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Dave Underwood
Works at Alpha International
Attended AUT University
Lived in London, United Kingdom
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"Analytics Advocate Daniel Waisberg has rounded up the 10 most popular tips he shared with GA social communities in the last year."
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Content is powerful. It helps websites and companies earn traffic, earn amplification through social media, build trust with an audience, all at a cost far lower than traditional or online paid marketing channels. But, sometime in the next few years, I’m worried that it may become a more challenging, more risky, and less dividend-paying investment. …
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The war in Syria has claimed more than 130,000 lives and, as these images reveal, it is also laying waste to its historic buildings and Unesco-listed sites, writes Martin Chulov
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Hi all! Please help support the latest Alpha campaign by adding a Twibbon to your profile. Thanks very much :-)
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Non-Fiction Addiction
Share and discuss the best longform journalism, essays, articles, whatever.
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Facebook has announced the acquisition of mobile messenger WhatsApp for $16 billion. The deal includes $4 billion in cash, $12 billion in Facebook shares and an additional $3 billion ...
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Moz.com have put out a really solid Beginner's Guide To Social Media.
New to Social Media? The Free Beginner's Guide to Social Media from Moz has you covered. Learn best practices about Twitter, Facebook, Pinterest, LinkedIn, Google+, and more.
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Top 3 things people in the UK wanted to know from Google last year? What is twerking, what is my IP, and what is yolo.
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Some cool stuff here. I like the fact the new GA base tag makes it possible to track clicks automatically.
 
Top 5 Takeaways from the 2013 +Google Analytics Summit

There were a lot of announcements at the #GoogleAnalytics  summit last week. Some old, some new. A lot of people have been asking me what I think are the biggest take-aways. Here are my top 5:

1. New enterprise API: now large orgs can automatically create properties, views, users and other config settings. This enables massive scale.

2. The Analytics ABC's. Analytics reports are now divided into Acquisition, Behavior and Conversion to better align with the real behavior of users. Metrics are also grouped in these categories.

3. Demographic Data. It's now possible to view some demographic data of your site visitors. This helps you understand who your users are can help drive your marketing strategies and tactics.

4. GTM Auto- event tracking. This new +Google Tag Manager feature makes it possible to automatically track user actions, like clicks, without any special JavaScript. This makes it a lot easier to implement analytics.

5. Analytics Academy. This one is near and dear to my heart :) I think the Education team did a great job launching this platform. Remember, the content will be available starting October 8.

Check out the blog post to learn more.

#measure   #marketing   #analytics  
Tweet Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post. Personally, I love all of the new features. But here are five things that I […]
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John August, introducing a new typeface he commissioned from Alan Dague-Greene: Today, we’re introducing a new typeface designed for screenwriters. It’s called Courier Prime. It’s Courier, just better. Better numerals and punctuation (e.g. the parentheses), real italics, a better bold weight. Oh, and it’s free of charge. ★
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In his circles
126 people
Have him in circles
94 people
Vonnie Williams's profile photo
Kexin Li's profile photo
Tom Skotidas's profile photo
Mark Proctor's profile photo
Kris McGlashan's profile photo
keo kimsai's profile photo
Toni Knowles's profile photo
Rohit Padgaonkar's profile photo
Ignatius Tse's profile photo
Work
Occupation
Social Media Manager, Alpha International
Employment
  • Alpha International
    Social Media Manager, 2013 - present
  • WebTrends
    Professional Services Engineer, 2011 - 2013
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Previously
London, United Kingdom - Auckland, New Zealand
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Social Media at HTB & Alpha International
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Survivor of Big Al's "Near Death" burger
Education
  • AUT University
    Communication Studies, 2000 - 2002
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David Underwood
Dave Underwood's +1's are the things they like, agree with, or want to recommend.
Syria's heritage in ruins: before-and-after pictures
www.theguardian.com

The war in Syria has claimed more than 130,000 lives and, as these images reveal, it is also laying waste to its historic buildings and Unes

#TryAlpha
twibbon.com

Alpha is a series of interactive sessions that explore the basics of the Christian faith. No pressure, no charge, no follow up. Find your ne

Search Engine Land: News On Search Engines, Search Engine Optimization (...
searchengineland.com

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Go

EU cookie law: three approaches to compliance
econsultancy.com

We've covered the impending EU 'cookie law' a number of times on this blog, but we've yet to see many practical examples of implementation. 

xkcd: Two Years
xkcd.com

< Prev · Random; Next >; >|. Permanent link to this comic: http://xkcd.com/1141/ Image URL (for hotlinking/embedding): http://imgs.xkcd.com/

Webtrends | The Global Leader in Mobile and Social Analytics
webtrends.com

Webtrends dramatically improves digital marketing results for many of the world’s most admired and innovative companies. Our unified digital

Segments | Webtrends
webtrends.com

Merely looking at online traffic data will not help you increase sales. Why? Because it requires additional action on your part 7 out of 10

Identify Website Goal Values & Win: Excellent Analytics Tips # 19
www.kaushik.net

Quantifying the economic value created by your website is the key to unlocking your digital potential. But how do you identify the value of

NBA.com
www.nba.com

The official site of the National Basketball Association. Includes news, features, multimedia, player profiles, chat transcripts, schedules

The Dark Knight Rises - Official Movie Trailer
www.youtube.com

Warner Bros. Pictures & Warner Bros. Company

Webtrends
plus.google.com

Analytics that move your business forward. Measurement + optimization across mobile, social and web.