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Dave Chaffey
Works at Smart Insights : Advice on best practice for digital marketing
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Dave Chaffey

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You'll know this, but this is proof from analysis of 100 million articles - long-form content works best.

Also has interesting insights about visual/emotional aspects of content.
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Chin
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Pete Austin's profile photoDave Chaffey's profile photoRichard Hussey's profile photo
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Good point Pete, short form still has its part to play of course, particularly visuals. I recall from this article that their growth is down to how they combine both long and short-form:

http://www.wired.co.uk/magazine/archive/2014/02/features/buzzfeed
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I'm busy arranging our first conference for +Smart Insights this year - exciting!

I've been to lots of conferences over the last 15 years or so, so we're planning to have a really interesting + useful format for anyone looking to learn from other companies and discussion with other digital marketing or Ecommerce managers about what's new, what works and what doesn't!

Take a look at our conference site to learn more. It's built on a responsive Twitter bootstrap responsive theme which we're pleased with, but interesting what responsive can do for load time. 

Anyway, let me know if you have any questions, hope to see some of you there? Please share!
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Dave Chaffey's profile photoJe Go's profile photo
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Thanks Je!
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Have him in circles
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We have just updated our +LinkedIn guide - a lot of recent changes relevant to business and personal users added by +Danny Bermant - thanks Danny!
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Lawrence Bujak's profile photoDave Chaffey's profile photoDanny Bermant's profile photo
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Ha - well some people use more than one network - I use G+ but prefer LI!
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Dave Chaffey

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Nice, detailed case study of how to diagnose a -IVE SEO attack
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People
Have him in circles
2,705 people
Jamshed Mughal's profile photo
Ira Kaufman's profile photo
Work
Occupation
I'm CEO of SmartInsights.com and a Digital marketing author, consultant and speaker
Skills
Digital strategy and best practices in the tactics that matter to success: Content marketing, SEO, AdWords, Social media marketing, CRO, Email marketing and of course analytics.
Employment
  • Smart Insights : Advice on best practice for digital marketing
    Digital marketing author, consultant and speaker, present
    Editor of our blogs, ebooks, templates and courses created by specialist Expert commentators.
Story
Tagline
Sharing the latest digital marketing strategies and techniques
Introduction

Hello!

Since 1997 my passion has been sharing and educating on the latest best practices to help businesses compete through digital marketing. I do this through speaking at conferences, training workshops, my books on digital marketing and daily as editor of the Smart Insights Digital Marketing blog

Today, Google+ is a great place to learn, so please Circle, Share and Comment!

Connect with Dave

If you prefer, you can connect or follow my updates on LinkedIn: http://www.linkedin.com/in/davechaffey

Dave's books

My books on digital marketing, many of which are in their fourth or fifth editions and are translated into many languages include: 

  • E-marketing Excellence 
  • Ecommerce and Ebusiness management
  • Digital Marketing: Strategy, Implementation and Practice.
  • Total E-mail Marketing  
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Gender
Male