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dataxu
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Software for marketing professionals powered by data, but inspired by our customers.
Software for marketing professionals powered by data, but inspired by our customers.

74 followers
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Transitioning to a new #Programmatic platform can be stressful— not to mention all the other demands you have on your plate. It can be hard to navigate such a big change among many other things. To ensure a seamless (and less stressful) transition follow these tips:
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Gone are the days where #ConnectedTV audiences were led by younger generations and early adopters. Older Americans are on board with #CTV and your agency should be too. Learn more:
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RT @MarTechSeries: @dataxu Appoints TV Veteran Gary Savoy as Vice President of Media http://bit.ly/2KHSl9D @gsavoy @sandrocatanzaro http://bit.ly/2N47qPU
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RT @FysicalProtocol: We're happy to celebrate Mike Baker, President of @dataxu as one of our advisors! He's been working closely with our team to create an industry-wide open-source protocol for #transparent #datatrade

http://bit.ly/2KKuEgW http://bit.ly/2N2I30F
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#ConnectedTV is a great format to successfully raise brand awareness for your client— but did you know it can also be used to drive performance across direct-response campaigns? Read more:
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Are you taking full advantage of Connected TV? Check out this 101 series on #CTV filled with definitions, guidelines, and best practices so you can ensure you are getting the most out of your advertising. Read more:
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What is Addressable TV advertising? How does it work? When should you use it? We're answering these questions along with some best practices when it comes to #ATV. Read more:
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If you're looking to effectively reach your client's target audience in a better way that will make the greatest impact, consider adding Programmatic Linear TV to your media plan. Learn more about #LTV, how it works, and some best practices here:
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#BigData plays a big role in consumer experience. By leveraging this data you can gain real insights into your consumer's journey and develop an improved experience. Learn more:
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#GDPR is fully enforceable as of May 25h. And while the new privacy regulations have raised concerns among marketing professionals, there are ways to adapt your data strategy and use #GDPR to your advantage. Read more:
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