Cover photo
Dave Thackeray (Thack)
Works at WLCT
Attended Leeds Trinity & All Saints
Lives in Manchester
648 followers|129,266 views


Dave Thackeray (Thack)

Shared publicly  - 
I've always said internet marketers are some of the world's most energetic people (some of them are even powered by natural fuel). If only they could put that energy into use for good rather than profiteering, scamming and capitalising on human fallibilities.
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Best infographic EVER. Super Mario explains the difference between products and benefits and which you need to sell for success.
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Thoughts on this? Flawed logic? 
Flexible dieting has gained momentum as a revolutionary new way of eating. It transforms your body and is more sustainable than traditional diets.
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Don't let Superman get all the glory. Jump in the phone box and see how changing your business can also change the world...
Changing is hard. Transforming anything - especially yourself - is hard, but in the right workplace you can make it happen simply through persistence and the support of your incredible peers.We all need to change in 2015. With only a few days to go until Old Father Time starts his egg timer anew, you've got the world in your hands - a once-in-a-lifetime opportunity to see your business go into overdrive.Are you ready to change?What to changeYou'r...
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
People moan to me about how hard it is to blog positively about their business. At which point I tell them I used to do it successfully - about timeshare...
I recently wrote the cover feature for a leading business magazine on enticing hard-to-reach consumers. Here it is!
Jonathan J Sheppard's profile photo
do many moan about you though? well your doing it wrong then...
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
We all need validation that we're doing the right thing in business. Check your business against these models. I'm sure you're winning!
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Facebook is cool again. This and more revelations from hanging with yoof.
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Writing an article about the power of compartmentalising your week. Every day a different discipline. Inspired by +Jack Dorsey and how he runs his life. How do you squeeze every last drop of juice from each of your working days?
Our daily routines can make a huge difference to how healthy, happy and productive we are. I’ve recently tried adjusting my own routine in the hopes of getting more done and wasting less time in-between tasks or activities. While it’s important to understand how your own brain works and what routine will suit your body best, I always find it interesting to see what works for others when planning something new for myself. Amazing routines of 7 su...
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Think through these secrets. They will serve you and your business well this year...
There are three unspoken truths about how to run seamless organisations. They are contained within. Happy New Year: here's to your success...
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
Get your shit on!
Here are 3 great tips to get distraction out the way and more effective action into your life.
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
To succeed in business we need to master #StorySelling. Here's how to mobilise a community to champion your brand...
In the first of a regular series of Storyselling case studies, I introduce my idea to showcase the magic of Southport, a coastal town in north west England.
Add a comment...

Dave Thackeray (Thack)

Shared publicly  - 
I had a huge dose of humble pie today. Simply by writing this article I realised the learned had become the learner. And that pie? Tasted good...
The roles of coach and muse are often ill-defined; who does the most learning in any given situation may surprise you...
Add a comment...
Master of authentic and simplified communications
If there's one thing I've learned, in my 40 and a bit years on this fabulous spinning orb we call earth, it's the immense value in helping people figure things out.

Everywhere we look and listen there's more noise than signal. Posturing and striving to be seen as the best, rather than being the best for the people you serve.

I'm through with that crap. You see, life is a million times more fun when you help others accomplish incredible things.

I love no-knead bread. I love making my own yoghurt overnight. I love shaking cream until it's butter.

It's the simple things that make the biggest smiles.

I'm a master of creating aha moments through communications.

I love writing. You may have noticed. But I'm also passionate about helping others tell their stories. That's why I cherish emceeing conferences or hosting radio shows.

In my long and moderately successful career I've been a journalist, marketer, author and TV and radio host. I started on newspapers when they were printed ON ACTUAL PAPER, and I've always been a geek passionate about people.

Sharing Superheroes, my only marketing book, helps businesses of all shapes and sizes get social media to connect with their customer communities.

I'm Dave Thackeray, and I'm here simply to make you think differently.
Bragging rights
Ambassador to the European Podcast Award. Author of bestselling business book Sharing Superheroes. Co-host of Getting Started In Web Video, 8-part series helping businesses start using internet TV.
  • Leeds Trinity & All Saints
    French, 1993 - 1995
Basic Information
Other names
Digital marketing manager
Content strategist, social media evangelist, broadcaster, writer.
  • WLCT
    Web and Social Media Officer, 2013 - present
    Heading a team focused on sustaining digitally the fortunes of a charity dedicated to helping people live healthier, happier lives. My role involves managing all websites, the staff intranet, social media, digital advertising and digital strategy.
  • Word And Mouth
    Communications and business broadcasting coach, 2008 - 2013
  • RCI
    eCommerce Marketing Manager, 2006 - 2008
    Heading a European team of marketing experts driving members to buying travel and membership products. Estimated European revenues generated through the web channel in 2007/2008: $35m.
  • RCI
    Managing Editor, 1999 - 2006
    Edited consumer and business magazines, including Europe's most widely-distributed travel publication - Holiday. Commissioned features, attended awards ceremonies, managed budget lines and negotiated contracts with a wide range of suppliers.
  • Trinity Mirror
    Senior Reporter, 1995 - 1999
    Engaging communities with scintillating front page exclusives and articles spanning the gamut of regional and national issues. Building contacts across politics, the public and private sectors and the criminal underworld.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Southport - Liverpool - Australia - India - Kettering
Dave Thackeray (Thack)'s +1's are the things they like, agree with, or want to recommend.
Scam school

Don't fall foul of the latest and greatest scams and malware online. Follow some simple tips, take a tool or two and fight back against the

9 killer ways to master online fundraising

Finding people online to support your good cause is a minefield. But I've removed the mines. Go forth, learn, and get cash.

25 years of the world wide web

Had British hero Tim Berners-Lee taken the advice of his boss, the WWW might never have been won. But he persisted - and changed all our liv

Why digital marketing courses suck

Digital marketing changes all the time. The only constant for paid course subscribers is being ripped off.

10 Dead Simple Tips to Take Advantage of Google+ for SEO | SEOmoz

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms

It's a matter of privacy

Why we've changed our social media buttons

How to Build Profitable Hyperlocal Websites | Entreproducer

Everyone is excited about hyperlocal, but no one seems to be making any money from it. Here's how to make hyperlocal profitable.

Why giving everything away is your #1 success strategy

If you're in the service industry there's one thing that's holding you back: what you have. Let it go and let the best bits of doing busines

Wakey wakey, hotel industry - Dave Thackeray

Don't despair - you can trump Tripadvisor. Here's how to wow the web with your hotel's story and get customers flocking to your rooms...

28.6.13: Thacknology Live!

She's electric: Dave discovers the world's fastest electric bike and talks about THAT Walmart f-up on Facebook...

24 June 2013: Thacknology Live! - Dave Thackeray

The most incredible fitness devices are making hearts beat faster on crowdfunding sites Indigogo and Kickstarter. And how to record stuff af

Introducing the UK's most passionate tech guy

We all wrest with who we are. After 30 years dancing with Miss QWERTY, I've finally discovered who I am. That guy.

My Southport Visiter column for 20th June 2013

Today I whine about the abject lack of technology workshops and propose my own - a permanent version, under the guise of Talknology...

Thacknology 20.06.2013: That's a Vine mess... - Dave Thackeray

Talknology Live! debuts on G+ Hangouts and YouTube. Oh, and here's what that Facebook announcement was all about. Short-form: video.

3 things you must know about Facebook - Dave Thackeray

Three great examples of Facebook used right and wrong demonstrate exactly how the social network should be used for your business' success.

Amazing things happened - Dave Thackeray

I just ate a phaal. Out of five chillies on the jar, it notched six. So you'll excuse me for going the lazy news list route. I have fires to


Supports Android 4.0 and higher.Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple an


Gmail is built on the idea that email can be more intuitive, efficient, and useful. And maybe even fun. Get your email instantly via push no

Think you're safe, little bird? The Tweet is on...

When Sally Bercow settled on a Twitter libel case, I joined BBC Radio Merseyside's Simon Hoban with some tips on how to play it safe on Twit