Great article covering the arguments why you need your own community along with tips on growing it with an eye on social media and the larger internet.

"Create a website with social at the heart that allows product information to stand alongside Twitter posts, videos and blogs from your staff. This will give your community one place to visit and interact with you and your business."

"One of the main drawbacks of relying solely on larger social networks is that your business, large or small, successful or not, looks exactly the same as everyone else’s."

"Don’t forget to make it easy for visitors to share your work, put sharing icons at the bottom of all your posts and get people spreading the word via their own social networks."

"Keep blog posts, photos, tweets and comments regular. Whether that is once a day, week or month make sure you always deliver on time."
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