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David Amerland
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Get Ready For it...

I am sharing this without an http:// link in front primarily because I do not want to give a link to Techcrunch (techcrunch[dot][com]/2014/04/24/google-is-walking-dead/) - you can check the piece out if you like. Beyond the fact that it has taken the "Google+ is a Ghost Town" tone and upgraded it to "Google+ is Walking Dead) it is filled with the kind of inaccuracies that show: 

1. Semantic search means to Techcrunch about as much as a plate of beans (probably less otherwise they would have understood the value of G+ to Google). 

2. They also fail to understand the role search plays in driving brand equity for Google (not a sin, but hey, if you're running an opinion piece that's supposedly an analysis maybe you ought to factor this in)

3. It links Whatsapp with Google in a Google-Facebook stand-off over social and now mobile. (So G+ was competing with Facebook and Twitter, AMAZING).

4. The YouTube comments integration that made the second largest search engine on the planet an integral part of G+ apparently "did not go well". (Always great to hear an 'expert' view).

Then the question is asked: "What's wrong with journalism these days?" Dunno, the sassy headline shows such deep panache and a highly developed sense of the moment that any other shortcoming was forgiven-not. 

h/t +Anthony Allen 
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+Bruce Marko I actually don't read any of the articles as an attack on "family" at all.

I read it all as speculation in the tech industry. That is a foreign concept?

Also, as for irresponsible journalism, please. If the tech crunch article is irresponsible, it's not the first of it's kind in a world of "lets do what we can to go viral".

a rally cry in support of something is one thing. But irrationally aligning with a concept becomes cultish in it's nature. 
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Systems Everywhere

The greatest conceptual change of our time as opposed to that of our fathers, even, lies in the fact that we now know that every effect has a cause. That cause is subject to analysis. Analysis can lead to better knowledge. Knowledge give us the ability to make better decisions. Be more in control. Fitness is no different. 
How to Make Your Body Listen
We are split personalities, almost two beings living in one body. Biologically we have evolved to communicate to get our point across and make our intentions clear. To express where we stand, what we want or why we do something we only have to speak up… or so we think. In order for another person to understand what you are saying and what you want you both have to speak the same language or at the very least have a common framework for communication. When that is not the case, you have to find that common framework or you won’t be heard and be understood and you will not get the results you want. And that’s exactly the kind of miscommunication we have with our bodies 24/7. 

Why? Because our body has ideas of its own. It has a prime directive, its main goal being to give us the best chances of survival. It has the same goal it had 200,000 years ago: to keep us alive. Just because our goals have recently changed, it has no way of knowing that which is why, within our own body we are often pulled in two directions at once. 

Sadly, you can’t just go ahead and explain this to your body in plain English. The only common framework you and your body have at this point are your actions and the pattern you set it that it “listens” to. Imagine how terrifying it is for your body to at one point receive so much food that it can’t deal with it and at another, when you suddenly decide to diet, get what it feels to be nothing at all for weeks on end. So, instead of having a productive dialog where both parties can be happy with the process and the results, you instead each have two halves of a puzzle and no way of putting them together. 

We eat more than we need because food is now accessible and there is a lot of it but since our bodies didn’t get the memo, they stockpile it because all the body understands is that the times are hard or will get hard at some point so all the resources are to be treasured. That’s why it does everything it can to preserve everything it gets, especially when it is the last bit of it like those last extra 5lb you so desperately want to get rid of. 

We expect to have muscles and a chiseled look when we don’t exercise and we eat in excess – but the only message we are delivering here is that the shape we want to be in is round. Your body is smart enough to understand what you need, but not smart enough to read your mind and understand what you want. The only common framework of communication we have with it is the actions we take: if we exercise daily it knows in needs to be fit enough to deal with that load, if we eat regularly and we always get enough food to survive, it doesn’t need to panic and stockpile. 

To have the body you want, a body that listens to you and responds to your every command whatever that command may be, you have to respect its needs and understand what drives it. You have to find a way to communicate and find common ground by structuring your life in a way that influences the change naturally, without forcing your body into submission. You can choose to do it by force, after all you own the bloody thing, but it will rebel and the moment you relax it’ll have its own way all over again. The moment you are off your diet and/or your intensive training regimen, it’ll start stockpiling and it’ll do it fast gaining back everything you have lost and worked so hard for.
If you want permanent change, your lifestyle has to permanently change, too. Establish a dialog with your body and show it that food is plentiful – it isn’t going away, there is no need to hold on to it. Also show it that you will require it to get stronger because you will need it to perform certain tasks daily (running, squats, push-ups) so it’ll make sure and adjust itself to accommodate the physical load accordingly. Show it that you need it to be different and it’ll listen to you and understand. It wants to work with you but it needs to understand what it is you want from it. 

Help it understand and then the push-pull of you and your body will stop. 

#fitness   #communication   #bodylogic  
Iblis Bane's profile photoRon Serina's profile photoChristos Makridis's profile photoDavid Amerland's profile photo
(On reflection, I'm not sure whether that is reassuring or not. :D )
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Semantic Search Insights

In order to truly “understand” an individual, a search engine must build a comprehensive framework, or a template, of a user which to gradually populate and update with a stream of available data. A base model of a human user may consist of a handful of core facets, hundreds of extended essential properties and thousands of additional bits of associated data.

Intelligent, analytical, well-argued. This is a really important read. 

h/t +Dan Petrovic 
An in-depth post discussing the importance of natural language conversation in human-computer interaction and long-term predictions on evolution of Google.
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I look forward to seeing it +carey g. butler. :D
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Back to the Future

The fact that we're using Trust, Loyalty and Candour to describe tomorrow's business indicates that finally we're getting to the stage where the values of the past are being rediscovered as essential, rather than nice-to-have, disposable bolt-ons, and are being applied in the business space. 

Quote of the week: People don’t care how much you know, until they know how much you care.”

h/t +Richi Jennings 

When we were just starting out as a young tech company, we wanted to create an environment of trust and candor. The two go hand in hand: If people trust you, they'll be candid with you. Here's how to earn your customers' trust...
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+Iblis Bane, love your perspective on how a careful look back on the transactions of the past can give you a better perspective of the future
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The Impact of Wearable Computing

If you consider how disruptive to our world were inventions like the telephone or TV consider that we have seen nothing of what wearable computing will help us do. Here's a taste.

h/t +Alex Hillis 
Meet Sabita Malla, Glass Explorer and senior research officer for +World Wildlife Fund Nepal. Celebrate #EarthDay with Sabita as she explores how Glass can help in her mission to protect rhinos. 

Sabita uses custom Field Notes Glassware, software that was developed by a Glass Explorer who wanted to help WWF cut in half the work required to manage field conservation efforts. Sabita’s team is one of five nonprofits exploring how Glass might amplify their impact as part of Giving through Glass, a program we launched a few months ago in partnership with

We’re extending the program for another round starting today. Nonprofits can apply now through May 20 at Five nonprofits will win: Glass, a $25,000 grant, a trip to a Google office and a connection to Glass developers.

And if you’re a Glass developer who wants to partner with a nonprofit and code for impact, sign up now at  

#mybeautifulearth   #throughglass  
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Sunny here, and 0C in the Cederberg overnight.
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David Amerland

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Semantic Search Leading us Towards a Better World

Just three years ago this notion would be right up there with rainbows, unicorns and the tooth fairy (sorry the tooth fairly really doesn't exist). Then semantic search came along and started joining up all the dots and before long who you are became as important as what you did, just like in RL. The process is only escalating. Take the jump and see how:
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+Lee Smallwood my Semantic Thesaurus connects it to giant killer, enlightened and hellishly intelligent to name a few ;)  interesting how they fit the theme of a deathknell for the black hat brigade; isn't it. 
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Business Basics

+Gideon Rosenblatt explains the power a mission statement has to provide what a  company may often lack: vision. Without vision we sink into the everyday mire of doing business, confusing surviving for achieving and sales for progress. 
Mission Statement Definition that Moves People

Mission statement definition is a critical – and often botched – job in many businesses. One of the reasons it’s so hard is that defining a useful, yet inspiring mission statement requires flying at the right ‘mission altitude.’  Low altitude mission statements tend to focus on customer benefits and be more literal and narrow in scope, while high altitude mission statements are more global, and offer a more sweeping and inspiring vision of why the company exists.

Simply put, customer missions fulfill a promise to a customer, while social missions aim to make the world a better place. The most powerful missions create synergy between customer mission and social mission.

For the full story...

#mission   #missionstatement   #9MinuteRead   #OnGPlusFirst  
Mission statement definition is a critical - and often botched - job in many businesses. One of the ...
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+Gideon Rosenblatt ah, you describe it so well. 
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For those of you who have never had the opportunity to see #thescotttreatment  in action suffice to say that it takes a regular HOA and amplifies its value by several orders of magnitude. +Scott Scowcroft has now started a website formalizing it, adding one more nuanced layer of use on the Hangouts Economy that's evolving rapidly here. 
Find the Hidden Benefits from “The Scott Treatment” via +Scott Scowcroft
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Thank you +David Amerland . Little did I realize then that six short months later I'd launch The SCOTT Treatment website and business. It's been a fun (but all to long) journey. Nice to be back on track.
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David Amerland

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Rules of Engagement

When it comes to generating trust in Hangouts, we frequently take into account factors such as appearance, setup, form, style, expertise, knowledge, and subject matter, which are all important elements. But none of these will work quite the way you expect them to if there is an ingredient missing from the equation. That ingredient is engagement.

Excerpt from:
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+Lena Sinclaire depending on the tools (and channel) there is an inherent level of expected participation from the user. That also means that tools lead to higher or lower engagement threshold barriers and engagement translates to activity that affects purchasing behaviour and the bottom line. 
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G+ a Ghost Town?

These days the criticism of old only raises smiles for most of us. +Mark Traphagen of +Stone Temple Consulting does a brilliant job in unravelling the landscape and the impact of G+ on search, branding and marketing. +Ammon Johns and +Bill Slawski are at their conversational best and for anyone who knows how valuable it is to eavesdrop on a conversation of experts, this will be time well spent. 
+Mark Traphagen joins the ISOOSI chat today at 3pm EST and we're super excited to have him on the show. 

Mark has been one of the people for me personally (and I know for many others too) that has really been instrumental in highlighting the benefits of Google+. But, not only the easy pickings that are clear to see. Mark evangelizes the use of Google+ as not only a business network but a social network. A social network that is on a different level to anything else we have on the interwebs. He'll be the first to say that it has given him opportunities that would never have existed before it. And I for one share that experience and couldn't agree more.

All businesses can learn from this hangout... and we'll start really with the basics too. We know we have many small businesses that use ISOOSI and list their businesses in our search directory that currently have zero presence on Google+  

So, some of what we talk about may be already known to those that are immersed in it on a daily basis.... but through this hangout we hope to join Mark in expressing our belief in the platform and communicate the benefits it can bring to you - from a personal AND business perspective.

+Carlos Fernandes 
President, ISOOSI
This Hangout On Air is hosted by ISOOSI Research Engine. The live video broadcast will begin soon.
Ghost Town or Land of Opportunity - Google+
Tue, February 11, 3:00 PM
Hangouts On Air

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Another hangout where an hour just flew past.  That's the only downside to getting a bunch of passionate advocates together to chat - it makes time vanish. :)
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In his circles
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Have him in circles
294,793 people
Breathing without much effort.
    me, present
Basic Information
September 6
In a domestic partnership
Other names
'Hey You!'
Author, Speaker, Analyst.

I travel a lot. I surf the web even more. Over the last three years I've spent time in thirteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. I also spend more hours, each day, online than most people would consider to be healthy. The one stability in all this is Google+ where I can be found, time allowing, on most days. It has become my anchor. 

In my posts, interviews and podcasts I add pieces to the puzzle. I explain how each one fits in a bigger picture. How that bigger picture then makes sense. 

Sensemaking changes everything.

Before I got here, I used to be a corporate rat who used to be a journalist, before I jumped ship into full-time writing, speaking and blogging. 

In my offline time I indulge a lifelong passion in martial arts, I run, hit the heavy bag and try to find the limits at which we can go without sleep and still function. I also visit as many museums and cafes as possible. Funnily enough I regard what can be found in both museums and cafes as brain food. 

Fitness is important to me. It helps maintain a level of sanity that would otherwise require pharmaceuticals or expensive therapy. I pay some of what it has given me back by running  a Fitness Community. I am also a moderator of Plus Your Business a community focused on helping business people get the most out of G+ and the semantic web. 

Speaking of semantics, I am the owner of Google Semantic Search a community I started to explore the implications of semantic technology in daily life (and there are many). 

Professionally I advise a handful of companies globally, blog for a number of websites, including Forbes,, and socialmediatoday and write for magazines and newspapers. 

I give about 50 talks, speeches and presentations each year and hold an annual seminar on SEO and Social Media (details to which you will find on my website.). I advise a couple  of global companies and a handful of startups on social media positioning and search strategies and I write for Forbes, 21CIT, Insights and a number of dead-tree newspapers. 

Some of the Events  I have been part of:
  • SEO in the Sun (SEO & Introduction to Social Media)
  • Manchester SES (SEO)
  • Business Group Digital Conference (SEO & Social Media)
  • Rutgers University mini-MBA (SEO and Social Media Crisis Management)
  • Shanghai APAC executive SEO & Social Media Crisis Management training.
  • MxDE Senior Executive Program, Zug (Piercing the Search Bubble).
  • SMX East (keynote speech on Entities in semantic search)
  • Semantic Technology & Business Conference panelist
Associated with: 

Currently working on:
  • Google+ Hangouts and Business
If you made it this far you might be interested to know that now all of my writing is curated (without comment) at Prometheus. I no longer use RSS on my website and the G+ Page here gives me the opportunity to archive all my writing across the web.  I have, however, created an RSS feed for it so you can keep track of everything I write here.

The best way to reach me is through Google+ or my website:
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I used to wear a suit.
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Dedicated staff and excellent exam results speak for themselves.
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