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Darren Shaw
5,743 followers -
SEO and web developer with a focus on local SEO. Whitespark founder.
SEO and web developer with a focus on local SEO. Whitespark founder.

5,743 followers
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+Phil Rozek's latest post is a great reference when you're trying to explain how local SEO layers on top of organic SEO.
http://www.localvisibilitysystem.com/2017/01/27/relationship-between-local-and-organic-seo-a-simple-diagram/

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Great research and valuable insights from +Mike Blumenthal. 
What are the critical Key Performance Indicators (KPIs) in Local?

What are the best digital proxies for conversion?

Join +Mary Bowling and myself as we look at a recent case study 

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Hot new research from +Phil Rozek! Must read.
What kinds of sites and pages grab the most real estate on page 1 of Google's local organic results? Did a study on this, with a handy pie-chart:

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+Mike Blumenthal interviews +David Mihm and me on the hand-off of the Local Search Rankings Factors, what has changed, and what to expect from my Local U Advanced keynote presentation at Mozcon Local at the end of February.
http://localu.org/blog/video-local-search-ranking-survey-interview-david-mihm-darren-shaw/

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Does Yext "fix all your listings" when you sign up? This case study from +Nyagoslav Zhekov shows that many problems remain: 

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Mozcon Local is happening on Feb 27 and 28th. Get yo tix now fo supa cheap! https://www.eventbrite.com/e/mozcon-local-2017-tickets-29424004991 
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