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Darren Moloney
393 followers -
Managing Director of All Things Web Ltd.
Managing Director of All Things Web Ltd.

393 followers
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Where's the tin man when you need him?

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Nice one matey

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+Mark Traphagen  +Paula Allen  there is an answer box showing Amazon above (not in the screenshot) but for a search for a product with copy combined from the first 2 paragraphs taking up 4 lines in the SERPs results is a surprise to me...
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I also spotted this today +Paula Allen​ on a clients account for a product search. I emailed a leading US based SEO to be told they see this all the time... So now I am confused, I can email you the screenshot if you like....
Extra Long Description Spotted in Google #SERP  

Has anyone seen this before?
A search brought up a list of results, the first one containing a description that's 4 1/2 lines long (see image). Also, the text is lifted from the body content, not taken from the Meta Description tag which says:
The topic of SEM in 2013 can be confusing. Learn how Bruce Clay, Inc., Google, and other industry leaders appraoch answering the question: "What is SEM?"

As we talked about this, +Virginia Nussey surmised that it could be because the query is stated as a question (what is sem), and Google is trying to fully answer the question. After all, the text does give a definition pulled from the page that answers the question.

Could this be a sort of "answer box experience" without the box? Tagging +Mark Traphagen to see if he's seen Google ever do this before.

We also wondered whether Google may have devalued the original meta description tag because 1) it has "2013" in it, which may make it seem less relevant, and 2) it has a typo. (Eek! We're blushing over that.)

Have you noticed Google expanding descriptions in SERPs, or is this an isolated case? Please let us know in the comments.
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Another great post from Bill Slawski
Are you increasing how long searchers are dwelling on your website? It could be an increasingly important ranking factor to Google. Great read from +Bill Slawski via +Moz' blog.

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I remember ... back when Google Webmaster Tools first launched as a way of submitting sitemap files. It's had an awesome run, the teams have brought it a long way over the years. It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console .

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What's in a name?! The new Google Search Console (formerly Webmaster Tools).

No more "GWMT" then. "GSC" FTW!

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