Profile

Cover photo
Darren DeMatas
Works at Intertwine Marketing
Lives in Jacksonville, FL
AboutPostsPhotosVideosReviews

Stream

Darren DeMatas

Shared publicly  - 
 
Love all the perspectives in this post.
 
Which eCommerce Platform Is Best for Your Business?

When starting an eCommerce business, the number of options and potential pitfalls is astounding - it's pretty easy to get confused by the choices and take a costly wrong turn.

We spoke to specialists and advocates for each of the major eCommerce platforms, Shopify, Magento, WooCommerce, Prestashop and Create, a home-grown eCommerce platform to determine;

- where each fits in the market
- which types of business they're suitable for
- what budget each commands
- when you shouldn't choose them

Thanks to +Shopify​, +Quentin Audrain at +PrestaShop​​, Dave Green, +Rebecca Kimber​ and +Media Lounge​ for their insights.

#eCommerce #Magento #Shopify #WooCommerce #PrestaShop
Starting an eCommerce business sounds like it should be easy, but users quickly get stuck on which eCommerce platform is the best choice for their business.
View original post
2
Mark Tillison's profile photo
 
Thanks so much for resharing +Darren DeMatas​ :)
Add a comment...

Darren DeMatas

Shared publicly  - 
 
Never run out of good things to share. Great resource from +Chris Makara
 
It seems like there are countless blog posts about evergreen content.

And why not?

To me it makes sense to create content that has a longer life span than something that is only good for a short time. In fact, there are hundreds of blog posts detailing the different types of evergreen content you can create.

The problem is, no one really talks about creating evergreen social media content updates.

Similar to evergreen blog content, evergreen social media posts are something that can provide value again and again over long periods of time.

But yet, very few people take advantage of this opportunity and they are missing out.

By creating evergreen social media content, you will have a go-to bank of status updates to keep your social profiles posting.

No longer will your account have to go dormant just because you haven’t posted anything new to your blog. You won’t need to waste time sifting through RSS feeds, newsletter subscriptions, or other people’s social media updates for something to post to your own social account.

Instead, you will have a well-documented source for creating social media updates without any ongoing heavy lifting.

#socialmedia   #socialmediamarketing   #socialmediatips   #evergreen  
Never run out of social media content updates again by creating evergreen social status updates. I'll show you 21 ways to create evergreen social posts...
View original post
3
1
Add a comment...

Darren DeMatas

Shared publicly  - 
 
In a crowded market, quality customer service is a critical differentiator among brands. According to Defaqto Research, “55% of consumers would pay more for a better customer experience.” More often than not, listening to shoppers has a direct and tangible impact on your bottom line. In the October 2004 edition of the Journal of Marketing, …
2
1
Add a comment...

Darren DeMatas

Shared publicly  - 
 
Check out my interview with +Tracey Wallace from BigCommerce

She's someone I could talk to all day about ecommerce. If you know someone that is selling on marketplace sites like Amazon or Etsy and are looking to break away, this podcast interview is for them.


Selling on an ecommerce marketplace that you don't own is risky business. Learn how to breakaway from the top ecommerce marketplaces and sell on your site.
9
2
coalchild O'Neill's profile photo
 
saving
Add a comment...

Darren DeMatas

Shared publicly  - 
 
The Beginner’s Guide To Customer Loyalty Programs

Selling on your own website gives you one huge advantage vs. selling on marketplace sites like Amazon or Etsy:

Repeat sales from loyal customers.

The first sale to a customer matters, but if you really want to make your ecommerce business a success, you need to focus on the 2nd, 3rd, 4th….you get the idea. As the infographic shows, it is 6-7 times more expensive to acquire a new customer than it is to keep one. Your bottom line won’t love you for chasing new customers.

Customer loyalty programs work, but most businesses get it wrong.

h/t to
+Shep Hyken +Annette Franz +Alex McEachern and +Flavio Martins

https://selfstartr.com/customer-loyalty-programs/

5
Add a comment...

Darren DeMatas

Shared publicly  - 
 
Great info on pricing strategies for SEO
3
Add a comment...

Darren DeMatas

Shared publicly  - 
 
eCommerce UX Mistakes That Drive Us Nuts and Crush Customer Confidence

You’ve spent countless hours tweaking your CSS, testing your responsive breakpoints, and checking site speed. You know the site like the back of your hand. Your eCommerce site is beautifully designed, but is it user-friendly?

via +Speckyboy Design Magazine 
When it comes to converting traffic, UX matters. There are 100s of best practices to follow, there are also common UX mistakes that kill user confidence.
4
Raymond Lowe's profile photo
 
Nothing beats doing real world user testing.  Sitting behind a real user while they fumble about on your website is so informative.  It's also an incredible exercise in self control to keep your mouth firmly closed and not say "hey, why don't you just click that button over there" !  :-)
Add a comment...

Darren DeMatas

Shared publicly  - 
 
When you launch a store, your focus should be on customer acquisition. But at some point, your traffic and sales will start to plateau.
1
Add a comment...

Darren DeMatas

Shared publicly  - 
 
More than two-thirds of potential customers who fill their shopping carts abandon it. For retailers, this equates to nearly $4 trillion worth of lost sales. With all of the work brands do to drive shoppers down the purchasing funnel, why is shopping cart abandonment still such a prolific issue? Companies intent on growing their bottom …
1
Add a comment...

Darren DeMatas

Shared publicly  - 
 
Sweet Tooth is a great resource for learning about customer loyalty and retention.
 
If you have a few seconds, I would love if you could check out my best work from 2015!

#ecommerc   #retention   #smallbiz  
2015 was an amazing year for the Sweet Tooth blog! In this post we outline the best Sweet Tooth blog posts of 2015, so you can easily prepare for 2016!
View original post
1
Add a comment...

Darren DeMatas

Shared publicly  - 
 
Very timely article from +David Leonhardt.

If you're looking to scale up, managing a virtual team is a terriffic avenee 
1
Add a comment...
Story
Tagline
Christian. I help entrepreneurs market their businesses online.
Introduction
I turn lemons into lemonade.

Since 2005, I’ve made sour marketing programs profitable. But my lemonade making started long before I started offering professional marketing services.

Like you, I wasn’t born with a silver spoon in my mouth or freakish athletic ability. To get above the poverty line, I knew I was going to have to work hard and fund my own education.

I’ve held a steady job since the age of 13. My work experiences in print media, retail, manufacturing, and Internet technology along with my MBA education gives me the ability to provide results for any type of company. I understand business – especially small businesses and start-ups.

Qualified To Make Marketing Work For You

  • MBA, Internet Marketing From Florida Institute Of Technology
  • BS, Advertising From The University Of Florida
  • 10+ Years In Web Design, SEO, and PPC
  • Google AdWords Certified
  • Active Member Of The American Marketing Association
Core Values
  • Work Hard: Success will come to those willing to work for it.
  • Never Stop Learning: Continuous learning leads to continuous improvement.
  • Put Other People First: I place the highest value on building positive relationships with people.
  • Be Humble: Have a quiet confidence, and lift up those around you.
  • Do More with Less: If we can achieve our goals with less, we can make bigger goals.
  • Work To Live: I’m passionate about my work, but I am also passionate about life.
Bragging rights
Internet Marketing MBA, Google Adwords Certified
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Jacksonville, FL
Work
Occupation
Internet Marketing, Product Marketing
Skills
SEO, PPC, Web Development, Google+
Employment
  • Intertwine Marketing
    Chief Lemonade Maker, present
    I build and market brands through integrated marketing and media outreach.
  • Buzzsprout
    Community Manager, 2015
  • Web.com/Network Solutions
    Product Marketing Manager, 2012 - 2013
    Responsible for positioning, branding and messaging of internet marketing products. Trained 100+ sales reps (live and in webinars) about technical aspects of internet marketing and how that can translate into helping businesses succeed online.
Basic Information
Gender
Male
Outstanding service. Give Tavon a raise!
Public - in the last week
reviewed in the last week
Over priced. Had to beg to get a bottle of water. Room wasn't ready when we arrived at 330. No room service available after 9. Outdated rooms. Rude service.
Public - 11 months ago
reviewed 11 months ago
It was nice having a team clean my house. They were right on time and were very efficient and thorough.
Public - 2 years ago
reviewed 2 years ago
9 reviews
Map
Map
Map
After unloading 4 pieces of luggage from my rental and a car seat I was asked if I needed help. I actually walked by the bell person two times as I was checking in. They were just standing around, watching me struggle with all the luggage. Rather than being helpful, they just sat around. Later, we picked up some food to eat in the lobby and I was amazed how quickly they swopped in to tell me I couldn't eat in the lobby. they were super slow to help me, but very quick to tell me the rules. also, they charge $12 for internet, which doesn't work. Finally, the rooms are dated and you could hear traffic/train from outside.
• • •
Public - a year ago
reviewed a year ago
My one star review is based on my buying experience and also my service experience. I initially when here to buy a jeep Laredo about a year ago. They have some very sleazy sales tactics there. During the negotiation process the salesperson kept going to get approval on the sale price from the manager. once we agreed on a price they had me sign to say that I would buy the Jeep at X dollar amount. The salesperson disappeared for about 30 minutes and then came back out and said oh no we can give you it for that price anymore. The bottom line is they play games. I went to the Jeep dealership in Orange Park and got a great price. Without any extra BS. Now for the service: Because this dealership its close to my house I went there for oil changes. On two occasions they had all over the inside of my car. The door handle the steering wheel and the shifter was all covered in oil. On two separate occasions. After the second time I called and left a voicemail with the service manager. The "service manager" has yet to return my call. They really do not care about their customers or the people buying cars.
• • •
Public - 2 years ago
reviewed 2 years ago