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Dave Chaffey
Works at Smart Insights : Advice on best practice for digital marketing
2,698 followers|74,824 views
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Many posts recommend use AB testing. This post from +Matt Lacey explains how - looking at how to evaluate results.
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Do you know the fastest growing social network/platform? I was surprised how far it was ahead when summarising the latest +GlobalWebIndex stats. 

Surprising also that Google+ is ahead of Twitter in Global accounts.
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Dave Chaffey

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Nice, detailed case study of how to diagnose a -IVE SEO attack
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Do you work for an agency or as a consultant?

If so, this new resource we've developed for agency marketers may be helpful - it's a Digital Marketing Agency Toolkit - new for marketers who work for agencies http://ow.ly/uK7iu 

Agency marketing specialist +Mark Kelly has written many of these new templates - you can see all his posts here:

http://www.smartinsights.com/author/markkelly333/
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That's cool - we may get Organic not provided keywords back. Or not - my hope's fell as I read +Danny Sullivan's post.

We can live in hope and an improvement to GWT reporting on this would be welcome - I find it's already useful compared to the alternative of Zilch! 
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a […]
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We have just updated our +LinkedIn guide - a lot of recent changes relevant to business and personal users added by +Danny Bermant - thanks Danny!
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Ha - well some people use more than one network - I use G+ but prefer LI!
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I'm busy arranging our first conference for +Smart Insights this year - exciting!

I've been to lots of conferences over the last 15 years or so, so we're planning to have a really interesting + useful format for anyone looking to learn from other companies and discussion with other digital marketing or Ecommerce managers about what's new, what works and what doesn't!

Take a look at our conference site to learn more. It's built on a responsive Twitter bootstrap responsive theme which we're pleased with, but interesting what responsive can do for load time. 

Anyway, let me know if you have any questions, hope to see some of you there? Please share!
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Thanks Je!
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We're often asked by our Expert members for more examples of digital strategies, so have just published this example to help. 
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89% of consumer media time in mobile apps, 11% in mobile web according to latest statistics by Nielsen.

Implications?
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Hi - do you know the +Smart Insights  RACE #DigitalMarketing planning framework?

We have a free plan template for Basic members - just launched a new responsive landing page for download of it, so thought I would share!

If you know it already, please share if you have found it useful! 
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Have him in circles
2,698 people
Adam Cartlidge's profile photo
Stephane Hamel's profile photo
Sasha LeBaron's profile photo
Ian Harris's profile photo
Rolando A Ramos's profile photo
Ira Kaufman's profile photo
Work
Occupation
I'm CEO of SmartInsights.com and a Digital marketing author, consultant and speaker
Skills
Digital strategy and best practices in the tactics that matter to success: Content marketing, SEO, AdWords, Social media marketing, CRO, Email marketing and of course analytics.
Employment
  • Smart Insights : Advice on best practice for digital marketing
    Digital marketing author, consultant and speaker, present
    Editor of our blogs, ebooks, templates and courses created by specialist Expert commentators.
Story
Tagline
Sharing actionable advice on the latest digital marketing strategies and techniques
Introduction

Hello!

My passion is sharing and educating on the latest best practices to help businesses compete through digital marketing. 

I've been doing this since '97. Today, Google+ is a great place to learn, so please Circle, Share and Comment!

I look to help people by creating the best quality advice I can on digital strategy, management and optimisation on SmartInsights.com, my books, training courses and consulting

Dave's main marketing advice site

I share my insights and advice on digital marketing best practice with our readers and other expert commentators on the Smart Insights Digital Marketing Strategy blog.

Connect with Dave

You can connect with me on: http://www.linkedin.com/in/davechaffey

Dave's books

My books on digital marketing, many of which are in their fourth or fifth editions and are translated into many languages include: 

  • E-marketing Excellence 
  • Ecommerce and Ebusiness management
  • Digital Marketing: Strategy, Implementation and Practice.
  • Total E-mail Marketing  

About Dave Chaffey

He specialises in helping companies improve their E-communications including digital campaign planning, e-mail marketing, search engine marketing, and web analytics. 

Dave has consulted and run training courses on Internet marketing since 1997 for training providers such as the Chartered Institute of Marketing, Institute of Direct Marketing and E-consultancy. In-company training workshop clients include 3M, BP, Euroffice, Foviance, HBOS, HSBC, Orange, Siebel and Tektronix.

Dave is Director of Marketing Insights Limited (www.marketing-insights.co.uk), a consultancy and training company offering the WebInsights™ service for evaluation and recommendations on e-marketing strategy and execution. Dave has worked with companies including 3M, BP, EMI (KPM Music), HSBC, Intel Reseller Channel, NCH, Siebel and Tektronix to improve their e-marketing using this approach. He also works for Search conversion agency ClickThrough Marketing (www.clickthrough-marketing.com) as Insights Director.

He has been recognised by the CIM as one of 50 marketing gurus worldwide who have shaped the future of Marketing and by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years.

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Male