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Data Runs Deep
17 followers -
We're web analytics consultants and trainers based in wonderful Melbourne, Australia
We're web analytics consultants and trainers based in wonderful Melbourne, Australia

17 followers
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Data Runs Deep's posts

This week in web analytics: moving analytics from a project to a process, remove referrer spam with one awesome segment, getting clever with calculated metrics, and more...

http://www.datarunsdeep.com.au/blog/digital-analytics-week-in-review-13-november-2015/

This week in web analytics: an upgrade for Behaviour Flow, Adobe pushes predictive analytics, best practices for custom segments, and more:

https://www.datarunsdeep.com.au/blog/digital-analytics-week-review-16-may-2014/

The “Valentine’s Day Special” Digital Analytics Week In Review has absolutely no relation to Valentine’s Day. Instead, we’ve got Advanced Segments, Content Tracking in Universal Analytics, everything you ever wanted to know about macros, and a video overview on Event Tracking in GTM/Universal. 

https://www.datarunsdeep.com.au/blog/digital-analytics-week-review-14-feb-2014/

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In this week's Digital Analytics Week In Review: 

- Getting started with Content Grouping 
- Measuring Content Marketing, via +Marketing Land 
- Tracking how many visitors block your ads, via +Mark Hoad 
- Data & Measurement Resolutions for 2014, via +Vinoaj Vijeyakumaar 
- Analytics tips for LeadGen sites, via +Feras Alhlou 

http://www.datarunsdeep.com.au/blog/digital-analytics-week-review-20-dec-2013/

Content Grouping is now fully live in Google Analytics.

Here's an introduction to getting started with a feature that we reckon will make reports seem a lot friendlier to folk that don't spend 100% of their time with data:

http://www.datarunsdeep.com.au/blog/getting-started-with-content-grouping/

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This week's Digital Analytics Week In Review from Data Runs Deep, presenting our pick of the week's writing on web analytics: 

- Gamechanging strategy from +Avinash Kaushik 
- Analytics for the New York Times, via +Contently 
- Tracking Hover events with Google Tag Manager, via +LunaMetrics 
- Segmenting your Users - A Primer via +Online Behavior 

http://www.datarunsdeep.com.au/blog/digital-analytics-week-review-13-december-2013/

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This week's Digital Analytics week in review, from Data Runs Deep: 

- Tag manager for mobile apps
- Soundcloud tracking in Universal Analytics
- Knowing when to retire your reporting

http://www.datarunsdeep.com.au/blog/digital-analytics-week-review-6-december-2013/

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The Digital Analytics Week In Review, from Data Runs Deep: 

- Gas.js gets support for remarketing and demographic reports
- Viewable Impressions make an appearance 
- Tracking a cat's eating behaviour in Universal Analytics
- Reducing risk in Google Tag Manager installs
- The next generation of web analytics tools

http://www.datarunsdeep.com.au/blog/digital-analytics-week-review-29-november-2013/

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If you're using the custom Gas.js version of the Google Analytics tracking code, it might be worth updating it. Version 1.11.0 supports Remarketing and Demographic Reports, which were previously well beyond its reach. 

http://www.datarunsdeep.com.au/blog/remarketing-and-demographic-data-gasjs/
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