today at Royaloakpetclinic.com
today at Royaloakpetclinic.com
A quick note that I've created a page for all the tools that were previously listed in the links section of this Community (the list of tools had grown so large we were unable to add new ones).
It's the call-out link for this post, and also accessible at the vanity URL:
If you encounter other useful structured data validation, testing or visualization tools please let everyone know here (use post category "Tools") and I'll see them (or ping me directly).
Thanks Ann N for sharing this
As I've said many times, I think what people fundamentally misunderstand about Google+ is that is a social network second, and that it's most important function for Google is as a named entity disambiguation mechanism - what one writer recently and accurately called an "identity verification network."
Whether or not this is "fair," this functionality is certainly very useful for Google in figuring out entity information and integrating it into their search results and other products.
When you say that, by not using Google+, on risks "expulsion from the search engines" that is certainly not the case. As per the quote from Schmidt you carry, the price of not playing along may not be "expulsion" put possible "irrelevance."
Is it possible that Google would endanger the quality of their search results by "strong arming" people into using Google+. Possibly, but Google has always understood to this point where its bread is buttered - those quality search results - and it seems to me compromising these results to forward their own social network would be foolhardy in the extreme.
Is verified authorship - correctly associating named entities with the content they produce - a "swindle?" I'd say no. I'd say relentless scraping of content for SEO - the negative impact of which a verified identity mechanism can mitigate - is more so.
This being probably the most notable finding from the final version of the "study of tens of thousands of keywords and more than half a million domains" headed "Schema.org in Google search results" (see the request button at the bottom of the page for the full PDF):
The study authors are quick to note that correlation does not necessarily imply causation, although they correctly acknowledge that there's a logical connection between structured data use and search engine visibility.
"Whether the use of HTML markups does genuinely affect the ranking of a domain, as it would appear from the data, is hard to say. In fact, it may be due in part to interaction with other factors."
"However, it can be said that the inclusion of HTML tags from schema.org to clearly flag up the content of the page will greatly help search engines better understand the Web’s content – and that is an essential consideration for a good ranking."
Other notable factoids from the study:
- Only 0.3% of domains in their sample included schema.org 
- "Google enhances search results with schema.org markups in more than 36% of keyword queries" 
- Movie, Offer, TVSeries and Review were the item types that most often ended up generating rich snippets in the SERPs (compare this to the most common schema.org classes by domain from the lastest Common Crawl data - WebPage, Article, Blog, Product - and most common schema.org classes by no. of entities - Product, Offer, Person, PostalAddress, Organization)
 Making for the best pie chart evah
 I'm interpreting this as "for 36% of our sample queries we observed a rich snippet in the top 50 results [their query depth] that appeared to be based on the presence of schema.org markup." The language of this study leaves a lot to be desired.
#schemaorg #structureddata #google #seo
Best wishes for a better year!
I've been hearing more and more tales of late from site owners who are miffed that their rich snippets have quit showing up in Google search results.
There may be relatively straightforward cause for this, while getting those rich snippets restored may be anything but straightforward.
Two published accounts of the keynote by Google's at PubCon 2013 make note of his remarks concerning rich snippet display.
of reports (http://bit.ly/1acSI37):
Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt.
Over at the blog had this to say (http://bit.ly/18TpVhY):
Another brand new revelation in the keynote by Matt Cutts was that Google will be cutting back on the number of Google Authorship and other rich snippet search results shown in search. Basically, they are going to tighten up the qualifications for earning such a result, but without telling us what those qualifications will be, other than the oft-repeated “be a trusted authority.”
Cutts mentioned that their testing showed that a 10-15% reduction in the number of Authorship results shown greatly increased the quality of those results for searchers. That they have been doing such testing may explain why we’ve heard from an increasing number of members in the Google Authorship and Author Rank Community that their Authorship results had disappeared from Search.
A few quick takeaways here:
- Google is deliberately dialing back rich snippet display makes it more difficult to diagnose disappearing (on non-appearing new) rich snippets. The code and site environment might be fine, with rich snippet display throttled for some other reason.
- Reinforcement of my long-standing contention that rich snippets are largely awarded or revoked on a site basis. I'll repeat one of Matt's statements quoted by Jennifer, but with emphasis added: "More reputable websites will get rich snippets while less reputable ones will see theirs removed."
- There's a suggestion with all of this - thinking of Mark's recitation of the positive impact of a 10-15% reduction in authorship rich snippets found by Google in tests - that there may be a hard limit to rich snippet display. That is, one might not expect moving forward that sites that support rich snippet generation by virtue of authorship, structured data markup or Data Highlighter will actually see rich snippets for their site generated in the SERPs. As rich snippet-generating technology is becoming more and more ubiquitous, rich snippets themselves are becoming more akin to earned media - and in that sense might be thought of an analogous (and indeed related to) superior search engine rankings.
This vertical (query "caterpillar", US proxy, &pws=0) combines Google+ Page information with a Wikipedia snippet in the same box.
Also, aside from the big-ass footprint here, note the big-ass "Follow" button (despite the fact Caterpillar only has 1.3K followers).
And - if you missed this before - note that link-based posts in Google+ verticals now link to the source, rather than the Google+ post.
Takeaway (only partly tongue-in-cheek): if you're a multi-billion dollar company with a Wikipedia entry, expect lots of Google+ Knowledge Graph (?) love.
Resistance = futile. You = will be assimilated.
PS - Curiously, no custom URL for this company yet....
- Metamend Search MarketingProject Manager, 2011 - present
- Royal Roads UniversityWeb Strategist, 2002 - 2011
- Falcon SoftwareProject Manager, 2000 - 2002
- Abbey Arts CentreTheatre Technician, 1997 - 2000
- Adelaide Convention CentreTheatre Technician, 1992 - 1997
- Semantic web technology
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- Royal Roads UniversityProject Management Graduate Certificate
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- University of the Fraser ValleyGeneral Studies
- Abbotsford CollegiateGrade 12
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