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Dave Booth
Works at Cardinal Path
Attended Monterey Institute of International Studies
Lived in San Jose, Costa Rica
3,532 followers|245,822 views
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Dave Booth

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Nice article about the role innovation plays at +Cardinal Path , featuring our own +John Hossack !

http://cpath.it/1Vc6eYn
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Dave Booth

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New report: See how the best in #ecomm are using #Analytics platforms and Tag Management Systems! Whitepaper:
http://cpath.it/1RF1Txz
Cardinal Path's whitepaper explains how leading ecommerce organizations are managing the collection of data from their websites.
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Dave Booth

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I asked a bunch of data & analytics heavyweights what got them excited when looking forward to 2016...here's what they said:
http://marketingland.com/data-analytics-2016-industry-experts-weigh-153793
What's in store for data & analytics in the coming year? Columnist David Booth asks well-known experts -- Justin Cutroni, Jim Sterne, Daniel Waisberg and more -- for their 2016 predictions.
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Good article from +Nick Iyengar - use your data to optimize performance:

http://marketingland.com/optimize-conversions-focus-everything-conversion-141851
Looking to turn more website visits into conversions? Columnist Nick Iyengar explains why it's important to first map out each process a user goes through on your site, and then use analytics to find out if it's meeting its goals.
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Good overview of BigQuery updates from +Nate Payne ...
 
Check out the latest releases from Google that build on BigQuery
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Still time if you haven't signed up yet!
 
Tasked with Big Data applications for your organization? Join us August 12th, and find out how you can use BigQuery to unlock business potential within Enterprise Data! Register here: http://cpath.it/1SOx5gj
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Dave Booth

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Wondering if a DMP is right for you?  Want to know how to activate and leverage the one you've got?  Great webinar coming up January 26th with +Cardinal Path 's +Corey L Koberg and +Jonathan Flander :

http://www.cardinalpath.com/webinar-achieving-true-omni-channel-marketing-with-data-management-platforms/
Webinar: Data Management Platforms unify online and offline data from any source to help you understand customer behavior across every touchpoint
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Great post for those GA users missing content velocity measurements - now you can have them!
 
Measuring Page Velocity with +Google Analytics

Learn how to measure Page Velocity, a custom built metric within Google Analytics that allows you to drill deeper and understand which pages have the greatest influence in driving users deeper into a website.
One of the most basic questions asked by marketers is: "How much content is being consumed on my website?" - In this article you will learn an advanced technique called Page Velocity to help you answer that question on Google Analytics.
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Columnist Nick Iyengar suggests that KPI frameworks can help organizations to better understand which metrics to focus on and develop more specific hypotheses for optimization efforts.
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Good overview of Google Container Engine following its release by +Nate Payne ...
The launch of Google Container Engine represents the next shift in cloud-based architectures.
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Hot off the press - this month's MarketingLand column focusing on leveraging customer data!
 
David Booth explains why bridging the gap between your marketing performance data and your customer data will help you make strong business decisions:
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Never too early to start the holiday planning - here's some great tips from +Nick Iyengar :
http://marketingland.com/5-e-commerce-techniques-know-2015-holiday-season-134979
Think it's too early to start planning for the busiest online shopping time of the year? Think again! Columnist Nick Iyengar shares some e-commerce tips to help you prepare.
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Have him in circles
3,532 people
The Heinrich Team's profile photo
Rod Baker Ford's profile photo
Tan Anne's profile photo
Alexander Rustad's profile photo
Zeba Warsi's profile photo
Leon Theodore's profile photo
akash narwani's profile photo
Andrew Thorn's profile photo
julian guzman (cdlm)'s profile photo
Work
Occupation
Co-Founder & Sr. Partner at Cardinal Path
Employment
  • Cardinal Path
    Co-Founder, Sr. Partner, 2010 - present
  • WebShare
    Co-Founder & Partner, 2004 - 2010
  • United States Peace Corps
    Guatemala, 2002 - 2004
  • Intel Corporation
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
San Jose, Costa Rica - Cobán, Alta Verapaz, Guatemala - Guadalajara, Jalisco, Mexico - Monterey, CA - Phoenix, AZ - Sacramento, CA - Chicago, IL - Swansea, Wales
Story
Introduction
Author, speaker, consultant, adjunct professor & passionate about using data & technology to enhance all aspects of business intelligence. 
Bragging rights
Digital Analytics Association 2014 Practitioner of the Year, Google AdWords, Analytics & Website Optimizer Certified Trainer & Partner, Urchin & Google Apps Reseller, Google for NonProfits Partner.
Education
  • Monterey Institute of International Studies
    International Masters of Business Administration
  • University of Illinois at Urbana-Champaign
    Electrical & Computer Engineering
Basic Information
Gender
Male
Dave Booth's +1's are the things they like, agree with, or want to recommend.
Google Breaks New Ground By Making Container Engine Generally Available ...
www.cardinalpath.com

The launch of Google Container Engine represents the next shift in cloud-based architectures.

WASP
plus.google.com

Don't make decisions on the wrong data!

The Three Layers Of Data And Analytics Success
marketingland.com

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where

Universal Analytics - out of beta!
cutroni.com

Digital Analytics for Business

MediaPost Publications Dashboards - Enabling Data-Driven Decision-Making...
www.mediapost.com

Dashboards - Enabling Data-Driven Decision-Making - 08/13/2013

The Platform Wars & What They Mean To A CMO
marketingland.com

“Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one man

iOS and Android Passing Search Data - Google Coming Out of the Dark?
www.definemg.com

Starting Thursday 7/30, we noticed that the Dark Google problem plaguing iOS and Android mobile searches was no longer happening.

40 New Data Points In Google Analytics API - Analytics Blog
analytics.blogspot.com

Custom Dimensions and Metrics. We're most excited about the ability to query for custom dimensions and metrics using the API. Developers can

Cardinal Path
plus.google.com

We listen to the stories in your data and act upon the truths that are uncovered.

Cardinal Path - Web Analytics and Data Driven Marketing
www.cardinalpath.com

We find the stories in your data and take action with SEO, paid search, online advertising, user experience, and development services.

How P&G Presents Data to Decision-Makers
blogs.hbr.org

When it comes to data visualization, it's not how creative you are, but how common.

Countries and languages. Shaken, not stirred for International SEO
www.cardinalpath.com

When coming down to countries, languages, browser language and languages offered in a site things don't look as expected. Let's see why.

A Social Media Dashboard for Google Analytics – Analytics Talk
cutroni.com

Offsite Activities. This section is about what happens off of the site and some of the attributes of traffic that comes from social. First i

Google Analytics Premium Edition - Enterprise Web Analytics, Cardinal Path
www.analyticspremium.com

WebShare, VKI Studios, and PublicInsite have merged to become Cardinal Path and form a leading force in web analytics and data driven market

Cardinal Path
plus.google.com

Cardinal Path hasn't shared anything on this page with you.

Internationalization: Making your WordPress site Multilingual
www.cardinalpath.com

This article provides an in-depth overview of the various approaches and plugins available for website owners wanting to create multilingual

Google Zeitgeist 2011
www.googlezeitgeist.com

What mattered in 2011? Zeitgeist sorted billions of Google searches to capture the year's 10 fastest-rising global queries and the rest of t

Why Detailed Data Is As Important As Big Data
sloanreview.mit.edu

The increasing ability for companies to get transaction-level, detail-level data — clickstream data versus summary data — presents huge oppo