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Dave Cain
Works at Boots UK
Lives in Nottingham, UK
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Dave Cain

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Is Google testing a new mobile algorithm change? Would this be "core"? :) Both +Peter Meyers from +Moz and +Krystian Szastok from +AccuRanker notices mobile only shifts.
On Friday, Dr. Pete Meyers, the man behind Mozcast said on Twitter that his tool picked up significant ranking changes in the mobile search results. He said
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Dave Cain

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In today's Whiteboard Friday, Rand discusses keyword targeting vs. focus on topics. Learn how to get the best of both approaches.
Should you ditch keyword targeting entirely? There's been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it's a big step to take and could potentially hurt your rankings. In today's Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
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Curious about Accelerated Mobile Pages (AMP)? You'll definitely hear a lot from us about them this year, being ahead of the curve gives you that extra edge. Here are a bunch of hangouts to get started with:

Existing, recorded hangouts:

Intro with Richard Gingras:
https://plus.google.com/events/cfn8fnt47j09qs7d3t0l7rqmjr0

Technical overview with Emeric Studer:
https://plus.google.com/events/cgca7npsn20d2f68gto5sltr6jk

Technical overview II, with Malte Ubl:
https://plus.google.com/events/ch231bul4ql7c2cer88fucq5n3k

Upcoming office-hours hangouts (submit your questions!):

Analytics, with Rudy Galfi:
https://plus.google.com/events/c51ih2l3ome25sfcebj9lli9vd0

Paywalls, with Ashwin Limaye:
https://plus.google.com/events/colinihi6sc5vbgd0qb5bo1p0l4

Ads, with Craig DiNatali:
https://plus.google.com/events/c4an6qucjbpp0h53agmrn59l3nc

About format innovation, with Rudy Galfi:
https://plus.google.com/events/ckn1d5vjt09i5tru9875vkvjujk


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If you like the kinds of content our talented columnists publish on Search Engine Land, we invite you to follow them on Twitter. Our newly updated Contributors Twitter List features a steady stream of great info, articles, news, and tidbits from the industry writers you know and trust. (Plus, they're really friendly and helpful, so if you have a question or comment about their articles, reach out!) http://selnd.com/1S78rVE
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And maybe the biggest lesson is what Google did to all the pages that were part of the test! :) Is the order of keywords in a title tag important? An experiment. via +Marie Haynes #seo https://www.mariehaynes.com/keywords-in-title-tag/ 
@marie_haynes Interesting. Would also have been interesting to see what Google presented you with if you'd searched the actual title-tags. Dan Howdle · 41m41 minutes ago. Dan Howdle @DanHowdle. @marie_haynes Google often truncates of puts website name in place of half of title tag on our ...
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Dave Cain

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Works at Boots UK as Digital Marketing Manager at Boots UK. Lives in Nottingham, UK. Digital Marketing Manager
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Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at https://support.google.com/webmasters/answer/6073543

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at https://googlewebmastercentral.blogspot.ch/2012/08/website-testing-google-search.html (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( https://support.google.com/webmasters/answer/6033049 ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.


Hope this helps clarify some of the open questions! Let me know if there's anything missing.

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In his last post as a Mozzer, our very own Cyrus Shepard shares his biggest tip for improving web traffic. We'll miss you, Cyrus!
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
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A rare, late post on SER. And it's an interesting one -> Google: Why It Is So Hard To Confirm All Algorithm Updates via +Barry Schwartz #seo 
A couple hours ago, Google's Andrey Lipattsev a Search Quality Senior Strategist participated in a Q&A with Bill Slawski, Ammon Johns, Eric Enge and Anton Shulke. Andrey Lipattsev gave one of the mos
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The Fender Custom Shop 2016 Prestige Collection is a group of exquisitely handcrafted offerings from ‪#‎Fender‬’s Master Builders.
Master Builder Dale Wilson’s Stained Glass ‪#‎Tele‬ is one of those gems, with an intricate LED light panel inside a multi-tiered body allowing it to glow. In addition, Master Builder Yuriy Shishkov designed the Music Repeater Tele, which was inspired by an 18th-century pocket watch and boasts custom hardware and hand-stained wood mesh with gilded hand-carved patterns. Watch both interviews here: http://www2.fender.com/experience/fender-tone/master-builder-dale-wilson-prestige-collection-stained-glass-tele
‪#‎FenderNAMM‬ ‪#‎NAMM‬
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Tagline
Digital Marketing Manager
Introduction
Hello, I'm Dave Cain, a digital marketing professional based in Nottingham, UK. 

Search engine optimisation (SEO) and pay-per-click (PPC) are my core areas of expertise and what I've been doing for the past 12+ years. Along with SEO and PPC, my other digital marketing skills include SMM, CRO, UX, SERM and web design / development.

I write about all things digital marketing over on my blog and you can keep up-to-date by following my Google+ page.
Bragging rights
2nd Dan Black Belt (Karate)
Work
Occupation
Digital Marketing Manager at Boots UK
Skills
SEO, PPC, strategy and digital innovation.
Employment
  • Boots UK
    Digital Marketing Manager, 2014 - present
  • DaveCain.co.uk
    Digital Marketing Professional, 2002 - present
  • Previous Employment
    Please see LinkedIn - http://uk.linkedin.com/in/davecainseo
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married
Other names
DC
Dave Cain's +1's are the things they like, agree with, or want to recommend.
14 Brilliant #SEO Articles I Read In January 2016 | Dave Cain
www.davecain.co.uk

Jan 16 has been a busy month with Google updates, new releases and many speculating about what will happen in 2016 with SEO. Check out what

Pubcon 2015 - My Top 5 Must Reads From This Years Event... | Dave Cain
www.davecain.co.uk

As many of you will know, they are some brilliant events in the digital marketing space. One of those is Pubcon which is held yearly over in

My top 5 Moz Whiteboard Friday videos of 2015 (so far) | Dave Cain
www.davecain.co.uk

This is a super quick blog post, but a must read (and watch). If you don't already watch the Whiteboard Friday videos from Moz - you must!!!

Featuring Dave Cain - 35 Experts Share Their Top Digital Marketing Tip |...
www.davecain.co.uk

Check out this post featuring me - 35 Experts Share Their Top Digital Marketing Tip For Start-Up Small Businesses.

Interview with Dave Cain & Richard Betts of Bygott Biggs | Dave Cain
www.davecain.co.uk

Recently I agreed to be interviewed by Richard Betts of Bygott Biggs - a legal recruitment company based in Nottingham.

Todoist: To-Do List, Task List - Android Apps on Google Play
market.android.com

The perfect to-do list app is there wherever you need it: on your phone, tablet, desktop, browser, Gmail, and more.Join over 2 million peopl

Google Ranking Signal: Mobile Friendliness - Things to Consider | Dave Cain
www.davecain.co.uk

Google have confirmed that mobile sites will benefit within search results. So what does this mean for websites and the like? Check out my t

Mercedes, GoPro, Fender, Starbucks & Waitrose - 5 Brands 'Owning...
www.davecain.co.uk

A picture is worth 1,000 words, so what better way to communicate messages using images over text. Check out my top 5 brands 'owning it' on

How To Avoid Below Standard Digital Marketing Agencies | Dave Cain
www.davecain.co.uk

In this blog post, I share some of my favourite articles and guides around how to choose a digital marketing agency and the things to look f

Tips & Advice For Compiling A Disavow File | Dave Cain
www.davecain.co.uk

Following on from the recent Penguin update, I was asked: Do you have any advice around compiling a disavow file? Check out my advice, thoug

7 Super Penguin 3.0 Articles Worth Reading | Dave Cain
www.davecain.co.uk

I'm still asked many questions about the Penguin update along with it's purpose, here are 7 super articles worth reading to get you up-to-sp

Trello - Organize Anything
market.android.com

Whether you're managing a team of freelancers, writing an epic screenplay, or just making a list of stuff to get done, Trello makes sure you

Warning! Cold Callers Pretending to be Google | Dave Cain
www.davecain.co.uk

This is just a quick blog post to act as a warning to all. Recently I've heard one or two stories of companies cold calling businesses prete

9 Cards Home Launcher
market.android.com

9 Cards is a highly customizable Home Launcher created to enhance your Android experience. It does so through a unique hierarchical interfac

Is £50 a month for SEO a good deal? | Dave Cain
www.davecain.co.uk

Recently I was asked: Is £50 a month for SEO a good deal? - Read my thoughts on cheap SEO along with the things to look for and ask.

薄暮微光 (Twilight)
market.android.com

常感谢您下载并使用 薄暮微光(Twilight)您是否正在为难以入睡而烦恼?您的孩子是否因为睡前在平板电脑玩游戏而变得兴奋异常? 您是否在深夜还在使用您的智能手机和平板电脑?薄暮微光(Twilight)也许就正是您所需要的!近期的研究表明,睡前暴露于 蓝色光线 之中可能会 扰乱您

Screen Filter
market.android.com

Applies a shade that acts as a dimmer to ensure your eyes don't hurt. Far more powerful than Android's built-in brightness setting. Great fo

Slack
market.android.com

Slack: On a mission to make your working life simpler, more pleasant and more productive.

Amazing photo shoot and photographer, highly recommend.
Public - 2 months ago
reviewed 2 months ago
Having been recommended to Crazy Train Music by my music teacher Mansfield Guitar Tuition, I've constantly been impressed with the level of service, available stock and free advice on offer. Chris at Crazy Train Music clearly has a passion for music and unlike other music shops, wants to help you find the perfect instrument. I’d highly recommend Chris at Crazy Train and will continue to be a long standing customer for many years to come.
Public - a year ago
reviewed a year ago
3 reviews
Map
Map
Map
Having had lessons off Martyn for the past 18 months, I've gone from not even knowing how to hold a guitar to a confident blues guitar player. Martyn has lots of patience and tapping into 30 years worth of guitar playing and knowledge is priceless. I'd highly recommend Martyn at Mansfield Guitar Tuition to any aspiring guitar player.
Public - 2 years ago
reviewed 2 years ago