We're working with an education institution at the moment. They're considering taking questions from potential students and parents via text message. This would strictly be ad hoc--there would be no automated responses or anything. It would just be another way for students to get in touch, like email, phone and so forth.
Is this as simple as them dedicating a smart phone and number to this function, or would you recommend a more sophisticated solution?
For example, I could imagine a service that accepts the messages, converts them to email and enables staff to reply using their email client.