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Dave Cain
Works at Boots UK
Lives in Nottingham, UK
750 followers|187,095 views
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Why CTR Is NOT a Direct Ranking Factor
Here's Why Video

Many SEOs assume that click behavior such as click-through rate (CTR) is used by Google as a ranking factor. So why does +Eric Enge insist that it is NOT a direct factor?

Find out in our latest #HeresWhyMonday video!

http://stonet.co/ctrrank-gp
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Dave Cain

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Advanced Google App Deep Linking

How do you get your app content into Google Search results, and what are the benefits of doing so?

+Eric Enge covered the app deep linking session at SMX Advanced for +Search Engine Land.

Get your learn on at http://searchengineland.com/smx-advanced-recap-advanced-google-app-deep-linking-253134
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
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Google may attempt to stop Fake Business Spam by throwing off attempts to manipulate local search listings.
A google patent has been granted to throw off people who may be spamming fake business listings at Google
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tl;dr: be awesome for your users & clients, when they visit with their mobile phone in hand.
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Have him in circles
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Don't let Google's changes to local search throw your strategy off course. George Freitag examines the big picture and shares some tips for honing your tactics.
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
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Changes to the AMP report in Search Console

With the upcoming changes to how Google's Search shows AMPs / Accelerated Mobile Pages [1], we've updated the AMP status report in Search console [2]. The report now reflects that in the future, Structured Data will no longer be required to show AMP results on Google Search. In order to appear in the "Top Stories" carousel, the appropriate Structured Data [3] is still required though.

To make it clear that you can still use Structured Data with AMP, we'll now show these as informational items below the chart but they're not considered as errors on the page. To review a site's usage of Structured Data overall, also check out our Structured Data report [4] or test individual pages using the Structured Data Testing Tool [5].

Let us know if you have any questions!

[1] https://webmasters.googleblog.com/2016/08/amp-your-content-preview-of-amped.html
[2] https://support.google.com/webmasters/answer/6328309
[3] https://developers.google.com/search/docs/data-types/articles#article_types
[4] https://support.google.com/webmasters/answer/2650907
[5] https://developers.google.com/structured-data/testing-tool

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Cyrus Shepard explains Google's latest news about 3xx redirects, and what it means for SEO.
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
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Google Search / google.com/search/about/
. Start here > support.google.com/websearch
. Forum > goo.gl/grpbfJ
. Inside search > goo.gl/lY5yof
. Power Searching > goo.gl/vwXDRl
. Advanced Power Searching > goo.gl/U2X6HS

Google Search For Work / google.com/work/search/
. Start here > support.google.com/gsa
. Learning Center > goo.gl/n9zOt8
. Forum > goo.gl/IPXreQ
. Community > goo.gl/x81jC7

Google Custom Search / cse.google.com/cse/
. Start here > support.google.com/customsearch
. Forum > goo.gl/CiLtLb
. YouTube > goo.gl/p0YPyt
. Blog > goo.gl/2cV93g
. Custom Search Engine > goo.gl/8Dg1z4
. Google Site Search > goo.gl/dfblb5
. Developers > goo.gl/XZTDJz

Search For Mobile / google.ca/mobile/search/

Search Images > goo.gl/1OG7De

Search Videos > goo.gl/sTAHDq

Search Scholar > http://goo.gl/22Dsrd

Google Now > google.com/landing/now/

Search Quality Rating Guidelines > goo.gl/MRUfUL

Google Flights > google.com/flights

Work, Business & Entrepreneurs collection -> goo.gl/gHX69m
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Rosberg/Hamilton incident explained...

#F1
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TGIF, friends! But before you head out for the weekend, you'll want to update MozBar and check out the brand new feature we've added. Don't have our SEO toolbar? Download it for free in the Chrome store. http://mz.cm/29boyVi
It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.
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Story
Tagline
Digital Marketing Manager
Introduction
Hello, I'm Dave Cain, a digital marketing professional based in Nottingham, UK. 

Search engine optimisation (SEO) and pay-per-click (PPC) are my core areas of expertise and what I've been doing for the past 12+ years. Along with SEO and PPC, my other digital marketing skills include SMM, CRO, UX, SERM and web design / development.

I write about all things digital marketing over on my blog and you can keep up-to-date by following my Google+ page.
Bragging rights
2nd Dan Black Belt (Karate)
Work
Occupation
Digital Marketing Manager at Boots UK
Skills
SEO, PPC, strategy and digital innovation.
Employment
  • Boots UK
    Digital Marketing Manager, 2014 - present
  • DaveCain.co.uk
    Digital Marketing Professional, 2002 - present
  • Previous Employment
    Please see LinkedIn - http://uk.linkedin.com/in/davecainseo
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Other names
DC
Dave Cain's +1's are the things they like, agree with, or want to recommend.
Eric Clapton: I Still Do – Music on Google Play
market.android.com

I Still Do is the twenty-third solo studio album by the English rock musician Eric Clapton. The album will be released on May 20, 2016 throu

14 Brilliant #SEO Articles I Read In January 2016 | Dave Cain
www.davecain.co.uk

Jan 16 has been a busy month with Google updates, new releases and many speculating about what will happen in 2016 with SEO. Check out what

Pubcon 2015 - My Top 5 Must Reads From This Years Event... | Dave Cain
www.davecain.co.uk

As many of you will know, they are some brilliant events in the digital marketing space. One of those is Pubcon which is held yearly over in

My top 5 Moz Whiteboard Friday videos of 2015 (so far) | Dave Cain
www.davecain.co.uk

This is a super quick blog post, but a must read (and watch). If you don't already watch the Whiteboard Friday videos from Moz - you must!!!

Featuring Dave Cain - 35 Experts Share Their Top Digital Marketing Tip |...
www.davecain.co.uk

Check out this post featuring me - 35 Experts Share Their Top Digital Marketing Tip For Start-Up Small Businesses.

Interview with Dave Cain & Richard Betts of Bygott Biggs | Dave Cain
www.davecain.co.uk

Recently I agreed to be interviewed by Richard Betts of Bygott Biggs - a legal recruitment company based in Nottingham.

Todoist: To-Do List, Task List - Android Apps on Google Play
market.android.com

The perfect to-do list app is there wherever you need it: on your phone, tablet, desktop, browser, Gmail, and more.Join over 2 million peopl

Google Ranking Signal: Mobile Friendliness - Things to Consider | Dave Cain
www.davecain.co.uk

Google have confirmed that mobile sites will benefit within search results. So what does this mean for websites and the like? Check out my t

Mercedes, GoPro, Fender, Starbucks & Waitrose - 5 Brands 'Owning...
www.davecain.co.uk

A picture is worth 1,000 words, so what better way to communicate messages using images over text. Check out my top 5 brands 'owning it' on

How To Avoid Below Standard Digital Marketing Agencies | Dave Cain
www.davecain.co.uk

In this blog post, I share some of my favourite articles and guides around how to choose a digital marketing agency and the things to look f

Tips & Advice For Compiling A Disavow File | Dave Cain
www.davecain.co.uk

Following on from the recent Penguin update, I was asked: Do you have any advice around compiling a disavow file? Check out my advice, thoug

7 Super Penguin 3.0 Articles Worth Reading | Dave Cain
www.davecain.co.uk

I'm still asked many questions about the Penguin update along with it's purpose, here are 7 super articles worth reading to get you up-to-sp

Trello - Organize Anything
market.android.com

Whether you're managing a team of freelancers, writing an epic screenplay, or just making a list of stuff to get done, Trello makes sure you

Warning! Cold Callers Pretending to be Google | Dave Cain
www.davecain.co.uk

This is just a quick blog post to act as a warning to all. Recently I've heard one or two stories of companies cold calling businesses prete

9 Cards Home Launcher
market.android.com

9 Cards is a highly customizable Home Launcher created to enhance your Android experience. It does so through a unique hierarchical interfac

Is £50 a month for SEO a good deal? | Dave Cain
www.davecain.co.uk

Recently I was asked: Is £50 a month for SEO a good deal? - Read my thoughts on cheap SEO along with the things to look for and ask.

薄暮微光 (Twilight)
market.android.com

常感谢您下载并使用 薄暮微光(Twilight)您是否正在为难以入睡而烦恼?您的孩子是否因为睡前在平板电脑玩游戏而变得兴奋异常? 您是否在深夜还在使用您的智能手机和平板电脑?薄暮微光(Twilight)也许就正是您所需要的!近期的研究表明,睡前暴露于 蓝色光线 之中可能会 扰乱您

Screen Filter
market.android.com

Applies a shade that acts as a dimmer to ensure your eyes don't hurt. Far more powerful than Android's built-in brightness setting. Great fo

Amazing photo shoot and photographer, highly recommend.
Public - 9 months ago
reviewed 9 months ago
Having been recommended to Crazy Train Music by my music teacher Mansfield Guitar Tuition, I've constantly been impressed with the level of service, available stock and free advice on offer. Chris at Crazy Train Music clearly has a passion for music and unlike other music shops, wants to help you find the perfect instrument. I’d highly recommend Chris at Crazy Train and will continue to be a long standing customer for many years to come.
Public - 2 years ago
reviewed 2 years ago
3 reviews
Map
Map
Map
Having had lessons off Martyn for the past 18 months, I've gone from not even knowing how to hold a guitar to a confident blues guitar player. Martyn has lots of patience and tapping into 30 years worth of guitar playing and knowledge is priceless. I'd highly recommend Martyn at Mansfield Guitar Tuition to any aspiring guitar player.
Public - 2 years ago
reviewed 2 years ago