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Darren Shaw
Works at Whitespark
Lives in Edmonton, Alberta
5,133 followers|221,082 views
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Darren Shaw

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Good stuff here.
 
In case you missed some of the coverage from our LocalUp Advanced event, here's Mary Bowling to the rescue!
RoundUps of What You Missed at LocalUp Advanced 2015. Posted on March 3, 2015; by Mary Bowling; in Local U Workshops. Our first LocalUp Advanced Conference -- a partnership of Moz and LocalU -- was not only a complete sell-out, but a great success according to attendees. LocalU at LocalUp ...
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Darren Shaw

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Kiss Metrics Review: Frustrating and expensive. Also, questionable business practices. :(
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Well, if it didn't work for you, it's not doing to work for us, either. THX +Darren Shaw.
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Darren Shaw

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Have you done these PRO TIPS? I bet you've missed some of them.
We local-SEO geeks talk about the same old basic principles a little too much: clean up your citations, don't get penalized by Google, be mobile-friendly, earn “local” links, create “unique” content, deserve reviews, ask for reviews, etc. It's all good advice. I've devoted many of my blog posts ...
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Thanks for the share, D!
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Cool. Google is testing a live chat feature in the knowledge panel to help local businesses connect with customers.
Google is testing out a service that incorporates live chat with businesses right into search results, via a new link that shows whether a business is..
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I like it, despite this probably hurting the chat providers
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Tons of gold nuggets from the #LocalUp conference. +Jessie Low breaks down the top tips for you.
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Good read: One of my favorite tips from LocalUp was +Mary Bowling's tip of using wildcards in auto-suggest for keyword research. +Phil Rozek asked Mary some questions to get all the details.
Two little characters – the asterisk ( * ) and the underscore ( _ ) can help your keyword-research. Simply add them to various search terms you type into Google when researching keywords, and autocomplete might spit out phrases you wouldn't have seen or thought of otherwise.
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Some experiences with this in practice.  For our various smb sites we create pages based on the long tail.  In our cases we rely on data from adwords and impressions.  

In fact a site can use the adwords tool to come up with long tail ideas.   We try and focus on the phrases that show the most impressions.  

A lot of this long tail "stuff" or phrases end up in the 1% of volume category, or 3% or .04%.   of total volume of relevant search terms.   Who knows?

You have to pursue a lot of them to make it work in your behalf and in a substantive way.   The trick is a good one, though for coming up with suggestions.  Nice one +Mary Bowling  and nice one, +Phil Rozek for shining more light on it.
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Google, you should stop using the business name as a local ranking factor.
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I'd agree but then I'll have to rethink my new business name. Was going to go with "BEST LOCAL SEO EVER IN THE WORLD" Way to ruin it for me +Darren Shaw :)
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Have you done these PRO TIPS? I bet you've missed some of them.
We local-SEO geeks talk about the same old basic principles a little too much: clean up your citations, don't get penalized by Google, be mobile-friendly, earn “local” links, create “unique” content, deserve reviews, ask for reviews, etc. It's all good advice. I've devoted many of my blog posts ...
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I was reminded today of how important this post from +Joy Hawkins is to our industry. It's a must read and a must DO, for everyone working in local search.
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+Joy Hawkins Seriously awesome stuff. 
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+Max Minzer has updated this list. It's a killer resource. If you haven't seen it yet, check it out now!
Connect with your customers and power charge your marketing with local business listings. Get started, manage listings and get support and resources.
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NO idea why this was tripled!!! But still a great red Max!
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I wrote a post (with +Jessie Low's  help) on the SEMrush blog. This is a handy little audit I do before every sales call, just to get a sense of where they are at with their local optimization and find some low hanging fruit. Hope you find it helpful!
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Nice concise article
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Ever see a business with 5 reviews, but they don't get the review stars? Very interesting!

We think it's either because the overall rating is too low (they have bad reviews), or, there is something buggy about one of the reviews. When I loaded the page the first time it only showed 4 reviews (even though it said there were 5), but when I changed the sort, all 5 showed up.

Search term: https://www.google.com/search?q=tallahassee+surgeons
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Thanks +Darren Shaw, now I am having nightmarish flashbacks of the time I spent working solely in the plastic and cosmetic surgery space. lol 
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Have him in circles
5,133 people
Justin Lundsteen's profile photo
SodaPop Media, LLC's profile photo
Tom Bukacek's profile photo
Jim Gray's profile photo
Lingkuan Lu's profile photo
Mike Hulen's profile photo
Willem VAN RIJSWIJK's profile photo
Rob Luskey's profile photo
Seopardaz Company's profile photo
Work
Occupation
Local Search Enthusiast
Skills
Whistling, whittling, walking - all at the same time!
Employment
  • Whitespark
    Founder, 2005 - present
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Gender
Male
Relationship
Married
Story
Tagline
SEO and web developer with a focus on local SEO. Whitespark founder.
Introduction
Hay
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Edmonton, Alberta
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The dealership quoted me over $1,000 to fix a problem with the flex coupling on our Audi A4. The said they had to order in a whole new exhaust pipe that ran from the engine to the tailpipe. I called Atlas and they quoted me $275. They have a method to cut out the old flex coupling and patch in a new one. I called on Friday and they were able to fit me in on Monday. The service I received was friendly, fast, and the price came in exactly as they quoted me (even though they told me on the phone that they'd have to look at the vehicle to be sure). Now our vehicle sounds like a car again, instead of a go-kart. I had a great experience at Atlas and will definitely use them again.
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Public - a week ago
reviewed a week ago
Our kitchen sink was completely backed up. Standing water. Tried drano but that didn't help at all. We called a number of different plumbers looking for someone that could come during the lunch hour and only A Johnny's was available. They were friendly and courteous, but most importantly, they did an awesome job on the sink drain! They cleared it and offered a $40 hot steam service to wash away the grease in the pipes. It's been a week since the service and the drain is working better than it ever has in the 14 years we've owned the house.
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Public - 2 years ago
reviewed 2 years ago
We've been going to Acajutla at least once a month for years. The mixed pupusas are super delicious an so are the Mexican enchiladas. We've tried pretty much everything on the menu, and now just stick with those two items. It's a great place to take our 2 year old daughter. It's lively and family friendly. The service will be fine, but don't expect some kind of super attentive great service. The food is more than good enough to keep us coming back regularly. Acajutla is one of my top 5 favourite restaurants in Edmonton!
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Food: ExcellentDecor: GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
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This is my favourite liquor store in Edmonton. Very knowledgeable, friendly, and helpful staff. Amazing selection of fine wines and fine scotch whiskey.
Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
Public - 2 years ago
reviewed 2 years ago
Corso 32 is easily the best restaurant in Edmonton. So delicious. SO DELICIOUS!
Public - 3 years ago
reviewed 3 years ago