Whatsapp will begin testing direct communication between customers and businesses as a new revenue model. Sounds like something twitter should have done years ago. http://google.com/newsstand/s/CBIwiYbqiSk
WhatsApp has announced that it will axe its $1 annual subscription fee starting today. The Facebook-owned messaging service is nearing a billion users, and will start exploring alternate business models that will see the platform acting as a facilitator between businesses and customers:.