targeting non-users 
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Not happy
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I can never resist anything with Pink Floyd plus this is from one of my favourite disruptive thinkers on education! :) +Jimmy Kouniakis
A whole month of every year is dedicated by the Greek Educational system (from mid May- mid June) to strict raw streamline testing.
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Great piece!  Once taught ESL to adult  refugees for a Community College part time. I couldn't get a response until I got them out of class with field trips ( the park, supermarket, ethnic groceries, etc.)  Test question (it counted!): List the names of all your fellow students.   Good times.
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Truth! +Oleg Moskalensky's rants are always a learning experience. :)
 
Customer Service Done Right!
#SPECzone   #nopaper  thoughts

I bought a piece of software online and the company sells various incarnations of such. The software is rather old, but I needed it for a client and based on their website bought the version that should've handled scripting... unfortunately, that wasn't the case and another version was needed.

The company is in Iceland and emailing the support email that was splashed all over their Help screens yielded a bounced email. I contacted the credit card processing company and they had no clue, eventually giving me another email address, after I had to do a bit of yelling, and that went into the same pile seemingly. Long story short - I wasn't getting anywhere and didn't have the software my client needed.

So, since I paid for the software via +PayPal, I called them to find out what my options are and whether they'd issue a refund if I can't get anywhere with the vendor. My call was answered almost immediately, and I was talking to the rep after pushing a few numbers on my phone. The guy was very courteous, got my story, looked at my history and assured me that they'll be happy to issue a refund if I request such, especially considering the fact the the vendor is non-responsive. It was certainly a superior quality discussion and I left feeling totally satisfied.

2 days later - I get the email (shown below), signed by PayPal's VP and clearly indicating that they'd like my feedback regarding my interaction with the customer service.

The fact that they're asking about it already puts +PayPal in a superior light. Add to that the fact that they sent a very personalized email, containing both the date of the interaction and actually spelling my first and last name right (you'd be surprised how many don't). And of course a relatively pithy (although not as pithy as I'd like) survey, professionally done and executed.

That's what Customer Service should be like. That's why every business should strive to use modern technology to create automated procedures as part of their Customer Service departments to aid in keeping their clients and keeping them happy.

Of course it's evident that the VP didn't personally email me etc. But the combination of the company rep handling my inquiry, combined with a timely, proper and personal response makes all the difference in the world about me dealing with them, and recommending them to my friends and family and clients, without any hesitation. Of course it's partially an automated process, but if you're going to try to have any scalability in your operations at all - it's physically impossible to do it any other way and there's nothing wrong with using technology and automation. You're simply improving your Customer Service by employing modern technology.

The old way of thinking that the only way to be personal is to personally pick up the phone and call is not only old, but totally insufficient in today's world. It's a nightmare to orchestrate, in any kind of scale and efficiency, not to mention all of the tasks dropped or forgotten due to a piece of paper being lost, someone being sick and the list goes on and on.

That's why PCS' advise is to eliminate as much paper use as possible, with total elimination of such being the ultimate goal. Use modern technology, computers, devices, the Internet, to provide the Customer Experience like it's never been provided before. Use automation whenever possible to avoid errors, improve quality & efficiency and be able to scale your efforts to virtually unlimited heights.

Some companies, like +PayPal, clearly understand how important this kind of approach is and clearly and expertly execute on it. Unfortunately most companies, especially small ones, have a long way to go.
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This wasn't a 'rant', +David Amerland. I only 'rant' on pathetic companies - I praise the good ones. Small, but important difference... ;) Thanks for sharing!

P.S. Ok, there was also a 'knock' on the whole paper use. #nopaper  
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When Everything is About Trust How Do You Make Sure Trust is not About Everything?

For a start you do not behave like this: https://goo.gl/Ut5uNb and then you begin to understand just how to best use this resource to achieve better relationships across business and life: http://goo.gl/tMn9x9. 
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Nice :)
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David's Collections
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manchester
Previously
Patras - Brisbane - Sydney - Miami - Perth - London - Athens - Saint Petersburg - Shanghai - Singapore - Prague - Barcelona - Corfu - Zante - Edinburgh -
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Tagline
Author, Speaker, Analyst.
Introduction

The world is changing. Showing how is part of what I do. I travel a lot (less than I used to). G+ is my home in more ways than one. In one way or another, all of us here, are part of a vanguard that "gets" the change that's happening.  

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many) and I also own and post a lot in the SEO Help Community.

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes, journalism.co.uk, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
  • SMX London
Associated with: 

Currently working on:
  • Working on a writing project about which I can't yet say anything. (Sorry)
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website: davidamerland.com
Bragging rights
I used to wear a suit.
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Occupation
davidamerland.com
Skills
Breathing without much effort.
Employment
  • DavidAmerland.com
    me, present
Basic Information
Gender
Male
Birthday
September 6
Relationship
In a domestic partnership
Other names
'Hey You!'
David Amerland's +1's are the things they like, agree with, or want to recommend.
The Who - Μουσική στο Google Play
market.android.com

Οι Who είναι αγγλικό ροκ συγκρότημα από το Χάμμερσμιθ του Λονδίνου. Τα βασικά μέλη του συγκροτήματος ήταν ο Ρότζερ Ντάλτρι, ο Πιτ Τάουνσεντ,

Building Trust - Resource Page
davidamerland.com

Business development trust resource page.

Personal Data, Self-Gain and Social Networks
davidamerland.com

The question regarding the value of personal data and social networks is only now being addressed.

How Google Search Gets Even Smarter
davidamerland.com

Google's efforts in predictive search are key to how useful mobile devices become.

Data Center Learnings: What Others Can Learn From Our Experiences
engineering.linkedin.com

LinkedIn is growing at a rate of two new members per second, so our infrastructure and data center systems have to expand to match. Thousand

The Future of Google+ - Martin Shervington
www.martinshervington.com

The Future of Google+ is based around Collections and Communities. This Stream will help you connect with great people and ideas, broadening

What if Google+ took over the Open Web?
davidamerland.com

The pairing down of Google+ allows it to truly expand its reach.

Google's Real Time Search and how to use it for your online marketing
helpmyseo.com

The coin of most business is information. What you do and how you do it often depends upon the quality of research you can carry out and you

A quick introduction to Machine Learning - Plus Your Business
www.plusyourbusiness.com

Learn more and understand what is Machine Learning in this quick introduction with David Amerland.

Social Media Meltdown: The Brian Presley and Melissa Stetten Story
davidamerland.com

A non-story on a privat eencounter between two people highlights all the ethical and practical pitfalls associated with social media.

5 Reasons to Use Facebook Dynamic Product Ads
www.socialmediatoday.com

As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This

The Tribe That Discovered Trust
davidamerland.com

The Tribe That Discovered Trust by David Amerland

There are several things that make a bar by the sea: First the sea. On this Mare Mare is unrivaled. There are tables that are practically within five steps from where the waves break. The setting has been nicely decorated and on a hot summer night it feels brilliant. Second, the service. You do want to feel that everything is as magical and special as the setting and sea and here, unfortunately Mare Mare fails to deliver. Water, comes in plastic disposable cups (and it's not cold). The waiters are not trained and although they do try hard, their best is not sufficient substitute for a system to working the tables that allows the patrons to get their drinks in time without having to wait for more than forty thirty minutes (for a couple of drinks) and an additional twenty (for ice-cream ordered at the same time as the drinks, which came half melted). Consider the fact that you do spend money there and the prices are not cheap, the level for service is deplorable. If you really want to enjoy the sound of the waves and the simmering play of moonlight on the surface of the sea grab a rag and a portable cooler and spend some time on the beach, just five meters away. It's free and you get to supply your own drinks, but then again you won't get frustrated by an order that will come in parts, late and be disappointing.
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Public - 10 months ago
reviewed 10 months ago
Two-floor gym with some superb equipment and really friendly stuff. I found it by accident when I was looking for a place to train and I have been a member now for the last three years. Whenever I am in Greece it's where I can be found when not working. ;) It is professionally run, has great opening hours and the membership fee includes classes as well as the use of the equipment. Of the many gyms that can be found in Patras this is one of the best. You will not be disappointed.
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Public - 11 months ago
reviewed 11 months ago
Dedicated staff and excellent exam results speak for themselves. There are not that many businesses that managed to grow during the recession in Greece - this is one of them.
Public - a year ago
reviewed a year ago
Googleplex has a feel and atmosphere that is uniquely its own. I had relatively little time to spend there but the place is totally addictive. It thrums with intent and everyone you meet is dead earnest about their ability to change the world and have an impact. Plus you really got to love a place where ideas simply flow across every conversation.
Public - a year ago
reviewed a year ago
12 reviews
Map
Map
Map
Huge hotel with some history practically across the road from Penn Station, in Manhattan. Brief stay over three days it feels totally impersonal so if you want a more cosy feel this is definitely not the place to be. It is incredibly busy and often feels like a massive bus stop with crowds coming in and equally large numbers leaving. The lobby is massive. There is a concierge service but what they do exactly is hard to tell. A quick question on how to get somewhere resulted in my having to use my phone and Google maps any way. Then again this is NYC and the whole city feels like this. It adds to a s sense of imperative and speed that carries you along so you hardly notice the imperfections.
• • •
Public - a year ago
reviewed a year ago
Budget hotel chosen for its proximity to a speaking venue. Great bar and restaurant and the staff were extremely friendly. It was clean, efficient and lived up to everything one might expect from a place like this.
Public - a year ago
reviewed a year ago
No visit to Paris can be complete without at least one trip to the S=arc De Triomphe. I walked the route rather than drive and it allowed me to take in the Seine river barges that were very much Highlander in style (for those who know the TV series). Totally loved the change of the guard.
Public - a year ago
reviewed a year ago