+David LaPlante It's an important message. For large companies, this may mean a larger scale campaign, with better content. For smaller businesses, this may only require a small scale campaign, but it still requires better content.
+Erin Everhart looks at the shake-up that happened with link building over the past year and finds good link building isn't dead and remains necessary. It's crappy link building and link spamming that's on the run.
If 2012 was the year of Google Algorithm updates — Moz counted 37 big ones compared to the 15 in 2013 and 21 in 2011 — 2013 was the year that link building suffered from a serious identity crisis. It was sidelined, stretched, swindled and spit back out again more times than your average SEO […]
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Matt Cutts: Algo Update for Above the Fold Ads Coming
+Matt Cutts warned on Twitter today that a new update to the "page layout algorithm" will be rolling out soon. This means that more pages that have too many ads "above the fold" (forcing users to have to scroll down for the actual content) will fall in search rankings for some queries.