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Dave Kinney
Works at freszco.com
Attended Royal Roads University
Lives in Victoria
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Dave Kinney

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Angie made this costume by combining 2 Ikea stuffies and sewing them to a harness :)
today at Royaloakpetclinic.com
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The schema.org big three

JSON-LD now joins microdata and RDFa as Google-sanctioned methods of providing Google with schema.org data - albeit in an initially limited form.

#jsonld   #schemaorg   #knowledgegraph   #seo  
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Dave Kinney

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Structured Data Markup Validation and Testing Tools - re share from +Aaron Bradley
 
New link for structured data tools

A quick note that I've created a page for all the tools that were previously listed in the links section of this Community (the list of tools had grown so large we were unable to add new ones).

It's the call-out link for this post, and also accessible at the vanity URL:
http://bit.ly/structureddatatools

If you encounter other useful structured data validation, testing or visualization tools please let everyone know here (use post category "Tools") and I'll see them (or ping me directly).
Tools for testing structured data markup and rich snippet display, including microformats and schema.org marked up in microdata, RDFa, RDFa Lite and JSON-LD. When test [...]
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You are probably familiar with the purchase funnel that illustrates the customer journey to a conversion. You can also use this concept to identify keyword
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Unit4 integrates semantic web platform with its analytics engine to improve public engagement with local government data

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Google's ad algo obviously still needs some work :)

Thanks Ann N for sharing this
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Google+ = named entity disambiguation mechanism
 
I respectfully disagree +Andrew Nattan.

As I've said many times, I think what people fundamentally misunderstand about Google+ is that is a social network second, and that it's most important function for Google is as a named entity disambiguation mechanism - what one writer recently and accurately called an "identity verification network."

Whether or not this is "fair," this functionality is certainly very useful for Google in figuring out entity information and integrating it into their search results and other products.

When you say that, by not using Google+, on risks "expulsion from the search engines" that is certainly not the case.  As per the quote from Schmidt you carry, the price of not playing along may not be "expulsion" put possible "irrelevance."

Is it possible that Google would endanger the quality of their search results by "strong arming" people into using Google+.  Possibly, but Google has always understood to this point where its bread is buttered - those quality search results - and it seems to me compromising these results to forward their own social network would be foolhardy in the extreme.

Is verified authorship - correctly associating named entities with the content they produce - a "swindle?"  I'd say no.  I'd say relentless scraping of content for SEO - the negative impact of which a verified identity mechanism can mitigate - is more so.
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Dave Kinney

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"Pages with schema.org integrations rank better by an average of four positions compared to pages without schema.org integrations"

This being probably the most notable finding from the final version of the  +Searchmetrics "study of tens of thousands of keywords and more than half a million domains" headed "Schema.org in Google search results" (see the request button at the bottom of the page for the full PDF):
http://www.searchmetrics.com/en/knowledge-base/schema/

The study authors are quick to note that correlation does not necessarily imply causation, although they correctly acknowledge that there's a logical connection between structured data use and search engine visibility.

"Whether the use of HTML markups does genuinely affect the ranking of a domain, as it would appear from the data, is hard to say. In fact, it may be due in part to interaction with other factors."

"However, it can be said that the inclusion of HTML tags from schema.org to clearly flag up the content of the page will greatly help search engines better understand the Web’s content – and that is an essential consideration for a good ranking."

Other notable factoids from the study:

- Only 0.3% of domains in their sample included schema.org [1]
- "Google enhances search results with schema.org markups in more than 36% of keyword queries" [2]
- Movie, Offer, TVSeries and Review were the item types that most often ended up generating rich snippets in the SERPs (compare this to the most common schema.org classes by domain from the lastest Common Crawl data - WebPage, Article, Blog, Product - and most common schema.org classes by no. of entities - Product, Offer, Person, PostalAddress, Organization)

[1] Making for the best pie chart evah
[2] I'm interpreting this as "for 36% of our sample queries we observed a rich snippet in the top 50 results [their query depth] that appeared to be based on the presence of schema.org markup."  The language of this study leaves a lot to be desired.

#schemaorg   #structureddata   #google   #seo  
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Matt Cutts, (or 'Cuts') on how to Rank #1 in Google
 
We actually have a category here for SEO Humor. So here's the non-definitive answer to everybody's favorite question...

Best wishes for a better year!
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Google dialing back display of rich snippets

I've been hearing more and more tales of late from site owners who are miffed that their rich snippets have quit showing up in Google search results.

There may be relatively straightforward cause for this, while getting those rich snippets restored may be anything but straightforward.

Two published accounts of the keynote by Google's +Matt Cutts at PubCon 2013 make note of his remarks concerning rich snippet display.

+Jennifer Slegg of +Search Engine Watch reports (http://bit.ly/1acSI37):

Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt.

Over at the +Virante Search Marketing blog +Mark Traphagen had this to say (http://bit.ly/18TpVhY):

Another brand new revelation in the keynote by Matt Cutts was that Google will be cutting back on the number of Google Authorship and other rich snippet search results shown in search. Basically, they are going to tighten up the qualifications for earning such a result, but without telling us what those qualifications will be, other than the oft-repeated “be a trusted authority.”

Cutts mentioned that their testing showed that a 10-15% reduction in the number of Authorship results shown greatly increased the quality of those results for searchers. That they have been doing such testing may explain why we’ve heard from an increasing number of members in the Google Authorship and Author Rank Community that their Authorship results had disappeared from Search.

A few quick takeaways here:

- Google is deliberately dialing back rich snippet display makes it more difficult to diagnose disappearing (on non-appearing new) rich snippets.  The code and site environment might be fine, with rich snippet display throttled for some other reason.

- Reinforcement of my long-standing contention that rich snippets are largely awarded or revoked on a site basis.  I'll repeat one of Matt's statements quoted by Jennifer, but with emphasis added:   "More reputable websites will get rich snippets while less reputable ones will see theirs removed."

- There's a suggestion with all of this - thinking of Mark's recitation of the positive impact of a 10-15% reduction in authorship rich snippets  found by Google in tests - that there may be a hard limit to rich snippet display.  That is, one might not expect moving forward that sites that support rich snippet generation by virtue of authorship, structured data markup or Data Highlighter will actually see rich snippets for their site generated in the SERPs.  As rich snippet-generating technology is becoming more and more ubiquitous, rich snippets themselves are becoming more akin to earned media - and in that sense might be thought of an analogous (and indeed related to) superior search engine rankings.

#richsnippets #google  
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Google+, please meet the Knowledge Graph

This vertical (query "caterpillar", US proxy, &pws=0) combines Google+ Page information with a Wikipedia snippet in the same box.

Also, aside from the big-ass footprint here, note the big-ass "Follow" button (despite the fact Caterpillar only has 1.3K followers).

And - if you missed this before - note that link-based posts in Google+ verticals now link to the source, rather than the Google+ post.

Takeaway (only partly tongue-in-cheek):  if you're a multi-billion dollar company with a Wikipedia entry, expect lots of Google+ Knowledge Graph (?) love.

Resistance = futile.  You = will be assimilated.

PS - Curiously, no custom URL for this company yet....
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Have him in circles
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Work
Occupation
Director
Skills
Digital Strategy SEO Analytics Online Marketing
Employment
  • freszco.com
    Director, 2014 - present
  • Metamend Search Marketing
    Project Manager, 2011 - 2014
  • Royal Roads University
    Web Strategist, 2002 - 2011
  • Falcon Software
    Project Manager, 2000 - 2002
  • Abbey Arts Centre
    Theatre Technician, 1997 - 2000
  • Adelaide Convention Centre
    Theatre Technician, 1992 - 1997
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Victoria
Previously
Adelaide - Vancouver - Abbotsford - Whitehorse - Holland - Nirim Israel
Contact Information
Work
Phone
+1 250-891-8611
Story
Introduction
I am a digital marketing guy and website evangelist with experience leading marketing, enterprise SEO, and design teams to improve large websites. I previously worked as a Digital Strategist at Royal Roads University, Project Manager at falcon-software.com and until recently as the Project Manager at metamend.com (search marketing agency). I am the director of freszco.com, a small digital marketing company in Victoria BC.

What we do:

  • Competitive Analysis
  • Search Engine Optimization (SEO)
  • Website Analysis (Website Audits, Conversion Optimization, Analytics)
  • Website Design
  • Paid Search (PPC)
  • Reputation & Brand Management - Domain, brand, trademark, and copyright protection online (against infringement)
  • Research, Plan, Execute, Measure

Interests:
  • Semantic web technology 
  • Research dissemination
  • Finding ways to more fully represent organizations online
  • Competitive Analysis (bench-marking)
Likes:

Education
  • Royal Roads University
    Project Management Graduate Certificate
  • Vancouver Film School
    Multimedia Design Diploma
  • University of the Fraser Valley
    General Studies
  • Abbotsford Collegiate
    Grade 12
Basic Information
Gender
Male
Dave Kinney's +1's are the things they like, agree with, or want to recommend.
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