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Dave Underwood
Analytics and insights consultant based in London, England
Analytics and insights consultant based in London, England

Dave's posts

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"Analytics Advocate Daniel Waisberg has rounded up the 10 most popular tips he shared with GA social communities in the last year."

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Post has attachment have put out a really solid Beginner's Guide To Social Media.

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Top 3 things people in the UK wanted to know from Google last year? What is twerking, what is my IP, and what is yolo.

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Fascinating that Apple is buying Topsy.

It was not a cheap service. On Quora someone purportedly from Topsy said it costs $12K annually:
"Thanks for asking this question. I run Sales at Topsy. The price for Topsy Pro is $12,000 per named user for an annual subscription. This includes unlimited data and standard email support."
Now that Apple has bought social analytics company Topsy, it's time for you to move on. And I don't mean that in any negative way towards either Apple or Topsy.

But, Apple's track record for acquiring companies leaves nothing behind of the old services. All the companies they buy are fully an completely integrated into Apple's existing product base, and the old services are shut down.

So if you are using Topsy for anything today, start thinking about finding other services. In 6-12 months from now, Topsy is unlikely to be around anymore.

On that note, I also don't think this purchase has any larger strategic meaning. Several sites are speculating about anything from a revolutionized way for Apple to enter search, to revamped iOS search metaphors, to Apple partnering with TV to create a social TV search something.

I don't think any of that is likely. I think the Topsy acquisition is a purely backend tech option. Something they can use to understand data in a better way. I don't think this has anything to do with new front-end services that Apple is planning.

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Some cool stuff here. I like the fact the new GA base tag makes it possible to track clicks automatically.
Top 5 Takeaways from the 2013 +Google Analytics Summit

There were a lot of announcements at the #GoogleAnalytics  summit last week. Some old, some new. A lot of people have been asking me what I think are the biggest take-aways. Here are my top 5:

1. New enterprise API: now large orgs can automatically create properties, views, users and other config settings. This enables massive scale.

2. The Analytics ABC's. Analytics reports are now divided into Acquisition, Behavior and Conversion to better align with the real behavior of users. Metrics are also grouped in these categories.

3. Demographic Data. It's now possible to view some demographic data of your site visitors. This helps you understand who your users are can help drive your marketing strategies and tactics.

4. GTM Auto- event tracking. This new +Google Tag Manager feature makes it possible to automatically track user actions, like clicks, without any special JavaScript. This makes it a lot easier to implement analytics.

5. Analytics Academy. This one is near and dear to my heart :) I think the Education team did a great job launching this platform. Remember, the content will be available starting October 8.

Check out the blog post to learn more.

#measure   #marketing   #analytics  

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Hi all! Please help support the latest Alpha campaign by adding a Twibbon to your profile. Thanks very much :-)
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