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Darren Paterson
Works at QueryClick
Attended Napier University
Lives in Edinburgh
87 followers|9,473 views
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Darren Paterson

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Do You Have The Skills To Start A Career In Linkbuilding? Find it out now! 
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Simplify your work!  (The data tables edition:)
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Do you know what content your audience is consuming? You should, and here's why.
#content
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Keep the link value from your seasonal pages by allowing the URLs to persist with 307 #redirects. #seasonalpages http://goo.gl/ekshCd
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Refresh your content! Take a peek at our brand new blog post to find out why.  
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Fantastic analysis by +Luke Maxwell on Google's radical change to their redirection to https policy. Sounds dull? Check your 'Not Provided' figures over the last fortnight and you'll see why this is a game changer.
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Darren Paterson

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There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can. Magical.

My latest post shares six short stories where I share my favorite visualizations and challenge you to re-think how you present data. 

Treemaps, Sunbursts, Packed Trees, Conditionally Formatted Tables, Predictive Models, Streamgraphs, Stacked "square" Bars, Bubbles and so much more.

If you want to get rid of boring tables and graphs and shift to communicating insights faster, and earn love of your clients (and a lot more money), this is the post for you...

Data Visualization Inspiration: Analysis To Insights To Action, Faster! http://goo.gl/5aC7xi

#dataviz   #analysis   #insights   #postsyouactionrightaway  
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My recent post for Econsultancy, looking at how to make the most of the ever-increasing #Mobile #PPC opportunity
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Today it's all about your URL structure!
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Have you discovered Google and Bing's Halloween treats? Got any trick or treats of your own up your sleeve? 
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My latest blog, covering some useful tools that I use regularly.
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Have him in circles
87 people
David MacRae's profile photo
Selena Hallahan's profile photo
Alex Cowles's profile photo
Brandon Dagger's profile photo
İrem Göksu (Grandia)'s profile photo
Busteco Global Brain's profile photo
Scott McBay's profile photo
Optyn Email Marketing's profile photo
Lilija Bula's profile photo
Work
Occupation
Inbound Marketing Account Manager
Skills
SEO, SEM, HTML, CSS, Microsoft Excel, Google Analytics, Link Building
Employment
  • QueryClick
    Inbound Marketing Account Manager, 2011 - present
    My current role at QueryClick involves working on a number of different link building activities for all of our clients. With the aim of developing our Link building strategy and improving our SEO campaigns.
  • Axios Systems
    Service Desk Admin, 2010 - 2011
    Axios Systems are an international IT Service Management software company headquartered in Edinburgh. Specialising in delivering Help Desk and IT Service Management solutions. My duties involved working as part of the first line support team. Assisting in the provision of technical support to customers, accurate recording and relevant progression of both internal and customer related issues in their service management tool 'assyst'. Including adherence to best practices and company guidelines and other administrative duties.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Edinburgh
Previously
West Lothian
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Introduction
Inbound Marketing Account Manager at QueryClick - a Search Engine Marketing company who specialise in SEO, PPC and CRO.
Education
  • Napier University
    BA (Hons) Business Management with Marketing, 2008 - 2010
  • West Lothian College
    Business Management, 2006 - 2008
  • The James Young High Shool
    2001 - 2006
Basic Information
Gender
Male
Birthday
October 22, 1989
Darren Paterson's +1's are the things they like, agree with, or want to recommend.
Useful Link Building Tools, Extensions & Add-ons
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Get the latest search marketing news from QueryClick. We cover a range of SEO, PPC and CRO news with a bit of social media thrown in for goo

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What if you could only use 3 tools for link building? 55 SEO experts reveal the 3 tools at the core of their campaigns.

Image Raider: Reverse Image Search - Track Photo Usage Across The Web
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Image Raider is an automated reverse-image search tool – add your photo or image catalogue, and we’ll let you know when we find any other we

Link Reclamation with Short Form Text - Siege Media
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Link Reclamation with Short Form Text. By Ross Hudgens on June 12th, 2013 | Posted in Link Development. SiegeBlogHeader_reclamation. Link re

Google Launches 'AdWords Scripts'
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I do the PPC, and enjoy the odd bit of (slightly hacky?) coding, so was excited to see Google launching AdWords Scripts.The AdWords Scripts

QueryClick Ltd
uk.queryclick.com

Get the latest search marketing news from QueryClick. We cover a range of SEO, PPC and CRO news with a bit of social media thrown in for goo

What The Closure Of UK Malls & Main Street Retailers Means For Online
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The UK has seen the closure of three high-profile, traditional retail brands in the last fortnight, following on from a dismal 2012 and an i

How To Clean Up Bad Links and Establish Trust With Link Vendors - Search...
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More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts, either intentionally, uninte

Anchor Text Isn’t Dead, But It’s On A Feeding Tube | SEO.com
www.seo.com

What's all this "SEO is dead" talk? SEO is alive and well, but Google has their targets locked on spammy and unnatural looking anchor text.

A Practical Guide To Broken Link Building | SEO.com
www.seo.com

Identifying broken links can be an effective form of link building, and Jared Oldham offers tips to make broken link building more efficient

9 SEO Leaders Reveal Their Most Significant SEO Wins - Treehouse Blog
blog.teamtreehouse.com

The best way to learn SEO is to here how people are using it successfully. In this article, 9 SEO leaders reveal their most significant SEO