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Darren Hood, MSIME, MSUXD
Attended Kent State University (IAKM)
Lives in Southfield, Michigan
350 followers|165,846 views


UX-Article:  Leveraging the Kano Model for Optimal Results

Jan Moorman gives us a good Instroduction to Kano (please read the full Post which has much more to offer!):

You might try what many agile teams and UX professionals are doing: applying a method that first emerged in Japan during the 1980’s called the ‘Kano Model’ used to measures customer emotional reaction to individual features. At projekt202, we’ve had great success in doing just that. Our success emerged from revisiting Kano’s original research and through trial and error. What we discovered is that it really matters how you design and perform a Kano study. It matters how you analyze and visualize the results.

We have also seen how the Kano Model is a powerful tool for communicating the ROI of upfront generative research, and how results from Kano studies inform product roadmap decisions. Overall, Kano studies are a very useful to have in our research toolkit.


#ux #userexperience #uxarticle #kano #uxresearch
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My presentation from the 2015 UX Strategies Summit in San Francisco.
A look at strategies for UX professionals to embrace in order to function and be recognized as leaders in the business world.
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Venus over Brisbane
Wellington Point Brisbane Australia

Copyright: Terry Kontopoulos
Published under: Creative Commons License v4.0(CC BY-NC-ND 4.0)
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Still hilarious!
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Darren Hood, MSIME, MSUXD

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Excellent review. This answers some of my questions. I'm returning my Peak and will revisit later. 

Great presentation.
Lean UX (User Experience) is an integral part of the Lean Startup process. But there are misconceptions about what it is and how it is different from "regular" UX. Interested in more info? Check out our one day workshop on Lean UX:
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Who wants to win some tools?
WIN tools for yourself and a friend! Submit an automotive themed father/child or mentor/mentee photo to our Father's Day Contest for your chance to win...
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This is how companies will differentiate themselves - privacy & security.
If you put data on a cloud server, you're usually sharing it with more people than you realize. Cloud data is encrypted, but as long as the company manages the encryption keys, there are plenty of...
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Darren Hood, MSIME, MSUXD

commented on a video on YouTube.
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Things are getting better. I'm also charging the device during long periods of inactivity. Loving the Peak. 

Darren Hood, MSIME, MSUXD

commented on a video on YouTube.
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Sadly, the reports of 3-4 days of battery life are grossly erroneous. I've had two thus far and get no more than about 2.25 days and that's with Bluetooth only turned on to pair data for uploading. Too bad. It's a great idea, but without dependable battery life (which is already too short), I'm returning the device.
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User experience professional and avid bowler, serving on the social media front lines.
  • Usability/User experience professional
  • Avid bowler (former member of Professional Bowlers Association)
  • Movie buff
  • Budding social media savant
  • Former member of Macromedia Captivate Advisory Board
  • Roster of companies served and supported over the years includes, but is not limited to: General Motors, Ford Motor Company (,,, Ford SYNC), Compuware, Bosch, Jiffy Lube, USA Network (Chasing the Shadow), OnStar, Comerica Bank, and Metis Sports.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Southfield, Michigan
Detroit, Michigan
  • Kent State University (IAKM)
    M.S. in User Experience Design, 2009 - 2015
  • Michigan State University
    Grad Certificate in Educational Technology, 2011 - 2013
  • Syracuse University
    M.S. in Executive Information Management, 2006 - 2011
  • Capella University
    B.S. in Information Technology, 2006
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