Best wishes for a better year!
Best wishes for a better year!
I've been hearing more and more tales of late from site owners who are miffed that their rich snippets have quit showing up in Google search results.
There may be relatively straightforward cause for this, while getting those rich snippets restored may be anything but straightforward.
Two published accounts of the keynote by Google's at PubCon 2013 make note of his remarks concerning rich snippet display.
of reports (http://bit.ly/1acSI37):
Rich snippets could get a revamp and they will dial back on the number of websites that will be able to display rich snippets. “More reputable websites will get rich snippets while less reputable ones will see theirs removed,” says Matt.
Over at the blog had this to say (http://bit.ly/18TpVhY):
Another brand new revelation in the keynote by Matt Cutts was that Google will be cutting back on the number of Google Authorship and other rich snippet search results shown in search. Basically, they are going to tighten up the qualifications for earning such a result, but without telling us what those qualifications will be, other than the oft-repeated “be a trusted authority.”
Cutts mentioned that their testing showed that a 10-15% reduction in the number of Authorship results shown greatly increased the quality of those results for searchers. That they have been doing such testing may explain why we’ve heard from an increasing number of members in the Google Authorship and Author Rank Community that their Authorship results had disappeared from Search.
A few quick takeaways here:
- Google is deliberately dialing back rich snippet display makes it more difficult to diagnose disappearing (on non-appearing new) rich snippets. The code and site environment might be fine, with rich snippet display throttled for some other reason.
- Reinforcement of my long-standing contention that rich snippets are largely awarded or revoked on a site basis. I'll repeat one of Matt's statements quoted by Jennifer, but with emphasis added: "More reputable websites will get rich snippets while less reputable ones will see theirs removed."
- There's a suggestion with all of this - thinking of Mark's recitation of the positive impact of a 10-15% reduction in authorship rich snippets found by Google in tests - that there may be a hard limit to rich snippet display. That is, one might not expect moving forward that sites that support rich snippet generation by virtue of authorship, structured data markup or Data Highlighter will actually see rich snippets for their site generated in the SERPs. As rich snippet-generating technology is becoming more and more ubiquitous, rich snippets themselves are becoming more akin to earned media - and in that sense might be thought of an analogous (and indeed related to) superior search engine rankings.
Thanks Ann N for sharing this
As I've said many times, I think what people fundamentally misunderstand about Google+ is that is a social network second, and that it's most important function for Google is as a named entity disambiguation mechanism - what one writer recently and accurately called an "identity verification network."
Whether or not this is "fair," this functionality is certainly very useful for Google in figuring out entity information and integrating it into their search results and other products.
When you say that, by not using Google+, on risks "expulsion from the search engines" that is certainly not the case. As per the quote from Schmidt you carry, the price of not playing along may not be "expulsion" put possible "irrelevance."
Is it possible that Google would endanger the quality of their search results by "strong arming" people into using Google+. Possibly, but Google has always understood to this point where its bread is buttered - those quality search results - and it seems to me compromising these results to forward their own social network would be foolhardy in the extreme.
Is verified authorship - correctly associating named entities with the content they produce - a "swindle?" I'd say no. I'd say relentless scraping of content for SEO - the negative impact of which a verified identity mechanism can mitigate - is more so.
A quick note that I've created a page for all the tools that were previously listed in the links section of this Community (the list of tools had grown so large we were unable to add new ones).
It's the call-out link for this post, and also accessible at the vanity URL:
If you encounter other useful structured data validation, testing or visualization tools please let everyone know here (use post category "Tools") and I'll see them (or ping me directly).
This vertical (query "caterpillar", US proxy, &pws=0) combines Google+ Page information with a Wikipedia snippet in the same box.
Also, aside from the big-ass footprint here, note the big-ass "Follow" button (despite the fact Caterpillar only has 1.3K followers).
And - if you missed this before - note that link-based posts in Google+ verticals now link to the source, rather than the Google+ post.
Takeaway (only partly tongue-in-cheek): if you're a multi-billion dollar company with a Wikipedia entry, expect lots of Google+ Knowledge Graph (?) love.
Resistance = futile. You = will be assimilated.
PS - Curiously, no custom URL for this company yet....
- Metamend Search MarketingProject Manager, 2011 - present
- Royal Roads UniversityWeb Strategist, 2002 - 2011
- Falcon SoftwareProject Manager, 2000 - 2002
- Abbey Arts CentreTheatre Technician, 1997 - 2000
- Adelaide Convention CentreTheatre Technician, 1992 - 1997
- Semantic web technology
- Research dissemination
- Finding ways to more fully represent organizations online
- Competitive Analysis (bench-marking)
- Royal Roads UniversityProject Management Graduate Certificate
- Vancouver Film SchoolMultimedia Design Diploma
- University of the Fraser ValleyGeneral Studies
- Abbotsford CollegiateGrade 12
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