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Dataman Group
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Direct Mail, Telemarketing Lists, E-Mail Services, Sales Leads
Direct Mail, Telemarketing Lists, E-Mail Services, Sales Leads

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According to DM News, combining direct mail and email could lead to response rates that are more than double the typical results

http://www.datamangroup.com/creating-synergy-direct-mail-digital-channels-dos-donts/

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The Solar energy market is facing 2 challenges. The first is creating an energy efficient home that is sustainable, cost-effective and attractive - blending affordability, consumer appeal, and design excellence with optimal energy production and maximum efficiency. The second challenge is reaching the right prospects.
http://www.datamangroup.com/solar-industry-targeting-baby-boomers/

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Millennial home buyers are driving the real estate market. Per the National Association of Realtors, 34 % of home buyers are age 36 and younger.

http://www.datamangroup.com/mortgage-pros-take-notice-millennials-buying-homes/
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Today’s Data Fact:
80-90 percent of direct mail gets opened vs only 20-30 percent of email

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Att: Solar Marketers
A report published by GTM research put the cost of customer acquisition in the US solar market at $0.49 per watt. If the average size of a residential solar installation in America is 5 KW then the average cost of attracting a new customer in the residential solar market in America is around $2,500.00.
http://www.datamangroup.com/leads-for-solar-companies/
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67% of marketers want to drive lead generation through the use of influencer marketing.
http://www.brandquarterly.com/future-marketing-engagement-influential

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