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Check your ranking! Google has updated the search engines algorithm. Many popular brands and businesses have dropped rank by 63% this includes even the tech giant Apple! 

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Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us. 

Coming Digital Marketing Trends of 2016

Hello again, I love when a new year rolls in. Why? Cause I get to read about all the new trends and what trended in 2015. But be careful where you get your information from; make sure that your resources are reliable. I can hear my past professors reminding the class. 
So what is on the horizon for Digital Marketing Trends for 2016? 
Bye Bye JavaScrpit, Mozilla FireFox and Adobe Flash 

First off in the fall of 2016 it has been announce that JavaScript will no longer be used, just like Adobe Flash. Okay I need a moment; I am tearing up a little. They will be missed. So how does it affect you? Simple, these Plug-Ins were used for over 10 years to design and support content and coding on websites and programs. You may want to check and see how your sites and other programs are running after they go bye- bye. Another thing we can say bye to is Mozilla FireFox, the current version 3.6 or 3.6.28 is the last version that will be published, meaning that Mozilla will no long update this version, produce any more new versions, or provide any security or stability updates. 

Know your target audience

The new statistics are in and they say no one wants to read anymore.  Meaning that the tools in Digital Marketing have become top priority and having someone who knows how to use these tools are a must! 
Audiences (meaning users, consumers, clients, customers, etc.) do not want to read lines and lines of text. They want bullet points or to the point information. They want to be dazzled with bold design and graphics, images and responsive elements (widgets and design). 

Mobile Marketing Mobile Sites and Apps

Mobile usage and devices have finally surpassed the usage of desktops and other platforms. (No surprise) Did you know that there are more people that own a Smartphone or cellular device than toothbrushes? 

People are conducting research and business on their mobile devices. Meaning if your media platforms and designs are not mobile compatible you better get them that way and fast! 

More Video Content Coming Soon!

People are no longer reading, they was video! In 2016, be ready for an explosion of video content to flood the markets. People are tuning in more and more for educational –explainer videos as well as entertaining videos. And you can tell because social media markets are providing new platforms for their users, free of cost. From Pinterest to Facebook, and Youtube has offered different platforms commercial and ad free, plus platforms for children. How can this work for you? Depending on your industry or what your are trying to sell, or what information that you are trying to share; this media platform can be easily used and shared throughout your different digital marketing platforms. Oh I forgot do not forget about live streaming video. 

Exposure and Budgets – 

There are a lot of different tools out there that can be used to boost your audience and revenue. These tools are not as expensive as you think they are. Before hiring any marketing firm make sure you check pricing for their services. Ask questions how much this is going to cost? When you choose the service such as SEO, or PPC, Ad, Banner, Social Media marketing you should not be overcharged for these services. Depending on who that firm chooses to market with you should pay for that charge only. For example if you choose to boost a post in Facebook you should only pay the cost of what Facebook charges that firm. Be careful or you will get overcharged! 

In 2016 paying for exposure on social media sites will be important. You have to remember that these social media sites are setup and indexed in every demographic area you can imagine and then some. Meaning you can reach a certain age group, occupation, gender, location or just about any other parameter you can think of. In addition to this you can set how much you want to spend. If you want to spend $5 to $2000 a month it is up to you. These social media sites also can provide you with detailed information on how your advertising is impacting your audience. 

Online Shopping – 

If you have a market site or you are selling goods on the World Wide Web then in 2016 there will be an increase of something call Social Shopping. This means that the social networks are now moving to platforms to allow Markets and Shopping on their sites.  The “buy now” button is and will be now available on social media sites such as Pinterest, Twitter and Facebook. 

Simultaneously Marketing 

All businesses (local, small and larger) will need to market throughout many different media platforms. Meaning they should advertise their content on different sites and social media platforms. You can always look into marketing automation, but be aware that marketing automation services and services are expensive and most likely you may be left with design process of the content which you want to market. 

SEO and Search Engine Results- 

As I mentioned before people do not want to read. When reviewing search engine results people 9 times out 10 will choose the results in page 1 probably out of the first 3 three results on page 1. But the little snippets of information that is coming up within those results are important as well. Again no one wants to read text heavy results. People want images, graphics, videos and to the point information.  Meaning when they review those results and they click on that link they want that information to be right there in front of them. They do not want to scroll down through text and images to find what they are looking for. 

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts. 

• Say good bye to JavaScript, Adobe Flash and Mozilla FireFox, they will no longer be supported, update nor renewed. They are all being phased out. 

• Know your audience – know who you are marketing to and who you want to reach. 

• Mobile Marketing is dominating all platforms. Be ready to enter the mobile marketing realm. Remember Mobile Marketing has to be done correctly or you will crash and burn and spend a ton of money/time on a failure.  

• Videos, Videos, Videos – Video content will soon fill all digital media platforms. Social media sites are already gearing up to accommodated these videos. If you do not have any video content you may want to think about creating some now. 

• Exposure and Budgeting  - Control your exposure and budget and this can all be done with social media sites and Google Adwords and Yahoo! Bing Advertising. You can now choose how much you want to spend when advertising. 

• Social Media Online Shops  - Social media have now setup platforms to host stores on their sites. So now you can use their search engine optimization and reach to sell goods and services. 

• Marketing on multiple platforms at once – be ready to use all media markets available to you. You have to remember social media sites offer many of their services for free. What is hard is the content design, maintenance and layouts are complicated. To market at once on multiple platforms can be done several ways, bad news they all cost money. 

• SEO and Search Engine Results  - Once again no one wants to read lines and lines of text. Make sure that your results are to the point, on page 1 of the results and have bold and creative images. 

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Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us. 

Web vs. Mobile Design and Marketing 

This is a topic that has many questions and a lot a factors that have come into play the last couple of years that have impacted this topic.
Web Vs. Mobile Sites 

Each one of these sites is the front door to any entity’s marketing platforms. But you must understand that each one may serve the same purpose they are completely different. How are they different? Here is the answer. Depending on how these sites were designed is how they will respond on each different device, meaning how will they look and work on different devices such as desktops, laptops, tablets, and smartphones. 

Okay I am going to be technical for just a second so bare with me and I will try not to throw a lot of tech jargon at you.

When the layout and design of these sites are being created there are several things that go in to play. Such as Meta data, Indexing, Coding which could be HTML, CSS etc. as well as setting up a responsive layout (Like I explained before think of this as DNA of a human being). 

There are several different ways to do this, it depends on what program that is used to design or write these sites. Some designers put in something called breaking points that tell the site how the content is to look on different screens. This means that one site is present for that entity and it has responsive layout for the different devices. This was a simple solution until now. Well adding breaking points and designing any site is time consuming and difficult, trust me I know. Some sites are you may have already seen have not put in these breaking points and when viewed on a mobile device they are bulky, this is another big no-no, keep reading. 

The playing fields for these sites have changed drastically in the last 2 years and I will explain why. 

The New Playfield 

First, mobile device usage has now surpassed any other form of device usage. Everyone is using their mobile devices to research, shop, buy, banking and whatever else they need to do on the internet.
Second, Google is actively penalizing entities in their search engine results that do not have a mobile site. Wait a minute; you say I have a mobile site already. No you may think you, do but 9 times out of 10 you have a web site that is designed to be viewed on mobile devices. Sorry that is not the same thing. But worse of all you do not want to be penalized by Google! You always want to make Google happy! And you want to be found on page 1 of those search engine results! (For more information on SEO – Search Engine Optimization please see my article on SEO.)

Third, the latest polls are in. No one wants to read lines and lines of text. They are looking for bullet points, graphics and to the point information. If your mobile site is not designed right with the desired content then you will be simply passed over or they will click that little back button. You want your mobile site to be bold, responsive and to the point.

Fourth, PC Magazine has announced the in the Fall of 2016 that JavaScript will no longer be used on the World Wide Web. What is JavaScript? This is a script that has been used to write and design website for over 10 years. This may leave existing web sites missing coding, links, files, etc. Adobe Flash Plug-In is also no longer supported. Both of these have been deemed no longer safe to stand against the security threats on the World Wide Web. 

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts. 

• Web and Mobile sites are two different sites from content, layout, coding, and design. if you don’t have this then you need to get it ASAP. 

• Make sure that your web site is responsive to different mobile devices, make sure that the site you have now is a mobile site and not just a responsive web site. 

• Google is actively penalizing within their search results if they do not have a mobile site. You want to make Google happy! You want to be found in page 1 of their search results. This is very important. 

• Mobile sites content should be different than the web site content. Web site content can be more detailed where as mobile sites should be more bold, have more graphics, more responsive layout, and to the point attitude.

• With Mobile users dominating the field right now it is a must that there is a mobile site in place. It is also important that it is geared to the user’s experience.   

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What is PPC – Pay Per Cost Click Advertising and Marketing? 

Pay per click (PPC), also called cost per click, and is an internet advertising form used to direct traffic to websites. This is done by using Ad and Banners that are placed in Social Media sites, Web Pages, Web Sites or Search Engine Results. 

Tools used for PPC 

We only use the most secure and most cost effective tools that have proven results. A few of these tools are:  Google AdWords, Yahoo! Bing Ads  and Facebook.
Benefits of PPC, Banners, and Ad Advertising/Marketing –
Drives Revenue – we already focus on SEO and Target Optimization for our clients giving them the search results in major search engines. Now we want to focus on the second option, placing our clients information within potential customers direct view such as within their mobile apps on their social media sites, or the other website or mobile sites. 

PPC, Banner, Ads Marketing – is cost effective our clients choose the plan they want and how much they want to pay. And they are only charged when their ad is clicked by a potential customer. 

Budgets and Costs – can be set by our clients and they are in control of their budgets and the amount they wish to spend. 

Results - can be provided quickly. Since this market strategy can be customized to the direct audience they reach, they tend to show results faster than other methods of marketing and advertising.  

Banner & Ads – 

What are Banners and Ad? 

Banners and Ads are those little graphics that show up within mobile applications or on web sites and social media.
These graphics are usually advertising a company/business.
As we travel through the World Wide Web our devices use cookies. These cookies track a user on what they search and what they view. These cookies can aide in our client banners and ad placement and when they are viewed.
These banners and ads can be very useful optimizing a company/business advertising they are usually viewed on sites such as Google and Facebook.

They can provide information on: They are customizable for the needs of our clients: 
• Brands
• Products
• Services 
• Goods
• Events
Data Slam LLC can designs these banners and ads for our clients.
Depending on the wants of these clients is how these banners and ads are placed and how prevalent this banners and ads are viewed.

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What is Social Media Marketing? 

 Social Media Marketing is the process of gaining website traffic or concentration through social media sites.

 Social media marketing programs usually focus on creating content that attracts attention and encourages members to share it across their social networks.

Social Media Marketing has quickly become an important tool in business marketing strategy. 

72% businesses are reporting increased traffic as well as better results in their search engine results. 

Benefits of Social Media Marketing – 

Understanding Consumers – social media give businesses a tool to better understand their customers. Business can see actively what their customers are talking about and what their potential wants and needs are. 

Customer Service - Social Media can allow Businesses to answer customer comments, questions or concerns. Even though a business may have a dedicated customer service department; customers now are looking for immediate access in a forum which they prefer. Customers feel they can communicate directly with a business via these social networks. 

Content – A business’ content is more easily circulated via social networks since these networks can be shared with not only customer’s friends and family but other social networks as well. This content easily shared and without cost from the social media networks. 

Cost Effective  - When advertising with Social Media Networks information can be targeted to certain customers and potential markets. Social Media platforms can reach certain keywords, demographics, locations, etc. Depending on what your business needs are all it could cost is time. 

In the world of Social Media where does a company start?

 Which one do I choose?

Depending our client’s industry and needs Data Slam LLC will advise you on which Social Media sites would help your business reach your market.

Data Slam LLC can create your company's social media accounts. Complete from creation to management.

It depends on what our client request of Data Slam LLC in how involved we are with our clients’ accounts.

We can upload and enter all business information to the Social Media site or we can upload all content to your social media site, logos, advertising, etc.

We can create content to post to your social media accounts to boost your views and create a buzz about your company.

We also create content for businesses such as: Contests, Events, Sales, Online Coupons, Business Announcements, etc.

We can also control what is posted to your accounts - if any content that is pornographic or abusive in any nature is posted to your Social Media account. 

Data Slam LLC will remove such posts. For more information on this service please see Reputation Management.

ORM Online Reputation Management or Reputation Management

What is ORM Online Reputation Management or Reputation Management?

Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that business/company/person.
 Why is reputation management important?
Every company has or had a disgruntled employee. Or has or had to deal with an unhappy customer.
These people can lash out doing damage to a company.

Individuals, businesses and organizations need to maintain, monitor and possibly improve the online information provided concerning them. They need to ensure that this information found online is authentic and up to date. If the information is fraudulent or negative they need to be able to counterattack this information with more accurate and positive information. 

ORM also provides clients from brand misuse and helps businesses track and manage their customer reviews. It can also protect against identity theft. 

ORM has become a necessary tool since anyone can say, comment or post anything online about anything or anyone. Currently there are few laws in place to protect the content on the World Wide Web. 

Tools used in ORM

There are certain tools along with strategies we use to serve our clients online reputation. 

Content Management – we provide content that is rich in text that is copyrighted and not duplicate online.

Search Engine Optimization SEO – this tool is currently the most important tool in improving visibility.  Search engines look for meta tags, frequently searched words or phrases, provide local search results, links and in bound links. 

Platforms – We only use safe and secure platforms such as Twitter, Facebook, LinkedIn and YouTube. We also use other platforms such as websites, blogs and other forums. 

Strategies – since each client are different and have different goals, we work with each one of our clients building different strategies and plans for their own ORM. 
We at Data Slam LLC have seen pornographic image or content uploaded and/or posted to accounts. We have also seen damaging and/or negative posts or comments concerning not only the company but some of their employees. 

This can do damage to any account; it could be flagged by the service provider and accounts be blocked or deleted.
Or worse other potential clients /customers could see this content and have a negative image of this company /business.
Data Slam LLC reviews client accounts if this type of content is found it is immediately removed and depending on the account the user is reported and blocked. We also research our clients and we can have certain information removed, corrected and managed. What of the negative information is true? Data Slam LLC works with our client to correct that information and how to best manage it. 

Approach – Working with Data Slam LLC 
Data Slam LLC is determined to assist our clients with all their wants and needs. We offer original designs to make our clients stand out within their markets.
We do the research within our client’s markets and discuss our plans and strategies with our clients.

During our design process we meet with our client and discuss the project.

Once the project is agreed upon we then get to work sending milestones of the project to our client for their approval.
We do not proceed unless our client is satisfied. Once the project is completed we launch their services.
We never discuss our designs or our client’s data with anyone; we offer nondisclosure agreements to our clients.
If our client still needs our services such as collecting, adding or designing new content for their accounts, we are more than happy to do so.

We also consult with our clients regarding covering legal liabilities when collecting and/or publishing content. By doing this we protect our clients and their assets.

Our clients will not get an 800 number; we are dedicated to our clients. If a question, concern, or problem arises our clients can contact us 24/7. 

Depending on what service our client has requested we contact that client weekly, bi weekly or monthly to report how their services are performing. 

Page 4: Data Slam LLC vs Our Competitors

We stand by our clients. We also offer our services at economically sound prices. Our clients should not have to go bankrupt. We have no hidden fees. We do not charge thousands of dollars for our services and designs. We also research the markets to find the reliable and reasonable priced services/products for our clients. 

We also do not overcharge our clients for domain registration; web hosting, email hosting or bandwidth. We only charge our clients what we are charged for.  While our competitors overcharge. 

We will not throw technical terms at our clients. It is important that we have open communication with all of our clients. It is also important that we explain to our clients what we are doing and why. 

We also copyright our designs and content for our clients, that way our clients know that their content is theirs and safe. We also provide non-disclosure agreements to our clients so they have the confidence that we do not share our and their information, designs, strategies and data with anyone but them. 

When we meet with a client it is not only important what our client’s goals, needs and wants are; but we also do the research within that clients market. We want our client to not only to exceed in their market; we also want to give our client an edge and advantage over their competitors. 

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Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us. 

Understanding ORM – Online Reputation Management 
ORM or Online Reputation Management is a tricky subject; and I will tell you why. The World Wide Web is now considered the Wild West simply because there are not a lot of laws that are in place to govern the information that is posted out there. 

Mainly when something that is negative or fraudulent is posted or commented upon; the entity has to contact the governing platform and request to have that content removed, corrected or whatever needs to be done. 

Why is Online Reputation Management so important?  I will tell you why. 

Negative Comments or Reviews 

Ever had a disgruntled employee or unhappy customer and they leave a scathing comment or review? Well ORM views that comment or review and lets the entity know that it is out there. Now what do you do? ORM can do several things depending on what media platform that comment or review was left on.  Several methods can be deployed, one is to remove the comment or review (depending how scathing), another method that is used is adding new content to push that content lower.

By adding new content it pushes the old content lower and lower and the search engines will only show the newer content. This is important, no matter what industry you are in you will get a negative review or comment. 

Let’s face it we cannot make everyone happy all the time. Research has shown that a business or entity could have thousands of 5 star reviews but if it has any negative reviews those are the reviews that a consumer will review first. What to do? ORM can reply to the negative review if cannot be removed.

For example – Comment – We went to Bob’s Restaurant the food was disgusting and the service was horrible.  

ORM can respond to comment – We are so sorry that you had a negative experience at our restaurant. It is important at Bob’s that our customers are happy. Please come back and give us another try. Please contact us with your user name and we will provide you a free meal. Thank you in advance for giving us another try. 

By doing this even if consumers see those negative comment or reviews they also see that you provide customer service and that as a consumer they are important to you. 

Other things that ORM does are monitor the information that is out there publically concerning a business or an entity.  The information that is out there needs to be accurate and up to date. 

ORM also provides protection on online branding of an entity or business. And let’s be honest that is important, if you are branded as a family business and someone post something pornographic it nature what can that say to your potential customer or about your brand?  ORM gives you a chance to take control and ownership of your reputation and content. 

Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts. 

• ORM helps combat against negative and fraudulent information about you on the World Wide Web. 

• ORM protects you and your business’s branding. 

• There are few laws that protect what is posted on the World Wide Web. You need someone in your corner who knows and understands them; also you need someone who knows how to mitigate with the sites to remove those negative or fraudulent information. 

Hi, I am Brittany and I am the Data Operations Manager at Data Slam LLC. I wanted to provide some information to some of clients and as well as others that have questions concerning certain topics dealing with Digital Marketing and the tools that are used. I will keep it brief, but there is a lot if information to cover. In addition I will not throw technology jargon at you, it is important that you understand what and why I am explaining this to you. So if you have any questions or you would like to ask about our services and designs please contact us. 

Understanding SEO – Search Engine Optimization 

SEO is Search Engine Optimization. This is a tool used by developers and marketers to increase the visibility of businesses, companies, organizations, and entities on the World Wide Web. There are 2 major search engines that the World Wide Web relies upon and those are Google and Bing. 

SEO is very important for several reasons; the most important reason is as an entity you want to be found. Think of SEO and the results as a jumping off point. Within the results entities different digital marketing and platforms are found from web sites social media accounts. If these are missing 9 times out of 10 and entity’s customer review will be found good or bad. 

With SEO (if done correctly) the entity’s information that they have marketed will come up first in the search engine results. And let us be honest when you search the World Wide Web do you want to scroll down the results looking for the information that you needed. No you want to choose the link in the top 3 results, well so does everyone else. 

SEO brings that search information or that entity’s information on page 1 of those results. This is not a simple task and I will explain why. With billions of people on the World Wide Web using different search engines such as Google, Safari, Opera, Firefox and Bing how do you make sure that your digital marketing platforms will be seen? 
We at Data Slam LLC use several tools and methods to make sure that our clients platforms are reaching their targeted audience. 

First it is in the design of the digital media platform, such as the links, indexing, coding, Meta data and tagging. Then we employee other tools within Yahoo! Bing, Google and other search engine providers. 
Just the Facts: Here are the bullets points of the information, just in case you are like me and just want the facts. 

• SEO – Search Engine Optimization is a powerful and important tool when done correctly provides an entity connection with their targeted audience. 

• SEO has to be done correctly and it is done in the index, coding and design of the platform itself; think of it like DNA of human being. 

• There are 2 major search engine which are Google and Yahoo!Bing make them happy. 

• People are using Mobile Devices more than anything and if you do not have a mobile site, Google will penalize you in the search results. 

• It is important to be found on page 1 of the search engine results, as you may have already guessed no one wants to go to page 2 of search results.  
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