Seth's post full title is "The Trip Advisor tail wagging the real world dog." Opens with [the real person] Duncan Hines certifying restaurants and comparing that impact with Web users of Yelp and other business/trip review services.

Some businesses see Yelp and others as a tax, a burden they have to pay attention to in order to stay relevant, and they grumble about it. Others see these sites as the opportunity of a lifetime, a chance to deliver service (which takes guts and care, more than money) to get ahead.
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