I love the idea behind this MarketingProfs article in creating stories, i.e. content, that more than anything else, compels your audience to SHARE it.

Your job is to understand how you can share your story in a way that motivates your audience to share it. How can you make your story part of your audience’s story? Your mission as a storyteller is to empower your audience to be storysharers.

Before you create a video, ask yourself these questions:

- Is this something our audience will be compelled to share?
- Is this content a gift to our audience?
- What will it say about my audience when they share it? Why would they be compelled to share this?
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