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Dave Booth
Works at Cardinal Path
Attended Monterey Institute of International Studies
Lived in San Jose, Costa Rica
3,172 followers|231,013 views
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Dave Booth

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Turn your data into dollars: latest +Marketing Land post is up...hope you enjoy it!

http://marketingland.com/turning-data-dollars-3-stages-activate-uour-data-125770
It's not just about collecting data. You need to know how to activate that data to extract value from it. Columnist David Booth explains how.
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Dave Booth

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Get your Google Tag Manager on!  If you're using +Google Analytics and haven't yet switched to tag management, check out +Corey L Koberg 's course on Google Tag Manager - just launched at +lynda.com :

http://www.cardinalpath.com/google-tag-manager-essential-training-now-available-on-lynda-com/
Cardinal Path’s co-founder and senior partner, Corey Koberg conducts the latest Lynda.com course on Google Tag Manager (GTM)
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Yes I definitely training on this. Thank you
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Having trouble keeping up with all the Google AdWords updates lately?  This should help: https://support.google.com/adwords/answer/6151102
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Dave Booth

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Dare you to find something that strays from these formats!
 
How clichéd can we possibly get? 

I love this wonderful visual analysis of what actually happens in TV shows. I'm confident you'll look at this and smile, or even LOL. But, then you'll realize how true this is, and then you might cry a little.

Source: http://goo.gl/ysO43c  #creativity #tricksofthetrade 
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My first +Marketing Land post of 2015 - get your data on this year!
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Dave Booth

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Really great use of 15 minutes of your time...some good quotes in there:

https://www.youtube.com/watch?v=XCvwCcEP74Q

"Google Glass is not a wearable it's a prophylactic."
"This guy [carpool/uber driver] is your new delivery man without a brown or yellow uniform."
"Rich people are the most boring in the world: they smell, look, and feel alike....they aspire to the same things."
"Find another technology product [Apple products] that over time, as it has expanded, has expanded its margins."
"As you move down the torso [with respect to where you resonate with the consumer], the margins get better."
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Thanks for sharing!
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Thought this was good - most of the challenges to activating data within the organization are not technical, but cultural instead!
The Top 10 Big Data Challenges [Infographic] http://elstcp.at/17oqcvP via +Elastic Path Software, Inc. 
The Top 10 Big Data Challenges [Infographic] - Digital Commerce, Marketing, Technical
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nice article, thx for sharing
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For all those aspiring engineers and technical tinkerers that have a fond place in their childhood hearts for Radio Shack, here's a tribute worth watching:
https://www.youtube.com/watch?v=3FCioWz7aps
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Yes, it is sad and I do remember radio shack as the go to place for tech. Now let's see what Sprint can do with all their new offices. 
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Zombie cookies through Verizon's header...regardless of opt-outs:
http://marketingland.com/ad-tech-firm-turn-found-harnessing-verizons-supercookie-track-users-115560
Tracking IDs regenerate even after a user opts out of advertising tracking and deletes cookies.
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+Cardinal Path  President +John Hossack  on the ROPO (research online purchase offline) effect:
Read this article on the ROPO effect (research online, purchase offline) and how to use analytics and advanced attribution modeling to demonstrate the ROI of digital spend
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Have him in circles
3,172 people
Vanja Šebek's profile photo
Allan Hansen's profile photo
Christian Richter-Pedersen's profile photo
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Alicia Yaeger-Booth's profile photo
Vikash Sheoran's profile photo
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Work
Occupation
Co-Founder & Sr. Partner at Cardinal Path
Employment
  • Cardinal Path
    Co-Founder, Sr. Partner, 2010 - present
  • WebShare
    Co-Founder & Partner, 2004 - 2010
  • United States Peace Corps
    Guatemala, 2002 - 2004
  • Intel Corporation
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
San Jose, Costa Rica - Cobán, Alta Verapaz, Guatemala - Guadalajara, Jalisco, Mexico - Monterey, CA - Phoenix, AZ - Sacramento, CA - Chicago, IL - Swansea, Wales
Story
Introduction
Author, speaker, consultant, adjunct professor & passionate about using data & technology to enhance all aspects of business intelligence. 
Bragging rights
Digital Analytics Association 2014 Practitioner of the Year, Google AdWords, Analytics & Website Optimizer Certified Trainer & Partner, Urchin & Google Apps Reseller, Google for NonProfits Partner.
Education
  • Monterey Institute of International Studies
    International Masters of Business Administration
  • University of Illinois at Urbana-Champaign
    Electrical & Computer Engineering
Basic Information
Gender
Male
Dave Booth's +1's are the things they like, agree with, or want to recommend.
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