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Darren Woolley
Works at TrinityP3 Marketing Management Consultants
Attended RMIT University
Lives in Sydney
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Darren Woolley

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Check your ad agency rates across the world’s biggest advertising markets including USA, UK, China, Japan & more 
Signup to get started. Calculate and benchmark your agency rates. Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production.
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Darren Woolley

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Check out my keynote presentation at the recent Game Changer Seminar in Sydney. It is about the transitioning of the focus from marketing to the customer and the transition from the CMO to the Chief Customer Officer.
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Peter Le Guay, Parter at Thomson Geer, talks about the the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected in the practical applications with the advertising, media and marketing category.
Managing Marketing
Peter and Darren discuss agencies, their contracts and contractors by Managing Marketing
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Darren Woolley

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Check out the winners from last week's Australian Marketing Institute Marketing Excellence Awards in Melbourne
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Anton Buchner shares his insights on how to align your digital marketing to your marketing strategy as part of the TrinityP3 Industry Webinar Series.
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Shawn Callahan, founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where often marketers and their agencies get the storytelling concept wrong and questions the merits of story-doing, the latest trend in the advertising industry.
Managing Marketing
Shawn and Darren discuss storytelling and where marketers go wrong by Managing Marketing
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Cam Carter, founder of Navigare, shares his thoughts with Darren on what it takes to create high performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third party consultant in assisting in managing the process to optimise the relationships and outputs of the client / agency relationship.
Managing Marketing
Cam and Darren talk about high performing agency relationships by Managing Marketing
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People
In his circles
856 people
Have him in circles
384 people
Jennifer Weiley's profile photo
Pawan Gulati's profile photo
Alex Makin's profile photo
Hasib Mahmud's profile photo
Jules Hall's profile photo
Branded Arts Review's profile photo
Iresort App's profile photo
Darren Leung's profile photo
richard muntz's profile photo
Work
Occupation
Founder & Managing Director
Employment
  • TrinityP3 Marketing Management Consultants
    Founder & Managing Director, 2000 - present
  • JWT
    Creative Director, 1995 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Sydney
Story
Tagline
Scientist, Creative problem solver, Adman, Strategic Marketing Consultant,
Introduction

Darren Woolley was Creative Director at J Walter Thompson and President of the Melbourne Art Directors’ Club for two consecutive terms.

In 2000, Darren founded TrinityP3, APAC's leading marketing management consulting company with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. 

What that means is he leverages his extensive knowledge of the marketing and advertising industry, to help advertisers achieve maximum value from their budget by providing cost benchmarks, industry best practice knowledge, training and independent third party advice on agency selection and remuneration, media planning & buying, digital, direct & interactive marketing, TV and print production and public relations.

Bragging rights
Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising & Design Club
Education
  • RMIT University
    B App Sc (MLT), 1979 - 1982
  • Frankston High School
    1976 - 1978
Basic Information
Gender
Male
Looking for
Friends, Networking
Completely screwed up the purchase of a property in the Casino Tower by selling the same apartment twice. Took two months for them to come clean on the mistake. Just hopeless.
Public - a year ago
reviewed a year ago
1 review
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