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David Amerland
355,897 followers -
Author, Speaker, Analyst.
Author, Speaker, Analyst.

355,897 followers
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This Will be a Blast!

Collections, content and people. It's a potent mix. How we work with it so as to form a human connection is what yours truly will talk about. Sure, you will learn about "Voice and Tone", "Context and Framing" but really it's people, being real and making a connection and that is not always easy if you're not sure how to go about it.

I hope you can be there. :)

#Collections101 Panelist: +David Amerland
Save the date: June 27th, 2017

We are excited to announce our second #Collections101 panelist, +David Amerland!

David is an international speaker and the author of 15 books on business, the web, social media, search and cognitive analytics. He works with Fortune 500 companies and multi-nationals to help them better understand search, social media and communication in the age of the web. He spends more time online than most people would consider healthy but thinks with sufficient coffee in his veins he might just be able to stop entropy, at least for a while.

What is #Collections101?
Want to learn how to create high quality Collections and increase your exposure on Google+? Collections 101 will not only bring you the basics on Collections, but also give you insider tips on how to create Collections that stand out. The event is June 27th 2017, at 8PM Pacific Daylight Time (UTC -7). Stay tuned for our next panelist and more information about the live-stream!

Leave a comment if you have any Collections questions for David, and be sure to check out his fascinating Collections like this one about ”Web Culture!”

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Have Good Coffee? You Can Then Watch & Maybe Ask Questions

Unless you're in the US the time might be a little bit if a challenge (hence the coffee) but these days I am time-zone agnostic :) so join me. Ask questions. Have a blast! This is G+ after all. It's our playground :)

Collections 101 Panel
The third unique collaborative live event in a raw
You Tube watch here: https://youtu.be/jMzkqtZx6fM

Be welcome on the 27th June at 8 PDT. Meet the panelists in a Google+Create and Google+Collections initiative: David Amerland and Noble Ackerson.

This is part of a wider effort to help everyone who has a Collection, join the dots and just be better at it. It will make the Collection more effective. It may help with engagement and it will help you deconstruct and understand some of the things which make a Collection tick

Follow "WebCulture" https://plus.google.com/u/0/collection/EsTiP
+David Amerland

Follow "Wearables Weekly" https://plus.google.com/collection/gr1Oa
+Noble

You Tube watch here: https://youtu.be/jMzkqtZx6fM

#Collections101
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A #SkyKing is Born

Well, every day really. It's the only way to ensure a fresh supply of clouds and, apparently, no two are the same. :)

+Matthias Kunze proves that sunrises can be as dramatic as sunsets. He now rules the Sky for a day (lots of partying at the Royal Palace as there's not much time to do anything else).

See what the sky is doing your neck of the woods and try to wrangle a cloud (or two).


Sunrise over the rapefield, Softly edited with snapseed
#cloudwars
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Sending Signals Google Can See

The metadata of your digital presence sends telltale signals that can make or break the perceived quality of what you're trying to build online. +Mark Traphagen and +Eric Enge explain this brilliantly well. Listen in. :) 
Metadata Matters for SEO: Here's Why!

Metadata is a set of HTML standard tags that allow you to add defining information to your web pages, such as a search engine title, description, and main keywords.

Do these matter for your SEO? Find out why some of them do, and how to use them properly, in our video!

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Sleeping in is for the Weak

The third #Collections101 HOA will feature a suitably caffeinated yours truly appearing a probably much more alert at that hour +Noble to talk Collections, what makes them work, how to do it better and how to improve what you already have. We shall have a Q & A section which will be just awesome :) - I know it'll be amazingly early if you're in Europe or the UK but hey, it's summer, we're alive and this will be fun to tackle live. :) 
Collections 101 Panel
The third unique collaborative live event in a raw
You Tube watch here: https://youtu.be/jMzkqtZx6fM

Be welcome on the 27th June at 8 PDT. Meet the panelists in a Google+Create and Google+Collections initiative: David Amerland and Noble Ackerson.

This is part of a wider effort to help everyone who has a Collection, join the dots and just be better at it. It will make the Collection more effective. It may help with engagement and it will help you deconstruct and understand some of the things which make a Collection tick

Follow "WebCulture" https://plus.google.com/u/0/collection/EsTiP
+David Amerland

Follow "Wearables Weekly" https://plus.google.com/collection/gr1Oa
+Noble

You Tube watch here: https://youtu.be/jMzkqtZx6fM

#Collections101
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YouTube Adds Machine Learning to the Mix

YouTube is revamping creator studio, adds sponsored comments to Super Chats (https://goo.gl/AYnuab) and it is adding its machine learning technology to comment stream moderation to combat spam.

YouTube is undergoing some impressive transformation as Google looks to help it get past its very recent issues and become even more of a pre-eminent destination for videos on the web. 

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Still Doing Things The Old Way?

It's still working for you? Well, you might just be in for a little surprise. Dive in (it's not long) - https://goo.gl/CG7EEf. 
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Vulnerabilities

At the dead of night, just before sunlight breaks over the mountain peaks I am still awake wondering "what are those 24 vulnerabilities that weren't fixed, and how critical are they?" ;) 
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The Basics of Search

Get the basics of your branding, identity and values right and search will (almost) take care of itself. Unfortunately nothing is automatic or a given. Work still needs to be done. Understanding what and how requires knowing the underlying facts.

+Eric Enge and +Stone Temple Consulting have been delivering the goods ever since I've known them here. Dig in this article, it will help you. 
What is Semantic Search and Why Does it Matter?

This term has been quicking around for quite a while, and here on Google+ +David Amerland has been educating us about it for a long time. This article contains my take on it:

https://www.stonetemple.com/semantic-search-and-seo-everything-you-need-to-know/

And, you can get David's excellent book here (not an affiliate link):

https://www.amazon.com/Google-Semantic-Search-Optimization-Techniques/dp/0789751348

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Physical

There are some inescapable truths we are all subject to. We live inside ourselves. The perception of who we are (and what we might be able to become) is governed by our visceral sense of what it is that houses us and how we can use it. Our body (and how we perceive it - https://goo.gl/MskXWR) becomes our connection with the world.

Nowhere is that connection felt more perhaps than when we talk boxing. Whether we are talking about an amateur bout between two young contenders: https://goo.gl/2ySU7H or a more serious effort at world-class level: https://goo.gl/a1Fdic the dynamic is the same. Two people, willingly consign themselves within the confines of a physical space and use their bodies to dominate each other. Yet it is their will that dominates the picture and it is that which becomes the magnet that draws us to the spectacle.

Of all the different ways we could perhaps envision the way flesh and bone being subjected to the drive of sheer will power and determination, boxing has to be the ultimate test: https://goo.gl/b932YM. And as such it frequently becomes the key that opens up the gate to our salvation as this TED Talk by Liz Leddy demonstrates: https://goo.gl/hCGuDm.

Inevitably, within boxing, we also discover principles that are applicable elsewhere: https://goo.gl/RG98Dx, reflecting perhaps the mirror of the macrocosm that the microcosm of the boxing ring demonstrates.

In that regard it is inevitable that when we look closely beneath the surface we find deep human stories of desperation. People using their bodies as the coin being traded to buy something of what they want out of life, with no guarantee that they are making the right choices: https://goo.gl/PRLf45.

At a more rarefied level, the expression of ourselves through grueling physical acts is not restricted to boxing, or indeed the ring. Performance art uses the body much the same way boxing does sans the bruises and the blood: https://goo.gl/2u9bgb.

Our body doesn’t just influence and affect our perception of the world: https://goo.gl/vyjbpM, its moods and feelings can substantially change our assessment of the difficulty level of tasks we undertake: https://goo.gl/5J4urc.

At the same time there is no denying that boxing is a violent sport whose express purpose is to knock another person out: https://goo.gl/KMD2FL. The arguments for its banning (as well as those who oppose any restrictions) tread the well-worn paths of travelled by those who view business and society through the lens of the observer and boxing through the eyes of the casual spectator (https://goo.gl/muKfFp).

Boxers themselves, maybe expectedly, tell a different story: https://goo.gl/5aUuQX. Even those who casually do it, find something in it that is hard to find anywhere else: https://goo.gl/w7ynsr. Without a doubt there are physical, psychological and mental benefits to be reaped: https://goo.gl/Qfqaes. Certainly it is still labelled loosely a ‘blood sport’ but in the age of bare knuckles cage fighting (https://goo.gl/fNhkv3) it is becoming harder and harder to see it as inherently vicious.

Against expectation, but for the same reasons as boxing, cage fighting is gaining adherents in the casual fighter ranks too: https://goo.gl/xMfhjB. That’s something boxing has had for some time: https://goo.gl/GrYCDC with more and more people signing up: https://goo.gl/xFeCpi.

It is easy to throw up an objection to boxing based upon the perception of violence and the belief that somehow, civilization can do better. That, however, would totally miss the point. From an evolutionary point of view we are not really built to fight. Our muscles, even when trained, are puny. Our teeth are small. We have no claws. Fighting then challenges us at so many different levels that it becomes totally absorbing, lighting up the reward centers in the brain much as it makes many other parts of our neural networks come to life.

It is in that neural activity that we, perversely perhaps given the physical nature of the sport, find that boxing is a crucible that helps us discover truths about ourselves and the world that may not be discoverable any other way. Maybe.

The truth is that the more our brains develop, the more we need our bodies to function at their peak. Through the latter we unlock more and more of the power of the former and then we return to the physical plain and what it can do for us, more and more. Just as there can be no body without the mind, the mind on its own cannot become anything much, without the body.

I hope you’ve been kind to yourselves and have plenty of coffee, chocolate donuts, croissants, cookies and chocolate cake. Have an awesome Sunday, wherever you are. 
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