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DataXu

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Heading to #CES2017 next week in Vegas? Meet with @DataXu execs in our Sky Suite at the Aria. Email mmcgugan@dataxu.com to book a meeting.
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DataXu

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What do TV and the Queen of England have in common? Find out in Director of Corporate Marketing Merrily McGugan's latest MarketingLand article.
TV is far from dead. But columnist Merrily McGugan explains how, thanks to the internet and streaming video, it's continuing to evolve, which means marketers need to adapt.
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DataXu

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Missed out on this week's ARF Audience Measurement 2016 event in New York? Read DataXu's blog coverage here.
The Advertising Research Foundation (ARF) held its 2016 Audience Measurement event earlier this week at the Conrad Hotel in Newnew_excerpt_more [...] Continue Reading
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DataXu

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It's time to double down on data! Read DataXu's contribution to the April 2016 edition of ANA Magazine, where we discuss how data and analytics are driving big returns on marketing investments for brands such as ConAgra Foods, Inc. and Lexus. 
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DataXu

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How do you get someone to want to work for you? Take a look behind the scenes of tech hiring in this new opinion piece from DataXu Sr. Manager of Application Engineering, Kevin Fennelly. 
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Kicking off GABBCON NYC this morning! See DataXu co-founder and SVP, analytics & innovation Sandro Catanzaro speak on the "Are Digital Dollars Really Shifting More Quickly To TV Or Is TV Being Planned And Executed Digitally?" panel at 10:45! http://gabbcon.com/event/new-york-2016/
Melissa Keller, EVP Channel Investments at Havas Media. Sean Reardon, CEO at Roar Groupe and Moxie. Shenan Reed, President Digital North America at MEC. Dan Reiss, Executive Vice President Of Content Partnerships at Turner. Kirti Srikant, VP, Brand & Advertising at Oppenheimer Funds ...
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DataXu

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Headed to #CES2017? Schedule a meeting with one of our executives on Weds, Thursday or Friday. Email mmcgugan@dataxu.com to book.
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DataXu headed to Cannes in 2016 as an official sponsor of the Cannes Lions Beach Club. Beyond the beachfront, DataXu could also be found aboard the SuperFun yacht for PTV panels, parties and a glass or two of rose. On Thursday, the 'Xu Crew set sail for San Tropez before making its way back to the Croisette. #CannesLions #TheXuAndYou http://bit.ly/DataXuCannesLions16
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In NYC for DMS16? Catch DataXu CEO Mike Baker onstage with LUMA Partners to discuss the convergence of ad tech and mar tech. Tuesday, May 17, 11:50am. See you there!
The Digital Media Summit (DMS) is the premier event for decision makers at the intersection of Digital Media, MarTech and Ad Tech to gather for unparalleled networking, compelling content and interactive discussions. Participants are CEOs (exclusively) of the most promising tech companies and senior executives of the industry's largest acquirers, VC firms and top advertisers. DMS 16 will take place during Internet Week on May 17th, at...
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DataXu

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With an industry average fraud rate of up to 30%, what should you look for in an advertising fraud-free guarantee?

Read "The 2015 Advertising Fraud Report" to learn the key questions to ask. 
DataXu's new report: The 2015 Advertising Fraud Report, the first in a series called the “Programmatic Quality Series.”
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DataXu

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Today on the blog: Read our coverage from GABBCON NYC 2016 where DataXu Co-Founder and SVP of Analytics & Innovation, Sandro Catanzaro, presented the Automated Linear Broadcast Cross Device Standards (ABCDs), live on-stage. ‪#‎AudienceBuyingNYC‬ 
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DataXu

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Did you see the new ABCD guidelines for programmatic buying for linear broadcast TV? Read DataXu Co-Founder and SVP of Analytics & Innovation Sandro Catanzaro's thoughts on the new guidelines here.

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The industry’s #1 data science and marketing analytics solution
Introduction

In 2009, DataXu was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top brands and agencies partner with us to deliver real results and prove how marketing impacts the business.

DataXu today remains an open next-generation marketing analytics platform that enables marketers to better understand and engage consumers in a programmatic world, no matter what device they’re using. With 15 offices in eleven countries, DataXu services more than 700 brands across the globe.

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