Many of us arrogantly consider the YellowPages book to be a relic of the past, however this year that could be considered a reality. The YellowPages print giant
+YP (
+YP Advertising ) reports that it's revenues in digital are finally surpassing that of print advertising.
Taken from their article
http://url.localsplash.com/IYPGrowth --
The company formerly known as Yellow Pages has worked hard in recent years to transfer its historical strength – helping consumers find local businesses via large printed books – into a business that’s now booking more than $1 billion in digital revenue.
“Five years ago, 18% of our revenue was digital, and in 2014 it was 44%.
Next year it will be over half,” YP Chief Revenue Officer David Lebow said.
“Print is very much in a managed decline,” Lebow said. “Fewer people use the print book, and revenue follows audience. When you have 80 million users a month, ad dollars are going to follow.”
When people search [on YP],
77% of people who search go and contact an advertiser right afterward, and 66% make a purchase after search.
Web presence is actually a hard thing for people to do: a mobile-optimized website, video of their store or location, having up-to-date phone numbers and store hours.
![Branded By [ME]'s profile photo](https://lh3.googleusercontent.com/-QQY4oIv-uX4/AAAAAAAAAAI/AAAAAAAAAW4/dqJQ9CCtjgc/s28-c-k-no/photo.jpg "Branded By [ME]")
